Uke wazibona usho okuthile okufana nokuthi “Ngenzela izinkampani izinkundla zokuxhumana, kodwa angizibheki ngempela iziteshi zami!” noma “Ngakhela amakhasimende ami amawebhusayithi, kodwa ngicela ungahluleli eyami njengoba idinga ukwenziwa kabusha!” Njengama-ejensi, ngezinye izikhathi umsebenzi esiwenza kangcono kakhulu kumakhasimende kuwumsebenzi esiwenza kabi kakhulu ngokwethu.
Uma kuziwa ekuzuzeni amakhasimende amasha, ama-ejensi avame ukukhohlwa ukubaluleka kokumaketha ngokwethu. Ukufuna amakhasimende amasha kusho ukuthi sekuyisikhathi sokufingqa imikhono yethu futhi senze umsebenzi.
Isifiso sokuthi ama-ejensi athole amakhasimende amasha sihlala njalo. Ngeshwa, ingafakwa kumshini wokushisa ongemuva lapho umsebenzi wakho wamanje uzwakala ungaphezu kwamandla. Siyazi ukuthi kuhamba kanjani. Ungase ube nesu eliqinile lokumaketha le-ejensi eliqalayo lapho umsebenzi weklayenti ulula, kodwa ngokushesha nje lapho isu liqala ukuphumelela, imizamo idluliselwa emisebenzini yamakhasimende amasha.
Lokhu kusho ukuthi ulimi lokumaketha, ubuciko, kanye nekhophi yewebhusayithi ingase iphelelwe yisikhathi uma kufika isikhathi sokususa lawo masu amadala futhi uqale ukuqoqa imikhondo emisha.
Ngenhlanhla, sinemibono ethile yokuya kuma-ejensi ukuze aqale ukuheha amakhasimende amasha. Uma usulungele ukukhuphula ibhizinisi, nanka amanye amasu okuthola amathemba amasha njalo.
1. Thuthukisa Ukumaketha Kwakho Kwangaphakathi
Uma imikhondo iza kancane kakhulu, igxile kweyakho Isu lokukhangisa elingavamile kungaba yimpendulo. Inikeza okuqukethwe okuwusizo njengamaphepha amhlophe, webinars, namabhulogi ahlanganisa izihloko ezihlobene nebhizinisi lakho (njengaleli!) kungenye yezindlela zokuqala ukuheha amakhasimende ukuthi eze kuwe.
Isu lokumaketha elingenayo liphumelela kakhulu uma lingaguquguquki. Lokho kusho ukudala okuqukethwe okusha njalo noma ukubuyekeza amafa amadala. Inkampani yakho ihlezi ishintsha kanjalo nezidingo zamakhasimende akho. Ukusebenzisa kabusha okuqukethwe okudala okufanayo ngaphandle kokukhuluma ngezici ezintsha zomkhiqizo noma amaphuzu obuhlungu ekhasimende kuzokuthola kuze kube manje.
Buyekeza isu lamanje lokuqukethwe nakho konke okuqukethwe okuhlotshaniswa nemikhankaso eqhuba kahle kakhulu. Bheka izingcezu eziphezulu ebeziletha ukubuka nemikhondo bese ucabanga ukuthi ungaqala kanjani ukuziphromotha futhi. Bese ubheka noma yiziphi izikhala kokuqukethwe kwamasevisi amasha noma izici noma izihloko zengxoxo yekhasimende. Kungumqondo omuhle futhi ukubuyekeza noma yimiphi imikhankaso ye-imeyili ezenzakalelayo njengochungechunge lokwamukela noma ukulandelela okuzenzakalelayo ukuze uqinisekise ukuthi basathula ulwazi olungcono kakhulu.
Gcina isu lakho lingaguquki ngisho nalapho amaklayenti engena kodwa ukuzenza iklayenti kanye nokwabela othile ukuthi aziphendulele ngesu lokumaketha lenkampani. Okungaphezu nje kokuthunyelwe kwebhulogi kanye nenkundla yezokuxhumana, kuwukutshalwa kwezimali emkhankasweni wokuchayeka oqhubekayo nowokukhiqiza.
2. Buyekeza Uhambo Lwekhasimende
Kulungile, isu elibuyekeziwe lokumaketha kwangaphakathi elisanda kubuyekezwa liyasebenza ngakho-ke kuza imikhondo eminingi. Kodwa lezo zinkomba azikashintshi zibe ukuthengisa ngokushesha ngendlela ongathanda ngayo. Isinyathelo esilandelayo siwukubheka ukuthi kwenzakalani kumakhasimende akho ngemuva kokuthi ukukhangisa sekuwawine.
Isikhathi esiningi siyakhohlwa ukuthi umkhankaso akuwona nje umlayezo obhekene nekhasimende, futhi umuzwa ikhasimende eliba nawo uma selinokusebenzelana okungu-1:1 nebhizinisi. Uma kubonakala sengathi unenombolo enhle yabaphambili kodwa inani eliphansi lokuguqulwa, hamba ohambweni lwekhasimende njengoba ikhasimende lingenza.
