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Izixazululo zebhizinisi

Ingabe unayo imininingwane yekhasimende ukuze uqhubekisele phambili isu lakho lokumaketha?

Emabhizinisini amaningi, ukuba nedatha ehlanzekile, esebenzisekayo edala ukuzizwisa oku-1 ukuya koku-1 kumakhasimende awo kuwukhiye wokuvula amandla ayo aphelele.

Ukugcina idatha yakho iqinile futhi igxilile kunenzuzo

Idatha eyengeziwe i-merrier ngokuvamile ayibi njalo. Idatha eningi (noma izinhlobo zayo ezingalungile) ingabangela ithimba lakho ukuthi likhiqize imizamo yokuthengisa engasebenzi ehlulekayo ukuxhumana namakhasimende angaba khona. Uma ungacabangi ukuthi idatha yakho isezingeni, awuwedwa.

Ngokuvumelana ne Umbuso waseMarTech, umbiko ophelele ovela enkampanini yocwaningo i-Ascend2, u-59% wabakhangisi bathi ABONA idatha abayidingayo ukuze bazizwe beqiniseka ngokuthi yimiphi imikhankaso yokumaketha esebenzayo nokuthi iyiphi engasebenzi. Ngokuvamile, lokho kuwumphumela wedatha esakazwa kumasistimu ambalwa angaxhumekile azala ukungasebenzi.

 

3 Imibono Yokwenza Idatha Isebenzele Wena

Konke kumayelana nento eyodwa: ukunikeza amakhasimende okuqukethwe okuxhumayo futhi okushayela imininingwane, ukuguqulwa, isenzo, imali engenayo, nokukhula. Ukuba nedatha efanele nokuyisebenzisa ngendlela eyiyo kuyi-catalyst. Yebo, kulula ukukusho kunokukwenza. Kodwa ngokukhumbula lokhu okulandelayo, uzoqonda endleleni efanele.

Umbono #1: Gxila Ezinhlotsheni Ezintathu Zedatha

I-Firmographic (Amafemu ahlanganisa amaqembu noma izinkampani ndawonye ukuze zakhe izingxenye zemakethe). Idemographic (Isethi yolwazi lwezenhlalo nezomnotho ukuhlukanisa iqembu). Ukuziphatha (isenzo esibhekiwe samakhasimende azibandakanya nomkhiqizo). Lezi zinhlobo zedatha zivumela ochwepheshe bokuthengisa ukuthi baqonde futhi benze kube ngokwakho ukuzizwisa kwekhasimende.

Umbono #2: Ukuhlanganisa Kusula Izinto

Isitaki sobuchwepheshe esikhukhumele singenza isithombe esikhulu sifiphale kakhulu. Ngokusebenzisa isitaki esithambile, unganciphisa ama-silos wedatha futhi uthole umbono ocacile kusukela ekupheleni kwamathemba namakhasimende. Futhi ungakwazi ukuxazulula izinkinga ngokushesha, wehlise izindleko, futhi wenze izibikezelo zibe lula nokulandelela ama-KPI.

Umbono #3: Hlanganisa i-CRM eshintsha umdlalo

Ukubeka uhlelo oluqinile lokuphathwa kobudlelwane bekhasimende (CRM) luhlinzeka ngedatha engcono ye-firmographic, yedemographic kanye nokuziphatha. Ingase futhi ihlukanise kangcono oxhumana nabo kuzethameli eziqondiwe ezithile ukuze kwenziwe ngendlela oyifisayo ukuzizwisa kwekhasimende. I-CRM inyusa ukugcinwa kwamakhasimende, yenza ukuxhumana kusheshe, futhi ilawule kangcono imikhondo.

U-83% wezingcweti zokumaketha uyavuma ukuthi ukuhlanganisa amathuluzi abo okuthengisa kungakhuphula ukukhiqiza nokusebenza kahle.

Umthombo: The State of MarTech. Iqhutshwa yi-Ascend2 kanye ne-SharpSpring. Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha

Ungayenza kanjani idatha ihlanzeke futhi isebenziseke?

  • Gxila Ezinhlotsheni Zedatha Ezingu-3 - Idatha ye-Firmographic, izibalo zabantu kanye nokuziphatha inikeza imininingwane yokuthuthukisa ulwazi lwekhasimende.
  • Ukuhlanganiswa Kwenza Kucace - Qalisa isitaki sobuchwepheshe esithambile futhi unciphise ama-silo ukuze uthole umbono ongcono wendawo kusukela ekupheleni kwamathemba namakhasimende ukuze alethe ukuzizwisa oku-1 ukuya koku-1.
  • Ukuhlanganiswa kwe-CRM - Nge-CRM eqinile, ungathwebula futhi uqonde kangcono idatha ebalulekile, kuyilapho unikeza ukuhlukaniswa okungcono kwezithameli eziqondiwe, ukwandisa ukugcinwa kwamakhasimende, ukusheshisa ukuxhumana, kanye nemikhondo yokuphatha kangcono.

