Njengoba iminyaka yedijithali iqhubeka nokuvela, kunento eyodwa ehlala ingaguquguquki: okuqukethwe okuhle kuhlala kubalulekile ekwenzeni umthelela ngokukhangisa kwedijithali. Uma ufuna ukuthatha ukumaketha kwakho kwedijithali uye ezingeni elilandelayo bese uhola ngemikhombandlela nge Isu lokukhangisa elingavamile, udinga ukusebenza ngobuhlakani futhi uqinisekise ukuthi uxhuma nezithameli eziqondiwe eziwazisa kakhulu umyalezo wakho. Ukusiza ngalokhu, siqoqe amathiphu ambalwa wokuqinisekisa ukuthi i- isu lokukhangisa lokuqukethwe isebenza kanzima njengomkhiqizo wakho njengoba wenza.
Izeluleko Zokumaketha Okuqukethwe Zokuthuthukisa Isu Lakho:
1- Qala Ngezithameli Zakho
Ukuze uhlele kahle isu lakho lokumaketha okuqukethwe, kufanele uqale ubheke ukuthi ukhuluma nobani. Ngaphambi kokubhala noma yikuphi okuqukethwe, udinga ukuqonda ukuthi ngubani okufundayo, ukuthi yini abanethemba lokuyizuza nokuthi ibhizinisi lakho lihlangabezana kanjani nezidingo zabo.
Lapho ucubungula izithameli zakho, ungacabangi ngabafundi bakho njengabantu, kodwa njengabantu ngabanye. Dweba amaphrofayli ala makhasimende afanelekayo, ubheke izinto ezifana neqembu labo leminyaka yobudala, ubulili, umsebenzi, isihloko somsebenzi, isabelomali esitholakalayo nemibuzo engaba semqondweni wabo lapho benza isinqumo sokuthenga. Ngokuqonda nokubhala phansi lawa ma-personas, uzokwazi ukukhetha izihloko zokuqukethwe eziphendula imibuzo yazo ngqo.
Ukuthuthukisa ama-personas wokumaketha kungaphezu nje kwelinye iphuzu ohlwini lwamathiphu wokuthengisa wokuqukethwe. Kusetshenziswa ukumaketha okusebenzayo abantu iqinisekisa ukuthi isu lakho elingenayo lenziwa lisebenze ngempumelelo ngangokunokwenzeka. Ucwaningo lukhombisa ukuthi amabhizinisi asebenzisa ngempumelelo ama-personas ayabona Ukuhola kwekhwalithi ephezulu okungu-56% futhi 39% amazinga aphezulu wokuguqulwa.
2- Yiba Nezinjongo Ze-SMART Engqondweni
Lapho usukwazi ukuthi ukhuluma nobani, udinga ukwazi kahle ukuthi uzama ukufeza ini. Lokhu kusiletha ephuzwini elilandelayo kuhlu lwethu lwamathiphu wokumaketha okuqukethwe: ukusetha izilinganiso zokuphumelela. Ukubeka imigomo kuyingxenye ebucayi yanoma iluphi uhlelo lwebhizinisi noma lokumaketha, futhi isu lokuqukethwe akunjalo. Njengezinye izinhlelo eziningi zamasu, izinhloso zakho zokumaketha okuqukethwe kufanele kube yi-SMART:
- Specific
- ulinganiseke
- Kuyatholakala
- Kuyasebenza
- Ngesikhathi
Ngokungafani nezinye izinhlelo zokumaketha, ukumaketha kokuqukethwe kaningi kunezihloko ezithile amamethrikhi empumelelo. Izinhloso zakho zokumaketha okuqukethwe zingagxila kakhulu ekwazisweni komkhiqizo nasekunqobeni ukuphikisa, noma kungagxila kakhulu ekukhiqizeni okuholayo nasekuthuthukiseni i-SEO yemvelo. Noma ngabe ziyini izinhloso zakho, qiniseka ukuthi zingokoqobo futhi zingalinganiswa ngokubika okuvamile. Kumamethrikhi asezingeni elithambile, kungadingeka ukuthi wenze ucwaningo lwezikhathi ezithile zamathemba akho namakhasimende akhona ukukala ukuthi okuqukethwe kwakho kukufaka kanjani kwinqubo yabo yokuthenga.
