Ingabe ulwela ukuqhamuka nemibono emisha yokuqukethwe?
Ingcindezi ingokoqobo.
Wonke amanye amabhizinisi akhiqiza okuqukethwe njalo.
Kuningi okuqukethwe okushicilelwayo, nsuku zonke noma cishe yonke iminithi!
Ungakukhiqiza kanjani okuqukethwe okusazojabulisa futhi kubandakanye izethameli zakho?
Nansi imibono embalwa...
Ukugcina izihloko zokuqukethwe kwakho zihlelekile
Kuhlela kuyisinyathelo sokuqala sempumelelo ekukhiqizeni imibono emisha yokuqukethwe, ngakho qiniseka ukuthi uyazi ukuthi uqopha kanjani futhi uthuthukise imiqondo yakho ngaphambi kokufuna okwengeziwe.
Ngivame ukusebenzisa ngempela I-Google Sheet elula ukuze uhlale uhlelekile - amathebhu ama-2 abaluleke kakhulu Master lapho ngilandelela khona izihloko ezisalindile noma eziqhubekayo, kanye Imibono, lapho ngibala khona imibono yokuqukethwe esiqhamuka nayo.
Kukhona futhi a amathuluzi ambalwa okubhala amanothi, ukuze ukhethe eyodwa engakusebenzela kangcono wena nethimba lakho.
Uma nje wazi lapho ugcina khona imibono yakho ayikho indlela engalungile yokwenza lokho - le ndlela iyasisebenzela kodwa zizwe ukhululekile ukulungisa njengoba kudingeka.
Iseluleko sami siwukuba sibhale phansi yonke into - ezinye zalezi zihloko zizohlanganiswa kanti ezinye ngeke zilingane kahle, kodwa okwamanje umgomo wethu uwukukhiqiza imibono - singathuthukisa imiphumela kamuva.
Ukwengeza, kubalulekile ukuqaphela ukuthi ukuthola imibono kuyingxenye yenqubo kuphela - sisebenzisa futhi izifinyezo zokuqukethwe ukuhlela izihloko ngokujulile ngaphambi kokuba sizidlulisele kubabhali bethu.
Manje njengoba sesihlangane nenkampani futhi sinendawo yokugcina imibono yethu, ake siqale!
Ungayithola kuphi imibono yokuqukethwe mahhala
Usesho lwe-Google
I-Google iyinsiza emangalisayo uma kuziwa ekutholeni imibono emisha yezihloko futhi ikunikeza amathani wamacebo alokho abantu abakuseshayo.
Njengomenzi wezinja, ngokusobala nginentshisekelo yokuthola imikhiqizo yami phambi kwabanikazi bezinja abaqaphela impilo ngakho-ke ake siqale ngokusesha “amaqhinga ezinja.”
Indawo yokuqala engizofuna ukuyibheka isigaba esithi Abantu Baphinde Babuze - sakhiwe imibuzo yabasebenzisi bangempela ehlobene nombuzo wami wokuqala.
Konke lokhu kufanele ukuqoshwa ngakho-ke asikungeze eshidini lethu bese skrolela phansi kwekhasi esigabeni esithi Ukusesha Okuhlobene.
Lolu usesho i-Google ecabanga ukuthi luhlobene nombuzo wakho wosesho futhi ngingaluqopha naseshidini lethu. Uma ubheke ukungena ujule kunoma yikuphi kwalokhu ungaphinda uchofoze kokukodwa bese uphinda inqubo - ngayinye izovula ikhasi elisha elinezigaba ezintsha zosesho oluhlobene nemibuzo.
izitayela Google
Amathrendi iyithuluzi elipholile ngempela (futhi lamahhala!) elivela kwa-Google elikubonisa amathrendi okusesha ngokuhamba kwesikhathi ngezihloko ezithile kanye nezihloko ezihlobene nemibuzo.
Mina ngokwami ngithola Imibuzo Ehlobene Kumathrendi ibaluleke kakhulu, kodwa njengosesho lwe-Google uzofuna ukukopisha noma yini ehlobene. Futhi, njengangaphambili, ungachofoza inketho ngayinye futhi ubone ulwazi ngayo.
