Iwebhusayithi yebhizinisi lakho elincane isebenza yiphi indima? Ingabe ikhadi lebhizinisi ledijithali? Umthengisi we-24/7? Ikhasi elivelayo uma othile esebenzisa igama lakho ku-Google? Yini ngempela amawebhusayithi e-SMB adinga ukuyifaka ukuze usize kangcono ukukhulisa ibhizinisi lakho?
Umsebenzi othize wesayithi lakho, vele, uzoncika kancane embonini yakho namasu okumaketha. Kodwa kunoma yikuphi, ukuze ube yimpumelelo, kufanele ikusize ukhiqize futhi uguqule imikhondo.
Yileyo ndlela esinquma ngayo impumelelo yewebhusayithi. Ngakho-ke, ungaqinisekisa kanjani ukuthi isizinda sebhizinisi lakho elincane siyasebenza? Nazi izinto ezibalulekile okufanele izihlanganise. Sizihlukanise ngezindinganiso ezimbili ezisagolide zamawebhusayithi aphumelelayo: ubunikazi obucacile bomkhiqizo kanye nokusebenziseka kalula.
Ukwenza Ubunikazi Bakho Bucace
Umkhiqizo webhizinisi elincane uncike kakhulu ekubonweni nasekuthembekeni. Iwebhusayithi yakho ibalulekile ekusunguleni kokubili. Ngisho noma ungathengisi ngokuqondile imikhiqizo kuwebhusayithi yakho, abangaba amakhasimende bayisebenzisela ukuthola umqondo webhizinisi lakho. Noma yikuphi ukungezwani phakathi kwegama lakho, ukuba khona komphakathi, kanye nobuwena kukonke kungabanikeza isikhashana.
Ukuqinisekisa ukuthi iwebhusayithi yebhizinisi lakho elincane icacile futhi iyaphoqa, udinga…
1. Igama lesizinda elifanele, elibonakalayo
Isizinda esifanele sikuvumela ukuthi uphromothe iwebhusayithi yakho ezintweni zokumaketha futhi ubeke phezulu emiphumeleni yosesho. Iphinde inikeze ukwethembeka; abathengi bazoqaphela ibhizinisi eline-URL ethi wix.com/wix-site/brand-name.
Okufanelekile, igama lesizinda sakho lifana negama lebhizinisi lakho, isb Apple.com. Lokho kungase kungenzeki njalo uma igama lebhizinisi lakho lilide noma isizinda sesithathiwe. Uma kunjalo, cabanga ukuthi ungalifinyeza kanjani igama lebhizinisi lakho ngendlela esafundeka kahle. Isibonelo, i-Bob's Landscaping and Lawn Repair ingasebenzisa i-bobslawns.com.
Enye inketho, ikakhulukazi uma i-YourBusinessName.com ingatholakali, ukungeza isenzo. Le ndlela ilungele amabhizinisi amancane anomkhiqizo wobunikazi noma isevisi. Uma umnikelo wakho ophambili kuyigajethi ebizwa ngokuthi i-Wizzpop, isizinda sakho singaba trywizzpop.com.
Ungase futhi ucabange ukushintsha isizinda sezinga lokuqala (i-.com, .org, njll.). Isizinda esingajwayelekile esifana ne-.biz noma .co ngokuvamile sishibhe. Nokho, khumbula ukuthi abasebenzisi abaningi bazothayipha okuthi .com ngokuzenzakalela. Lokho kungase kubaholele kwenye iwebhusayithi — okungenzeka kube ngeyoqhudelana nabo! Futhi, ezinye izizinda zezinga lokuqala, njenge-.net, zibhekwa njengezinsuku. Yenza ucwaningo lwemakethe ngaphambi kokwehla ngalo mgwaqo. Uma ugcina ngokukhetha isizinda esingajwayelekile, zilungiselele ukuphromotha kakhulu i-URL yakho.
