Izixazululo zebhizinisi

Ukhathele ukuthengisa nokumaketha ungakhulumi ulimi olufanayo?

Ungalinge uzixazulule ngesixazululo esingahlangani esiholela ezinqubweni ezingasebenzi kahle kanye nokuphathwa kabi kwezandla okuholayo okwenza amathuba akho yenani eliphezulu angasebenzi.

Thola ukuthengisa nokumaketha ukukhuluma ulimi olufanayo...Imali engenayo

I-SharpSpring isiza amabhizinisi amancane kuya kwaphakathi ukuthi anqobe ukuthengiselana kabi nokumaketha ngesethi enamandla yokumaketha nezixazululo ezizenzakalelayo zokuthengisa—zonke ezihlanganiswe zaba uhlelo olulodwa lokubika okwabiwe, ama-KPI nezinjongo zokukhula.

Udinga ukunciphisa ama-silos asebenzayo, uqede ukukhombana ngeminwe, futhi wenze ukuthengisa nokumaketha kusebenze njengeqembu elilodwa? Ayikho inkinga.
Nika amandla ukubonakala ngasekugcineni kwamathemba namakhasimende.
Thuthukisa ukunikezwa kwesandla kokumaketha kuya ekuthengisweni.
Khomba futhi ubeke phambili amathuba abandakanyekayo nawenani eliphezulu.
Faka phakathi ukumaketha okuzenzakalelayo, idatha yekhasimende, kanye nepayipi lokuthengisa.

Thola ukuboniswa komuntu ngamunye komuntu siqu kwe-SharpSpring's Revenue Growth Platform futhi ubone ukuthi kuzokusiza kanjani ukuxazulula izinselele zokuqondanisa kwangaphakathi.

Izimpawu Ezi-3 Zibonisa Isitaki Sakho Se-MarTech Asihlanganiswe Kakuhle Futhi Sikhawulela Ukukhula

Amaqembu amaningi ane-patchwork yamathuluzi e-martech ahlanganisa kabi, angakhulumisani, futhi avame ukuphuka. Lokhu kwenza kucishe kungenzeki ukwenza isu elisebenzayo lokukhiqiza isidingo, okuholela ekutheni imikhondo ingasebenzi, umuzwa ompofu wamakhasimende, kanye nenzuzo enkulu.

Uphawu #1: Ubunzima bokuhola ngesandla

Uma ukumaketha kwedijithali kuzenzakalela, kufanele kuthumele ngokuzenzakalelayo ama-MQL ukusuka ekukhangiseni kuye ekuthengisweni. Kodwa, akuyona yonke inhlangano enalokho kusetha. Kwezinye izimo, ukumaketha kudlulisa mathupha kuholela ekuthengisweni okubangela ukubambezeleka okude kunokudingekile ekuthengisweni okufinyelela kumathemba.

Uphawu #2: Izinkinga zokuphatha kahle imikhondo

Ngaphandle kokulandela umkhondo okugxiliswe endaweni eyodwa, wazi kanjani ukuthi amaqembu akho ezokumaketha nawokuthengisa aletha kahle kangakanani futhi alandelela ngomkhondo? Yisiphi isikhathi sokushayela oxhumana naye ngemuva kokuhola? Konke lokhu kuholela ekukhungathekeni ngoba uma kuphakama izinkinga, akekho owaziyo ukuthi kungani.

Uphawu #3: Imizabalazo yokuthuthukisa inqubo iyonke

Isitaki sakho sesixazululo singavalwa ngomqondo wokuthi ukumaketha kune-CRM yakho, futhi ukuthengisa kune-CRM yabo, futhi bobabili bakhuluma ulimi oluhlukile ngokuya ngamamethrikhi kanye nencazelo-noma okubi nakakhulu abakhulumi nomuntu ngamunye. nokunye nhlobo.

Abakhangisi balinganisela amathuluzi abo ngesi-6 kwayi-10 (ibanga elifeyilayo!) uma kuziwa endleleni idatha esetshenziswa ngayo phakathi kwamaqembu okuthengisa nokuthengisa ukuze kulawuleke futhi kuguqulwe abaholayo.