Siphinde sisebenzisa i-Google Trends ukuze siqinisekise izihloko zokuqukethwe – lokhu kuzoza ngokuhamba kwesikhathi phakathi nenqubo kodwa kuyisimo esihle sokuqala uma ufuna ukubona ukuthi isihloko sithrenda phezulu noma phansi mayelana nokuduma.
I-Reddit ingenye yamawebhusayithi aziwa kakhulu ku-inthanethi futhi yakhiwe imiphakathi ezungeza izihloko ezahlukene njengezinja nokudla kwezilwane ezifuywayo. Kukhona umphakathi wangempela (aka subreddit) wayo yonke into ngakho-ke zizwe ukhululekile ukuhlola uze uthole osebenzela ibhizinisi lakho.
I-Reddit inhle kakhulu ekuphequluleni futhi ngokuqinisekile uzokwazi ukuthola imibono emihle ngokuhlola njalo okuthunyelwe okusha.
Kodwa-ke, uma kuziwa ekuqoqeni imibono yokuqukethwe, sifuna ukuphatha i-Reddit njengenjini yokusesha futhi sifake umbuzo wethu kubha yokusesha - qaphela ukuthi lokhu kuzosebenza kangcono uma usuvele usekhasini le-subreddit njengoba lizobonisa izihloko ezivela lowo mphakathi.
Ungadlala ngezihlungi lapha ukuze uhlunge ngezihloko ezidume kakhulu noma zakamuva, kodwa umbono uhlala unjalo.
Asisebenzisi i-Reddit kuphela ukukhiqiza imibono, kodwa futhi ukusekela izingcezu zokuqukethwe ngezingcaphuno kanye nolwazi lokuqala – iyithuluzi elihle ngempela uma ufuna izibonelo zempilo yangempela. I-Reddit ingumthombo omuhle we imibono yesizukulwane esiholayo ebhizinisini le-SaaS futhi.
I-Quora
I-Quora iyihabhu ye-Q&A ye-inthanethi futhi ayilungele kuphela ukukhiqiza imibono yezihloko zewebhusayithi kodwa nokubuza imibuzo ehlobene.
Ungayisebenzisa njenge-Reddit ngokufaka umbuzo wakho ebhokisini lokusesha - imiphumela kufanele ibe imibuzo ehlobene ongayilungisa ngezihlungi ezihlukene.
Izixwayiso ezi-2 mayelana nokusebenzisa i-Quora:
- Izimpendulo eziningi zikhangisa ngokweqile ngenhloso yokukwenza uchofoze isixhumanisi sewebhusayithi - thatha lezi zimpendulo ngohlamvu lukasawoti njengoba abaningi bekopisha futhi banamathisele ngaphandle kokucatshangelwa okuningi embuzweni.
- Ayizilungele zonke izihloko – ngokungafani ne-Reddit ebonakala ihlanganisa zonke izihloko ngaphansi kwelanga, i-Quora ibheke kuzihloko zobuchwepheshe futhi ungase ungabi nayo inhlanhla kuye ngemboni yakho.
Izinkundla izinkundla
NjengeReddit, izimboni eziningi zinezinkundla ezimbalwa ezidumile lapho abasebenzisi bangathumela khona imibuzo, bahlanganyele namanye amalungu, futhi babelane ngolwazi olufanele.
Njengomnikazi webhizinisi, lezi zinkundla ziyindlela enhle yokugcina umunwe wakho kumgomo walokho okwenzekayo embonini yakho kanye nokwabelana ngobungcweti bakho.
Ngokombono wokuqukethwe, izinkundla eziningi ngeke zibe nokusebenza kokusesha okufanayo njenge-Google noma i-Reddit futhi kungase kuthathe isikhathi esengeziwe ukumba izihloko ezifanele. Kodwa-ke, siyithole ingcono ekuthumeleni eyakho imibuzo njengoba isisekelo sabasebenzisi sivamise ukuzinikela futhi sisebenza kakhulu.
Isibonelo, ungasebenzisa le nkundla ngokuhambisana nesihloko noma umbuzo owuthole ku-Google ukuze uthole iseluleko ongasitholanga ku-Reddit.
