Iziphi izinto ezimbili umnikazi webhizinisi azithanda kakhulu? Ukuthengisa nokuthengisa iwebhusayithi. Kuyiqiniso, ukugcwala kwewebhusayithi okuningi kungasiza ekuholeleni ukuthengisa okuningi, ngakho-ke namuhla sizokhuluma ngezindlela ezithile ezilula, ezisebenzayo zokwandisa ukugcwala kwewebhusayithi nokubamba ukunakwa okwengeziwe kwesayithi lakho.
Buza umthengisi wedijithali futhi bazokutshela ukuthi i-SEO eqinile iyindlela engcono kakhulu yokuthola ithrafikhi eqhubekayo kuwebhusayithi yakho - futhi abanaphutha. Kepha i-SEO iyodwa ngeke ithathe ithrafikhi yewebhusayithi kusuka kokuhle kuye kokukhulu. Futhi, i-SEO ingathola ezobuchwepheshe futhi kwesinye isikhathi idinga ukuqasha uchwepheshe ukuthi enze kahle. Amasu esizoxoxa ngawo namuhla enzelwe zonke ibhizinisi, ochwepheshe be-SEO noma cha.
Ngokugcina amasu amaningi eziteshi zokukhula kwethrafikhi, iwebhusayithi yenkampani izoba sesimweni esingcono kakhulu sokuqondisa okuguquguqukayo okuningi kuma-algorithms enjini yokusesha, okuzosiza ne-SEO jikelele. Lawa ngamasu noma yiliphi iqembu ledijithali ongalisebenzisa elizokuba nomthelela ongapheli kumthamo wewebhusayithi.
Ukunaka ukuthontelana kwewebhusayithi kubalulekile ngenxa yezizathu eziningi. Amanani wokuguqulwa ngokuqinisekile ahamba phambili. Esinye isizathu esihle sokubukeza futhi sithuthukise ukugcwala kwewebhusayithi njengoba ibhizinisi likhula yikhono lokuzibandakanya ekukhangiseni okuhlosiwe nakubabukeli abafana nokubukeka. Ukuze eziningi zalezi zinsiza zisebenze kahle, izinkampani zidinga inani elincane lokugcwala kwesiza ukuqondisa kahle.
Lama-algorithms adinga inani elithile ledatha ukukwazi ukufanisa izikhangiso namakhasimende afanele kakhulu. Ngokwanda kwethrafikhi yewebhusayithi nohlu lwakho lwe-imeyili, lawa maphuzu wedatha angasetshenziswa ukudala ukukhangisa okusebenza kahle nokungabizi kakhulu - ingabe lokho kuzwakala njengokuwina?
Ngakho-ke, ake singene kumasu ama-5 wokwandisa ukugcwala kwewebhusayithi wonke amabhizinisi angawasebenzisa.
Izindlela Eziphumelelayo Zokuthuthukisa iTrafikhi YeWebhu
1. ukubhuloga
I-Intanethi iyakuthanda okuqukethwe, ikakhulukazi fresh okuqukethwe. Uma ibhizinisi lakho akuyona uhlobo oluzodinga ukudala izindatshana ezintsha njalo, ungamelana nalokho ngebhulogi. Amabhulogi asebenza kakhulu yokuheha ithrafikhi ngezihloko ezithile noma ze-niche.
Amabhulogi ayizindatshana ezincane ezisetshenziselwa ukwazisa nokufundisa amakhasimende angaba khona nawamanje. Okuthunyelwe kufanele kusize ukufundisa noma ukwazisa amakhasimende nokuhola. Bayindlela yokuthola umyalezo wakho womkhiqizo lapho futhi bazise umphakathi ngemikhiqizo noma izinsizakalo.
Inkinga izinkampani eziningi ebhekana nazo nge-blogging ayinayo i-SEO engqondweni uma ekunqumeni ukuthi yikuphi okuqukethwe ukudala bese ungathengisi i-blog kubalandeli abakhona, abalandeli namakhasimende.
Uma kukhulunywa ngokubloga, ucwaningo lwegama elingukhiye nokubhala okuqukethwe okuhambisana nobungcweti be-SEO kubaluleke kakhulu ekuhlaleni isikhathi eside kokuthunyelwe futhi kutholakala ekusesheni. Yini iphuzu lokukubhala uma kungekho ozokufunda, kunjalo?
Okuqinile isu le-blog izohlala iqala ngocwaningo lwegama elingukhiye. Okuthunyelwe kwebhulogi ngeke kubambe inani labo uma kungatholakali kusesho. Gxila kumagama angukhiye omude nangezihloko ezixazulula izinkinga zamakhasimende akho. Ukuqala ngocwaningo lwegama elingukhiye kusho ukuthi okuqukethwe kuzogxilwa kulokho okufunwa ngabantu futhi kuzoba nethuba eliphakeme kakhulu lesikhundla. Okuthunyelwe kwebhulogi akubalulekile kangako ebhizinisini uma kungekho zintshisekelo kokuqukethwe.
Qiniseka ukuthi ufaka izixhumanisi ngaphakathi kokuthunyelwe kokuqukethwe okuhlobene kusayithi. Lokhu akugcini ngokuthuthukisa amazinga ngaphakathi ku-Google, kepha kwenza kube lula kakhulu kumakhasimende ukuthola lokho okuqukethwe. Unganciki kumakhasimende azifunela wona. Uma okuthunyelwe kwebhulogi kufaka phakathi okuthengisiwe okuthambile ekugcineni okubuza amakhasimende ukuthi ahlole umkhiqizo noma insizakalo, lokho kufanele kuxhunyaniswe ngqo nekhophi.