Abanye abanikazi bamabhizinisi basebenzisa i-SEO keyphrase njengesizinda sabo. Isibonelo, uma okuthi "All Clear Plumbing" kunikezela ngezinsizakalo zabo e-Atlanta, bangase babhalise i-ATLplumber.com. Lona akuwona umbono omubi, kodwa kungase kunciphise ubunikazi bomkhiqizo wakho njengoba amathemba ebona isizinda esihlukile kunegama lebhizinisi lakho langempela. Ukuxazulula lokhu, qondisa kabusha isizinda sakho se-SEO kuwebhusayithi yebhizinisi lakho eliyinhloko.
2. Ukuthengisa okubonakalayo okuqinile
Amabhizinisi anamuhla avame ukusebenza kuwo wonke amashaneli - iwebhusayithi yakho, inkundla yezokuxhumana, ukumaketha kokuphrinta, futhi mhlawumbe nesitolo sezitini nodaka. Ikakhulukazi kulo mhlaba wama-omnichannel, ubunikazi bomkhiqizo wakho kufanele buhambisane ngokubukeka. Lokhu kuthuthukisa ukuqashelwa futhi kwakha ukwethembana phakathi kwezithameli zakho.
Iwebhusayithi yakho kufanele ifane netimu yakho iyonke nethoni. Ukuba khona kwedijithali okungafanele kushiya abasebenzisi bezibuza ukuthi ngabe basasebenza nebhizinisi elifanayo yini. Ake sithi uthumela umthumeli weposi oqondile ofaka uhlobo lokubhala ngokugqamile, ama-turquoise agqamile nemibala esagolide, nemifanekiso yangokwezifiso. Abamukeli bathayipha ku-URL yakho kuphela ukuze bathole isayithi le-WordPress elimnyama nokumhlophe elinezithombe zesitoko. Kuyadida lokho - ngakho-ke kuphazamisa ohambweni lomthengi wabo.
Qiniseka ukuthi iwebhusayithi yebhizinisi lakho elincane inalezi zici ezibalulekile ezibonakalayo:
- Iphalethi yombala kanye ne-typography efana nobunikazi bomkhiqizo wakho. Sebenza nomklami wewebhu ukuze uthole amakhodi e-HEX afanelekile emibala yakho ye-CMYK noma ye-Pantone, kanye namafonti asebenziseka kalula kwiwebhu.
- Isibhengezo esihehayo noma umfanekiso “weqhawe” obonwa abasebenzisi uma befika ekhasini lakho.
- Izithombe zoqobo zekhwalithi ephezulu noma imidwebo eveza amanani ebhizinisi lakho nesithembiso somkhiqizo. Uma kufanele usebenzise izithombe zesitoko, khetha ezibukeka zingokwemvelo futhi uzihlanganise ngendlela ehlukile.
3. Imininingwane yebhizinisi eqinisekiswayo
Kuwo wonke amawebhusayithi ebhizinisi asemthethweni, kukhona imikhonyovu eyishumi nambili. Abathengi bafunde ukungabaza. Ngakho-ke, qiniseka ukuthi iwebhusayithi yakho ifakazela ukwethembeka kwakho.
Ubunikazi bebhrendi obucacile busiza, kodwa kufanele futhi ufake “imininingwane” ye-inthanethi eyisisekelo:
- Amakhasi mayelana nathi okufaka phakathi umgomo wakho, amalungu eqembu, kanye nebhodi labaqondisi, uma kufanele.
- Ikheli leposi nenombolo yocingo. Kuye ngezwe ohlala kulo ibhizinisi nelamakhasimende, ungase ube ngokomthetho edingekayo*ukuthumela indawo, imininingwane yokubhalisa, njll.
- Igama eligcwele lebhizinisi lakho, uma kusebenza, njengoba kubhaliswe nesifunda sakho.
- Imininingwane ye-copyright ne-trademark
- Isitifiketi se-SSL. Lokhu kuyimfuneko engokomthetho ngaphansi kwemithetho ehlukahlukene yobumfihlo bedatha kanye ne-de facto yezinga le-Google.