Amaqembu e-Facebook
Uma kuqhathaniswa neminye imithombo esiyibalile kulokhu okuthunyelwe, ngithola ukuthi ama-Facebook Groups ayashoda uma kukhulunywa ngokukhiqiza imibono yesihloko. Umsebenzi wokusesha awukwazi ukubamba ikhandlela ku-Google, inhlangano iyashoda uma kuqhathaniswa ne-Reddit, futhi inani nje lamaposi namazwana lingenza ukuthola noma yini kube usizo.
Noma kunjalo, mayelana nokuzibandakanya, awukwazi ngempela ukunqoba Iqembu le-Facebook elidumile.
Ngakho-ke, ungakusebenzisa kanjani lokhu ukuze uzuze? Siphatha Amaqembu njengebhodi elizwakalayo lemibono yethu - sibuza imibuzo, sihambisa izihloko, futhi ngokuvamile sizame ukusebenzelana nanoma ubani ophendulayo. Njengebhizinisi elincane, lokhu kuhlanganyela kunenani elingaphandle kokuqukethwe nje - laba abantu bangempela abangaba amakhasimende akho esikhathini esizayo.
Ngeke ngiphathe i-Facebook njengento yokuqala uma kukhulunywa ngokwakhiwa kwesihloko sokuqukethwe - esikhundleni salokho ngizothumela umbuzo ohlobene nesiqeshana engihlela ukusibhala (njengokuthi “yini oyiphakelayo inja yakho edla ukudla? ”) futhi uphawule izimpendulo.
Kodwa-ke, uma usebenza ku-Facebook ngaphandle komsebenzi, ungathola ukuqonda okuhle ngezihloko ezidumile phakathi nokuphequlula kwakho okuvamile, ngeke nje ngikukhethe ku-Google noma i-Reddit iyodwa.
Ngokumangalisayo, ukuziba okokufaka kwezithameli kungenye yezinto eziningi amaphutha okubhuloga ajwayelekile, ngakho ungaphuthelwa yilesi sinyathelo! Ukubuza abalandeli bakho ku-Twitter, abangani abaku-Facebook, kanye nabafundi bakho bangempela bebhulogi. Ukusebenzisa amafomu ezingxoxo iyindlela enhle yokwenza okokufaka kwezivakashi zesayithi lakho kuma-engeli we-athikili yakho yamanje neyesikhathi esizayo.
Abancintiswano
Amanye amawebhusayithi embonini yakho ayimayini yegolide uma kuziwa ekutholeni izihloko ongabhala ngazo! Ukuhlehlisa ubunjiniyela konke okudingayo ithuluzi lamahhala le-SEO I-SE usezingeni (okuyinto futhi ihlanganisa kahle ku-Sharpspring) inikeza okunamandla ithuluzi lokucwaninga lesimbangi ikuvumela ukuthi ufake iwebhusayithi futhi uhlonze amakhasi awo angcono kakhulu namagama angukhiye - akukubi, akunjalo?
Into eyodwa okumele uyiqaphele lapha ukuthi izizinda ozifakayo akudingekile ukuba zibe izimbangi zakho eziqondile - ungasebenzisa namabhulogi namawebhusayithi olwazi ukuze ukhiqize imibono emihle.
Uma usufake isizinda ku-SE Ranking, uzobona izigaba ezimbalwa, ezimbili zazo ezibalulekile kithi.
Elokuqala ngamakhasi aphezulu kusesho lwendalo elibonisa ukuthi yimaphi amakhasi alinganiselwa ukuthi ashayela ithrafikhi yezinto eziphilayo - ungasebenzisa lawa ukuze usize ukubeka phambili izihloko zakho.
Isigaba sesibili sibala amagama angukhiye aphezulu e-SEO ahlotshaniswa nale bhulogi - akumangazi lapha njengoba singabona amagama angukhiye amaningi okuqhathanisa avela emakhasini abhalwe ngenhla.
Ungasebenzisa lezi zigaba ngokuhambisana ukuze uthole kalula ukuthi amanye amawebhusayithi embonini yakho abhala ngani bese unquma ukuthi alingana kahle yini nebhizinisi lakho.
