I-TikTok inyakazise umdlalo wenkundla yezokuxhumana ngamavidiyo awo aluthayo kanye namavayibhu angavamile. Ngoba ithandwa kakhulu yizingane kanye nabantu abadala, amabhizinisi amaningi acabanga ukuthi i-TikTok ayisebenzi esu labo lokumaketha. Phela, okomdanso okungenangqondo namavidiyo ezilwane ahlekisayo, akunjalo?
Lutho neze. I-TikTok kulindeleke ukuthi ifinyelele kubasebenzisi abangaphezu kwezigidigidi eziyi-1.8 emhlabeni wonke ngo-2022, okumangazayo selokhu yethulwa eminyakeni eyi-6 edlule. Ngokuphambene nenkolelo yomphakathi, labo basebenzisi abaveli ezizukulwaneni ezincane kuphela. Njengoba i-TikTok isiguquke yaba inkundla yevidiyo eqhutshwa umphakathi kakhulu, isiphenduke umthombo wokuzijabulisa nokufunda.
Ngakho-ke, kuyisiteshi esihle sokumaketha cishe sanoma yiliphi ibhizinisi, noma ngabe imboni yabo. Noma ngabe udala okuqukethwe egameni lamakhasimende akho noma ufuna ukwenza kabusha umkhiqizo wakho, i-TikTok ikufanele ukuthi uyicabangele. Isizathu sokuthi i-TikTok iqhume ekukhuleni ukuthi ihlanganisa okungaphezu kwamakati ahlanyayo nemidanso ebonakalayo! Kuyinkundla eguquguqukayo, eguquguqukayo eyenza kube lula ukunikeza inani kuzithameli oziqondise.
Ubani Angafinyelela Amabhizinisi Ku-TikTok?
I-TikTok ingase ihlanekezele abancane, kodwa izizukulwane ezindala zijoyine inkundla ngokulangazela. Ngenkathi ama-63% abasebenzisi be-TikTok bengaphansi kweminyaka engama-29, ngaphezulu kwama-34% bangabantu beminyaka eyinkulungwane noma iGen X.. I-TikTok ivamise ukunxenxa abantu abadala bedijithali manje abathola izinkundla zokuxhumana ezijwayelekile ziyisicefe, kanye nalabo abathanda okuqukethwe okubukwayo kakhulu.
Iningi labasebenzisi beTikTok ngabesifazane (noma abangekho kanambambili) futhi I-POC, okuyenza ihluke kwezinye izinkundla zokuxhumana eziphezulu ezihlanekezela abantu besilisa kanye/noma abamhlophe. Ngempela, i-TikTok inxusa abesifazane kanye ne-POC: cishe ingxenye eyodwa kwezintathu yabesifazane base-US kanye nengxenye eyodwa kwezintathu yabantu abadala abaNsundu noma base-Hispanic basebenzisa i-TikTok, uma kuqhathaniswa ne-17% yamadoda kanye ne-18% yabamhlophe baseMelika.
Ngakho-ke, i-TikTok iyithuba elihle kakhulu lokuhlukanisa ukulandela kwakho noma kwamakhasimende akho. Futhi, ungakha umphakathi oqinile, ikakhulukazi uma abantu obahlosile bahlanganisa abesifazane kanye/noma i-POC. Lesi siteshi somphakathi silingana kancane. Okuqukethwe kuyinkosi ngempela, njengoba noma yini engahlangani nezethameli zakho ezikahle ku-TikTok ishabalala ngokushesha ekuphakeleni.
Nokho, ungethuki. Ngenkathi ezinye izinhlaka zithembele eziteshini zokuxhumana zendabuko kanye nokuthunyelwe kwazo okuvamile, i-TikTok ikuvumela ukuthi uthathe indlela eyiqiniso, enenjongo.
Ama-ejensi Angazifinyelela Kanjani Izethameli Zazo Ezifanelekile ku-TikTok
Ngisho nesizinda somsebenzisi esingaba sibanzi, abakhangisi kufanele basebenze ngaphakathi kwethoni ye-TikTok esheshayo, esheshayo. Yize abantu bengahle bazimisele ngezinto abazithandayo namaphuzu obuhlungu, bagxuma ku-TikTok lapho befuna ukufunda noma ukuhleka. Ngisho namaposi enkundla yezokuxhumana aqotho kakhulu ezinkampani angase angandizi uma engakugcini kulula.
