Izixazululo ze-Agency
Esikhundleni sesikhubekiso, isibaluli kufanele siguqule umdlalo
Ukufakazela imizamo yokumaketha kumthelela omuhle womkhankaso kwenza okungaphezu kokufakazela ukuthi yimali esetshenziswe kahle. Ibonisa ukuthi ungagxila kuphi ekusetshenzisweni kwemali okwengeziwe futhi usize ukukhulisa imali engenayo.
Kungani i-Attribution ibaluleke kangaka?
Ama-ejensi namakhasimende bobabili bafuna ukwazi, ingabe lo mzamo uyasebenza? Iyini i-ROI? Ngingathuthukisa kuphi futhi nginikeze imiphumela engcono kakhulu, esebenza ngempumelelo? Lapho leyo mibuzo ingaphenduleki, imizwa nobudlelwano bungaphazamiseka.
Nakuba isichasiso singanikeza imininingwane eyazisa izinqumo futhi yakhe ubambiswano oluqinile phakathi kwama-ejensi namakhasimende, ngezinye izikhathi leyo datha ayihlali ilula noma incishwa ngokushesha. Ngakho-ke, isikhathi esiningi sichithwa ekutholeni ukuthi kusho ukuthini esikhundleni sokuthi kugxilwe kuphi ekuthuthukiseni imizamo yokumaketha kanye nokuqhuba imali engenayo.
3 Amaqhinga Okuthuthukisa Imfanelo Yokumaketha
ABO. Njalo. Yiba. Ukuthuthukisa. Kungakhathaliseki ukuthi yiliphi iqhinga noma umkhankaso, ukuwulungisa ukuze ufinyelele amandla awo amakhulu kuyisu lokuwina. Ukushayela lokho kulungiselelwa kuyidatha. Futhi hhayi nje ukuyiqoqa ngenxa yeqoqo. Kodwa ukubamba okuqinile kukho ukuze uqondise izinqumo. Ake sibheke amanye amaqhinga okufanele siwakhumbule.
Ngaphezu kuka-75% wabakhangisi banomuzwa wokuthi izinselelo zokumaketha baphuthelwe ngamathuba okukhula kwemali engenayo.
Umthombo: The State of MarTech. Iqhutshwa yi-Ascend2 kanye ne-SharpSpring. Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha
Ungasithuthukisa kanjani isibaluli sakho sokumaketha?
- Qonda idatha - Susa isisele sedatha esihlukanisiwe esifihla uhambo lwekhasimende.
- Sebenzisa i-automation - Beka isoftware yokumaketha endaweni evumela ukuthengisa nokuthengisa ukuthi kuzenzekele futhi kufane.
- Ukwazi izindleko zakho nemali engenayo - Ukwazi ukuthi impumelelo ibukeka kanjani kuzosiza imizamo yokumaketha kuhlaka nokuthi ungayithuthukisa kanjani ukuze ifike lapho.
Imiphumela Yesimo Esibi
- Ukuchitha (okungukuthi. ukuchitha) amahora namahora esikhathi esikhokhiswayo esibalulweni somkhankaso kunokusebenza ngezindlela zokukhulisa ibhizinisi lakho. Izikhala ekunikezeni wonke umthengi zizizwa zingenakwenzeka ukuvala
- Ukubona izindleko zeklayenti lakho ngokuhola ngakunye kukhuphuka futhi kufanele uchaze ukuthi kungani
- Ukushisa isikhathi esibalulekile ekubikeni
- Ukwenyuka okumangalisayo kwezinga lakho le-churn
Isixazululo se-Attribution:
Ungavumeli ama-silo edatha afihle ukuvezwa okucacile nokunembile kohambo lwamakhasimende! Cabangela ukuzenzela ezinye izinqubo zakho.
Nansi Indlela Ifomula Elula Ezishintsha Ngayo Izinto
Inkundla emaphakathi ayiseyona nje "into enhle ukuba nayo". Kubalulekile ukuthi ama-ejensi aqhudelane!
Ukubeka idatha emsebenzini ukuze ubonise amakhasimende akho ukuthi uyawaqonda zabo izidingo ezihlukile zabathengi kanye nezinto abazithakaselayo, PLUS ukuxhumana nabo ngempumelelo EQUALS amakhasimende amaningi, ukwethembeka kanye nemali engenayo ephindelelayo.