Ukudlula kule nqubo kusivumela ukuthi sibone lapho ingathuthukiswa khona ukuze kuholele ekubeni amakhasimende ajabule ngokushesha. Hlola isinyathelo ngasinye enqubweni ngaso sonke isikhathi lapho umholi esebenzisana nenkampani yakho. Uma begcwalisa ifomu, ingabe babingelelwa ngempendulo ezenzakalelayo? Uma zingenwa ku- i-imeyili drip series, ingabe bathola imilayezo ehlukile uma bengayivuli i-imeyili? Ibukeka kanjani inqubo yokukhishwa kwezandla kusukela ekukhangiseni kuya ekuthengisweni? Bheka wonke amathuba amancane okuheha ikhasimende endleleni.
3. Letha Isithembiso Senani
Kulezi zinsuku, ukutholwa kweklayenti iqhutshwa yidatha. Amaklayenti aya ngokuya ehlatshwa umxhwele ngamaphothifoliyo abonisa umsebenzi futhi anesithakazelo esikhulu sokubona ukuthi yiliphi inani lo msebenzi olethelwa amakhasimende akho. Abaqondisi bakho bazama ukunquma ukuthi banganikezela kuphi amadola abo futhi kwesinye isikhathi ibhajethi eqinile kakhulu. Babonise ukuthi ukusebenza ndawonye kuzobazuzisa kanjani isikhathi sabo.
Dala izifundo ezimbalwa ezigxile ekutheni umsebenzi wakho usize kanjani iklayenti ukuthi likhule noma lifinyelele izinjongo zalo. Uma ibhizinisi lakho lilisha kakhulu ocwaningweni, zama ukugqamisa idatha yokuthi yini engenzeka ebhizinisini uma ligxile ku-XYZ ngokusebenzisana ne-ejensi yakho. Lokhu akusho ukwenza izithembiso ezingamanga, kusho ukufundisa ukuthi zibaluleke kangakanani lezi zinsizakalo.
4. Khulisa Inani Lokuphila Kwekhasimende
Phakathi kokuheha abaphambili abasha kanye nokukhulisa imikhondo efudumele, ubani onesikhathi sokuthengisa amakhasimende amanje? Yilapho isu eliqinile namathuluzi amakhulu asebenza ndawonye ukuze akhe injini yokuthengisa enamandla. Ungakwazi sebenzisa ezishintshayo zokumaketha ukuze udale imikhankaso ye-imeyili yokudonsa eqhubekayo eyazisa futhi ithengise amakhasimende akho amanje kumasevisi amasha. Noma dala uchungechunge olwazisa izethameli zakho ngezindaba eziqondene nomkhakha othile, uzikhumbuze ukuthi uchwepheshe kulesi sikhala uma zinemibuzo.
Lokhu akusho ukukhuphula izintengo noma ukungeza inqwaba yamasevisi amasha. Kusho ukwengeza inani kumakhasimende akho amanje ukuze akhe imali engenayo kuyilapho futhi esungula ukwethenjwa. Khuluma namakhasimende akho amanje futhi uthole ukuthi izinto zihamba kanjani nokuthi zisabhekene nobunzima. Le mihlangano ingasiza ekuvezeni amathuba okwandisa ububanzi bakho bamanje.
I-Marketing automation ingaba usizo ngempela lapha ekusetheni izikhumbuzi zabanikazi bama-akhawunti ukuthi bangene ngezikhathi ezithile noma basebenzise uchungechunge lwe-imeyili lokudonsa ukuze benze izinhlolovo zekhasimende zekota zizenze ngokuzenzakalelayo.
5. Ubambisane Nenye I-Ejensi
Lokhu kungase kuzwakale kungenangqondo, kodwa usuvele ukubonile kusebenza! Amazwi omlomo nokudluliselwa kusengenye yezindlela eziphumelela kakhulu zokumaketha ngoba uma uthemba ibhizinisi futhi ulicela izincomo, cishe uzolethemba lelo bhizinisi.
Kunjalo, ukuze ugweme ukuncintisana nawe, kuhle kakhulu ukusebenzisana ne-ejensi enikeza isevisi yokuthopha leyo amakhasimende akho nawo avame ukuyidinga. Isibonelo, i-ejensi yokukopisha ingase ibambisane ne-ejensi yokuklama izithombe ngenxa yokuthi amakhasimende abo ngokuvamile adinga izithombe ezinezihloko zawo. Kuyinzuzo kuwo wonke umuntu ohilelekile; ama-ejensi athola umsebenzi ongashintshi futhi iklayenti lithola umsebenzi eliwujabulelayo.
Ukubambisana ne-ejensi futhi ikhulisa ngokuphindwe kabili amandla akho okumaketha njengoba izethameli zakho zizodlulana, ungakha amafa abelwe amaphepha amhlophe nama-webinars ukuze udonse izethameli eziningi.
Izitoreji Eziyinhloko
Isikhathi sokutshala imali kuwe! Ziphathe njengekhasimende lakho futhi unikeze ithimba esu lokumaketha. Dala ishejuli yokubuyekezwa kwamasu avamile kanye nokubikwa kwesimo ukuze ugcine ukukhula kungenakuvinjelwa. Ukuze ugcine ukugeleza okujwayelekile kwamaklayenti amasha kuza kubalulekile ukugcina umjikelezo wokudala, ukubuyekezwa kanye nokwenza kahle uqhubeke. Yiqiniso, lokho kulula ukukusho kunokukwenza lapho kukhula. Ukutshala imali kuma-automation wokumaketha manje kungasiza ukonga isikhathi ngenkathi udala isu lokumaketha elingena ngaphakathi eliqinile, elizenzakalelayo elingaqhubeka nokuletha abaqondisi abafanelekile ngisho noma ungababheki.
