I-2021 Agency Outlook: Through the Pandemic and Beyond
U-2020 bekungunyaka onzima. Ngenkathi sonke sizijwayeze ngangokunokwenzeka ukubhebhetheka, kepha manje, njengoba izinto sezivuleka futhi abathengisi abaningi babuza ukuthi “yini elandelayo?” Njengoba umhlaba ushintshela “kokujwayelekile okusha” kunganjani ama-ejensi kufanele ahlale onqenqemeni, ahehe amaklayenti amasha, futhi alondoloze ajabulayo?
Lapho ukuvalwa kobhadane kuqala ekuqaleni kuka-2020, sabambisana nomxhumanisi we-ejensi Karl Sakas ukuhlola amafemu emhlabeni wonke ukuthi asebenza kanjani nokuthi abikezele ini ukuthi kuzokwenzeka.
Ngemuva konyaka, sisadonsa imithelela eminingi i-coronavirus eyaba nayo endaweni yebhizinisi, kepha ngombono ohluke kakhulu ngekusasa. Ekuqaleni kuka-2021, saphinde sahlola lelo qembu lamafemu futhi futhi sagcina ngalo Izimpendulo ezingama-349 ezivela kubaholi be-ejensi emhlabeni jikelele iminyaka yomibili.
Ngokususelwa kunhlolovo yethu ye-Agency Outlook 2021, UKarl Sakas ube nezincomo ukuze ama-ejensi akhule kulo nyaka nangale kwawo.
Okutholakele
Imiphumela yocwaningo ikhombe eminye imizabalazo ejwayelekile kuma-ejensi, ikakhulukazi ekuqaleni kobhadane. Ngonyaka owodwa kamuva, sathola izingqikithi ezivamile kuwo wonke ama-ejensi kepha kulokhu nge-spin esinqumayo ethe xaxa.
Ukungaqiniseki kwanyakenye kwathathela indawo ithemba elincane embonini. Kepha manje, sibheke phambili, imiphumela yethu yocwaningo ikhombise ukuthi:
- Ukulindela okuhle kuma-ejensi kukhuphuke ngama-51% (kusuka kuma-57% kuye kuma-86%)
- Okubaluleke kakhulu kwebhizinisi le- # 1 ngo-2020 nango-2021 bekuthola amakhasimende anenani eliphakeme
- Ama-ejensi asuswe kwimodi yokusinda aya kumodi yokukhula
- Ukukhiqiza kukhuphukile ngesikhathi salo bhubhane: imali ekhokhelwa umuntu ngamunye inyuke ngo-22%
- Imikhawulo yenzuzo iyonke yehlile: isuka ku-20% ngo-2019 yaya ku-16% ngo-2020
- Ukwanda ngama-323% ekubekeni phambili ukuqashwa nokugcinwa
Ukulangazelela okuhle kubonakala kuwumkhuba obamba ngamandla phakathi kwama-ejensi ngonyaka ka-2021. Ababambiqhaza bocwaningo bathi, "Singasinda futhi siphumelele ngezikhathi ezinzima" futhi "Uma singasinda ekulahlekelweni u-65% wemali engenayo yebhizinisi lethu ngenxa yobhadane lomhlaba wonke, singasinda kunoma yini. ”
Zigibele leli gagasi lethemba, izinhlangano zikulungele ukuqhubekela phambili ekukhuleni futhi!
Izincomo ze-Key Agency
1. [Ama-KPI] Landelela amamethrikhi wokuthengisa we-ejensi yakho
Noma ukukhula bekuyinto ebekwa phambili ezinhlakeni eziningi, ngaphansi kwesigamu babike ukuthi babeyikho kulandelwa amamethrikhi wabo wokuthengisa. Ama-KPI afana nokuhola ngenyanga, isiphakamiso sokuwina isilinganiso, neziphakamiso ezithunyelwa njalo ngenyanga kuyizinkomba zokusebenza kokusebenza kwenqubo yokuthengisa. Ngaphandle kokulandelela lokhu, ama-ejensi awakwazi ukuba nesisekelo sokuthuthuka.
UKarl ubeka iphuzu lapha ukuthi kungakhathalekile ukuthi i-ejensi yakho ikuphi njengamanje, udinga ukwazi ukuthi isilinganiso sokusebenza samanje sikuphi ukuze uqale ukwenza ngcono okunengqondo. Uthi, "Kumele uqonde imithelela yokuthi ukuphi nokuthi ufuna ukuya kuphi ukuze uqale ukubuyela emuva ukwenza lokho kwenzeke."
Isinyathelo sokuqala sokukhula sihlonza ukuthi yini okudingeka uyilandele futhi uqiniseke ukuthi unesakhiwo esikhona ukuze unikeze ukulandelela.
2. [Ukukhiqiza] Ungakunaki ukusebenza kahle njengoba usebenza kude
Ama-ejensi amaningi abike ukuletha umsebenzi ngokushelela nangokunenzuzo njengenselelo yabo enkulu ngonyaka ka-2021 uma kuqhathaniswa no-2020. Ukusebenza namaqembu akude kungenza lokhu kube yinselelo enkulu kakhulu, kodwa engenakushaywa indiva.
