Amabhizinisi amaningi akha amabhulogi ngaphandle kokuhlela ngemuva komzamo. Kodwa ukuqala ibhulogi yebhizinisi lakho akuwona umsebenzi okufanele wenziwe ngaphandle kokucabanga kusengaphambili.
Futhi yingakho amabhulogi amaningi ebhizinisi engalokothi alethe imiphumela ebonakalayo: Aklelisa amagama angukhiye angahleliwe angalethi neze ukuthengisa noma umkhondo. Abanakho ukusebenzelana futhi akukho mphakathi.
Ngaphezu kwalokho, ibhulogi yebhizinisi ngokuvamile iyisiqhingi: Othile ubabhalela okuqukethwe futhi akushicilele ngokungahleliwe uma benesikhathi. Awekho amanye amalungu eqembu azi ukuthi kwenzekani ngebhulogi noma kungani.
Uma uhlela ukwengeza ukubhuloga esu lakho lokumaketha kwedijithali, kwenze zisuka nje.
Nalu uhlu lokuhlola:
1. Yazi Isizathu Sakho
Siqonde ngokucacile isizathu sakho esiyinhloko ngokuqala ibhulogi yebhizinisi kwasekuqaleni. Kubhale phansi, kugcine kubonakala, wabelane ngakho nethimba lakho lezentengiso futhi ubhekisele kukho njalo.
Lokhu kucaca komgomo kuzonikeza ugqozi oludingwa yithimba lakho ukuze liqhubeke nokusebenza kubhulogi yakho ngokungaguquki.
Into yesenzo:
Bhala phansi ukuthi kungani usungula ibhulogi. Kunoma iyiphi iphrojekthi yokumaketha, noma iku-inthanethi noma cha, ngikholelwa ekuqaliseni ngesithombe esikhulu.
Isizathu sakho kungenzeka sibe nomthelela empumelelweni yakho. Isibonelo, uma ubhalisa i-SEO futhi ukhuphule umkhondo noma ukuthengisa, udinga ukuhlela okuqukethwe kwakho mayelana nemizabalazo yababukeli bakho. Uma uqala ibhulogi ukuze ucashunwe futhi wakhe ukuxhumana nezintatheli, udinga ukugcina izikhulisi zakho zokuqukethwe kwe-niche engqondweni: Yini engaphakamisa ilukuluku labo futhi ubakhuthaze ukuthi babhale ngebhizinisi lakho.
Chaza ngokucacile ukuthi ingabe injongo eyinhloko yebhulogi yakho kuzoba ukufundisa, ukujabulisa, kanye/noma ukukhuthaza.
Ukuthi ibhulogi yakho izoqwashisa, ixazulule inkinga, noma ibhekane nesifiso, ukwazi injongo yesayithi kuzoqondisa ukudalwa kokuqukethwe kanye nenqubo yokuklama ukuze kugqanyiswe kangcono isihloko sakho.
2. Khetha I-Niche Ngaphakathi Kwe-Niche Yakho
Ngaphandle uma i-niche yakho ingaqhudelani kakhulu futhi wazi okuningi ngayo, ungalinge ungene phansi kuqala uzama ukumboza yonke into. Ngenze leli phutha izikhathi ezimbalwa kakhulu ngamaphrojekthi ami.
Ukuzama ukukhomba zonke izici zemboni kunzima kakhulu uma kunguwe nje, futhi ngaphandle kwesabelomali sezinkulungwane zamadola sababhali bokuqukethwe inyanga ngayinye, ngeke ukwazi ukubhekelela zonke izindaba futhi ibhulogi yakho izothathwa. njengenani phezu kwekhwalithi.
Ngokunokwenzeka, usuzobhala mayelana nezinto abanye abantu asebevele babhuloga ngazo. Futhi labo abanye abantu bakwenza kangcono kakhulu. Banomphakathi kanti wena awunawo. Bayaziwa kanti wena awazi. Kukhona ithoni yokuqukethwe okuhle ngayo yonke into. Kungani umuntu efuna ukufunda ibhulogi yakho? Yini eyenza ikhetheke? Yini ehlukile? Ngaphandle uma uletha okuthile okuhlukile nokubalulekile ku-inthanethi, cishe ngeke unakwe.