Ubuhlungu Bedatha Engasebenziseki, Engcolile

  • Abathengisi banomuzwa wokuthi ABAnayo idatha yokubenza bazizwe beqiniseka emizamweni yabo yokumaketha
  • Idatha engahlelekile idala ama-silos afihla imikhankaso
  • Kwenza kube nzima ukuxhuma idatha ukuze kugxilwe kahle nokuletha ukuzizwisa komuntu siqu kumakhasimende

Isixazululo Sakho Sokusebenzisa Idatha Eshayela Imali Yekhasimende:

Letha okomuntu siqu, ukuzizwisa oku-1 ukuya koku-1 kumakhasimende ngokuhlanganisa nokusebenzisa amathuluzi nobuchwepheshe

Ukubaluleka kwedatha engenzeka

  • Iyakwazi ukunikeza amakhasimende umuzwa ongcono
  • Isusa izisele zedatha ezivimbe ukukhula kwenkampani yakho
  • Kukhuphula ukuzethemba ebhizinisini lakho
  • Izivakashi zizizwa ziqondwa futhi zikhuthazwa ukuthi zibuyele kumkhiqizo wakho

Isixazululo Sokumaketha Esihlanganisiwe Sokuzizwisa Kwekhasimende Elingcono

Ukufakwa endaweni eyodwa kwe-SharpSpring kusho ukuthi idatha ihlanzekile futhi iyasebenziseka ukusiza amaqembu ezentengiso ukuthi agxile kulokho okubaluleke kakhulu–ukwenza izinqumo zokumaketha ezihlakaniphile ukuze aqhube imali engenayo.

Cela idemo yomuntu siqu yomuntu siqu ye-SharpSpring futhi ubone ukuthi singakusiza kanjani.

Cabanga ngosuku lapho ungakwazi:

  • Nika amandla ukubonakala okungcono kokuphela kuya ekupheleni kwamathemba namakhasimende
  • Yenza ukwaziswa, ukumaketha okungcono
  • Yehlisa izisele zokusebenza
  • Nciphisa isikhathi esisithathayo ukuxazulula izinkinga
  • Yenza izibikezelo zibe lula nokulandelela
  • Yenza ukuqeqesha amaqembu akho kube lula futhi kusebenze kahle
  • Izindleko zokusebenza eziphansi, futhi andise i-ROI

Sizokukhombisa ukuthi isebenza kanjani

Bhalisela uhambo lomuntu siqu lwe-SharpSpring ukuze ubone ukuthi singakusiza kanjani uthuthukise ukukhula kwemali engenayo.

Thola iDemo

Ibizwa ngokuthi I-Powerful Marketing Automation Platform, Sincamela I-Revenue Growth Platform

Ngaphandle kokuthi kulula ukuyisebenzisa, kulula ukusebenza ngakho futhi kuyathengeka, umgomo wethu oyinhloko ukukusiza ukhulise i-ejensi yakho.

Njengozakwethu, besingeke siwenzi umsebenzi wethu uma singaxhumani namachashazi.

  • Thola okudingayo endaweni eyodwa. Thola ukuqonda okujulile ngamaphrofayili e-demographic kanye ne-firmographic. Bona izenzo zokuziphatha kuwo wonke amakhasimende nohambo lwawo (silubiza ngokuthi “Impilo Yokuhola”).
  • Champion ukumaketha okungcono. Yenza imikhankaso ngomzamo omncane—kuzo zonke iziteshi eziningi, eziqondile, abathengi nezigaba zokuthenga—ezenziwe ngendlela eguqukayo eqondene nawe koxhumana naye ngamunye.
  • Nikeza ithimba lakho amathuluzi afanele omsebenzi. Kusukela emikhankasweni ukuya ekulandeleni umkhondo, izici ezivumela ukuthengisa nokubika, ukweqa okuncane ukusuka kwelinye ithuluzi kuye kwelinye kusho ukungahambi kahle kwawo wonke umuntu.

I-SharpSpring ikunikeza inzuzo yokuncintisana.

Amabhizinisi angaphezu kuka-10,000 akhethe i-SharpSpring. Bona ukuthi abantu bathini mayelana nenkundla yethu ebumbene.

Ukusekela Okukhethekile

"I-SharpSpring isebenziseka kalula, futhi ikhwalithi yosekelo iyamangalisa! Ungakwazi kalula ukugxumela ocingweni nethimba labasekeli le-SharpSpring, uxazulule izinkinga zakho, futhi uphendule imibuzo yakho ngokushesha."

ULieanne Peters

Isithombe Imisebenzi

Ithengeka Kakhulu Futhi Iyigugu

"I-SharpSpring ifika ngenani elithengekayo kakhulu, futhi iphinda ifike nesethi yesici eyenza ibe yigugu njenganoma iyiphi enye inkundla yokuzenzakalela yokumaketha ekhona."

Lou Covey

I-Footwasher Media

Ukushayela Ukuthengisa Okuningi

"Ngemuva kokusebenzisa leli su, idijithali isibe umthombo okhiqiza kakhulu wokuthengisa okuvaliwe kwe-Henry Ford Village, eyenza kahle kakhulu iziteshi zendabuko ezifana nethelevishini, i-imeyili eqondile, nokudluliselwa."

Jerry Fraeyman

I-Biznet Digital Strategist

Yiba Iqhawe Elishayela Imali Engenayo Kumakhasimende Akho

Ukuletha imiphumela emihle kakhulu, elinganisekayo, ngokushesha nangempumelelo kakhudlwana, kukuguqula ukusuka kumthengisi ukuya kuzakwethu othembekile. Futhi, okuhle kunakho konke, kusiza ukwakha ubudlelwano obuqinile, obunenzuzo eyengeziwe.

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