Ukuqonda inhloso yokusesha kanye nokuncintisana
Njengamanje kufanele ube nohlu oluqinile lwemibono yokuqukethwe okungenzeka kodwa ngaphambi kokuthi uqale ukubhala kufanelekile ukuchitha isikhathi ubheka inhloso engemuva kwesihloko ngasinye kanye nomncintiswano. Umgomo walokhu uwukuthola ukuzwa ukuthi yiziphi izinhlobo zokuqukethwe eziboniswa emiphumeleni yosesho nokuthi kuzoba nzima kangakanani ukuthi ucezu lwakho lubekwe ezingeni - sizobe sesikhipha okungenangqondo futhi sigxile emathubeni angcono kakhulu.
Inhloso yokusesha
Inhloso yokusesha 'kungani' ngemuva kokusesha - kungani umsebenzisi afune okuthile futhi yini alindele ukuyibona emiphumeleni?
Ake sibheke isibonelo - uma usesha "izindlela zokupheka zokudla kwenja" ulindele ukuthi i-Google ibuyise ini?
Uma uthe izindlela zokupheka uqinisile – ungabona ngokucacile i-Google iqonda inhloso yalolu sesho futhi ibeka amarisiphu afomethiwe phezulu.
Esinye isibonelo esihle "amaqhinga ezinja" - kunengqondo ukubona amavidiyo nokuthunyelwe kwebhulogi mayelana nendlela yokufundisa inja yakho iqhinga elisha.
Ngaphambi kokuzibophezela ekubhaleni ucezu lokuqukethwe uhlale ufuna ukucabangisisa ukuze useshe inhloso - ungahlola i-Google ngokwakho ukuze ubone ukuthi yini ezayo. Lezi zinyathelo ezilula zingakuvimbela ekuzameni ukudala ikhasi lomkhiqizo ngegama elithi "amaqhinga ezinja" lapho i-Google ikutshela ukuthi abasebenzisi bafuna ukubona okuthunyelwe kwebhulogi namavidiyo.
I-Text Optimizer iyithuluzi elihle elisebenzisa ukuhlaziya kwe-semantic ukubuyisela emuva umphumela wosesho lukanjiniyela we-Google futhi likhombe imiqondo eyakha inhloso yosesho:
Competition
Okokugcina, ake sikhulume ngokuncintisana - uma udebeselela ukucabangela amakhasi aqhudelanayo lapho udala ucezu lokuqukethwe uzifaka engcupheni yokuchitha umzamo omkhulu kokuthile ongeke kubonwe muntu.
Ngenhlanhla, i-SE Ranking ingasiza ekuvimbeleni lokhu – sisebenzisa isibonelo esingenhla singabona ukuthi “amaqhinga ezinja” ahlukaniswa njengalula, okusho ukuthi ngokunokwenzeka kufanelekile ukubeka phambili ohlwini lwethu lwezihloko.
Ungaya esinyathelweni esisodwa lapha futhi ubone ukuthi amanye amawebhusayithi anjani kulesi sihloko - vele wehle kancane uye engxenyeni ethi Imibono Yokuqukethwe.
Uma lesi sigaba sigcwele izimbangi zakho futhi wazi ukuthi banebhulogi eqine ngempela, ungase ucabange kabusha lesi sihloko (noma okungenani usibeke eqhulwini). Kodwa-ke, uma kugcwele amasayithi ongakaze uzwe ngakho kufanele uhambe ngokuthumela lo mbono kumbhali wakho.
Ukuqala kuphi
Kukhona ithuba lokuthi kungenzeka ukuthi uphethwe ukukhubazeka okukhethayo njengamanje - sihlanganise okuningi kulo mhlahlandlela futhi kungaba kuhle kakhulu uma ungakaze ucabange ngokukhetha izihloko ezifanele zebhulogi yakho.
Uma lokhu kuzwakala njengawe, ngizobe ngincoma ukuthi uqale nje nge-Google + SE Ranking - ungenza ithoni ngalawo mathuluzi amabili futhi ukuwenza kahle kungcono kunokuzama ukwenza kancane kwakho konke okunye.
Uma usuthuthuke kakhulu ngingasebenza ekuhlanganiseni inethiwekhi yokuxhumana nabantu njengeReddit noma i-Facebook ukuze ngiqinisekise imibono - uzothola impendulo enhle kanye nezimpendulo zokuqala zokwakha isihloko sakho.
Ngikufisela inhlanhla!
