Izixhumanisi bekuyisihloko esishisa kakhulu se-SEO iminyaka, futhi kunesizathu esihle salokho. I-Google iqale nge-algorithm emisha esebenzisa "izixhumanisi" njengokuthi "amavoti," lapho ikhasi libe nama-backlink amaningi, abantu abaningi balivotela. Kwakuwukuphela kwesibonakaliso sekhwalithi.
Onjiniyela bakwa-Google bagqugquzelwe uhlelo ososayensi ababelusebenzisa ukukala amaphepha esayensi: Lapho abanye ososayensi bebhekisela kakhulu lelo phepha, laliba nesisindo esengeziwe.
Iwebhu yomhlaba wonke kuphela okungewona umphakathi wesayensi. I-Google izobona ngokushesha ukuthi izimpawu zekhwalithi ezengeziwe zizodingeka ngoba ama-backlinks kwakulula ukuthenga nokuthengisa.
Kulandele uchungechunge lwezibuyekezo, izinhlawulo ezenziwa ngesandla kanye nemithetho ehlala ishintsha emizamweni ye-Google yokulawula imakethe yokwakha izixhumanisi.
Futhi leyo mpi ibe yimpumelelo impela: Ukulawula amasignali ezixhumanisi akuyona nje ingozi kulezi zinsuku, ngokuvamile akusizi ngalutho. I-Google manje isingcono kakhulu ekuhlonzeni izixhumanisi zekhwalithi yangempela kulezo eziye zasetshenziswa.
Ngakho-ke kufanele ngabe sisakha izixhumanisi futhi uma kunjalo, sikwenza kanjani kahle?
Ingabe Izixhumanisi Zisabalulekile SEO?
Yebo.
I-Google isobala kakhulu kule ndaba. Bona wazama ukususa ama-backlink njengesignali yezinga kodwa ahlulekile.
Izifundo eziningi ze-SEO (okubandakanya lena) kufakazele ukuthi izixhumanisi zidlala indima enkulu ekulinganisweni.
Ukwakha izixhumanisi kubaluleke ngokulinganayo kumasayithi amancane namakhulu:
Futhi, ama-backlink angaletha amakhasimende futhi awine abathonya ohlangothini lwakho. Kuningi okuningi ezixhumanisini kunezinga nje.
Ukwakhiwa kwesixhumanisi kuhlala kuyisu elibaluleke kakhulu (futhi eliyinselele kakhulu) lokuthuthukisa injini yokusesha.
Yiziphi Izinkombandlela Zokwakha Izixhumanisi Ze-Google
Iminyaka yempi ye-Google eqhubekayo nezindlela zokwakha izixhumanisi zekhwalithi ephansi isifundise into eyodwa ebalulekile: Izixhumanisi ezingemuva zingaba yingozi.
Amawebhusayithi amaningi kakhulu anyamalele ngokuphelele ku-Google SERPs ngenxa yokukhohlisa amasignali ezixhumanisi. Futhi kungase kube nzima kakhulu ukuvuselela amazinga akho. Ngibone amabhizinisi amaningi kufanele aqale phansi ngemuva kwezinyanga ngisho neminyaka yokuzama ukuthola isikhundla sewebhusayithi ehlawuliswayo futhi.
Ukuthumela izixhumanisi ngemihlahlandlela yokwakha isixhumanisi ye-Google (noma ngabe uyavumelana nayo noma cha) kuyingozi kakhulu.
Ngenhlanhla, leyo mihlahlandlela icace bha: Noma isiphi isixhumanisi ongakwazi ukusilawula (okungukuthi ungazihlela, uzibeke, usebenzise umbhalo othize we-ancho, njll.) izixhumanisi zokuzisebenzela.
Izixhumanisi zokuzisebenzela zilungile inqobo nje uma wena zilebule ngesibaluli esingalandeli ukuze wazise i-Google ukuthi uzifaka wena leso sixhumanisi kusayithi lakho. Bangu ama-plugins amaningi we-SEO lokho kwenza kube lula kakhulu.
I-Google izokhetha indlela abafuna ukuyiphatha ngayo i-nofollow. Uma ufuna ukusiza i-Google ngisho nangaphezulu, ungasebenzisa rel=”ixhasiwe” noma i-rel=”ugc” ukukhomba umthombo oqondile waleso sixhumanisi sokuzisebenzela.
Yiziphi Izixhumanisi Zokwakha Amaphutha Okufanele Sizigweme?
Yize imihlahlandlela eyisisekelo yokwakha isixhumanisi icace bha: Izixhumanisi ezingalandeli ozibeka lapho ngokwakho, kusenamaphutha ambalwa ajwayelekile okudingeka abalwe lapha, uma kwenzeka:
- Ungazithengi izixhumanisi: Ngiyazi ukuthi sekucacile okwamanje kodwa njengesikhumbuzo nje. Lokhu kuseyinto i-Google engayifuni.
- Uma wenza umkhankaso we-PR, kwenzele ukukhangisa, hhayi izixhumanisi. Amanye amaqhinga okumaketha angonakaliswa yisici sokwakha isixhumanisi sawo. Uma uqala ukwenza i-PR yezixhumanisi, uzoqala ukukhipha ukukhishwa kwabezindaba kwekhwalithi ephansi ngokushesha.
