Ungavumeli Amakhasimende Akho Ahambe.

Igama lomdlalo? Gcina. Amakhasimende anesineke esincane. Abakuthandi ukumakethwa. Abathandi ukuphathwa njengenye inombolo yokuthengisa. Ngakho-ke, umsebenzi wakho wokugcina amakhasimende ubaluleke kakhulu empumelelweni yeklayenti lakho, kanye nele-ejensi yakho. Ngaphambi kokuthi singene kwamanye amasu, ake sibuyele emuva sibheke ezinye izibalo...

Ungawuthola kanjani umkhawulo wokuncintisana ongenakuqhathaniswa?

Ukwehlula Ukuncintisana Kuthatha Imibono Nesinyathelo Amakhasimende akho azithola esemakethe egcwele abantu bonke abazama ukufinyelela nokuguqula imikhondo efanayo. Iqiniso liwukuthi, akubona bonke abathengisi abazibeka esimweni esingcono kakhulu sokuxhumana namakhasimende. Futhi lokhu kushiya umnyango uvulekele ukuthi usize ukuletha umkhawulo wokuncintisana futhi uphakamise…

Ingabe Amakhasimende Akho Asilungele Isigaba Esilandelayo Sedijithali?

Ukulondoloza Amaklayenti kokuthi Ukwenza Idijithali Engalungile Kushintsha ngokushesha. Abathengisi abaningi basala ngemuva ngokungahlanganisi isitaki sabo sobuchwepheshe bokumaketha kanye/noma ukungasebenzisi ngempumelelo okuzenzakalelayo, okungaba umshayeli omkhulu wemali engenayo uma kwenziwa kahle. Ngakho-ke, ungangena kanjani futhi ubahole ngempumelelo ngoguquko lwedijithali? Kwa-SharpSpring, sinemibono embalwa…

Ingabe imikhankaso yakho ebanzi, yesibhamu ayinalo uphawu?

Imikhankaso Eqondene nawe Yakha Okokuzizwisa okungu-1-1 futhi Thola Imiphumela Amakhasimende anolwazi. Bangabona imiyalezo yokuthengisa ejwayelekile ebangeni elingamamayela. Okusho ukuthi indlela endala "yokufafaza futhi uthandaze", nokukhanga kwayo okubanzi okuthunyelwa kuzithameli ezijwayelekile, ivele ibe nomsindo wokumaketha. Ukujika futhi kungenzeka akushayeli isenzo noma kubonise i-ROI ebaluleke kakhulu ku-ejensi/iklayenti eliphumelelayo…

Kungani imikhondo ikhula kodwa ukuthengisa kungakhuli?

Qonda Okulindelwe Iklayenti Lakho Ngokuvamile ama-ejensi anikezwa umsebenzi wezinto ezimbili: Ukukhula kwethrafikhi nokukhiqiza imikhondo yekhwalithi. Kodwa ukukushiya lapho, bese uthi, “Hhayi-ke, sinawo umkhondo, kodwa akuwona umsebenzi wethu ukuthola ukuthengisa,” iphutha elenza ama-ejensi kaningi. Ukukhulisa imali engenayo yikhona okubaluleke kakhulu. Vele ubuze ithimba eliphezulu leklayenti lakho. Phakathi ku…

Ingabe idatha yakho ishayela ukukhula kwemali engenayo yakho kanye namakhasimende akho? Noma ukuyivimbela?

Ukuntuleka kwedatha ecacile, esebenzisekayo kubulala ukukhula Uma idatha eningi i-merrier ivame ukungabi njalo. Idatha eningi, kanye nohlobo lwayo olungalungile, ingabangela ama-ejensi ukuthi alahlekelwe ukugxila futhi aholele emizamweni yokuthengisa engasebenzi ehlulekayo kulokho okulindelekile. Kuyisikhundla ongafuni ukuzithola ukuso. Kodwa ngeshwa, ama-ejensi amaningi…

Isikhathi yimali engenayo. Futhi ungayilethela iklayenti lakho.

Sishonaphi isikhathi? Ocwaningweni lwakamuva, ochwepheshe bezokumaketha bathe ukungabi naso isikhathi esanele yisizathu esingu-#1 sokungayitholi impumelelo. Namuhla, amaklayenti amatasa ezama ukuhlanganisa iminutiae yansuku zonke yemizamo yokumaketha, ukuhlaziywa kwedatha, ukufaneleka okuholayo, nayo yonke imisebenzi yohlu olwengeziwe lwezinto okufanele zenziwe. Baqhuba ibhizinisi labo, kodwa abalikhulisi. Kukhulu…

Esikhundleni sesikhubekiso, isibaluli kufanele siguqule umdlalo

Kungani i-Attribution ibaluleke kangaka? Ama-ejensi namakhasimende bobabili bafuna ukwazi, ingabe lo mzamo uyasebenza? Iyini i-ROI? Ngingathuthukisa kuphi futhi nginikeze imiphumela engcono kakhulu, esebenza ngempumelelo? Lapho leyo mibuzo ingaphenduleki, imizwa nobudlelwano bungaphazamiseka. Ngenkathi ukuchazwa kunganikeza imininingwane eyazisa izinqumo futhi yakhe ubudlelwano obuqinile phakathi kwama-ejensi namakhasimende, kwesinye isikhathi lokho…

Ingabe ukuthengisa nokuthengisa kuhlala ngokuvumelana?

Yini ebangela ukungqubuzana? Uma amaqembu okuthengisa nawokuthengisa engakwazi ukuthola isithombe esigcwele somjikelezo wempilo yekhasimende kusukela ekuqaleni kuya ekugcineni, kunzima (uma kungenzeki) ukuqonda ukuthi yini esebenzayo nengasebenzi.Idatha ingaba wusizo kakhulu. Kodwa ukuthola okuningi okuvela emithonjeni eminingana kungaba yinkinga. Ingabe amadola akho ashayela ukuguqulwa? Ingabe…

Inani elikhulu kakhulu lobuchwepheshe eleqa umthelela we-ejensi yakho?

Okuningi akuhlali kungcono. Ikakhulukazi uma amathuluzi nemithombo yawo yedatha ingasebenzi ndawonye. I-SharpSpring ibeka phakathi zonke izici zokuthengisa nezokuthengisa ezizenzakalelayo + i-CRM + idatha yekhasimende endaweni eyodwa—inkundla eyakhelwe ama-ejensi. Udinga ukwenza imikhankaso esebenza kangcono, ephathwa yikhanda elimbalwa? Ayikho inkinga. Thola ukufinyelela okukodwa ukuze uqedele amakhono okumaketha—kuwo wonke amakhasimende akhoZonke izici zidlala kahle ndawonyeNgokuxutshwa kakhulu,…