Uma kukhulunywa ngokuhlakulela ubudlelwano be-ejensi yamaklayenti obuhlala isikhathi eside, kungahle kungahambi kahle njengoba ubufisa. Ayikho i-ejensi ephelele, ukuphatha okulindelwe kwamakhasimende kunzima, futhi konke agency igijimela iklayenti elinzima ngezikhathi ezithile, futhi. Akuwona wonke ubudlelwano bebhizinisi obuhloselwe ukuba nempilo yeshelufu yaphakade.
Kubalulekile ukukhumbula ukuthi iklayenti ngalinye lihlukile nokuthi uma ufuna ukwakha ubudlelwano obuqinile bamakhasimende, udinga ukwazi ubuciko bokulawula okulindelwe kwamakhasimende. Lokhu kudinga ukubekezela okuningi, ukuqonda nokuxhumana, kepha umphumela wobuhlobo bebhizinisi obuzuzisayo obuzosho umsebenzi omningi othululela esikhungweni sakho.
Uma uzibuza ukuthi ungaba ngcono kanjani ekuphatheni ubudlelwano be-ejensi yamakhasimende, qala ngokulandela lezi zinyathelo ezinhlanu.
1. Cacisa Ngokunokwenzeka
Ukuxhumana kungumthetho wokuqala ongaphila ngawo uma kuziwa ekuphatheni ubudlelwano bamakhasimende - kukuvumela ukuthi uzibekele izibopho ezicacile zokulindela ukuhlangana nokusebenzela ukufeza izinhloso.
Okokuqala, ngaso sonke isikhathi kufanele uxoxe ngezinhloso zesikhashana zamakhasimende zesikhashana nezesikhathi eside lapho engena ebudlelwaneni. Ukuba oqondile kuzokusiza ekutholeni lokho abakulindele futhi kukusize ekutholeni izindlela eziphilayo, zokukhiqiza ukufeza izinhloso zabo.
Isibonelo, uma kuqala iklayenti lakho khuphula ukuzibandakanya nge media social, lapho-ke uzokwazi ukuthi le indawo okugxilwe kuyo. Ukusebenzisana nabo mayelana nokuthi bangahumusha kanjani uhlobo lwabo lomkhiqizo lube endaweni ye-inthanethi ehambelana nezithameli zabo eziqondiswe kubo, nokuthi lelo bukhona lidinga ukuzibandakanya kanjani nabalaleli nsuku zonke, inqubo ehilelekile engabuya kalula ngomlilo ngenxa yokuxhumana okungafanele.
Uma iklayenti lithathe isinqumo sokufinyelela ku-ejensi, kusho ukuthi bafuna umuntu ongaguquguquki futhi oqeqeshiwe ukuphatha izici ezithile zebhizinisi labo. Ukuzibekela izinhloso nokubeka uhlelo lomdlalo kuzokhombisa ukuthi i-ejensi yakho ingaletha izixazululo ezisebenzayo nezisebenzayo.
Lapho sekuyisikhathi sokuqala ukukhetha izinjongo, kufanele unikeze iklayenti lakho lonke ulwazi olufanele abaludingayo ukuze baqonde inqubo yakho. Ungakhombisa izifundo ezivela kwamanye amaklayenti ajabule njengobufakazi bomphakathi ukuthi uyazi ukuthi wenzani.
Kufanele futhi ucace ngalokho inkampani yakho elindele iklayenti. Womabili la maqembu kufanele avumelane ngendlela esetshenzisiwe yokuxhumana, kungaba yimihlangano yabantu, izibuyekezo ze-imeyili zaphakathi nesonto noma izingcingo ezihleliwe. Lokhu kusetha inqubo neklayenti futhi bazokwazi kahle okufanele bakulindele.
Okokugcina, ngaphambi kokuthi uqhubeke umkhankaso, iklayenti kufanele lazi ukuthi yini isu lakho. Lokhu kuzobasiza baqonde uhlobo lomsebenzi owenzayo nomugqa wesikhathi okuwo. Lapho iklayenti lishiywa linomqondo wokuphela wokugcina lingazi ukuthi lizofika kanjani lapho, lingaqala ukuphelelwa isineke. Bayeke ungene kucebo lakho lokuthengisa ledijithali nezinyathelo ozithathayo ukusiza ukukhulisa ibhizinisi labo. Lokhu kuxhumana okucacile kuzosiza ukubeka izingqondo zabo ngokukhululeka.