Cabanga usuku lapho ungakwazi:
- Bonisa ngokuphelele ukuthi ikhasimende ngalinye lekhasimende lakho lithenga kanjani
- Yenza ukwaziswa, ukumaketha okungcono
- Ithonya izinqumo zokuthenga ezengeziwe
- Finyelela imigomo yakho
- Qondanisa imiphumela nemigomo
- Thola ibhizinisi elisha lokulondoloza
Sizokukhombisa ukuthi isebenza kanjani
Bhalisela uhambo lomuntu siqu lwe-SharpSpring ukuze ubone ukuthi singakusiza kanjani uthuthukise ukukhula kwemali engenayo.
Ibizwa ngokuthi I-Powerful Marketing Automation Platform, Sincamela I-Revenue Growth Platform
Ngaphandle kokuthi kulula ukuyisebenzisa, kulula ukusebenza nayo futhi iyathengeka, umgomo wethu oyinhloko ukukusiza ukhulise eyakho agency.
Njengozakwethu, besingeke siwenzi umsebenzi wethu uma singaxhumani namachashazi.
- Thola okudingayo endaweni eyodwa. Thola ukuqonda okujulile ngamaphrofayili e-demographic kanye ne-firmographic. Bona izenzo zokuziphatha kuwo wonke amakhasimende nohambo lwawo (silubiza ngokuthi “Impilo Yokuhola”).
- Champion ukumaketha okungcono. Yenza imikhankaso ngomzamo omncane—kuzo zonke iziteshi eziningi, eziqondile, abathengi nezigaba zokuthenga—ezenziwe ngendlela eguqukayo eqondene nawe koxhumana naye ngamunye.
- Nikeza ithimba lakho amathuluzi afanele omsebenzi. Kusukela emikhankasweni ukuya ekulandeleni umkhondo, izici ezivumela ukuthengisa nokubika, ukweqa okuncane ukusuka kwelinye ithuluzi kuye kwelinye kusho ukungahambi kahle kwawo wonke umuntu.
I-SharpSpring ikunikeza inzuzo yokuncintisana.
Ama-ejensi angaphezu kuka-2,000 akhethe i-SharpSpring. Bona ukuthi bathini.
Amaklayenti azizwa impumelelo
"Manje sengingakwazi ukuya kumakhasimende ami ngithi 'Heyi, izikweletu zama-$10 seziphenduka izikweletu ezingu-$100, futhi nginedatha yokufakazela lokho."
UJeff Greer
I-CEO, i-Easyfish Marketing
Ukuqonda uhambo lwamakhasimende
"Ngokuqonda uhambo lwamakhasimende aku-inthanethi, singakwazi ukuvumelanisa kangcono izifiso nezilindelwe amaqembu ethu esiqondise kuwo. I-SharpSpring ibonise ukuthi iyithuluzi elibalulekile kulelisu, nesixazululo esiphelele nesithengekayo."
Koen van de Sanden
Umphathi Wokumaketha ku-inthanethi we-Limagrain Nederland, iklayenti le-ReMarkAble
Ukuthola amakhasimende abandakanyekayo
“Nge-SharpSpring, njalo uma abaholayo bevula i-imeyili noma bevakashela iwebhusayithi imiphumela yabo iyakhuphuka, ngakho-ke siyazi ukuthi bathembisene umshado. Siyazi futhi ukuthi yimiphi imikhiqizo abanentshisekelo kuyo ukuze sikwazi ukuthumela imilayezo eqondiswe kakhulu.”
Kim Kinney
Umqondisi Wokukhangisa, Ukuthuthukiswa Kwekhaya Kwe-Brytons
I-SharpSpring yakhelwe impumelelo yokuthengisa nokuthengisa
Siyaqonda ukuthi isibaluli sokumaketha singashintsha kanjani umdlalo kuwe namakhasimende akho. Eqinisweni, sesinesikhathi eside sikwenza. Bheka ocwaningweni lwakamuva olubonisa ukuthi i-SharpSpring isize kanjani i-PlanStartGrow yehlise izindleko zeklayenti labo ngokuhola ngakunye ngo-80% ngokulandelela okungcono komkhankaso nokuhlukaniswa.
Yiba Iqhawe Elishayela Imali Engenayo Kumakhasimende Akho
Ukuletha imiphumela emihle kakhulu, elinganisekayo, ngokushesha nangempumelelo kakhudlwana, kukuguqula ukusuka kumthengisi we-ejensi ukuya kuzakwethu othembekile. Futhi, okuhle kunakho konke, kusiza ukwakha ubudlelwano obuqinile, obunenzuzo eyengeziwe!