Lokho akusho ukuthi ibhizinisi lakho kufanele lidayise Izingubo ze-Halloween noma i-soy sauce ukwenza kahle ku-TikTok. Okubalulekile wukubeka phambili umphakathi womkhiqizo wakho kuneminikelo yakho.
Cabangela isipiliyoni izethameli zakho ozihlosile ezinazo - noma ongathanda ukuba nazo! Yini abafuna ukuyifunda? Yini ebahlekisayo? Ungazihumusha kanjani (noma iklayenti lakho) izihlukanisi eziyinhloko zibe okuqukethwe okukhethekile, okubandakanyayo komphakathi?
Ama-ejensi angama-quintessentially B2B, okusho ukuthi "isipiliyoni somphakathi" esiningi esijwayelekile siyashoda. Konke kumayelana nokwenza izethameli zakho zizwe njengama-VIP. Ngakho-ke, lwela ukuhlakulela umphakathi "wangaphakathi" ngeTikTok yakho. Okuthunyelwe ngakunye kufanele kwenze amakhasimende akho uwaqondise acabange ukuthi, “Hawu, yimina lowo.”
Ungalithuthukisa Kanjani Isu Lakho Lokuthengisa le-TikTok
Imvelo ye-TikTok yemvelo kanye nejubane elisheshayo kungenza kube inselele ukuhlela isu lokumaketha. Cishe ngeke uqaphele ukuthi yikuphi okuqukethwe okuzokwenza kahle uze uchithe isikhathi esithile ukusebenzelana nomphakathi womkhiqizo wakho. Ngakho-ke, indlela engcono kakhulu yokuqalisa iwukuba nje uqale.
I-TikToks ihluke ngokuphelele kokuthunyelwe kwe-Facebook, ama-tweets, izibuyekezo ze-LinkedIn, nokunye okuqukethwe komphakathi. Ifomethi yokuthunyelwe komphakathi eseduze kuzoba amaReels aku-Instagram. Kodwa-ke, ama-TikToks akhombisa uhlobo lobunzima obungajwayelekile obundiza phambi komhlangano wokumaketha okuqukethwe.
Imiyalezo enesitayela esiphezulu noma enophawu olukhulu ayinakwa kalula ku-TikTok. Abasebenzisi bafuna ukubona okuqukethwe okuhlakaniphile, okunobuciko, nokusebenzisanayo.
Unakho konke lokho engqondweni, landela lezi zinyathelo ukuze wakhe isu eliphumelelayo le-TikTok le-ejensi yakho.
1. Nquma ukuthi yiluphi uhlobo lwe-akhawunti oyidingayo
On amanethiwekhi omphakathi amaningi, ungaba nephrofayela yomuntu siqu noma yebhizinisi. I-TikTok iyafana, yize ibiza “ama-akhawunti womdali” wangaphambili. Nakhu okubambekayo, noma kunjalo: izinkampani eziningi zincamela ukugcina ama-akhawunti azo Abadali kunokushintshela Ebhizinisini.
Ku-Instagram, Pinterest, njll., Ama-akhawunti eBhizinisi ngokuvamile anikela ngezibalo eziningi nezici zokukhangisa. I-Facebook iwanqabela ngokucacile amabhizinisi ekusebenziseni ama-akhawunti ngamanye. I-TikTok, nokho, inikeza izici eziwusizo zokumaketha kuzo zombili izinhlobo zama-akhawunti.
Nansi inkomba esheshayo yomehluko:
Ama-akhawunti Abadali be-TikTok:
- ukufinyelela kumculo ogcwele nelabhulali yomsindo, okuhlanganisa nezingoma ezine-copyright
- I-Duets: rekhoda amavidiyo ahlangene nabanye abasebenzisi
- Thunga: engeza amavidiyo akho nemisindo kuma-TikToks akhona
- Nyusa: phusha okuthunyelwe kuzithameli eziningi
- Ama-DM nabangani kuphela (okukhawulela ikhono lakho lokuxhumana nabantu)
- I-Q&A: hlanganisa amazwana ombhalo nezimpendulo zemibuzo oyibuzile wayiphendula
- Abalandeli abangu-1k bayadingeka ukuze bathole isixhumanisi sewebhusayithi
TikTok Business Accounts:
- ukufinyelela kumisindo yezohwebo kanye nomculo ongenanzuzo
- I-Duets kanye ne-Stitch (kodwa kuphela namanye amavidiyo asebenzisa imisindo ye-RF)
- Khuthaza
- Ama-DM anabo bonke abasebenzisi, kanye nezimpendulo ezizenzakalelayo
- Isitolo seTikTok
- Isixhumanisi sewebhusayithi esinama-akhawunti amasha lapho ubhalisa ibhizinisi lakho neTikTok
Njengoba ubona, kukhona okuhle nokubi okucacile kohlobo lwe-akhawunti ngayinye. Uma uhlela ukusebenzisa i-TikTok ukuze uxoxe nabantu abangaba khona noma uthole imibuzo, khetha i-akhawunti yeBhizinisi. Uma ungathanda inkululeko eyengeziwe ekukhetheni, ekuhlanganiseni kabusha, nasekuphenduleni okuqukethwe, namathela ku-akhawunti yoMdali.
