Njengomphakathi wamabhizinisi, sibhekane neminyaka eminingana engakaze ibonwe eyanyakazisa indlela esasiqhuba ngayo ibhizinisi nendlela esasiphila ngayo izimpilo zethu. Yize unyaka ka-2022 usenze sabuyela kwezinye izici zokujwayelekile, bekungeyona into ehlukile.
Noma sesibuyele emhlabeni wangaphambi kobhubhane, ukuziphatha kwabathengi nezinto abazifunayo kushintshile. U-2022 unikeze abakhangisi ithuba lokuthola imali yabo njengoba abathengi babeqinisa amabhande abo futhi behlola kabusha ukusebenzisa kwabo imali. U-2023 cishe uzobona izinguquko ezifanayo emikhubeni yokusebenzisa imali njengoba ukusetshenziswa kwezinhlelo zokusebenza ukulandelela ukusetshenziswa kwemali kuye kwenza yanda nge-9% kulo nyaka.
Ngaphambi kokukhala ama-alamu, lokhu akusho ukuthi inzuzo yakho izophela. Kusho ukuthi amabhizinisi anaka izifundo zokumaketha ezifundwe ngo-2022 azoba nesikhathi esilula kakhulu sokufinyelela izinhloso zawo.
Izinkampani ezisebenza kahle kakhulu ziyazi ukuthi zingakwazi ukuzivumelanisa nalezi zidingo eziguqukayo ngokumaketha kwazo okuqukethwe. Qhubeka ufunda ukuze ungene ezifundweni zokuqukethwe abathengisi abazenzayo ku-2023.
Izifundo ezi-6 Zokumaketha Okuqukethwe okufanele zingene ku-2023
Isifundo 1: Phinda ubuyekeze ibhajethi yakho yokumaketha okuqukethwe
Cishe Ama-43% wabasebenzisi be-inthanethi ukubika ukuthi basebenzisa izivimbeli zezikhangiso, ukwenza ushintsho ekunikezeni kwakho kanye nokulungisa ulimi lwakho lokumaketha kungase kunganele. Abathengi banamuhla bafuna ukuxhumana, ngale kokuxhumana, bafuna izinkampani eziqonda izidingo zabo uma ziqhathaniswa nokuphathwa njengomunye esixukwini.
Abathengi bayazi ukuthi izikhangiso azikona ukuzizwisa komuntu oyedwa komunye futhi bayakujabulela ukungaziba imilayezo yokuthengisa eminingi. Izinkampani eziphezulu ziyazi ukuthi izikhangiso eziningi ngeke zizisindise kodwa zitshala imali eqinile Isu lokukhangisa elingavamile can.
Njengezinto eziningi ekuphileni, uthola lokho okukhokhelayo ngokuqukethwe futhi izinkampani ezingatshali imali kuleli thuluzi elibalulekile aziyiboni imbuyiselo ngesizathu. Ukuze uhehe ibhizinisi elisha okuqukethwe kudinga ukuhlanganyela noma ukufundisa. Ucezu ngalunye lokuqukethwe kufanele lwengeze inani kumthengi, ngaphandle kwalokho, alinawo amandla okumaketha.
Unyaka olandelayo kufanele ubone amaqembu amaningi ehambisa ibhajethi esuka ekuchofozweni eya kubathwebuli bevidiyo nabadali bokuqukethwe. Uma utshala imali ekubeni umthombo oya kuwo wolwazi ku-niche yakho, uzozibonakalisa njengomholi kuleso sikhala.
Isifundo 2: Hlela ukufaka okuqukethwe okusebenzisanayo
Yebo, siyazi ukuthi isikhathi sokunaka siya siba sifushane, kodwa akusona isizathu esenza ukuthi okuqukethwe okusebenzisanayo kusebenze kangaka. Abantu bayefana kodwa bahlukile futhi wonke umuntu ucubungula ulwazi ngendlela ehlukile. Abanye abantu bangabafundi ngakho-ke amabhulogi endabuko nama-athikili azobadonsa ngenkathi abanye abantu bencamela ukuzwa ulwazi okusho ukuthi bazobe bebheke amavidiyo noma ama-podcasts.
Okuqukethwe okusebenzisanayo idlula ibhulogi yakho yendabuko noma ividiyo ngoba idinga ukuthi umsebenzisi azibandakanye ukuze athole okuqukethwe. Lokhu kungafaka:
- Imidlalo
- kwakha
- Ukuhlolwa komuntu nokuhlolwa
- Polls
- Ukwahlulela
- Izindleko zokubala noma ze-ROI
- Izingosi zewebhu ezisebenzayo
- Ama-eBooks asebenzisanayo
Okuqukethwe okusebenzisanayo nakho kungakunikeza izindlela zokwenza okuqukethwe kwakho kusebenze kanzima njengoba okuningi kwalokhu kungadalwa ngesihloko esikhona noma ividiyo.
Isifundo 3: Ukushintshela kuvidiyo nokubonakalayo kungokoqobo
Kuthatha isikhathi eside ukuthi amabhizinisi asondele kumathrendi edijithali kunabantu abangabodwana, kodwa uma ungakabi yingcweti kuvidiyo nokudlala imihlaba ebonakalayo uzosalela emuva.
Ukuduma kwezinhlelo zokusebenza ezifana ne-TikTok kanye ne-Instagram's Reels kukubeke kwacaca ukuthi imikhiqizo idinga ukuqala ukwamukela ividiyo ngokugcwele uma ifuna ukuhlala ibalulekile ekumaketheni kwanamuhla. Kuhle isu lokukhangisa ngevidiyo ngonyaka ozayo izoqinisekisa ukuthi amadola abalulekile wokumaketha awasetshenziswa kokuqukethwe okungaguquki!