Lapho okushicilelwe sekushicilelwe, yabelana, yabelana, yabelana! Iphutha elikhulu elenziwa ngamabhulogi ukuswela kwabo ukukhushulwa. Isilinganiso se I-42% yebhulogi enobuchwepheshe okuthunyelwe kuthola ukusebenzisana okungaphansi kwezingu-10 ngenxa yokumaketha okunganele. Uma isishicilelwe, ungalindeli ukuthi abantu bayithole bebodwa. Abanye bazokwenza, kodwa iningi lizodinga ukukuthola kuwebhu yomhlaba wonke. Nakulokhu, kwenze kube lula kumakhasimende wakho wamanje noma angaba khona. Yabelana ngokuthunyelwe ngeziteshi zemidiya yezenhlalo nakwincwadi yezindaba.
Ukuthumela izivakashi kungenye indlela yokusebenzisa ukubloga ukuze usizakale. Ukuthumela izivakashi kuzosiza hhayi ukuthola umkhiqizo kanye nenkampani phambi kwabantu abaningi, kodwa futhi kuzokhiqiza ama-backlinks asiza amasiginali ukusesha izinjini zokuthi le nkampani ingumthombo othembekile.
Thola ukushicilela embonini okungaqondisi izimbangi bese ufinyelela ngokuqukethwe. Ukushicilelwa okuningi kuyakujabulela ukushicilela okuqukethwe kwekhwalithi ngoba kuhlala kuthola okuningi. Le yindlela ezelwe futhi eyiqiniso yokwandisa ababukeli, yakha ama-backlinks, nenethiwekhi online.
Ukwakha isu elithile ngokuzungeza ukubhuloga kuzosiza ukushayela ithrafikhi, ukukhulisa ukuhlangana komphakathi, nokunikeza okuqukethwe kwe-newsletter. Ukufaka ibhulogi kungasekela amacebo amaningi alandelayo.
Ikhokhelwe Imidiya Yomphakathi
Imidiya yezenhlalo isendaweni enhle yokuthenga izikhangiso ngentengo ephansi bese ubona ukubuya okukhulu. Akuyona into engafani nemikhiqizo yokuthi ubani gxila kuzikhangiso zomphakathi ukubona okuphakeme kunamanani wokuguqula aphakathi.
Kodwa-ke, lokhu kuseyimali futhi kufanele iphathwe kanjalo. Amathuba ukuthi inkampani yakho ayinasabelomali esingenasisekelo sokugxila ekukhangiseni kuphela. Ukubeka ngempumelelo izikhangiso zemithombo yezokuxhumana, isabelomali kudingeka sibe yingxoxo yokuqala.
Lapho nje isabelomali sesisunguliwe, yisikhathi sokucabanga ukuthi hlobo luni lwezikhangiso okufanele uzibeke. Konke ukukhangisa kufanele kusebenzele uhlobo oluthile lwenhloso ethile. Ukunyuka nje kwethrafikhi yewebhusayithi akuyona umgomo omncane ngokwanele wokusebenzisa kahle isabelomali. Esikhundleni sokugxila enhlosweni ebanzi yokugcwala kwewebhusayithi, cabanga ngesinyathelo ongasithanda leso traffic.
Kufanele ngabe babhalisele uhlu lwe-imeyili ukuze babathathe lapho? Ngabe kufanele bathenge umkhiqizo othile? Ngabe kufanele bagcwalise ifomu ukuze bathole eminye imininingwane? Ukucabanga ngesinyathelo okufanele basithathe kuzosiza ukugwema izikhangiso ezibhekiswe ekhasini lasekhaya. Ukuchitha imali ngokuchofoza okungazi ukuthi yini okufanele bakwenze uma sebefikile ekhasini kungukuchitha isikhathi, isabelomali, nokuhlaziya.
Awunasiqiniseko sokuthi yiziphi izinhlobo zemikhangiso okufanele usebenze? Eminye imikhangiso ejwayelekile ifaka phakathi:
- Ukuqokomisa i-athikili ethandwayo exazulula inkinga kumakhasimende futhi kufaka nekholi esenzweni efana nokubhalisela uhlu lwe-imeyili ngaphakathi kwendatshana uqobo.
- Bhalisela uhlu lwe-imeyili
- Ukuthuthukisa okuthunyelwe esivele kudumile. Kusebenzisa okuqukethwe okusebenzayo kwenza ukuqagela. Yenza lokhu kuphela uma okuthunyelwe kunenhloso ecacile. Uma abantu bethanda i-silif gif noma isithombe esasithunyelwe, kepha singenakho okucacayo okusobala okufanele kwenziwe, lelo posi akulona ukhetho oluhle.
Vele, noma iliphi isu elihle lidinga ukuhlolwa. Izinkampani eziningi zenza iphutha lokudala isikhangiso esisodwa, umkhankaso owodwa, kanye nezithameli esisodwa bese zisebenza kuphela lezo. Ngeshwa, le ndlela kwesinye isikhathi ingadla amabhajethi ngaphandle kokubuyisa. Isu elihle kakhulu lezikhangiso ukuvivinya. Ngokuhlola ukwakheka okuningi nokukopisha uzokwazi ukunciphisa ukuthi yimiphi izikhangiso esebenza kahle kakhulu - okuyiphi ebiza okungaphansi futhi inikeze ukubuyiselwa okukhulu kakhulu.
Ngokuthatha konke lokhu, uhlelo olungamasu wezikhangiso lungathumela ukuholwa okuhambisanayo futhi okunolwazi ukubuyela kuwebhusayithi.
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Hlola Ingxenye 2 yezindlela zethu ezisheshayo nezilula zokwandisa ithrafikhi yewebhusayithi uchungechunge lwebhulogi!