2. Thola Izihloko Zakho Eziwumgogodla
Njenganoma yiluphi uhlobo lokumaketha okuqukethwe, hlonza izihloko zakho ezibalulekile ezizoheha futhi zithuthukise umkhondo. Ngokuvamile, uzosebenza uhlehle kusukela kubantu obahlosile. Ku-TikTok, noma kunjalo, uzodinga ukugxila ezintweni abazithandayo esikhundleni sokudala okuqukethwe ukuze ubaqhube ohambweni lokuthenga. Ngamanye amazwi, khuluma nabagqugquzeli babo kunokuba ushaye amaphuzu abo obuhlungu.
Ngokuya ngemodeli yakho yomuntu siqu, kungenzeka ukuthi ubhale:
- Izinto abazithandayo
- Umbono wabo wezwe nefilosofi
- Izifiso nemigomo ecindezela kakhulu
- Yini ebajabulisayo
- Ubani abafuna ukuchitha isikhathi naye
- Abantu abasesidlangalaleni nosaziwayo ababancomayo
Cabangela ukuthi yiziphi izihloko ezingaqinisekisa lezo zintshisekelo. Hlola ama-hashtag e-TikTok anokuqukethwe okufanayo. Bese uqala ukubhunga ukuthi ungahumusha kanjani ukubaluleka kwe-ejensi yakho kumavidiyo ahehayo - kungakhathaliseki ukuthi ayafundisa, ayajabulisa, noma kokubili!
Isibonelo, i-avatar yeklayenti efanelekile ye-ejensi yakho ingaba usomabhizinisi oqhutshwa yinhloso yeminyaka eyinkulungwane owasungula ibhizinisi eliku-inthanethi elisebenziseka kalula. Bathatha indlela eqhubekayo ebhizinisini labo futhi badinga usizo lokuthuthukisa i-ROI yabo emikhankasweni yemidiya ekhokhelwayo. Lapho begxuma ku-TikTok, abahlali becinga “amathiphu e-PPC.”
Sekukonke, bangathanda ukubona:
- izindaba ezikhuthazayo ngosomabhizinisi abasebasha
- ukumaketha kuyawina futhi kwehlule emabhizinisini e-eco-eCommerce
- izikhathi ezihlekisayo ze-#EntrepreneurLife
- amavidiyo amayelana nokugeza okuluhlaza kanye nemiphumela yako eyingozi
- amathiphu e-hustle Culture (noma ama-caveats)
Ngokwenza okuqukethwe okuzungeze lezi zihloko, ungaqala ukwakha ubudlelwano obunenjongo nezithameli zakho ozihlosile. Futhi noma kungebona bonke abalandeli bakho beTikTok abaholayo, khumbula ukuthi "igagasi elikhuphukayo lintanta zonke izikebhe." Uma iphrofayela yakho isebenza kangcono, maningi amathuba okuba ufinyelele amathemba akho afanelekile.
3. Hlela Okuqukethwe Kwakho
I-TikTok iyinkundla esheshayo, kodwa awudingi ukuthumela nsuku zonke. Hlela ukuzibandakanya kuqala, shicilela okwesibili. Bala izihloko ozokhuluma ngazo esiqeshini ngasinye sokuqukethwe.
Ngeshwa, i-TikTok ayinikezi indlela yokwengeza izixhumanisi kokuthunyelwe. Gcina uhambo lwakho lomsebenzisi engqondweni futhi ukhumbule ukuthi abantu abaningi ngeke bafune ukushiya iTikTok. Uma ucela abasebenzisi ukuthi bavakashele isayithi lakho, baqondise kusixhumanisi se-bio yakho.