Khomba i-niche encane ngaphakathi kwe-niche yakho ibhulogi yakho engakwazi ukusebenza kuyo ngokukhethekile, futhi uzokwazi ukuzakhela igama elifanele kusukela lapho.
Into yesenzo:
Bhala phansi ukuthi ufuna ibhulogi yakho ibe mayelana nani. Lesi sinyathelo sihlobene eduze nesitatimende sakho senhloso: yini ofuna ibhulogi yakho yenze. Kungase kube sobala futhi kungase kubonakale sengathi awudingi ukukubhala phansi, kodwa lokhu kubalulekile ukusiza ukusungula isiqondiso nokusiza ukwakha isithombe esikhulu.
Ucwaningo lwamagama angukhiye luzoba usizo olukhulu kule nqubo njengoba kuyindlela enhle yokuthola ama-engeli angakambozwa ukufa kodwa adingeka kakhulu kuzithameli zakho. I-SE Ranking inikeza zonke izinhlobo zamathuluzi okucwaninga amagama angukhiye lokho kuzokusiza kulowo msebenzi.
Amanye alawo mathuluzi azowajwayela kahle, isb ukuhlunga izinhlu zamagama angukhiye “ngobunzima begama elingukhiye” (okungukuthi umncintiswano wezinto eziphilayo). Kodwa amanye amathuluzi ahluke ngokuphelele. Lokhu kufaka phakathi ukuqoqwa kwamagama angukhiye, amamephu engqondo yamagama angukhiye, nesitholi somqondo wokuqukethwe.
I-SE tanking ihlanganisa ne-SharpSpring, ngakho-ke kungenzeka usuvele unokufinyelela kulawo mathuluzi!
3. Bhala Isihloko Sakho Sokuqala
Lesi yisinyathelo esikhulu. Lokhu kuzokusiza ukuthi uthole umuntu olungile ongakha okuqukethwe yibhulogi yakho.
Kusukela kokuhlangenwe nakho kwami, futhi kusukela ekukhulumeni nabanye, kubonakala sengathi isithiyo esikhulu kunazo zonke sokubhuloga ukudalwa kokuthunyelwe kokuqala.
Kungenzeka ukuthi usunethalente eliningi eqenjini lakho lamanje kodwa laba bantu banamahloni kakhulu ukuzinikela. Ababhali abanekhono bavamise ukuba ngama-introverts.
Khuthaza ukuthunyelwa kweqembu elihlukahlukene lama-athikili esihlokweni sakho sebhulogi oyikhethile. Kwenze kucace ukuthi ababhali bamabhulogi bazoba nobunikazi obucacile kubhulogi, ngakho umzamo wabo uzoqashelwa.
Uzohlala unethuba lokuqasha umbhali uma ungamtholi okahle endlini. Kodwa khumbula ukuthi ithimba lakho elikhona liwazi kangcono amakhasimende akho akhona, ngakho-ke azohlotshaniswa nezidingo zawo futhi aqondise okuqukethwe kwawo kubantu bawo kalula kakhulu kunanoma ngubani ovela ngaphandle.
Ukuhlanganisa nenkampani yakho ohlelweni lwakho lokubhuloga kuzobakhuthaza futhi bajabule kakhulu. Ukusebenzela umgomo ofanayo kuzohlanganisa ithimba lakho, kususe noma yiziphi izinsalela zenhlangano ezikhona futhi kukhuthaze ukumela kwabasebenzi.
Qala ngeqembu lakho elikhona: Uzomangala ukuthi lingakanani ithalente lokubhala osuvele unalo.