Ukukhiqiza kukusiza wenze okuningi ngaphandle kokuhlala uqasha abantu abaningi, nakho okusiza ukukwenza uzuze kakhulu. Ukuthatha isikhathi ngamasu webhizinisi ukuqinisekisa ukuthi amathuluzi afanele akhona wokusebenza kahle kungakhokhela ngokuhamba kwesikhathi ngoba isikhathi esichithwayo simosha imali futhi. Imvamisa ukutshalwa kwezimali kumathuluzi wokuhlela kanye nezinhlelo zokuphatha kuzoholela ekongeni izindleko ngokuhamba kwesikhathi.
Izinhlelo zokuphathwa kwamaphrojekthi, izinhlelo zokuphathwa kwe-ejensi, kanye amathuluzi wokuzenzakalela wokuthengisa njengeSharpSpring zonke izindlela ezinhle zokuthuthukisa ukusebenza kahle.
3. [Ingqalasizinda Yabantu] Beka phambili ukuqashwa nokugcinwa
Ngo-2020, ukubeka phambili ukuqashwa nokugcinwa kwaba yi-3% kuphela yezimpendulo. Ngo-2021, lokho kukhule kwaba ngu-11% - ukwanda okungaphezulu kuka-300%! Futhi akumangalisi ukuthi kungani. Lapho okusemqoka kakhulu kukhulisa i-ejensi yakho, ukukhula kweqembu kufanele kuhambisane nayo.
Ku-webinar yethu UKarl uthe, “Bengilokhu ngizwa kuma-ejensi engisebenza nawo kuwo wonke ama-US nangale kwawo, kunzima ukuthola abantu abalungile futhi bayabiza. Uma uhlangabezana nalokhu, awuwedwa. ”
Ngokwanda komsebenzi okude, izinkampani zincintisana ngezinga elikhulu kakhulu ngethalente eliphezulu futhi abantu balindele ukukhokhelwa ngokufanele. Umsebenzi okude unikeza ichibi lamathalente elikhulu kakhulu, kepha futhi nokuncintisana okuningi okusho ukuthi izinkampani zizodinga ukuthola ulaka oluningi ngezinzuzo nezinketho zemiholo ukuze zingatholi inzalo kuphela, kepha futhi nokugcina iqembu.
Lapho uqasha, gcina engqondweni hhayi izinsizakalo zamanje kuphela kepha nezinketho zesikhathi esizayo ukuze ukwazi ukubheka abantu abanamakhono okukhula nenkampani.
4. [Isevisi] Cabanga ngokunikeza amandla okuthengisa njengensizakalo
Izinsizakalo ezintathu ezaziwa kakhulu zamanje ze-ejensi ezihloliwe kwakuyisu lokumaketha, ukuthuthukiswa kwe-web design, kanye nokumaketha kokuqukethwe. Besifuna ukwazi ukuthi yimaphi amafemu ezinsiza abebewahlelela ngokuzayo futhi sithole imiphumela exubile - amanye ama-ejensi abheke ukukala izinsizakalo emuva, amanye abheke ukwengeza, kanti amanye abheke leyo bhalansi ephelele phakathi kwamanje namasha.
Impendulo efanele kulokhu izoncika ebhizinisini lakho nokuthi limi kuphi. Kodwa-ke, sithole ithuba kuma-ejensi afuna ukukhula ngezinsizakalo ezintsha.
I-34% kuphela kuwo wonke ama-ejensi ahlolwe anikezela nge-Sales Enablement njengamanje, kepha ama-23% athe angathanda ukwenza ngokuzayo. Kuma-ejensi afuna ukufaka insizakalo yenani eliphakeme ngokuncintisana okuphansi, lokhu kungaba yindawo enhle yokuqala.
Njengoba uKarl asho, “Amakhasimende akho adinga usizo, akunjalo? Mhlawumbe ubasiza ukuthi bakhulise imikhondo yabo, kepha balwela ukuvala lawo madili… uma bezithengisa kangcono, maningi amathuba okuthi bandise ubudlelwano babo ne-ejensi yakho yezinsizakalo ezihlobene nokumaketha. ”
Kafushane
Yize kusenokungaqiniseki okuningi okuzungeze ukumaketha kuya phambili, ama-ejensi amaningi abheke ikusasa ngethemba.
Amafemu agxile ekukhuleni angaqala ngesinye noma eziningi zalezi zincomo zokuphehla amasu ebhizinisi awo kulo nyaka wonke nangaphezulu. Ziphonsele inselelo yokusebenzisa esinye salezi zincomo kuleli sonto bese uqala ukuthuthuka ufinyelele ezinhlosweni zakho.
Ungaphuthelwa yingxoxo esele! Buka i-webinar nochwepheshe we-ejensi uKarl Sakas lapho ephendula khona imibuzo evela ebhizinisini njengakwakho noma landa ifayili le- 2021 Umbiko we-Agency Outlook njengesethenjwa esheshayo sakho neqembu lakho.