Ungaphinda ube bukhoma, njengakwezinye izinkundla zokuxhumana. Ukuba bukhoma kudala umuzwa wokuphuthuma ngomkhiqizo wakho. Wabelana ngokuthile okukhethekile nokubalulekile, ukuze abasebenzisi bajabule.
4. Dala Uhlelo Lokuxhumana
Njenganoma yiluphi uhlobo lokumaketha kwe-B2B, ukuxhumana nenethiwekhi kubalulekile empumelelweni yakho. Kumelwe uhlanganyele nalabo abazoba amakhasimende (kanye nabangaba abahlanganyeli!) kuzo zonke iziteshi. I-TikTok nayo ihlukile!
Uyakholwa noma ungakholwa, le nkundla yezokuxhumana iyindawo enhle kakhulu yokwandisa inethiwekhi yakho yobungcweti. Abantu bangena ngemvume ukuze bafunde futhi bahleke, okusho ukuthi ungaba nezingxoxo ezimnandi.
Qala ngokukhomba ama-hashtag adumile phakathi kwezithameli zakho oziqondisayo. Lokhu kukubonisa okuthunyelwe nama-akhawunti ahlobene.
Okulandelayo, mema abanye abasebenzisi beTikTok ukuthi bakubuze imibuzo. Uma i-ejensi yakho isebenzisa i-akhawunti yomdali, inkundla ithola imibuzo emazwaneni. Uma usuphendulile, uchungechunge lwamazwana luvela ngaphansi kwe-Q&A kuphrofayela yakho. Lesi sici esiwusizo sikuvumela ukuthi ubonise amakhono akho ngokushesha futhi kalula.
5. Hlela futhi Uxube kabusha Okuthunyelwe Okuhlobene
Esinye sezici ezinkulu ze-TikTok yikhono “lokuhlanganisa” okunye okuqukethwe kokwakho. Empeleni, ungaphinda wenze amavidiyo nemisindo ibe eyakho i-TikToks. Lokhu kukhombisa ukuthi i-ejensi yakho ibambe iqhaza ngonembeza embonini yakho. Ukuhlunga okuqukethwe futhi kusiza ukwakha ukuxhumana okusha futhi kufakazele ubuchwepheshe bakho. (Futhi, kuhle uma umuntu esevele ekhona ukukhuluma ngomkhiqizo wakho ku-TikTok!)
Ungakwazi futhi ukwenza amavidiyo akho "Athandiwe" abe sesidlangalaleni (ayimfihlo ngokuzenzakalela) futhi abanye abasebenzisi bangabona lawo mavidiyo kuphrofayela yakho. Lena indlela enhle yokukhetha okuqukethwe okufanele, okufana nendlela ongabelana ngayo ngezixhumanisi ku-Facebook noma ku-LinkedIn noma uku-tweet kabusha ku-Twitter. (Qinisekisa nje kuphela njengamavidiyo ofuna avele kuphrofayela yakho!)
6. Shicilela futhi Uhlele Okuqukethwe Kwakho
Akekho othanda okuphakelayo okungapheli! Bonisa abasebenzisi bakho ukuthi yini ongayinikeza ngokuhlela amaTikToks akho.
Okokuqala, phina okuthunyelwe okuhlobene kakhulu phezulu kokuphakelayo kwakho. Lawa kufanele kube amavidiyo aveza kangcono umkhiqizo wakho kanye/noma agqugquzele abasebenzisi ukuthi bathathe isinyathelo.
Ungangeza i-TikToks eshicilelwe ohlwini lwadlalwayo oluvela kuphrofayela yakho. Nikeza uhlu ngalunye igama elifushane nelihehayo njengokuthi "Amathiphu Okuthengisa" noma "Impilo Yesikhungo." Abantu abavakashela ikhasi lakho bangabona kalula ukuthi i-ejensi yakho imayelana nani.
Ukusonga: Ukhiye Wakho Wempumelelo ye-TikTok
I-TikTok inamathuba amaningi amabhizinisi, ikakhulukazi amabhizinisi e-B2B adinga ukwakha ubudlelwano obuqinile. Gxila kulokho okungajabulisa kakhulu futhi kujabulise izithameli zakho. Ungesabi ukuxegisa uthayi wakho futhi ujabule kancane! I-TikTok imayelana nobuqiniso, okwakha ukwethembana ... futhi ngaleyo ndlela, ukwethembeka komkhiqizo.
