Izixazululo zebhizinisi

Usazama ukuthola amathuluzi akho ahlukene ukuze asebenze?

Sika intambo ku-patchwork yamathuluzi e-MarTech angasebenzi njengokulindelekile kanye nemithombo yedatha engalawuleki, okukudle isikhathi namathuba agejiwe.

Owesilisa okhungathekile ebuka ikhompuyutha ephathekayo

Ungamukeli isitaki sokumaketha esingahlangani njengokuthi “ibhizinisi njengenjwayelo”

I-SharpSpring ibeka phakathi zonke izici zokuthengisa nezokuthengisa ezizenzakalelayo + CRM + idatha yekhasimende endaweni eyodwa.

Udinga ukushayela ukuguqulwa okuningi nemali engenayo, elula, ngokushesha? Ayikho inkinga.

Zonke izici zidlala kahle ndawonye
Ukudidiyelwa ngokweqile, okuvame ukuphuka njalo kuyahamba
Iphrofayela nedatha yokuziphatha yenza kube ngokwakho konke ukusebenzisana-kwenziwa ngokuzenzakalelayo kuyo yonke ifaneli yakho

Okuhle Kwenele Kunezindleko

Amaqembu amaningi ane-patchwork yamathuluzi e-martech ahlanganisa kabi, angakhulumisani, futhi avame ukuphuka. Lokhu kwenza kube nzima (cishe kungenzeki) ukuthola ubuhlakani obuhlanzekile, obusebenzisekayo mayelana namakhasimende akho bese uguqule lokho kube umkhankaso wokumaketha okulula ukuwenza.

Inganekwane # 1: Ukuhlanganiswa Kuyimpendulo

Abahlinzeki bezobuchwepheshe kudala bephakamisa ukuhlanganiswa ukuze bathole amathuluzi okusebenza ndawonye. Ama-Zaps, ama-API noma inkambiso, isithembiso sokukhula siwela phansi. Uma kuqashelwa ukuthi lawa mathuluzi awakaze aklanyelwe ukusebenza ndawonye, ukuthi umphumela ubhakwe uhhafu, nokuthi empeleni udala izinselelo eziningi, kuphuze kakhulu.

Inganekwane # 2: Ukuqoqa Idatha = Kuqhutshwa Idatha

Isimangalo sethuluzi ngalinye sokubeka amakhasimende kuqala asifinyeleli lapho amathuluzi amaningi esedlala. Ngayinye iphethe ucezu lwedatha yekhasimende—empeleni efihliwe kwabanye—inikeza umbono oxakile futhi ekugcineni isipiliyoni sekhasimende esibuhlungu.

Inganekwane # 3: Ama-MQL anguMholi Wekhwalithi

Ukuchofoza i-imeyili, ukugcwalisa ifomu, ukulanda okuqukethwe akuwona ama-KPI wamadili avaliwe. Lesi sigameko esike sabanjwa esingcwele yilokho iMarTech egxile kukho. Abakhangisi abanikezwe umsebenzi wokushayela imali engenayo kunalokho badinga isisombululo esigcwele esigxile emiphumeleni esekelwe emalini engenayo.

U-76% wabakhangisi ulahlekile amathuba okukhula kwemali engenayo ngenxa yezinselelo ezifana nekhwalithi yomthofu kanye nokubalulwa kokumaketha.

Umthombo: The State of MarTech. Iqhutshwa yi-Ascend2 kanye ne-SharpSpring. Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha

Ubuhlungu bungokoqobo

Lawa mathuluzi ahlanganiswe ndawonye anezingxenyana zedatha akwenza kucishe kungenzeki, kuze kukhubaze abakhangisi ukuthi:

Khipha imikhankaso ngaphandle komnyango, uphoqelele amaqhinga ezandla njengokudonsa idatha ethuluzini elilodwa, ukwenza kube ngokwejwayelekile ku-Excel nokungenisa kwelinye.
Thepha kudatha yephrofayela nokuziphatha ukuze unikeze abathengi ulwazi olufanele, olufika ngesikhathi, okuphoqelela ukuqhuma okulinganayo okuhloselwe ifolda ye-junk
Khomba ukuthi yini ekhulayo yokuguqulwa nokuthengisa, okuphoqa isondo le-hamster lemikhankaso engalungile kanye nokungahambisani kahle nokuthengisa

Yini Okunye - 'Imiphumela Engenakugwemeka' ye-MarTech Patchworks

Ithuluzi ngalinye linezinkinga zalo zokunakekela kanye nezindleko ezikhulayo
Abathengisi abaningi, izinkontileka namaqembu okusekela abangela ubuhlungu bekhanda obusuka emuva naphambili
Izikhala ekunikezeni wonke umthengi zizizwa zingenakwenzeka ukuvala
Amagundane okugeleza komsebenzi amunca impilo emaqenjini okuthengisa
Ukuntuleka kokusekelwa kwemijikelezo yokuthengisa eyinkimbinkimbi kuphoqa amasu okusebenza angenakulinganiswa

Akumangazi, isixazululo:

A inkundla eyodwa yakhelwe ukuhlanganisa izici nemininingwane yephrofayili/ yokuziphatha—kusuka eziteshini eziningi—endaweni eyodwa.