Into yesenzo
-Google Docs kuyindlela enhle yokuphatha ukuthunyelwa kwakho kokuqukethwe. Vele ufundise abasebenzi bakho ukuthi babhale okuqukethwe ku-Google Amadokhumenti futhi bakuthumelele izixhumanisi uma sekulungile. Kumahhala futhi kufana ncamashi ne-Word, ngakho-ke amalungu eqembu lakho ngeke abe nenkinga ngokuyithola.
Kuyasiza uma udala uhlu lwezinsiza indlela yokudala okuqukethwe okuhehayo, kanjani ukugqama futhi kanjani ukucabanga izihloko zokuqukethwe ezengeziwe. Ungaqhubeka wengeza izinsiza kuleso sisekelo solwazi ukuze iqembu lakho lithuthukise amakhono abo okubhala.
4. Setha i-CMS Yakho Yebhulogi
Ngethemba ukuthi lokhu kuyinto ozokwazi ukuyisebenzela ngaphandle. I-WordPress inketho ezenzakalelayo lapha, futhi ngenkathi kukhona impela ezinye izindlela ezimbalwa ze-WordPress ngaphandle lapho, ngisazohlala ku-WordPress.
Ngingase ngintule ulwazi lokusebenzisa amanye ama-CMS, ngakho ngichemile. Khuluma nonjiniyela bakho: Bangase babe nezimpikiswano ezithile zokusebenzisa ezinye izinkundla. Ngithanda i-WordPress ngoba ilula futhi inemibhalo eminingi evumela amabhizinisi ukuthi axazulule noma yiziphi izinkinga ngisho noma bengenazo isabelomali sokuqasha abathuthukisi bangaphakathi.
Ungaqala ngetimu ye-WordPress ezenzakalelayo futhi ungakhathazeka ngokuyishintsha ngokuhamba kwesikhathi. Kuleli qophelo uvele ulungise izinto: Kwethulwa iphrojekthi yakho yisihloko esihlukile.
Into yesenzo
Setha i-Google Analytics, i-Search Console, kanye ama-plugin ebalulekile e-WordPress. Konke lokhu kuyimisebenzi yesikhathi esisodwa.
5. Dala Iziteshi Zakho Eziholayo
Ukuthatha lesi sinyathelo kubalulekile ngoba udinga ukugcina ukuguqulwa kwakho engqondweni lapho uhlela isu lakho lokubhuloga. Ukwehluleka ukumisa ama-CTA esayithi yonke nawengqikithi kungenye yamaphutha okubhuloga avame kakhulu.
I-athikili yakho ngayinye kufanele icacise izithameli zakho ngesiteshi sakho sokuthengisa, ngendlela engaphazamisi nengakhangisi.
Into yesenzo
Faka i-imeyili "yokungena" kusayithi lakho ukuze uqale ukwakha isisekelo sababhalisile bakho kusukela ngosuku lokuqala.
Ungathola futhi ubuciko! Setha izinhlolovo, amafomu okubhukha, amafomu okulanda, njll. ukuze uhlukanise ama-CTA akho ekhasini nekhasi. Amafomu we-WP ingakusiza ukusetha zonke izinhlobo zamafomu ewebhu.
Ababhalisile be-imeyili banamathuba amaningi kakhulu okuthenga imikhiqizo kunanoma yiziphi ezinye izinhlobo zokuxhumana. Abanye abantu badale amabhizinisi anenzuzo enkulu ngohlu lwe-imeyili kuphela!
Nyusa!
Zibandakanye nenethiwekhi yakho yokuxhumana nabantu futhi wazise abantu ukuthi uqala ibhulogi. Lokhu kuyasiza ekudaleni isisekelo sokuqala sokufunda. Ngokunokwenzeka, abangani bakho bazokusiza ekufakeni okuqukethwe kwakho emiphakathini yabo. Izwi lomlomo liyisihluthulelo.
Qiniseka ukuthi uyabazisa abantu uma unokuqukethwe okusha. Khuthaza abantu ukuthi babhalisele uhlu lwakho lwama-imeyili, babhalise ngokuphakelayo kwe-RSS, futhi bakulandele eziteshini ezifanele zenkundla yezokuxhumana.
