Isigaba: Ucwaningo

Nazi ezinye izibalo ezithokozisayo zokugcinwa kwamakhasimende kusukela ngo-2021: Ukugcinwa Kwenyusa Inzuzo: Ukunyuka ngo-5% kokugcinwa kwamakhasimende kungakhuphula inzuzo ngo-25% kuya ku-95%. (I-Hubspot)Izindaba Zokuzizwisa Kwekhasimende: Amakhasimende angu-34% AKASOZE athenge kumkhiqizo uma aba nakho okukodwa nje okungajabulisi ngalolo mkhiqizo. (I-Oracle)Izindaba Zokwenza Okuthandwa nguwe: Amakhasimende angama-33% azohamba uma uhlobo luntula...

Izinkampani ezingama-70% zinesu lokuguqula idijithali noma zisebenza kwelinye kodwa zingaphansi kwama-30% ezibe nempumelelo ngalolo hlelo. (PTC) Nawa amanye amasethi edatha athakaselekayo mayelana nesimo soguquko lwedijithali: Phakathi kuka-2020 no-2024 ukutshalwa kwezimali komhlaba wonke ekuguqulweni kwedijithali kuzocishe kuphindeke kabili. (Statista)Izinkampani ezingama-87% zicabanga ukuthi idijithali izophazamisa imboni yazo, kodwa kuphela…

Nansi idatha ethokozisayo ngesimo soshintsho lwedijithali: Phakathi kuka-2020 no-2024 ukutshalwa kwezimali komhlaba wonke ekuguquleni kwedijithali kuzocishe kuphindeke kabili. (I-Statista)Izinkampani ezingama-87% zicabanga ukuthi idijithali izophazamisa imboni yazo, kodwa zingama-44% kuphela ezilungiselelwe yona. (Deloitte)Abaphathi bathi inzuzo ephezulu yokuguqulwa kwedijithali ithuthukisiwe ukusebenza kahle (40%). (PTC)Ngo-2025, abaholi bebhizinisi abathathu kwaba-3 bazosebenzisa izinkundla zedijithali…

Yini ehlukanisa i-ejensi yakho kwezinye izinhlangano? Indlela engcono kakhulu yokuthola inzuzo yokuncintisana ukuqonda izinkinga eziyinhloko abakhangisi ababhekene nazo nokubasiza ukuxazulula lezo zinkinga. Umbiko we-State of MarTech, wenkampani yocwaningo i-Ascend2, uhlole ochwepheshe bezokuthengisa abangu-187 futhi wembula izinselelo eziyinhloko ochwepheshe bezokuthengisa ababhekana nazo. Nazi izindawo ezinhlanu onga...

Yini ekunika inzuzo yokuncintisana kwezokuthengisa? Ingabe idatha? Ulwazi lokuthi yini esebenzayo nengasebenzi? Kuthiwani ngokunikeza umuzwa ongcono wamakhasimende? Noma unenqubo ephumelelayo ukuze ube nesikhathi sokuzama amaqhinga amasha, ukunikezwa kokuhlola, nokuthuthukisa izinhlelo? Umbiko we-State of MarTech, owenziwe yinkampani yocwaningo i-Ascend2, uhlole ochwepheshe bezentengiso abayi-187, kanye…

Akekho othanda ukuthola imilayezo yokumaketha esobala ukuthi "chela futhi uthandaze" imikhankaso ethunyelwa kubabukeli abaningi ngaphandle kokuqukethwe komuntu siqu futhi enikeza isizathu esingekho sokuthi uhlanganyele nomthumeli. Njengoba sikuzonda ukwamukela le miyalezo, abathengisi abahle abakuthandi ukuthumela imikhankaso ethi "futha futhi uthandaze". Abakhangisi bangathanda kakhulu ukudala umuzwa ongu-1-1 kunokuthumela imilayezo ejwayelekile…

Akekho othanda ukuthola imilayezo yokumaketha eyimikhankaso esobala ethi "chela futhi uthandaze" ethunyelwa esixukwini sezithameli ngokuqukethwe okungezona ezomuntu siqu okunikeza isizathu esingekho sokuthi uhlanganyele nomthumeli. Njengoba sonke sikuzonda ukwamukela le miyalezo, abathengisi abahle bayakuzonda ukuthumela imikhankaso ethi "futha futhi uthandaze". Abakhangisi bangathanda kakhulu ukudala umuzwa ongu-1-1 kunokuthumela okuvamile…

Wake wathi, "Nginesikhathi esiningi kakhulu ezandleni zami?" Cha, akukhona lokho okushiwo abakhangisi, ngoba isikhathi sethu siyigugu. Okuvamile kubakhangisi ukuphawula okufana nalokhu: Anginalo ithimba elikhulu elanele lokumaketha ngemuva kwami ​​ukuze ngenze wonke umsebenzi.

Ucwaningo olusha luveza ukuthi amaqembu ezentengiso anenkinga yokusebenzisa izinhlobo ezihlukile zedatha eqoqwe ukuletha lokho oku-1:1 okufunwa yilawo makhasimende. Ucwaningo luthole ukuthi u-59% wabakhangisi banomuzwa wokuthi ABAnayo idatha abayidingayo ukuze bazizwe beqiniseka ngokuthi yimiphi imikhankaso yokumaketha esebenzayo nengasebenzi. Umbiko wocwaningo, The State of MarTech, by…

Isizathu esiyinhloko sokuthi amaklayenti asebenzise i-ejensi kungenxa yekhono lawo lokukhulisa imali engenayo. Kumakhasimende, esinye sezizathu esenza ukuthi alwe nokukhula kwemali engenayo ukuntuleka kwesikhathi. Yini ekuvimbele ukuthi uzuze impumelelo esikhathini esidlule? Umthombo: The State of Martech. Iqhutshwa yi-Ascend2.Ishicilelwe ngo-Agasti 2021. N = 187 Ochwepheshe bezentengiso base-US The...