Njengoba sisondela onyakeni omusha, sonke sifuna izindlela zokwenza okuthile okusha futhi sibe ngcono. Uma usasebenza kuzinqumo zakho ze-SEO, nansi imibono emithathu yokuthi ungawathuthukisa kanjani amaqhinga akho e-SEO ukwenza isu lakho libe ngezakamuva futhi lisebenze ngonyaka ozayo:
1. Ungadali Okuqukethwe Ngoba “Kuyindlela Engcono Kakhulu ye-SEO”
Lena enye yezinto ezidabukisa kakhulu ukwenziwa kwenjini yokusesha (noma okungenani abantu abangayiqondi kahle) okwenze kuwebhu: Ubuningi bokuqukethwe "kokuthuthukisiwe kosesho" okungenanye inhloso kodwa okusiza ikhasi ukuthi lilinganisele umbuzo othile wosesho.
Ngenxa yalokho, i-inthanethi yagcwala okuqukethwe okungabhalwanga kahle futhi okungacwaningwe ngokwanele okuyengele abantu ukuthi bachofoze umphumela wosesho.
Kusukela ku-Panda kuya kuzibuyekezo eziyinhloko, i-Google ibilokhu yenza konke okusemandleni ayo ukuveza okuqukethwe okuwusizo ngempela namakhasi ewebhu awusizo ngempela afakazele ukwanelisa inhloso yomsebenzisi ngamunye wabo.
Futhi umphumela muhle kakhulu: I-SERPs ye-Google ibhekana nemibuzo nezinselelo zabantu ngempumelelo ngempela.
Ngakho-ke uma inkampani yakho ibibuyekeza ibhulogi yakho esemthethweni, ngenxa yokuthi i-CEO yakho yezwa ndawana thize ukuthi “ukushicilela okuqukethwe okusha” bekungenye yamaqhinga abalulekile e-SEO, sekuyisikhathi sokuthi uyeke.
Esikhundleni sokutshala imali ekushicileleni okuqukethwe ngoba “oqhudelana nabo benza” noma ngenxa yokuthi “le yindlela olungiselela ngayo iwebhusayithi yakho”, zama lokhu okulandelayo:
- Dala okuqukethwe ngenjongo: Yini ofuna ukuthi okuqukethwe kwenziwe? Ngokuvamile, kushayela ukuguqulwa kusayithi lakho, ngakho hlela okuqukethwe kwakho ngokufanele. Ukuze okuqukethwe kwakho kulethe ukuthengisa, dala okuqukethwe okuxazulula izinkinga zamakhasimende akho ngokubeka imikhiqizo noma amasevisi akho njengezixazululo.
- Dala okuqukethwe okuzobeka umkhiqizo wakho njengehabhu lolwazi futhi uhehe izixhumanisi zekhwalithi ephezulu: Shicilela ucwaningo oluyingqayizivele olusekelwe emiphumeleni yohlolo lwakho noma dala ucwaningo olujulile noma olunye. ukuhola odonsa ngokusekelwe kudatha yenkampani yakho. Ungakwenzi lokhu njalo ngoba lokho kuzothinta ikhwalithi. Isiqephu esisodwa noma ezimbili ezicwaningwe kahle ngonyaka ezisekelwa ukufinyelela kwekhwalithi ephezulu zizokwenza
Phezu kwalokho, ngokwenza kabusha inhloso yokuqukethwe, ungakha izingcezu zokuqukethwe ezifika kwezingu-20 ocwaningweni olulodwa. Isibonelo, kuwumbono omuhle kakhulu ukwethula uchungechunge lokuthunyelwe kwezokuxhumana nokwabelana ngemininingwane ebalulekile yocwaningo lwakho.
Ngaphandle kwalokho, kungani ungadali amavidiyo ahehayo asuselwa kumininingwane yakho yocwaningo ongayilayisha ku-YouTube? Amavidiyo anjalo angasetshenziswa ngisho nokuqhuba imikhankaso yezikhangiso ku-Facebook ukuze uthuthukise ukuqwashisa ngebhrendi yakho futhi ukhulise umphakathi wakho. Nokho, ungakhohlwa ukwenza kanjalo engeza imibhalo engezansi - abantu abaningi babuka amavidiyo ngendlela ethulile, ikakhulukazi ezinkundleni zokuxhumana.
Idala okuqukethwe okufanele kusabalulekile kodwa kuphela uma kwenziwa ngenhloso.
2. Ungagcizeleli Ngamagama Angukhiye eGameni Lakho Lesizinda
Imakethe yesizinda ayikaze ibe ngaphansi kwengcindezi ephakeme kunangemva kobhubhane lomhlaba wonke lapho izinkampani eziningi ziphonswa ukuba zenze izinguquko zedijithali.
Sekuseduze nokungenzeki ukuthola isizinda se-.com esinenjongo…
Kodwa mhlawumbe akufanele sizame?