Into yesenzo
Ngincoma ukuthi ubhalisele Inyosi Yokuqukethwe Kwamagciwane, umphakathi obhala amabhulogi lapho usebenzisa khona inethiwekhi yababhlogi abanethonya ukuze bakhuthaze okuqukethwe kwakho kanye nokuqukethwe kwabanye phakathi “kwezizwe”.
Umphakathi omuhle futhi ongasiza ngempela ekukhuliseni imizamo yakho yokubhuloga, ikakhulukazi uma uqala.
5. Qala Ukwakha Ubudlelwano Namanye Ama-Blogger
Ngena ohlwini lwabo lwama-imeyili, futhi ubeke amazwana/ukwabelana ngokuthunyelwe kwabo. Uma okuthile abakubhalayo kuvusa okuthunyelwe okwakho, caphuna i-athikili yabo bese uxhumanisa nayo kokuthunyelwe kwakho.
Lobu budlelwano buzoba umthombo wesikhuthazo nokuqonda, bukusize ufinyelele izethameli ezibanzi, futhi wandise ithuba lakho lonke lokuba i-blogger ephumelelayo.
Okunye ebengifisa sengathi ngabe ngikwenzile ngisaqala ukusebenzelana nemiphakathi. Ukwakha ubuntu nedumela ngaphakathi kwezinkundla nezindawo ezifana ne-Reddit, kungakha umthombo omusha wethrafikhi nokulandelayo.
Ngiphakamisa kakhulu ukuthi usebenze kanzima ukuze uthumele emabhodini ezingxoxo nokwabelana ngemiphakathi njengoba wenza kubhulogi yakho - Uzobona ngokushesha ukukhuphuka kwethrafikhi yakho yokudlulisela.
I-BONUS ICEBISO: Phikelela
Isikhathi esithile, kungase kubonakale sengathi yonke imizamo yakho ayiholela ndawo. Kuyadumaza futhi ukushicilela okuthunyelwe okuyingqophamlando futhi ungalokothi uthole noma iyiphi inkomba yokuthi kukhona oke wayifunda.
Uma uzizwa ufuna ukuyeka, bambelela kukho okungenani enye inyanga. Ama-blogger aphumelelayo avame ukubika ukuthi inguquko yabo yenzeke ngesikhathi belungiselela ukuvala ibhulogi yabo.
Ukubhuloga kuyingxenye ebalulekile ye- Isu le-SEO lamabhizinisi abo bonke osayizi, sibonga ikhono layo lokushayela ithrafikhi ngemibuzo yosesho ngenhloso yolwazi. Lindela ukukhula kancane kancane, ngakho yiba nesineke futhi ungalilahli ithemba!
Thatha izindlela:
- Khomba imakethe encane noma i-niche oyiphokophele. Awukwazi ukuba yizinto zonke kubo bonke abantu, kodwa ungaba okaNkulunkulu kwabambalwa. Laba bantu bazokuthanda kanye nomkhiqizo wakho.
- Qonda abafundi obabhalelayo: Baqonde ngokuseduze, izisusa zabo, yini ebacasulayo nokuthi yini ebajabulisayo
- Hlela ama-CTA akho. Lena indlela enhle yokuthwebula amakheli e-imeyili abantu abavakashelayo
- Yenza isikhuthazo sakho sokubhalisa silungele ukuqala. Lesi yisizathu sokuthi abantu bazokunikeza amakheli abo e-imeyili, ngakho-ke kungaba kuhle, lesi sinyathelo sihlanganisa ikhasi/ibhokisi lokubhalisa.
Iba nochungechunge lwemikhiqizo yamahhala, enenani eliphakeme ukuze ukhulise uthando lwabafundi bakho ngawe. Udinga ukuzuza uthando lwabafundi bakho; udinga ukunikeza umusa ngaphambi kokuba abafundi bakho bakwethembe ngokwanele ukuze baqale ukukukhokhela imali ukuze ubanikeze izinsizakalo noma isisa.