- Ungamane ukopishe izixhumanisi zezimbangi zakho. Ngenxa yokuthi abakayitholi inhlawulo yokwakha isixhumanisi, akusho ukuthi zonke izixhumanisi zabo zinhle.
Ungawakha Kanjani Ama-Backlink Angempela?
Manje njengoba sesikwazi okungafanele sikwenze, senza kanjani ngokwakha izixhumanisi?
Ukuthuthukiswa kokuqukethwe + nokufinyelela
Ukudala okuqukethwe kwekhwalithi ephezulu okuheha izixhumanisi kanye nokufinyelela kuma-blogger noma izintatheli kuyindlela yokwakha isixhumanisi enamandla kakhulu nesemthethweni.
Kulesi simo, awukwazi ukulawula ukuthi ubani ozoxhuma kuwe futhi kanjani, futhi zonke lezo zixhumanisi zizofika kuphela uma okuqukethwe kwakho kukukhulu ngempela.
I-Google isalungile ngale ndlela futhi angiboni ukuthi kungani bengashintsha imiqondo yabo.
UJohn Mueller, Umhlaziyi we-Webmaster Trends Analyst kwa-Google, usanda kuqinisekisa okuningi kweyakhe ividiyo:
“Lowo wumqondo ongemuva … nokuxhumanisa okungokwemvelo.
Ngokombono wethu kuhle ukuthintana nabantu ubatshele [ukuthi] nginalokhu okuqukethwe okuhle futhi… mhlawumbe kuyinto ongayijabulela ngewebhusayithi yakho.
Lokho ngokuvamile kulungile.”
Yebo, njengoba kwakhiwa okuqukethwe okwengeziwe, kuya kuba nzima nakakhulu ukwenza abantu bamangale ngokwanele ukuze bakunike isixhumanisi, ngakho-ke akuyona indlela elula yokuthola izixhumanisi.
Uzodinga ukucwaninga izihloko ngokucophelela futhi uzame izinhlobo zokuqukethwe ezihlukene namafomethi ukuze ekugcineni ufike kokuthile okuzokuthola izixhumanisi:
I-Text Optimizer izokusiza ukuthi uqhamuke nemibono ehlukile yokuqukethwe kwakho okungaxhumeka, ngakho qiniseka ukuthi uyisebenzisa izikhathi ezimbalwa lapho uxoxa:
Amaqhinga akho okuxhumana nawo kufanele aguquke ngale kwalokho obukwenza ngaphambilini. Ukuthola abantu ukuthi baphendule noma baqaphele i-imeyili yakho kuyinselele kakhulu. Amathuluzi afana I-imeyili Hunter izoba usizo njengoba isiza ukuthola ama-imeyili amaningi futhi ifinyelele kubantu abaningi. Ithuluzi linikeza futhi Isiqinisekisi se-imeyili isici ongasisebenzisa ukuze uqinisekise uhlu lwakho lwama-imeyili olukhona noma oludala:
Ukuhlolwa kokuncintisana: Ngabe izimbangi ziwathola kanjani ama-backlink?
Ngenkathi ukukopisha ama-backlinks wezimbangi akuwona umqondo omuhle njengoba ngishilo phambilini, ukwazi amaqhinga ezimbangi zakho kuhlala kuwumqondo omuhle.
Uzodinga ukufunda ukubona amaqhinga okwakha izixhumanisi zekhwalithi ephansi izimbangi zakho eziwasebenzisayo kuyilapho ugxile ezintweni ezingakusiza ukuthi uthuthuke kakhulu ngesu lakho lokwakha isixhumanisi.
Nakekela:
- Okuqukethwe okulethela izimbangi zakho ama-backlink;
- Ama-Blogger nezintatheli ezixhumanisa nezimbangi zakho.
Ukuqapha ama-backlink akho
Ukuqapha ama-backlinks akho kubalulekile ngoba udinga ukwazi ukuthi yimaphi amaqhinga akho asebenzile. Ukusebenzisa i-Google Search Console iyadingeka ngoba izophinde ikwazise nganoma yimaphi amaphutha angenzeka, njengezixhumanisi ezingezona ezemvelo noma ukuhlaselwa kwe-malware. Kumahhala futhi.
Kukhona okwengeziwe ama-backlinks okuhlola, kokubili mahhala futhi akhokhelwayo, ukuze umise, ngakho khetha ezimbalwa ngokusekelwe kubhajethi yakho.
Ukwengeza, qiniseka ukuthi ukuqapha isixhumanisi kuhlanganiswe neyakho ideshibhodi yezibalo zokuthengisa kanjalo.
Isiphetho
Ukwakhiwa kwe-Backlink kuyisihluthulelo sokubonakala kokusesha okuphilayo, kungakhathaliseki ukuthi isayizi noma iminyaka yewebhusayithi.
Ukwakha izixhumanisi kungenye yezindawo zokumaketha eziyinkimbinkimbi okungenzeka ukuthi uhlangane nazo. Kodwa izindaba ezinhle izixhumanisi ezinhle ziletha amazinga aphezulu kanye nethrafikhi yokudlulisela, ngakho kuwufanele umzamo.