- Izizinda ze-.com azisenalo inani le-SEO. I-Google ilahle wonke amasiginali wesizinda kuphela abake bawasebenzisa. Iminyaka yesizinda noma i-TLD (isizinda sezinga eliphezulu) ayisenandaba ngempela. Okubalulekile igunya lekhasi kanye nokwethembeka komkhiqizo.
- Amagama angukhiye ezizindeni nawo aphelelwa amandla. Eminyakeni embalwa edlule ungase uthenge isizinda se-spammy esingenalutho ngaphandle kwamagama angukhiye kuwo futhi ubone izinga lesayithi lalawo magama angukhiye phakathi namasonto ambalwa. Akusenjalo.
Izizinda ezinengqondo zisabalulekile ngoba zingakha ukuhlotshaniswa okuqinile nalokho okuthengisayo futhi zikhulise ukuchofoza kwakho. Kodwa ukutshala izinkulungwane kusizinda se-.com akulula neze kulezi zinsuku.
Abadlali abanamandla bangena ezimakethe zesizinda ukuze basize abanikazi bamabhizinisi bazulazule kuso. Le generator igama lebhizinisi, isibonelo, ithola amagama esizinda apholile futhi ihlole ukutholakala kwegama ezinkundleni zokuxhumana:
Ukuthola isizinda esipholile kuyenzeka uma ubeka eceleni imibono eyiphutha ye-SEO endala.
3. Yeka Ukukhohlisa Izimpawu
Ekugcineni, lesi yisihloko esibanzi esifaka amaqhinga amaningi e-SEO afana nalawa asabalele kakhulu:
- Dala ikhophi ngephesenti elithile lamagama angukhiye (okungukuthi ukuminyana kwamagama angukhiye)
- Yakha izixhumanisi ngephesenti elithile lombhalo we-ancho oshayelwa ngegama elingukhiye
- Yakha kuphela izixhumanisi ezizindeni ngokugunyazwa kwesizinda esithile (i-DA)
ngingaqhubeka...
Ukugcizelela ngalezo zinombolo cishe kungokwemvelo. Phela, besilungiselela umshini ngokusobala oqonda izinombolo kangcono kunemiqondo engacacile njengekhwalithi nokuhambisana.
Kodwa i-Google iye yadlulela ngalé kokusebenzisa izinombolo kanye namagama angukhiye afanayo.
I-Google isebenzisa izinkulungwane zamasignali ukuze iqonde imiqondo eyinkimbinkimbi nemiphumela engaphezulu ezoba usizo ngempela.
Akunakwenzeka ukuhlehlisa-unjiniyela lezi zimpawu, futhi akusekho ukuzenzisa.
Kunalokho, zama ukusondela ekukhangiseni kwakho kwedijithali sengathi i-Google ayikho. Kusho ukuthi:
- Dala okuqukethwe komsebenzisi wakho oqondiwe, hhayi okomshini
- Yamukela noma yiziphi izixhumanisi eziza kusayithi lakho ngokubonga: Yakha ubudlelwano nama-blogger kanye nemibhalo yemidiya ekhetha ukuxhumana nawe, kungakhathaliseki ukuthi bukhulu noma buncane kangakanani.
- Lungiselela uhambo lwamakhasimende, hhayi ngokuchofoza. Bandakanya eyakho ithimba lokuthengisa libe yisu lakho le-SEO ukuqinisekisa ukuthi isu lakho le-SEO lishayela ukuthengisa. Hlanganisa Ama-CTA ngaphakathi kokuqukethwe kwakho futhi usebenzise ukumaketha kokuqukethwe ukuze wakhe umongo wokufundisa eduze kwesiphakamiso sakho senani.
I-SEO isamayelana nokwenza isayithi lakho libe ngomshini ngokugcwele - futhi kulapho izici zayo zobuchwepheshe kanye namaqhinga amaningi asesemthethweni, okuhlanganisa ucwaningo lwamagama angukhiye kanye nobuhlakani bokuncintisana.
I-SEO ingaletha imiphumela esheshayo kodwa okubalulekile wukungenzi okuza kuqala kuwe. Ukuwina okusheshayo kubalulekile ekukhuthazeni kodwa ungakhohlwa mayelana nesithombe esikhulu.
Ukuze uhlale ukhumbula leso sithombe esikhulu, sebenzisa i-SharpSpring's ukuzenzekelayo kokuzenzekelayo uhlelo oluhlanganisa amaphuzu amaningi edatha kudeshibhodi eyodwa.
Isiphetho
I-SEO ithuthuke kakhulu ngaphezu kokufanisa amagama angukhiye kokuqukethwe nezixhumanisi. Konke kumayelana nokulungiselela inhloso kanye nokunikeza amakhasimende akho okuqondiwe lokho akudingayo.
Awasekho amasiginali wekhwalithi yokukhohlisa. Udinga ukunikela ngekhwalithi yangempela kuwebhu ukuze ukale kahle. Jabulela unyaka omusha!