3- Cabanga Nge-Cadence Yakho
Iphutha elijwayelekile elenziwa ngabakhangisi lapho bekhipha isu elisha lokuqukethwe ukuba nesifiso esikhulu nge-cadence yabo. Esinye sezeluleko ezibaluleke kakhulu zokumaketha okuqukethwe esingakunikeza ukuthi sibhekane namaqiniso ngamandla akho okubhala okuqukethwe nentshisekelo yangempela yezilaleli zakho ekuthumeleni imiyalezo ukwazisa i-post cadence yakho. Imvamisa, abantu baqala isu labo lokuqukethwe nge-gusto, befuna ukudala ukusakazwa okungapheli kwamabhulogi, amavidiyo kanye nokuthunyelwe kwabezindaba zenhlalo ukuphuma nsuku zonke. Kodwa-ke, ezimweni eziningi, i-post cadence eyeqisayo enobudlova ayinakulondolozeka, ishiye amasonto akho okuqala okuthunyelwe kugcwele okuqukethwe ngaphambi kokuyeka ngoba umane uphelelwe izinto ezintsha ongazisho.
Akunakuba kuphela ukuthi kube nzima ukugcina uhlelo olunolaka lokuthunyelwe kwansuku zonke, kepha kungahle kube ukubeka izethameli ukuthi zithole ukuxhumana okuningi kakhulu kusuka kumkhiqizo wakho. Uzofunda amathiphu amasu wokuqukethwe akweluleka ukuthi uphinde ubeke okuqukethwe eziteshini ezahlukahlukene, ushaye izingqikithi ezifanayo njalo bese ucela ukuzibandakanya kwabalaleli. Lawa wonke amaqhinga amahle, kepha uma uwasebenzisa kaningi, izethameli zakho zingacasulwa bese zikhetha ukulandela futhi zizikhiphe ohlwini.
4- Yiba Nezwi Lomkhiqizo Ohambisanayo
Your izwi lomkhiqizo kuyindawo esemqoka yokuzihlukanisa nabancintisana nabo. Ngaphambi kokuthi uqale ukubhala okuqukethwe, cabanga ngokuthi uxhumana kanjani nabafundi bakho, ukuthi yini abafuna bayisuse nokuthi ufuna bazizwe kanjani. Cishe uneqoqo le- amazinga omkhiqizo noma imihlahlandlela ezikhuluma ngemibala eyamukelekile, amafonti nokusetshenziswa kwelogo komkhiqizo wakho, kepha unemithetho yokuthi ungakhuluma kanjani ngebhizinisi lakho nangemikhiqizo yakho?
Akunanani lamathiphu namasu wokuqukethwe angamela okuqukethwe okubhalwe kahle. Lapho udala okuqukethwe izilaleli zakho zizofuna ukufunda, igama ngalinye nezimpawu zokubhala kuyabalwa. Imihlahlandlela yomkhiqizo wakho ingafaka umhlahlandlela wesitayela esewonke, imithetho yohlelo lolimi namagama okufanele uwafake noma uwagweme lapho ukhuluma ngemikhiqizo yakho. Eminye imihlahlandlela yesitayela iya ngokuningiliziwe njengokufaka izimpawu zokubhala ezikhethwayo, njengokusebenzisa okhefana ngaphakathi kohlu, kusetshenziswa ama-em dashes noma amakholomu nobude bemisho obulungile. Iziphikiso nezifinyezo kufanele futhi zicatshangelwe, njengoba zakha ithoni yokuxoxa ethe xaxa yokufunda komfundi ngesihloko sakho.
Akunandaba ukuthi unquma ukuhamba nani, qiniseka ukuthi konke okuqukethwe kwakho kuzo zonke iziteshi kuthobela imihlahlandlela efanayo. Ukungaguquguquki kuyisihluthulelo sokuqinisekisa isu elisebenzayo, futhi uma ukhululeke kakhudlwana esitolo esisodwa futhi uhleleke ngokwengeziwe kokunye kungadala ukudideka kubafundi bakho bese ubaxosha.