2. Funda Konke Mayelana neKhasimende
Ngenkathi lokhu kungazwakala kukhulu ngokwedlulele, iqiniso lokuthi ukuthatha isikhathi sokufunda nokuqonda amakhasimende akho kuzohamba ibanga elide ekuhlakuleleni isikhathi eside ubudlelwano bekhasimende ne-ejensi.
Njenganoma uluphi uhlobo lobuhlobo, uzofuna ukwazi izinto ezithile ezibalulekile mayelana nekhasimende lakho ngaso leso sikhathi ebhungweni. Kunezinto ezintathu ezibalulekile okufanele uqonde ngokuphelele ngazo:
- Imodeli yabo yebhizinisi
- Isizinda samakhasimende abo
- Imikhiqizo noma izinsizakalo zabo
Uma kukhulunywa ngokuqonda imodeli yebhizinisi leklayenti, kufanele ubheke ukuthi ziyini izinhloso zabo nezithiyo ababhekene nazo. Ukuze ufunde kabanzi ngebhizinisi labo, ungabuza imibuzo elandelayo:
- Yiziphi izinselelo ababhekene nazo njengamanje?
- Yiziphi izinselelo zesikhathi esizayo abalindele ukuhlangana nazo ngaphansi komgwaqo?
- Obani abancintisana nabo abaphambili?
- Iyini incazelo yabo yempumelelo?
- Imiphi imigomo abazibekele yona, futhi kude kangakanani nokufinyelela kulezo zinhloso?
Ukubuza imibuzo efana nalezi kuzosiza nokwakha ukwethenjwa. Ukuqonda okungcono onabo ngemodeli yebhizinisi labo, ngcono ongabasebenzela.
Ukuqonda amakhasimende weklayenti kuhlukile kunokuqonda ibhizinisi uqobo. Kuthatha indlela ebukhali kakhulu, ngoba lolu hlobo lwemininingwane luqoqiwe kusuka ekulandeleleni kokuziphatha nezinye izinhlobo zedatha. Buza iklayenti lakho ukuthi ngabe bakwenzile a umthengi persona. Uma bengakakenzi, lokho-ke yinto okufanele ugxume kuyo ngokushesha. Enye indlela yokuqonda kangcono abathengi ukuqapha kwabezindaba. Naka izihloko nemikhiqizo edala ingxoxo. Ungathumela ngisho nenhlolovo ebheka isikhathi ukuqoqa impendulo. Uma usuqonde amakhasimende ekhasimende, uzokwazi ukuzimaketha kahle.
Okokugcina, uma ungakaze uzame imikhiqizo noma izinsizakalo zeklayenti lakho, udinga ukwenza njalo. Noma kungeyona into ojwayele ukuyithenga, ukuzihlola ngokwakho kuzokunikeza umbono ongcono wokuthi uzama ukumaketha kanjani. Kulesi sigaba, kufanele futhi uthathe isikhathi sokucwaninga izimbangi zakho eziphambili zeklayenti lakho ukubona ukuthi zithengisa kanjani imikhiqizo yazo. Uma zibonakala zisebenza kahle, mhlawumbe ungafaka ezimbalwa zamaqhinga abo ezinhlelweni zakho.
3. Hlakulela Ubambiswano
Ekupheleni kosuku, ubudlelwano be-ejensi yamakhasimende ukubambisana. Udinga ukuthi usebenzisane ukunqoba izithiyo futhi ufinyelele imigomo ebekiwe. Uma i-ejensi yakho izimisele ukuthengisa imibono futhi ingasebenzi njengeqembu nekhasimende lakho, khona-ke ubudlelwano bumele buhluleke.
