Inani lokukopisha akumele lithathwe kancane.
Ngokusho komdala Iqembu le-Nielsen Norman, abasebenzisi ngokuvamile banquma ukuthi bahlole iwebhusayithi noma bahambe phakathi kwamasekhondi abo okuqala angu-10 wokuphequlula. Uma usebenzisa imikhuba engcono kakhulu yokubhala futhi ikhophi yakho ibambe ukunaka kwabo isikhathi eside kangako, uneminye imizuzwana engu-20 yokubakholisa ukuthi bafune ukufunda okwengeziwe. Futhi uma zilibala ngaphezu kwamasekhondi angu-30, kunethuba elihle lokuthi basazoba lapho ngemva kwemizuzu emibili ngaphezulu—futhi imizuzu emibili ukuzibophezela okukhulu kubasebenzisi bewebhu.
Kungenzeka kakhulu ukuthi izinto zibe nzima nakakhulu kubakhangisi, njengoba isinqumo sokuqala sokukhuphuka sincipha 6 imizuzwana.
Ngakho-ke ukubamba kanjani ukunaka komfundi?
Kuyinhlanganisela yezinto eziningi (njengesikhathi sokulayisha, idizayini, ukusebenziseka kwekhasi). Kodwa futhi imayelana nekhophi.
Uma ibhalwe kahle, ikhophi yewebhu imema izivakashi ukuthi ziqhubeke nokufunda futhi zihlole isayithi ngokuqhubekayo—futhi ekugcineni ukuguqula. Ngakolunye uhlangothi, ukukopisha okungalungile kudikibalisa abasebenzisi ukuthi banamathele. Kungombhalo kuphela lapho izwi lomkhiqizo wakho licaca khona.
Ngakho-ke, ukuze uqinisekise amathuba anamuhla okunamathela futhi ube abathengi, naka lezi zindlela ezingu-9 zokukopisha ezingcono kakhulu.
1. Thola iphimbo elifanele izethameli zakho
Ufuna ikhophi yakho izwakale njengochwepheshe futhi inegunya, kodwa futhi awufuni ukuthi ibonakale njengengangeneki. Ibhalansi ethambile kodwa edingekayo ukuze uguqule ukuguqulwa okwengeziwe kuzithameli zakho eziqondiwe.
Ukuze uqinise ithoni efanele kubafundi bakho:
- Ake sithi ukhuluma neklayenti ubuso nobuso. Lalela umbhalo osekhanda lakho bese uwubhala. Kuzokusiza ukuthi “ubhale njengoba ukhuluma” ngaphandle kokuvumela ikhophi yakho ibe yinto nje evamile.
- Gwema ukusebenzisa i-jargon namagama umfundi ojwayelekile angeke awazi, ngaphandle uma uqondise izethameli ezifunde kakhulu. Abasebenzisi ngokuvamile bafuna ukufunda okulula, hhayi ukubuyela emuva ekufundeleni i-SAT.
- Khuluma nabasebenzisi bakho ngokuqondile ngokubhala ngomuntu wesibili. Ukusebenzisa elithi “wena” kanye “nokwakho” kwenza ukubhala kwakho kube yingxoxo futhi kube okomuntu siqu, kuyilapho ukubhala ngomuntu wesithathu ngokuvamile kuzwakala kukude futhi kumile.
I-Text Optimizer iyithuluzi elinamandla elikuvumela ukuthi uthole imigomo nemibono izethameli zakho ezixoxa ngayo. Ikusiza ukuthi uthole amagama namagama ahlotshaniswa ne-niche yakho bese udala ikhophi ehambisana kakhulu ekhanga abasebenzisi obaqondisayo:
2. Bonisa izinombolo zomthelela
Uma kungenzeka, faka izinombolo ezinembile ekhophini yakho ukuze ugcizelele amaphuzu amakhulu. Ulwazi lobuningi bukhuphula imilayezo yakho, iyenze ibonakale futhi inembe kakhudlwana.
Ngaphandle kwezinombolo, ukubhala kwakho kuvela njengokungacacile futhi kuqhakazile. Cabangela umehluko phakathi kwalezi zibonelo ezimbili:
- Amalambu ethu ethoshi anamandla elanga ahamba amabanga amahle.
- Ithoshi lethu elinamandla elanga liphonsa ukukhanya okufika kumafidi angama-700.
Bona ukuthi inkulumo ethi "amafidi angu-700" esitatimendeni sakamuva inikeza kanjani imininingwane eyengeziwe kubafundi? Ngale ndlela, izibalo eziqondile nezibalo azinikezi nje ukwesekwa okwengeziwe ezimangalweni zakho; futhi ziboleka umkhiqizo wakho ukwethembeka okwengeziwe.