5- Slice kanye neDayisi ukuze uphinde ubeke okuqukethwe kwakho
Lapho ubhala okuqukethwe, awudingi ukudala njalo kusuka ekuqaleni. Sebenza ngobuhlakani kunokuba nzima ngecebo lakho lokumaketha okuqukethwe ngokufaka kabusha okuqukethwe bese udala izingcezu ezihambisana ukuqinisa umlayezo wakho bese ushayela abasebenzisi bakho beqhubekela phambili ngaphansi kwemboni yokuthengisa. Isibonelo, ungabhala iphepha elimhlophe noma unikeze ikheli eliyisihluthulelo engqungqutheleni embonini yakho. Enye yezeluleko zethu zamasu wokuqukethwe esizithandayo ukusebenzisa izingcezu ezinkudlwana zokuqukethwe ukuze zisebenze “njengezinsika” zecebo lakho lokuqukethwe, sisekele imizamo yakho yesiteshi esiphambanisayo ngezingcaphuno kanye nezicucu ezifomathi ezifomethi ezifushane. Isibonelo, ungadala uchungechunge lwebhulogi olubonisa emuva ezihlokweni ngaphakathi kwephepha lakho elimhlophe, udonse izingcaphuno zamavidiyo nezingcaphuno ezivela kukheli elingukhiye, bese uhambisa zonke lezi zinto ngazinye eziteshini zenhlalo.
Ukuqukethwe kwe-serialing kungenye yezeluleko ezinhle kakhulu zokuqukethwe, ngoba kukunikeza ifomethi elula yokwakha okuthunyelwe okuhle njalo futhi uhambisane ne-cadence yakho. Kungagcina futhi abafundi bakho beza emfundweni eqhubekayo ngenkathi iqinisekisa ukuthi umkhiqizo wakho uhlala uphambili kwengqondo
6- Okuqukethwe kwe-Syndicate kuma-Social Outlets
Ukubhuloga akuyona iqhinga elingalodwa, futhi kufanele wenze konke okusemandleni akho ukushayela abasebenzisi kubhulogi yakho. Ngokukhuphuka kokusetshenziswa kwemithombo yezokuxhumana kulindeleke Abasebenzisi abangu-2.92 billion abasebenzayo ngo-2020, akumangazi ukuthi ukutholakala kwemithombo yezokuxhumana okungaguquguquki kulolu hlu lwamathiphu wokuthengisa wokuqukethwe. Akusekho ukukhetha ukuba khona eziteshini eziningi; izethameli zilindele ukuthi zikwazi ukukuthola kuzindawo ezahlukahlukene zokuboleka ukuba semthethweni komkhiqizo wakho.
Ukuze uhambise ithrafikhi ubuyele kubhulogi yakho nakuwebhusayithi, kunengqondo ukusebenzisa ngokunenzuzo izilaleli zemidiya yokuxhumana nabantu ukuhlanganisa okuqukethwe kwakho nokuqinisa umyalezo wakho. Njengoba uphinda ufake izinsika zakho zokuqukethwe zibe izingcezu ezincane, funa amathuba okwenza okuthunyelwe okuncane, okunomthelela omkhulu ocela ukubandakanyeka komsebenzisi. Amavidiyo, ukuvota kanye nemidwebo wonke lawa ngamathuba okudonsa iso lomfundi njengoba bedabula kokuphakelayo kwabo.
Yini Eyenza Isu Elihle Lokuqukethwe?
Isu elihle lokuqukethwe yilokho elibhekela abafundi bakho ngokuphelele. Kuzo zonke izeluleko zokumaketha okuqukethwe esingakunikeza, okubaluleke kakhulu ukuzibeka ezicathulweni zabalaleli bakho. Bangobani? Yini ebaluleke ngempela kubo? Kungakanani okuqukethwe abanakho isikhathi sokudla? Yiziphi iziteshi abazisebenzisa kaningi?
Ngokufinyelela izithameli zakho ngesikhathi esifanele, ngomyalezo ofanele, ngefomethi efanelekile, uzokwazi ukusungula ubuchwepheshe futhi uthuthukise ukuxhumana kwangempela namathemba azokukhokhela ngokuhamba kwesikhathi.