Abathengisi Abahlakaniphile Babona Okusobala: Kudingeka Bayeke Ukwenza Abakwenzayo

Ukuhlanganisa amathuluzi ahlanganisiwe
Izama ukulungisa ngokuhlanganisa okuyinkimbinkimbi, okungaphansi kwamandla
Amasu okuthengisa ocezu, ukuchitha isikhathi nemali
Ukuphusha imikhankaso yobukhulu obubodwa obungalingani-bonke obungenayo imininingwane yekhasimende noma ukwenza kube ngokwakho
Ukulahlekelwa ukwethenjwa nokuthembeka ngaphakathi kwenhlangano

Nansi Indlela Ifomula Elula Ezishintsha Ngayo Izinto

Inkundla emaphakathi ayiseyona into enhle ukuba nayo. Kubaluleke kakhulu ukuncintisana!

Beka idatha yakho emsebenzini ukuze ubonise amakhasimende akho ukuthi uyaziqonda izidingo zawo ezihlukile nezithakazelo PLUS xhumana nawo ngempumelelo EQUALS amakhasimende amaningi, ukwethembeka nemali engenayo ephindelelayo.

Cabanga usuku lapho ungakwazi:

Bona ngokuphelele ukuthi ikhasimende lakho ngalinye lithenga kanjani
Yenza ukwaziswa, ukumaketha okungcono
Ithonya izinqumo zokuthenga ezengeziwe
Shaya izinombolo zakho
Qondanisa ukuthengisa nokumaketha ekugcineni ngaphansi kwemigomo eyabiwe
Khushulwa (ngethemba!)

Sizokukhombisa ukuthi isebenza kanjani

Bhalisela uhambo lomuntu siqu lwe-SharpSpring ukuze ubone ukuthi singakusiza kanjani uthuthukise ukukhula kwemali engenayo.

Thola iDemo

Ibizwa ngokuthi I-Powerful Marketing Automation Platform, Sincamela I-Revenue Growth Platform

Ngaphandle kokuthi kulula ukuyisebenzisa, kulula ukusebenza ngakho futhi kuyathengeka, umgomo wethu oyinhloko ukukusiza: ukhulise imali yakho engenayo.

Njengozakwethu, besingeke siwenzi umsebenzi wethu uma singaxhumani namachashazi.
Thola okudingayo endaweni eyodwa. Thola ukuqonda okujulile kwamakhasimende kumaphrofayili e-demographic kanye ne-firmographic. Bona izenzo zokuziphatha kuwo wonke amakhasimende nohambo lwawo (silubiza ngokuthi “Impilo Yokuhola”).
Champion ukumaketha okungcono. Yenza imikhankaso ngomzamo omncane—kuzo zonke iziteshi eziningi, eziqondile, abathengi nezigaba zokuthenga—ezenziwe ngendlela eguqukayo eqondene nawe koxhumana naye ngamunye.
Nikeza amaqembu amathuluzi afanele omsebenzi. Kusukela emikhankasweni ukuya ekulandeleni umkhondo, izici ezivumela ukuthengisa nokubika, ukweqa okuncane ukusuka kwelinye ithuluzi kuye kwelinye kusho ukungahambi kahle kwawo wonke umuntu.

I-SharpSpring ikunikeza inzuzo yokuncintisana.

Amabhizinisi angaphezu kuka-10,000 akhethe i-SharpSpring. Nakhu okushiwo abantu mayelana nenkundla yethu ebumbene:

Sikwazile ukugcwalisa ipayipi lethu

"Sasazi ukuthi sidinga uzakwethu weqiniso ogxile ekukhuleni kwethu, futhi phakathi namasonto amabili okuqala nge-SharpSpring sakwazi ukugcwalisa ipayipi lethu futhi sashaya phansi ngenzuzo yangempela."

UJared Beasley

CEO, Authenteq

Cabanga nje ukuvala u-10% walabo abayizi-8,000 abagejiwe

"Cabanga ithuluzi elingasiza ithimba lakho labadayisi lixhumane nalabo abangaba ngu-8,000 abagejayo ngolwazi oluphoqayo, olufanele ukuze ubadonsele emuva. Cabanga ngokuvala amaphesenti angu-10 kuphela alabo 8,000 abagejayo. Lingakanani ibhizinisi elingasho kuwe?"

Chase uBertrand

I-Marketing Automation Strategist, i-Blue Wheel Media

Akusekho ukusebenzisa okungu-4 ngaphezulu noma amasistimu

"I-SharpSpring isivumela ukuthi sisebenze kahle kakhulu. Ayisekho ukusebenzisa amasistimu angu-4 noma ngaphezulu - idatha isendaweni eyodwa."

Nigel Lamb

Umnikazi Nomqondisi Ophethe i-Xposure Creative