Ungathanda ukuthi isayithi lakho lihehe ukuchofozwa okwengeziwe okufanelekile okulula ukukushintsha kube ukuthengisa? Ngingamangala uma umuntu ephendula ngokuthi “Cha” kulokho. Kungase kube nendlela elula yokukhiqiza ithrafikhi efaneleka kakhudlwana kusayithi lakho: Jikela ethimbeni lakho labadayisi.
Ithimba lakho labadayisi kungenzeka libe igolide lokuqukethwe okufanele nemibono:
- Bazi amakhasimende akho kangcono kakhulu njengoba bekhuluma nabo nsuku zonke
- Abathengisi bakho bazi kahle ukuthi yini eyenza abantu babe amakhasimende akho njengoba lowo kuwumsebenzi wabo
- Kungenzeka ukuthi bathuthukise inqwaba yezimpahla zabo zokuqukethwe abazisebenzisa nsuku zonke ukuze baguqule imikhondo ibe abathengi
Manje kungani ukumaketha okuqukethwe kungavamile ukufaka ithimba lakho lokuthengisa?
Kuyini okuqukethwe kwe-TOF?
Okuqukethwe kwe-Top-of-the-funnel (TOF) kuhloswe ngayo ukuheha ikhasimende lakho oliqondise elisesekuqaleni kohambo lwalo lokuthenga.
Kuleli qophelo, ikhasimende lakho lesikhathi esizayo linenkinga okufanele likuxazulule kodwa alikwazi wena noma imikhiqizo yakho. Uma unombangi ozinze kakhulu nodumile, ikhasimende lakho lingase lazi ngalolo mkhiqizo kodwa hhayi elakho.
Okuqukethwe kokuvumela ukuthengisa akuvamile ukusetshenziswa phezulu kwefaneli ngoba abantu abathengisayo bavame ukusebenza nabaqeqeshiwe, okungukuthi labo asebewazi umkhiqizo wakho futhi abakwazi ukwenza isinqumo sokuthenga benolwazi oluthe xaxa noma oluncane.
Kodwa-ke, okuqukethwe okuqhutshwa ukuthengisa kuvame ukuhambisana kakhulu futhi kuyabonakala. Ukuhluleka ukuyisebenzisela ukuheha nokubandakanya ithrafikhi “ebandayo” kuyithuba eligejiwe, ikakhulukazi uma inhloso yakho kuwukudala isu lokumaketha lokuqukethwe elisebenzayo - kodwa elilungele isabelomali.
Akusho ukuthi okuqukethwe kusiza ukuthengisa. Kodwa ithimba lakho lokuthengisa lingakusiza kanjani isu lakho lokudala okuqukethwe? Abathengisi bakho bangakusiza kanjani ukuthi udale okuqukethwe okungashayela ukuchofoza?
Uziguqula Kanjani Izimpahla Zakho Zokuthengisa zibe Okuqukethwe kwe-TOF
Isinyathelo 1: Nika amandla Ithimba Lakho Lokuthengisa Ngamathuluzi Okudala Okuqukethwe Okuqinile
Isinyathelo sakho sokuqala ukwenza ithimba lakho labadayisi lisebenzise amathuluzi okudala okuqukethwe alungile. Uma ukhetha ithuluzi lokudala okuqukethwe okuvumela ukuthengisa, udinga ukusebenzisa inhlanganisela yezici ezilandelayo:
- Ukudalwa kokuqukethwe okubukwayo nochwepheshe
- Ikhono lokwabelana kalula ngokuqukethwe nabaholayo namathemba
- Ukusebenzisana (ukuze amaklayenti azibandakanye nokuqukethwe)
- Ukwenza ngendlela oyifisayo (ikhono lokususa idatha yeklayenti eliyimfihlo kokuqukethwe ngaphambi kokuyenza ibe sesidlangalaleni)
- Isici sokupakisha kabusha (ikhono lokusingatha kanye/noma ukulanda okuqukethwe ukuze ukushicilele kwenye indawo)
Kunamathuluzi amasha ambalwa enza okuqukethwe kokuvumela ukuthengisa kube lula ukuphinda kusetshenziswe okuqukethwe kwe-TOF.
Iphimbo iyithuluzi lokuvumela ukuthengisa elikuvumela ukuthi udale amadekhi asebenzisanayo. Ithuluzi linezici ezithile ezinamandla zokusebenzisana ezivumela ithimba lakho ukuthi lichaze ukugeleza komsebenzi, labelane ngezibalo nemibono futhi lenze idekhi ngayinye ibe ngeyakho ngokuhola ngakunye. Idekhi ngayinye kulula ukuyilanda ukuze iphinde isetshenziswe ku-Slideshare, i-Linkedin noma i-Instagram:
Ngokusobala, i-Google Amaslayidi iyindlela ehlukile evumelekile ye-Pitch kanye I-Google Amaslayidi ingahlanganiswa ku-WordPress. Kodwa i-Pitch inezifanekiso ezinamandla kakhulu namathuluzi okuhlela.