Umthombo: The State of MarTech. Iqhutshwa yi-Ascend2 kanye ne-SharpSpring. Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha

Ukukhungatheka kungokoqobo

Uma imigomo yempumelelo eyabiwe inzima - futhi kwesinye isikhathi kungenzeki - ukuyilandelela, kusho ukuthi akekho osekhasini elifanayo futhi ukukhiqiza nokusebenza kahle kuthatha isikhashana. Eqinisweni, ukungahambisani kahle kokuthengisa nokumaketha kulinganiselwa ukuthi kubiza amabhizinisi ama- $ 1 trillion ngonyaka.
Cabanga nje uma ngabe inhlangano yakho isebenzisa isistimu ezenzakalelayo yokumaketha eyodwa elandelela wonke ama-KPI, yenza ukukhangisa, ukwakha uhambo lwamakhasimende, ukwenza imikhankaso, ukubika, futhi isetshenziswa yiwo wonke amaqembu enkampanini?
Bese usuthola ama-KPI anembile okuthengisa nawokumaketha endaweni eyodwa, ukulandelela kwakho kuyahambisana, futhi womabili amaqembu okuthengisa nawokumaketha azobe ekhuluma ulimi olufanayo ngokwemigomo yokumaketha neyokuthengisa.

Uma ukuthengisa nokumaketha kungahambisani, ulwazi lwamakhasimende luyahlupheka

Kunalezi zikhala ezinkulu kulokho amaqembu angakubona mayelana nohambo lwekhasimende, futhi awaqiniseki ukuthi angazibandakanya kuphi namakhasimende.
Awukwazi ukuthumela ikhasimende elilungile umlayezo olungile ngesikhathi esifanele
Amakhasimende acela idemo noma ulwazi olwengeziwe futhi adlulele kwisixazululo esilandelayo ngoba akekho owaphendulile (noma kuthathwe unomphela)
Awukwazi ukuletha okomuntu siqu, ukuzizwisa okungu-1 ukuya koku-1

Akumangazi, isixazululo:

Inkundla eyodwa yokukhula kwemali engenayo edizayinelwe ukunciphisa ama-silos okusebenza futhi inikeze umbono ophelele wamashaneli, imikhankaso, amathemba, namakhasimende.

Ukubaluleka Kokuxazulula Ukuthengisa Nokumaketha Ngokungalungile

Ngaphandle kokuthembela kusethi eyodwa ehlanganisiwe yokuthengisa nezici zokumaketha, amaqembu amaningi okukhangisa azinza—ngedatha engcono kakhulu—engaguquguquki kanye nokukhula okuntula.

I-Sirius Decisions ithole ukuthi izinkampani eziqondanisa amaqembu athengisayo nawokumaketha zithola ukukhula okusheshayo okungama-24% kanye nokukhula kwenzuzo okusheshayo okungama-27% esikhathini esingangonyaka.
I-LinkedIn yabika ngo-2021 ukuthi ngokusho kuka-87% wabaholi bezentengiselwano nabezentengiso, ukubambisana okuqinile phakathi kwamaqembu okuthengisa nawokuthengisa kwenza ibhizinisi labo likhule.
I-Invoca ngo-2021 yaphetha ngokuthi amaqembu okuthengisa nawokuthengisa ahambisana nemigomo efanayo futhi idatha iqhuba ukukhula kwemali engenayo engaphezu kuka-200% kumaqhinga okuthengisa.

Nansi Indlela Ifomula Elula Ezishintsha Ngayo Izinto

Inkundla emaphakathi ayiseyona into enhle ukuba nayo. Kubaluleke kakhulu ukuncintisana!

Beka idatha yakho emsebenzini ukuze ubonise amakhasimende akho ukuthi uyaziqonda izidingo zawo ezihlukile nezithakazelo PLUS xhumana nawo ngempumelelo EQUALS amakhasimende amaningi, ukwethembeka nemali engenayo ephindelelayo.

