Izixazululo zebhizinisi

Uchitha isikhathi esiningi ekuchasiseni kunokushayela imali engenayo?

Abadayisi bedijithali kanye nabaphathi bezentengiso bayaqaphela ukuthi ukungaziphathi kahle kuholela ekukhuleni okubi kwebhizinisi. Ukulinganisa kufanele kube lula. Yilokho i-SharpSpring ezama ukukwenza.

Ngaphandle kokunikezwa okuhle, amasu ahlulekayo awakwazi ukukhonjwa futhi amiswe isikhashana

Okubi nakakhulu, amasu okuwina awakwazi ukwabelwa isabelomali esengeziwe esidingekayo ukuze kukhule imali engenayo eyengeziwe.

  • I-SharpSpring isiza amabhizinisi amancane kuya kwaphakathi nendawo ukuthi anqobe imiphumela yokuchayeka okubi ngesethi enamandla yokumaketha nezixazululo ezizenzakalelayo zokuthengisa—zonke ezihlanganiswe zaba uhlelo olulodwa lokubika okwabiwe, ama-KPI kanye nemigomo yokukhula.
  • I-SharpSpring ayikuniki nje kuphela isibaluli esibalulekile sokumaketha kuwo wonke amasistimu wokumaketha nokuthengisa kusitaki sakho sezisombululo, kodwa futhi nakuhambo lwamakhasimende olungaqondile, hhayi nje ukuchofoza kokugcina.

Thola ukuboniswa komuntu ngamunye komuntu siqu kwe-SharpSpring's Revenue Growth Platform futhi ubone ukuthi kuzosiza kanjani inhlangano yakho ixazulule izinselele zokwabiwa kwesabelomali.

Izimpawu ezintathu zokuthi ukuchayeka okubi kukhubaza isu lakho lokumaketha kanye nokukhawulela ukukhula

Njengomakethi, kunendida enkulu okufanele yakhiwe. Indida yenziwe yikho konke ukulandelela kwakho, ukuchasisa, kanye nedatha yohambo lwekhasimende. Kunjalo, uma unedatha eningi, kulapho siphelela khona isithombe sephazili yakho yokumaketha. Inselele iwukuthi uqoqa kanjani izingcezu eziningi ngangokunokwenzeka?

Nansi imiphumela emi-3 yokungakwazi ukubona yonke iphazili ongase uyibone enhlanganweni yakho.

Uphawu #1: Ukuchitha isikhathi esiningi kusichasiso esikhundleni sokushayela imali engenayo

Isitaki se-patchwork martech esivamile sithatha isikhathi esiningi ngokulungiswa, ukusethwa, ukuthuthukiswa, futhi sisaveza imiphumela engemihle yokulandela umkhondo kanye nezichasiso. Imvamisa lokhu kuholela ekutheni abakhangisi bagxile isikhathi esiningi ekulungiseni isibaluli kanye nedatha efanelekile kunokuyihlaziya.

Uphawu #2: Ingcindezi eqhubekayo yokufakazela inani layo yonke idola elisetshenzisiwe

Abakhangisi bavame ukuba nemigomo eqinile ye-ROI yokusebenza komkhankaso, kodwa nokho, isitaki sabo se-martech sihlukaniswa sibe amasistimu angu-9, ngalinye likhuluma ulimi oluhlukile. Ngisho namaqembu enza ukumaketha isikhathi eside asazoba nezinkinga uma zonke izingcezu zesitaki sabo sokumaketha zingasebenzi kahle.

Uphawu #3: Ukungakwazi ukwaba isabelomali emikhankasweni eshayela i-ROI

Ushayela abaphambili abafanelekayo kwezokuthengisa, kodwa awukwazi ukukhomba iziteshi ezisebenza kangcono ekuzikhiqizeni. Uma ungazi ukuthi yini esebenzayo, nokuthi yini engasebenzi...akunakwenzeka ukwaba isabelomali emikhankasweni ekhiqiza inzuzo ephezulu kakhulu. Isabelomali siyaqhubeka nokuncipha ngoba awukwazi ukufakazela i-ROI.

Inselele engu-#2 abakhangisi abanayo ikhono lokuhlobanisa imiphumela yomkhankaso emizamweni yokumaketha.

Umthombo: The State of MarTech. Iqhutshwa yi-Ascend2 kanye ne-SharpSpring. Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha

Ubuhlungu bungokoqobo


Ngaphandle kokunikezwa okufanele, cishe akunakwenzeka futhi kukhubaze abadayisi ukuthi:

  • Bika ngevelu nokubuyiswa kwedola ngalinye elichithiwe, ukuze ube nokuzethemba okuvela ku-C-suite kanye nezicelo zebhajethi zigunyazwe
  • Yazi kahle ukuthi izindleko zokutholwa kwekhasimende kufanele zibe yini, ukuze wazi kahle ukuthi kufanele ukhokhe ini ngombono ngamunye, ngokuchofoza ngakunye, ngokuhola ngakunye kuyo yonke imikhankaso yakho.
  • Nquma izindawo zokuthintwa ezibaluleke kakhulu ohambweni lwekhasimende, ukuze ukwazi ukuthuthukisa nokwenza kube ngokwakho ukuzizwisa kwekhasimende ukuze ushayele amanani okuguqulwa aphezulu

Akumangazi, isixazululo:

Inkundla eyodwa yokukhulisa imali engenayo ekubonisa kahle ukuthi imiphi imizamo eshayela i-ROI eningi eholela ekwabiweni kwesabelomali okulungiselelwe, imikhondo yekhwalithi ephezulu, kanye nokuzizwisa komuntu siqu.