Ukuphatha ubudlelwano beklayenti akufanele kube nzima kakhulu futhi ngokuqinisekile akufanele kuphoqelelwe. Qala ngokukhetha ukusebenzisana namakhasimende anele kahle kusukela ekuqaleni. Isibonelo, uma uthintana nomuntu ocela i-XYZ futhi ungenzi i-X, lokhu kuyinkomba yokuthi lokhu kusebenzisana ngeke kuphumelele. Akekho othanda umbono wokwenqaba ukusebenza nekhasimende elingaba khona. Abanye bangase bakubheke njengokulahlekelwa imali, kepha leyo yindlela engalungile yokubuka ngayo. Ngokulungisa ikhasimende lakho ngendlela efanele, uzobe usindisa wena ekungaboni ngaso linye nasekuphathweni ikhanda phansi komgwaqo. Ngokukhetha amaklayenti ezinhloso zakho owaziyo ukuthi ungafinyelela (futhi weqe!), Uzokwakha isizinda samakhasimende esigcwele amakhasimende anelisekile azaphenduka futhi ancome izinsizakalo zakho.
4. Nikeza Imibiko Yentuthuko
Okunye okusemqoka ekuphatheni ngempumelelo okulindelwe kwamakhasimende ukuhlinzeka ngemibiko yenqubekela phambili enemininingwane. Kubalulekile ukwazisa amaklayenti ukuthi wenzeni, ukuthi amasu akho asebenza kanjani nokuthi usondele kangakanani ekufezekiseni izinhloso okuvunyelwene ngazo. Kuyasiza nokukhulisa ukwethembana, okubaluleke kakhulu ebuhlotsheni beklayenti.
Uma kwenzeka unganakanga, ukuxhumana okucacile kudlala indima enkulu kulezi zinyathelo. Ngokunikeza idatha esobala mayelana nezindlela zakho nokulandela ngomkhondo we-metric, ukhombisa ngokucacile kumakhasimende ukuthi zibaluleke kangakanani izinsizakalo zakho.
Futhi, hlala uqinisekisa ukuthi usebenzisa imigomo ye-layman nezitayela zokubika ezihlanzekile. Imibiko edidayo egcwele amatemu axakile ayiwajabulisi amaklayenti. Badinga ukwazi ukuqonda kalula ifayela le- imibiko ukuze bakwazi ukubuza imibuzo efanele. Amathuluzi ambalwa ongawasebenzisa ukwenza imibiko elula afaka:
Lokhu kungathatha umsebenzi onzima ngokubeka ndawonye umbiko onemininingwane bese uwuthumela kumakhasimende.
5. Gcina Izithembiso zakho
Akukho lutho olungahambisani nobudlelwano obuqinile ne-agency yamakhasimende ngokushesha kunezithembiso eziphukile. Amaphutha ayenzeka, abantu abaphelele futhi kwesinye isikhathi izinto azihambi njengoba bekuhleliwe, kepha ungaqiniseka ukuthi ugcina izwi lakho njalo. Ithiphu projekthi yokulawula okulindelwe kwamakhasimende ukungalokothi ikulume ngaphezu kokuhlafuna. Musa ukuzibekela imigomo engenangqondo njengoba lokhu kungaholela ekudumazekeni nakumakhasimende angajabuli.
Izinhloso ozibekayo kufanele zifinyeleleke futhi zilinganiswe. Ingxenye yokulawula ngempumelelo okulindelwe kwamakhasimende ukubeka izinhloso ezincane futhi uzishaye ngokungaguquki. Isibonelo, esikhundleni sokuthi uthi uhlose ukuthola abalandeli besigidi kwi-akhawunti ye-Instagram yeklayenti, gxila ekukhuleni kancane kancane ngesonto elilandelayo. Ngokwakha okuqukethwe okuseqophelweni eliphezulu, okubandakanya, unethuba elingcono kakhulu lokukhula ngokulandela okuqotho nokuthembekile kancane kancane ngokuhamba kwesikhathi.
Ukusonga Ubudlelwano Bekhasimende ne-Agency
Manje njengoba usunombono ongcono wokuthi ukuphatha ubudlelwane bamakhasimende kuhlanganisani, ungaqala ukukhipha isisekelo seklayenti lakho futhi uhlakulele ubambiswano oluhlala isikhathi eside. Uma ufuna ukufunda kabanzi ukuthi kanjani ukuzenzekelayo kokuzenzekelayo ingasiza ibhizinisi lakho ukuthi likhule, lihlole SharpSpring, singathanda ukuzwa kuwe!