Ukuze uthole isibonelo sangempela sempilo yokukopisha okusebenzisa amandla ezinombolo, bheka “Ukuhlola Ukungalingani” umbiko ovela ku-Bill & Melinda Gates Foundation ofaka okukodwa kokukopisha okungakholeki kakhulu laphaya, okuphinde kunikezwe amandla idatha:
Umphumela: Izivakashi ekhasini zingabona umehluko obonakalayo inkampani ewenzayo ekunciphiseni ukungalingani emhlabeni wonke. Ukufaka lezi zinombolo kukhombisa ukuzibophezela kwesisekelo kunjongo yaso, futhi kusebenza kangcono kakhulu kunokuba babhale nje, “Senza umehluko!”
Njalo lwela ukugxila kukho amaqhinga wokuqukethwe athuthukisa ukukhula komkhiqizo wakho.
3. Faka amagama “amandla” ekhophini yakho
Amagama anamandla amagama anezinzwa, imizwa, nesenzo anokuxhumana okuqinile kwabafundi kanye qalisa isenzo. Cishe usubone izibonelo kuyo yonke i-inthanethi, ikakhulukazi ezihlokweni kanye nokubizelwa esenzweni:
- Mahhala
- New
- Exclusive
- Okusheshayo
- Lucky
- Kuqinisekisiwe
- I-Foolproof
- Okungaziwa kakhulu
Zisebenza ngoba ziqinile, ziqinisekile, futhi zikhuthaza ukwethenjwa. Noma kunini lapho ufuna ukusebenzisa igama elingasho lutho njengokuthi “mhlawumbe” noma “okunye,” esikhundleni salo ufake igama lamandla.
Sebenzisa Ukubukwa ukuqapha ngokucophelela ukubizelwa ezenzweni kwezimbangi zakho nokuthi bazishintsha kanjani. Lokhu kuzokunikeza imibono embalwa yokuthi ungayithuthukisa kanjani eyakho!
4. Khanga imizwa yabafundi kanye nengqondo
Idatha ikhuluma nengqondo ephusile yezithameli zakho, kodwa imizwa inokudonsa okunamandla kakhulu enqubweni yomuntu yokuthatha izinqumo. Njengoba sicabanga ngendlela esicabanga ngayo, sithambekele ekwenzeni izinqumo ngezinhliziyo zethu kuqala bese sisekela amaqiniso.
Sebenzisa lolo hlelo lokusebenza njengomkopishi: imizwa kuqala, bese kuba amaqiniso. Hola ngokuthinta imizwelo yokulindela—ngokwesibonelo, ngokuxazulula inkinga okungenzeka banayo. Bese wethula isisombululo.
Uma kwenzeka ungawutholi umkhiqizo noma isevisi yakho ishukumisa ngokukhethekile, yazi ukuthi imizwa ayisho ukufaka i-melodrama ekhophini yakho. Imizwa enamandla njengentukuthelo nothando akuzona kuphela izindlela zokufinyelela abangaba amakhasimende.
5. Nikeza ubufakazi bomphakathi obufanele
Ayikho into ethengiswa njengobufakazi bomphakathi—okungukuthi, amandla ethonya lezenhlalo. Kusetshenziswa ekukhangiseni, ubufakazi bokuxhumana nabantu buchaza ukuthi kungani umuntu emathubeni amaningi okuthenga umkhiqizo uma abanye abantu abayizigidi ezimbili noma ezintathu sebewuthengile ngenjabulo.
Ngakho-ke sebenzisa lesi simiso sezengqondo kweyakho ikhophi. Kungakhathaliseki ukuthi ubufakazi bekhasimende, izifundo zecala, noma enye into, thola indlela yokuhlanganisa ubufakazi bomphakathi ekhophini yakho futhi amakhasi okufika. Leli qhinga linganqoba abasebenzisi abamanqikanqika ngokuzama umkhiqizo noma isevisi yakho.
Nawu umhlahlandlela onemininingwane wokuthi kufanele kuphi beka ubufakazi bakho kusayithi nokuthi ungabonisa kanjani kangcono izibuyekezo zamakhasimende akho.
6. Khumbula ukuthengisa imiphumela yakho
Uma uchaza ukuthi umkhiqizo noma isevisi yakho ihlangabezana kanjani nesidingo, ungami ekuchazeni izici zayo. Shayela ukunaka kwabafundi ukuthi impilo yabo noma imisebenzi izoba lula kanjani uma bethenga kuwe.
Ngokwesibonelo:
- Uma usebenzisa isevisi yokuhlanza ikhaya, gqamisa ukuthi kuhle kangakanani ukuchitha izimpelaviki uhamba ngezinyawo noma ubambe amaphathi edina esikhundleni sokuhlanza indlu yakho.
- Uma uthengisa isofthiwe yamarekhodi ezokwelapha kubahlinzeki bezempilo, ziqhayise ngokuthi uhlelo lwakho lungabasiza kanjani ukuthi basize iziguli ngempumelelo.
Penda isithombe salokho ongakwenzela abasebenzisi bakho ngisho noma kungaphandle kwendawo yomkhiqizo wakho.
7. Bhala izihloko ezidonsa amehlo
Khumbula ukuthi abasebenzisi ngokuvamile banquma kanjani ukuthi banamathele kuwebhusayithi noma bahambe phakathi kwamasekhondi ambalwa okuqala?