Izindlela Ezi-4 Zokuthuthukisa Ukunikezwa

  • Susa idatha ehlanganisiwe, ukuze uthole umbono ocacile nonembile wohambo lwekhasimende.
  • Sebenzisa isistimu yokuzenzakalela yokumaketha ukuze wenze ukuphila kube lula ngokuzenzakalela ukuze ulawule ukuphindwaphindwa kothintana naye, ukufanisa okuholela ku-akhawunti, kanye nokufanisa ithuba lokuthintana.
  • Khetha isixazululo esisebenzisa i-AI (hhayi amakhukhi kuphela) ukuze usize ukubikezela ngokunembile futhi ulinganise ukuziphatha.
  • Sebenzisa ukuthengisa okuhlanganisiwe nesistimu yokumaketha esitshela yonke indaba yohambo lwakho lwekhasimende, futhi ayikuniki nje izingcezu ezimbalwa.

I-Automation Enamandla Yokumaketha Ehlanganisiwe Yebhizinisi Lakho

Ukufakwa endaweni eyodwa kwe-SharpSpring kusho ukuthi ukuchayeka kulula, futhi amaqembu okukhangisa angagxila nsuku zonke kulokho okubaluleke kakhulu–ukwenza izinqumo zokumaketha ezihlakaniphile ukuze aqhube imali engenayo.

Cela idemo yomuntu siqu yomuntu siqu ye-SharpSpring futhi ubone ukuthi singakusiza kanjani.

Cabanga ngosuku lapho ungakwazi:

  • Nika amandla ukubonakala okungcono kokuphela kuya ekupheleni kwamathemba namakhasimende
  • Yenza ukwaziswa, ukumaketha okungcono
  • Ithonya izinqumo zokuthenga ezengeziwe
  • Yehlisa izisele zokusebenza
  • Nciphisa isikhathi esisithathayo ukuxazulula izinkinga
  • Yenza izibikezelo zibe lula nokulandelela
  • Yenza ukuqeqesha amaqembu akho kube lula futhi kusebenze kahle
  • Izindleko zokusebenza eziphansi, futhi andise i-ROI

Sizokukhombisa ukuthi isebenza kanjani

Bhalisela uhambo lomuntu siqu lwe-SharpSpring ukuze ubone ukuthi singakusiza kanjani uthuthukise ukukhula kwemali engenayo.

Ibizwa ngokuthi I-Powerful Marketing Automation Platform, Sincamela I-Revenue Growth Platform

Ngaphandle kokuthi kulula ukuyisebenzisa, kulula ukusebenza ngakho futhi kuyathengeka, umgomo wethu oyinhloko ukukusiza ukhulise imali yakho engenayo.

  • Njengozakwethu, besingeke siwenzi umsebenzi wethu uma singaxhumani namachashazi.
  • Thola okudingayo endaweni eyodwa. Thola ukuqonda okujulile kwamakhasimende kumaphrofayili e-demographic kanye ne-firmographic. Bona izenzo zokuziphatha kuwo wonke amakhasimende nohambo lwawo (silubiza ngokuthi “Impilo Yokuhola”).
  • Champion ukumaketha okungcono. Yenza imikhankaso ngomzamo omncane—kuzo zonke iziteshi eziningi, eziqondile, abathengi nezigaba zokuthenga—ezenziwe ngendlela eguqukayo eqondene nawe koxhumana naye ngamunye.
  • Nikeza amaqembu amathuluzi afanele omsebenzi. Kusukela emikhankasweni ukuya ekulandeleni umkhondo, izici ezivumela ukuthengisa nokubika, ukweqa okuncane ukusuka kwelinye ithuluzi kuye kwelinye kusho ukungahambi kahle kwawo wonke umuntu.

I-SharpSpring ikunikeza inzuzo yokuncintisana.

Amabhizinisi angaphezu kuka-10,000 akhethe i-SharpSpring, bona ukuthi abantu bathini ngenkundla yethu ebumbene.

Indlela engcono kakhulu yokubona izindawo zakho zokuthinta ezihlukahlukene ngokuhola okunikeziwe

"I-'Life of the Lead' iwukumela okuhle ngempela komsebenzi oholayo. Kuyindlela engcono kakhulu yokubona izindawo zakho zokuthintwa ezihlukahlukene ngomthofu othile kanye nendlela yena asabela ngayo kuwo."

Anol Bhattacharya

I-CEO kanye noMqondisi, i-GetIT Comms

Sehlise umjikelezo wethu wokuthengisa

"Kusukela sisebenzisa i-SharpSpring, sehlise umjikelezo wethu wokuthengisa, sandise kakhulu ukusebenzelana kwethu namakhasimende, futhi ngenxa yalokho, sivala amabhizinisi amaningi."

I-Brady Teter

Umqondisi Wokuthuthukiswa Kwebhizinisi, i-InJoy Globa

Akusekho ukusebenzisa amasistimu angu-4 noma ngaphezulu

"I-SharpSpring isivumela ukuthi sisebenze kahle kakhulu. Akusekho ukusebenzisa okungu-4 ngaphezulu noma amasistimu - idatha isendaweni eyodwa."

Nigel Lamb

Nigel Lamb

Umnikazi Nomqondisi Ophethe i-Xposure Creative