Isinyathelo sesi-2: Qoqa futhi Uhlele Izimpahla Ezikhona
Uma ithimba lakho selinamathuluzi enza ukudalwa kokuqukethwe nokwabelana kwenzeke, qala ukukhethela lawo mafa akhiwayo.
Kungase kube nezimpahla eziningi eziyimpinda ezihamba zisuka kuklayenti ziye kwelinye, kungase kube nezimpahla ezisebenzela iklayenti elilodwa, futhi kungase kube nezimpahla eziphelelwe yisikhathi. Ngakho thatha isikhathi sakho.
Isinyathelo sesi-3: Qondanisa Impahla Yakho Nemibuzo Yosesho
Ngaphambi kokudala i-SEO yakho kafushane, udinga ukufanisa impahla yakho yokuqukethwe namagama angukhiye aseshekayo.
Lesi yisinyathelo esibalulekile ngoba ufuna lokho okuqukethwe kuhehe ithrafikhi futhi akukho lutho olusebenza kangcono ngokuhamba kwesikhathi kunethrafikhi yosesho lwendalo.
Uma ngizama ukukhomba amagama angukhiye engiqondiswe kuwo, ngiqala ngokusesha i-Google ngoba kuhle kakhulu ukuphakamisa ezinye izindlela abantu abasesha ngazo. Okudingayo nje ukuskrolela phansi emiphumeleni yosesho ukuskena amazwibela okusesha, iziphakamiso zosesho kanye nezici zosesho ezengeziwe (njengemiphumela yokuthenga, izikhangiso kanye namabhokisi Abantu Baphinde Babuze):
SE usezingeni Ithuluzi lesiphakamiso segama elingukhiye iphelele kulokho njengoba ikuvumela iqoqo amagama akho angukhiye abe ngamaqembu futhi udale uhlelo lwe-SEO olugxile kakhulu.
I-SE Ranking nayo iyi-a Umlingani we-Sharpspring okusho ukuthi ingahlanganisa kalula neyakho ideshibhodi yokumaketha yedijithali.
Le nqubo yokunamathisela amagama angukhiye aseshekayo ezimpahleni zakho zokuthengisa ingase iye kolunye uhlangothi. Ungakwazi ukuhlonza amagama angukhiye ashayela ithrafikhi engabanjwanga (usebenzisa i-Search Console nezibalo zewebhu) bese uthola amafa okuthengisa angenza lawo makhasi ahlanganyele futhi akhange.
Isinyathelo sesi-4: Lungiselela futhi Ushicilele Okuqukethwe
Uma usulazi igama lakho elingukhiye eliwumgogodla, dala umongo olungiselelwe wempahla yakho yokuthengisa. Ngisebenzisa leli thuluzi ukwenza le SEO ibe mfushane ibe namandla ngokwengeziwe:
I-Text Optimizer isebenzisa ukuhlaziywa kwe-semantic ukuze kutholwe imiqondo eyisisekelo namabhizinisi okufanele asetshenziselwe ukuthuthukisa okuqukethwe kwakho kwamanje noma ukudala okuqukethwe okungeziwe ukuze kuxhunywe izixhumanisi ezengeziwe kulelo khasi lokubikezela:
Uma ulungiselela okuqukethwe kwakho gcina ukufundeka kwayo engqondweni ngoba ufuna lezo zimpahla zihlanganyele nabantu ongabazi abamatasa. Ngeke babe naso isikhathi sokuthola ikhophi yakho. Bhala ngokucacile futhi usebenzise amathuluzi okufunda ukuze wenze isiqiniseko sokuthi ikhophi yakho iqondakala kalula. I-Microsoft Word inikeza amasheke athile amahle okufundeka ongawasebenzisa.
Isinyathelo sesi-5: Ungakhohlwa Ngebhrendi Yakho
Ukwenza umkhiqizo obonakalayo kubaluleke kakhulu kunoma yikuphi okuqukethwe okuphezulu kakhulu kulezi zinsuku ngoba abantu bachofoza abakubonayo, ngakho badinga ukwazi ilogo yakho negama lakho.
Ngakho qiniseka ukuthi uphawu lwakho olubonakalayo lukhona kuwo wonke amafa owaphushayo bukhoma. Uma ungakachazi i-brand yakho ebonakalayo, kwenze lokho ngaphambi kokwethula isu lakho lokuqukethwe.
Amathuluzi afana ne-Namify awusizo kakhulu kulokho. I-Namify isebenzisa ubuhlakani bokwenziwa ukudala eyakho I gama le-brand bese wenza okufanayo logo. Lena indlela enhle yokuqala ukusebenza kuyo izimfanelo zomkhiqizo wakho.
Isiphetho
Ukumaketha okuqukethwe kuphumelela kakhulu uma uzama ukuphinda ubeke yonke impahla yokuqukethwe ukuze ube nayo. Ukwenza okuningi kokuqukethwe kwakho kokuvumela ukuthengisa futhi ukusebenzise ukuheha ithrafikhi kuzokusiza unike amandla isu lakho lokuqukethwe ngokukwenza kubonakale futhi kuhlanganyele.