Ezikhathini eziningi into yokuqala abazoyibona yisihloko sekhasi lakho lewebhu—okusho ukuthi kubalulekile ukulenza libe lihle kakhulu. Phela, izihloko ziyiphoyinti lokungena labasebenzisi bakho, nokuthi banquma ukuchofoza futhi baqhubeke nokufunda kuncike ekutheni eyakho iphoqa ngokwanele yini.
Ukuze udale isihloko esidonsa amehlo, zama okukodwa kokulandelayo:
- Buza umbuzo.
- Lahla iqiniso elishaqisayo.
- Khuluma nesihloko esithinta imizwa.
- Faka izinombolo zokucaciswa.
- Thatha isimo esiyimpikiswano.
8. Bhekana nokwesaba nokukhathazeka kwabasebenzisi
Ngaphandle kokuthengisa umkhiqizo noma isevisi, ukukopisha okusebenzayo kuqinisekisa abafundi ngokususa noma yikuphi ukungaqiniseki noma ukwesaba ngaphambi kokuba le mizwa ibaxoshe. Ezikhathini eziningi, lezi zinkathazo zibangelwa ukwesaba ukulahlekelwa ngokwezimali noma ukungena kwemfihlo, ngakho-ke kufanelekile ukutshala ekuvikelweni kwabathengi. Ukwenza isiqiniseko sakho isayithi linesitifiketi se-SSL yisinyathelo sokuqala.
Ukusuka lapho, yenza lezi zici zicace ngokuzifaka ekhophini yakho. Isibonelo, faka ulimi olufana nalokhu:
- 100% Ukwaneliseka okuqinisekisiwe
- Akukho ukubuyisela emuva
- Ukuphuma okuphephile
Ukunikeza amakhasimende ukuthula kwengqondo akudingeki ukuthi kulingane nesikhunta sokusika amakhukhi, kodwa-ke zama ukwenza ubuciko ngakho.
Kungenjalo, uma amakhasimende akho ekhathazekile ngokuvikeleka kwawo, cabanga ngokuthola ibheji yokuthenjwa yesayithi lakho. Okusebenza kahle kakhulu, njengoba kukalwa ngephesenti labantu ababathembayo, kuhlanganisa:
- INorton ivikelekile
- I-McAfee ihlolwe
- Ibhizinisi Eligunyaziwe le-BBB
Emgogodleni wayo, ukukopisha kulwela ukukholisa abafundi ngombono noma umbono othile. Konke kumayelana nokunciphisa imizwa emibi—ukwesaba, ukungaqiniseki, ukungabi nasithakazelo—nokwandisa imizwa emihle njengokuzethemba, ukuzidla, kanye nokujabula.
9. Hlela okuqukethwe kwakho ukuze kufundeke
Ukufomethwa kokuqukethwe kwakho kubalulekile. Amabhulokhi amade ombhalo abukeka emangalisa, kungakhathaliseki ukuthi ufunda kudeskithophu noma idivayisi yeselula.
Ngalokho engqondweni:
- Sebenzisa amakhefu emigqa ngokukhululekile. Imisho emibili kuya kwemithathu ngendima ngokuvamile yenza ubuqili, kodwa ungesabi ukuvumela umusho owodwa uzimele wodwa.
- Nikeza ukwakheka kokuqukethwe kwakho ngokubhala izihloko ezifundisayo kodwa ezimfishane.
- Hlukanisa izigaba ezinde ngamachashazi kanye nezinhlu ezinezinombolo.
- Okugqamile, dwebela, noma bhala i-Italic noma yiluphi ulwazi ofuna abafundi bakho balibone. Lokhu kugcizelela kusiza ukubamba amehlo abafundi ngisho noma beskimming—ungamane uqise.
- Sebenzisa izithombe ukuvumela amehlo abantu aphumule embhalweni futhi aphinde agxile
SE Isihloli se-SEO esisekhasini ekhasini izokuvumela ukuthi uhlaziye ikhasi lakho ukuze uthole ukusebenza nokufundeka.
Isiphetho
Bheka iwebhusayithi yakho—mangaki kulawa masu okukopisha owasebenzisayo njengamanje?
Uma impendulo ingekho, ungamangali ukuthola ukuthi iwebhusayithi yakho inamazinga okuguqulwa ashodayo.
Ngemva kwakho konke, copywriting kuyinto okuyisisekelo kumkhiqizo.
Ukubhala amakhophi kuhamba ibanga elide ekwenzeni abasebenzisi bahlale kuwebhusayithi yakho futhi okubaluleke nakakhulu, ukuguqula. Lokhu kungenxa yokuthi isebenza njengezwi lakho kanye nezindlela zokuncenga. Uma ikhophi yakho ibuthakathaka, yini-ke engaphoqa abafundi ukuba benze okuthile?
Guqula izinto ngokuhlanganisa izinqubo ezihamba phambili ezingenhla kuqhinga lakho lokuqukethwe. Uma ubhala kangcono, uzobona abasebenzisi abaningi behlala kuwebhusayithi yakho futhi beguqula.