Akufanele kube nokungabaza neze emiqondweni yalabo abanethemba lokuthi iwebhusayithi yakho ingeyakho nokuthi ibhizinisi lakho lithembekile.
*QAPHELA: Okuqukethwe kulesi sigaba okwezinjongo zolwazi kuphela futhi akusakhi iseluleko sezomthetho. Sicela uxhumane nommeli wakho ukuze uqinisekise ukuthi iwebhusayithi yakho ithobela yonke imithetho nezimiso ezisebenzayo.
Uma usucacisile ubunikazi besayithi lakho, yisikhathi sokuqinisekisa ukuthi liyafinyeleleka futhi lisebenziseka kalula ngangokunokwenzeka.
Lungisa I-User Interface Yesayithi Lakho (i-UI)
Khumbula iminyaka yokuqala ye-Web 2.0, lapho abaklami bewebhu bepakisha amasayithi abo ngokugqwayiza kweFlash ewubukhazikhazi kanye nezakhiwo zegridi eziminyene? Kanjalo nathi - futhi asithandi.
Ikakhulukazi manje njengoba iningi labasebenzisi likuselula, imiklamo yewebhusayithi ephithene isiphelelwe yisikhathi. Uma ufuna ukushayela ukuguqulwa, kufanele wenze isayithi lakho libe lula ukulizulazula. I-UI ehlanzekile, ebandakanyayo ibalulekile empumelelweni yakho!
Nazi izinyathelo okufanele uzithathe:
4. Qondanisa isakhiwo sesayithi nohambo lomthengi
Isinyathelo sokuqala sokwenza lula i-UI yakho ukubeka phambili izidingo zezivakashi zakho. Amawebhusayithi amaningi amabhizinisi amancane aqala ngomlayezo "wokwamukela", bese ethula uhlu olufana nencwajana lweminikelo yawo.
Lokho kungasebenza, kodwa cabanga ukuthi abantu balithola kanjani isayithi lakho. Uma ikakhulukazi ushayela ithrafikhi evela ezinkundleni zokuxhumana, ingabe ikhasi eliyisiqalo liyalandela emilayezweni abayibona lapho?
Bese, nquma ukuthi isenzo sabo esiyinhloko kufanele sibe yini. Lokho ngokuvamile hhayi ukufunda incazelo ende yebhizinisi lakho elincane, pho kungani ubeke lokho phezulu ekhasini lethu eliyisiqalo? Esikhundleni salokho, hola ngesiphakamiso sakho senani futhi ubabonise lapho okumele baye khona ngokulandelayo. (Sebenzisa leyo nkinobho enesibindi yokubizela esenzweni!)
Enye yezinhloso zakho eziphezulu zewebhusayithi kungenzeka thola abaqondisi abafanelekile kufaneli yakho. Zithwebule maduze, futhi ungagcina usunabakhahlela amathayi. Linda isikhathi eside, futhi uzolahlekelwa yizo. Hlela iwebhusayithi yakho ukuze uthole ukunaka kwabo ngesikhathi esifanele, futhi uqiniseke ukuthi bayakuqonda lokho okunikezayo ngaphambi kokubacela ukuthi bathathe isinyathelo.
5. Sebenzisa izakhiwo zekhasi ngokungaguquki
Ngaphandle kwekhasi eliyisiqalo kanye nekhasi lebhulogi, uma likhona, wonke amakhasi esayithi lakho kufanele abe nesakhiwo esifanayo. Lokhu kungaba isithombe sikanhlokweni, amabhlogo amaningana ombhalo, kanye nebha eseceleni, isibonelo. Kugcine kulula ngangokunokwenzeka: abasebenzisi beselula bakhetha ukwakheka kwekholomu eyodwa, futhi lokho okuthandwayo kuphumela nakumklamo wedeskithophu.