Cabanga usuku lapho ungakwazi:

Bona ngokuphelele ukuthi ikhasimende lakho ngalinye lithenga kanjani
Yenza ukwaziswa, ukumaketha okungcono
Ithonya izinqumo zokuthenga ezengeziwe
Shaya izinombolo zakho
Qondanisa ukuthengisa nokumaketha ekugcineni ngaphansi kwemigomo eyabiwe
Khushulwa (ngethemba!)

Sizokukhombisa ukuthi isebenza kanjani

Bhalisela uhambo lomuntu siqu lwe-SharpSpring ukuze ubone ukuthi singakusiza kanjani uthuthukise ukukhula kwemali engenayo.

Thola iDemo

Ibizwa ngokuthi I-Powerful Marketing Automation Platform, Sincamela I-Revenue Growth Platform

Ngaphandle kokuthi kulula ukuyisebenzisa, kulula ukusebenza ngakho futhi kuyathengeka, umgomo wethu oyinhloko ukukusiza ukhulise imali yakho engenayo.

Njengozakwethu, besingeke siwenzi umsebenzi wethu uma singaxhumani namachashazi.
Thola okudingayo endaweni eyodwa. Thola ukuqonda okujulile kwamakhasimende kumaphrofayili e-demographic kanye ne-firmographic. Bona izenzo zokuziphatha kuwo wonke amakhasimende nohambo lwawo (silubiza ngokuthi “Impilo Yokuhola”).
Champion ukumaketha okungcono. Yenza imikhankaso ngomzamo omncane—kuzo zonke iziteshi eziningi, eziqondile, abathengi nezigaba zokuthenga—ezenziwe ngendlela eguqukayo eqondene nawe koxhumana naye ngamunye.
Nikeza amaqembu amathuluzi afanele omsebenzi. Kusukela emikhankasweni ukuya ekulandeleni umkhondo, izici ezivumela ukuthengisa nokubika, ukweqa okuncane ukusuka kwelinye ithuluzi kuye kwelinye kusho ukungahambi kahle kwawo wonke umuntu.

I-SharpSpring ikunikeza inzuzo yokuncintisana.

Amabhizinisi angaphezu kuka-10,000 akhethe i-SharpSpring, bona ukuthi abantu bathini ngenkundla yethu ebumbene.

Sikwazile ukukhiqiza imikhondo yekhwalithi eyengeziwe

Sisebenzisa i-SharpSpring, sikwazile ukukhiqiza imikhondo yekhwalithi eyengeziwe, siguqule imikhondo eminingi ekuthengisweni, futhi sasebenzisa izinsiza zethu zokumaketha ngokuhlakanipha okwengeziwe ukuze sibe nomthelela womhlaba wonke. Yini ongayithandi ngalokho? Noma iyiphi inkampani engasebenzisi inkundla eqinile yokumaketha ezishintshayo idlala igeyimu endala futhi iziba imithetho emisha yomgwaqo.

Kim Kinney

Umqondisi Wokukhangisa, Ukuthuthukiswa Kwekhaya Kwe-Brytons

Sikukhulise kakhulu ukusebenzelana kwethu namakhasimende

Selokhu sasebenzisa i-SharpSpring, sehlise umjikelezo wethu wokuthengisa, sakhuphula kakhulu ukusebenzelana kwethu namakhasimende, futhi ngenxa yalokho, sivala amabhizinisi amaningi.

I-Brady Teter

Umqondisi Wokuthuthukiswa Kwebhizinisi, i-InJoy Globa

Imikhankaso idinga ukuhlakazwa ngendlela efanele futhi iboshelwe ekuthengisweni kwangempela

Inkundla yokumaketha ezishintshayo engenasu ifana nemoto engenawo uphethiloli - ngeke uye ndawo. Ukuze uphumelele, udinga kokubili. Imikhankaso idinga ukuhlakazwa kahle futhi iboshwe emuva ekuthengisweni kwangempela, futhi i-SharpSpring iyimoto engcono kakhulu yokwenza lokho kwenzeke.

Yusuf Young

FunnelBud