Nakuba sisekude kakhulu ne-“metaverse” yeqiniso lokho akusho ukuthi amabhrendi awakaqali ukuthola ukuthi akuphi amathuba okumaketha kule mikhathi yedijithali.
Ngisho noma kubonakala sengathi inkampani yakho ikude kakhulu nokubamba iqhaza ekukhangiseni nge-VR, umhlaba wonke awunjalo.
Isifundo 4: Dala ukuzizwisa okungcono kokuqukethwe
Amasu okuqukethwe akufanele kube into oyibekayo bese uyikhohlwa. Ukuziphatha kwabathengi, izintandokazi, nokujwayelana noshintsho lomkhiqizo wakho ngokuhamba kwesikhathi okusho ukuthi umkhankaso ofanayo ngeke usebenze unomphela. Kubalulekile ukubuyela emuva futhi ubuyekeze kabusha izingxenye eziyinhloko zokuqukethwe futhi ubuze ukuthi ingabe lokhu kugeleza kusawasiza yini ukuhambisa amakhasimende ohambweni lwawo.
Umgomo wokumaketha okuqukethwe akukona ukukhiqiza okuqukethwe okuningi ngangokunokwenzeka, wukwenza amathuluzi awusizo kumakhasimende akho ukuze uqale ukwakha ubudlelwano obuhlala isikhathi eside nawo. Lapho wakha isu lokuqukethwe kubalulekile ukubuza ukuthi ucezu ngalunye lwengeza kanjani inani kukhasimende. Uma kungenjalo, lowo mkhankaso kufanele ubuyiselwe ebhodini lokudweba.
Zibeke ezicathulweni zomthengi wakho. Ingabe okuqukethwe abakutholayo kuyafundisa, kuyasiza, noma kuyajabulisa?
Uphawu luwumcabango nje odlulayo wabathengi abaningi. Kufanele ugqame ngokuletha inani. Lindela ukubona izinkampani ezisebenza kahle kakhulu zisebenzisa amasu amasha okwenza kube ngokwakho kanye namasu okwenza kube ngokwakho.
Isifundo 5: Gxila ku-SEO
Ukudala konke okuqukethwe kwekhwalithi engcono kakhulu emhlabeni ngeke kusize ukushayela ibhizinisi uma kungekho muntu ongakuthola. Yingakho i-SEO nokumaketha kokuqukethwe bekulokhu kuhambisana. Ukuphinda kabili isu lokuqukethwe kusho ukuthi kuzodingeka kube nesici se-SEO futhi. Kungase kungabonakali ngendlela oyijwayele.
Onyakeni ozayo, lindela ukubona ukugcizelelwa okuncane kumagama angukhiye nezinga lekhasi futhi ugxile kakhulu ekuzingeleni okuthrendayo. I-SEO isazobaluleka ukuze uthole okuqukethwe okubalulekile namakhasi e-kay anenkomba, kodwa amaqembu e-SEO angakabuki amathrendi okusesha azofuna ukukufaka lokho ezinhlelweni zawo.
Uma kwenziwa kahle, i-SEO ingasiza kakhulu ukwazisa isu lakho lokumaketha okuqukethwe ngokuxwayisa ithimba lokuqukethwe uma kunoshintsho ekudumeni kwebinzana elithile. Imininingwane yethrendi ingase futhi isetshenziselwe ukuhlela amakhalenda okuhlela lapho amathrendi athile esizini noma onyaka angahlelelwa kusengaphambili.
Isifundo 6: Sebenzisa amasu okuqukethwe okunozwela
Abathengi abaningi ngokwengeziwe benza izinkampani ziphendule ngomthelela wazo kwezemvelo nezenhlalo. Amakhasimende anamuhla ayakhetha ukuthi athenga kubani futhi kuphi ngoba afuna ukusekela amabhrendi ahambisana namanani awo.
Ucwaningo luye lwabonisa ukuthi abathengi bafuna imikhiqizo ibe nekhampasi yokuziphatha. Cishe 38% yabathengi uthe bafuna izinkampani zibhekelele umphakathi futhi zinciphise umthelela wazo kwezemvelo.
Kungakho amabhrendi amaningi egxile ekubeni ngabantu futhi lokho ngeke kuhambe maduze. Ngokwesibonelo, i-H&M, inamabhokisi okugaya kabusha ezitolo emhlabeni wonke lapho abathengi bengabeka khona isikhwama sezingubo ezindala noma ezingafunwa ukuze bathole ikhuphoni lokubonga ekuthengeni kwabo okulandelayo. I-Nespresso inikezela ngohlelo lokugaywa kabusha kwama-coffee pods e-aluminium. Lezi zinhlelo zincoma umthelela wezinkampani kulezi zimboni futhi zikhombisa esidlangalaleni ukuthi zenzani ukuze zinciphise.
Izinkampani ezifuna ukuthuthukisa okuqukethwe okuzwelayo kufanele zivele endaweni eneqiniso kumkhiqizo noma amakhasimende azoshesha ukukubiza njengokusebenza. Lolu hlobo lokumaketha luzosebenza kuphela uma inkampani izimisele ngempela ukuthatha isimo.
Bheka Phambili
Ukumaketha okuqukethwe kuyashintsha ukuze kufane nokuziphatha kwabathengi futhi abathengi bebecace bha mayelana nabakufunayo (nabangafuni) ukukubona kumabhrendi. Izinkampani ezilalelayo zizokhonya ngonyaka ozayo.