Futhi, ungazami ukuqamba kabusha isondo. Ngemuva kweminyaka yokuphequlula iwebhu, abasebenzisi balindele ukuthi amawebhusayithi alandele lezi zimiso:
Iphethini ye-F. Abantu abaningi emazweni aseNtshonalanga bafunda ukusuka kwesokunxele kuye kwesokudla, ngakho-ke bagwedla imibukiso ebonakalayo bawele phezulu, bese behlela phansi kwesokunxele. Faka imininingwane ebalulekile yewebhusayithi engxenyeni ephezulu nengakwesokunxele. Imenyu yakho eyinhloko kufanele ihlale iphezulu kakhulu.
Isikhala esimhlophe ezizungeze izakhi ezibalulekile. Ngoba isikhala esinegethivu sidonsela ukunaka entweni engaphakathi, kusiza ukukhomba izici zekhasi ezibalulekile. Ngendlela efanayo, abasebenzisi bazolindela izihloko noma izinkinobho ezinesikhala esanele esimhlophe ukuze be kubalulekile.
Ama-Carts ukuze andise noma uskrole kokuqukethwe. Noma yini ebukeka njengomcibisholo isho ukunyakaza. Abasebenzisi bazochofoza ngokuzenzakalelayo kuma-carets ukuze bazule ekhasini, ngakho gwema ukuwasebenzisa kunoma yini enye.
Qinisekisa ukuthi ikhasi ngalinye lesayithi lakho linomuzwa ongaguquki futhi osebenza kahle. Lokhu kukhuthaza izivakashi ukuthi zinamathele - okuzenza zibe maningi amathuba okuthi ziguquke!
6. Yenza konke kube lula futhi kube usizo
Isikhathi sokunaka sabathengi siyafinyela. I-Goldfish yenza amahlaya eceleni, ongakwenza nje ukubamba intshisekelo yabo ngokushesha okukhulu. Ngakho-ke, kufanele ubeke phambili lula kwewebhusayithi yakho.
Yini amathemba akho ayifuna kakhulu kusayithi lakho? Ukuze ufunde ngemikhiqizo yakho? Faka i-oda noma uhlole isimo salo? Wonke lawo makhasi kufanele abe kumenyu yakho enkulu yokuzulazula.
Ungabi stingy ngezixhumanisi kulawa makhasi abucayi. Waluke ekhophi yewebhusayithi yakho. Bangeze nakumenyu kanyaweni futhi.
Futhi, qiniseka ukuthi kulula ngamathemba akho namakhasimende ukuthi axhumane. Faka ifomu lokuxhumana noma i-imeyili kuwo wonke amakhasi. Ngokufanelekile, izivakashi zakho zihlala zizwa ukuthi usizo lumane luchofozwe nje! (Ithiphu: Sebenzisa ama-chatbots ukuze uthole ukwesekwa kwamakhasimende okulula nakakhulu lokho kongela iqembu lakho isikhathi esiyigugu.)
Ngaphambi kokwethula iwebhusayithi yakho yebhizinisi elincane, ihlole neqembu labantu abangaphandle kwenhlangano yakho. Bangakutshela ukuthi yiziphi izakhi ezigqamayo, lapho abahlangabezane khona nokuhixaka, nokuthi bathole kulula kangakanani isayithi lakho ukulisebenzisa.
Ukufaka phezulu
Ngalezo zinto eziyisithupha endaweni, ungakwazi ukucacisa ubunikazi bomkhiqizo wakho futhi uthuthukise ukusebenzisana kwesayithi lakho. Zombili zibalulekile ekufinyeleleni izinjongo zewebhusayithi yakho. Iwebhusayithi esebenzayo iba yithuluzi lamandla kukhithi yakho yokumaketha iyonke. Kungaba umthengisi we-24/7, umthombo onokwethenjelwa wokuhola, isiteshi se-eCommerce esinenzuzo, nanoma yini enye oyidingayo ukuze ibe!
