Izilinganiso Zokushintshwa Kwentengo

Incazelo yokumaketha yokuguqulwa: ifilosofi egxile ekukhuthazeni ikhasimende ukuthi lithathe isenzo esithile esibhekwa njengokuguqulwa. Ku-ecommerce, ukuguqulwa kwemakethe kugxile ekuguquleni ikhasimende eliphequlula isayithi lakho libe yikhasimende elikhokhayo. Isilinganiso sabo bonke abavakashi besayithi enanini lokuthenga sibe yizinga lakho lokuguqulwa.

Emakethe yangaphakathi, ukuguqulwa kokuthengisa kuba nzima kakhulu. Lo mbono ugxile ekukholiseni umsebenzisi ukuthi athathe isinyathelo esilandelayo kufaneli engenayo - kungakhathaliseki ukuthi ukubhalisa ohlwini lwama-imeyili, ukungena esiteshini esithile, ukubhalisela umcimbi, ukuchofoza i-imeyili noma ukuxhumana nommeli wezentengiso ngaphambili. ekugcineni ukuthenga.

Izinga lokuguqulwa lingamaphesenti wabasebenzisi abasabela kahle kubizo-esenzweni (CTA). Lokhu kungaba isilinganiso sethrafikhi iyonke nenani lama-oda, inombolo yokuchofoza inkinobho yewebhusayithi, izinga lokuchofoza ku-imeyili noma inombolo yefomu eligcwaliswayo uma kuqhathaniswa nenani labavakashi bekhasi lokubikezela.

Izinga lokuguqulwa lingenye ye-KPIs yokumaketha ebaluleke kakhulu futhi yehlisa indlela ebambekayo yokuthethelela izindleko zokumaketha. Uma izinga lokuguqulwa liphezulu kakhulu, ikakhulukazi kuma-CTA angenisa imali (njengokuthi “thenga manje”) noma ama-CTA afanelekela ifaneli ephansi (njengokuthi “thintana nethimba lethu labadayisi,” “qalisa isivivinyo sakho samahhala” noma “cela idemo” ), bese ukhombisa ukusebenza ngempumelelo kwemizamo yokumaketha ekunikezeni inani enhlanganweni iyonke.

Ukulungiswa kwezinga lokuguqulwa, noma i-CRO, kuwuhlelo lokukhulisa amaphesenti ezivakashi eziguqulela kumakhasimende noma umkhondo ofaneleke kakhulu kumaphuzu owathandayo okusebenzelana. Ngokugxila ekuthuthukisweni kwezinga lokuguqulwa ezingxoxweni zamasu okumaketha kwedijithali, awuqinisekisi nje kuphela ukuthi imizamo yakho iletha umkhondo ofaneleke kakhulu, kodwa futhi ubonisa i-ROI ebambekayo.

Ukuze ugxile ekuthuthukiseni izinga lokuguqulwa, qiniseka ukuthi ubheka idatha yakho yokusebenza ekhona futhi ukhombe lapho okungaba khona izikhala ekumaketheni kwakho noma lapho amakhasimende eshiya khona imilayezo yakho yokumaketha. Uma uhlobo oluthile lomlayezo lubangela inani elikhulu lemikhondo ukuthi lizikhiphe ohlwini noma libanda, udinga ukuthatha indlela ehlukile ukuze wandise imizamo yakho yokuguqula yokuthengisa.

I-Conversion Strategy Marketing Automation Tactics

Ukuhamba komsebenzi wakho wokumaketha okuzenzakalelayo kufanele kube nezinketho eziningi ukuze uqale ukusebenzisa ukuthengisa kwezinga lokuguqulwa njengengxenye yesu lakho lonke. Uma kuziwa ekukhuthazeni abasebenzisi bakho ukuthi bathathe isenzo esithile esiholela ekuthengisweni, nanka amasu ethu ambalwa esiwathandayo okuguqula ukumaketha:

Imikhankaso ye-Drip

Umkhankaso we-drip wukugeleza komsebenzi okuzenzakalelayo othatha isenzo esisuselwe ekuziphatheni okuku-inthanethi kwekhasimende. Ngenkathi ngokuyinhloko i-imeyili, umkhankaso we-drip unikeza kancane okuqukethwe kumsebenzisi ngokusekelwe ezenzweni zakhe ezihlukile. Isici esichazayo sokuconsa ukuthi kuhamba kancane futhi kuzinzile — cabanga ngompompo oconsa kancane futhi onesigqi kunokusakaza okuvuleke ngokugcwele.

Okuqukethwe okunamandla

Lolu hlobo lokuqukethwe luhlanganisa noma yini enoshintsho lomuntu siqu olususelwe kuzithakazelo noma ekuziphatheni kwangaphambilini kwesibukeli. Idala umuzwa owenziwe ngokwezifiso ngokuqondile okulindelwe, ngokuvamile ku-imeyili, ikhasi lokubikezela noma isikhangiso sedijithali. Inkundla yakho yokumaketha ezishintshayo kufanele ikwenze ukwazi ukudala okuqukethwe okunamandla futhi ukungeze kunoma yikuphi ukugeleza kokukhulisa.

Ukuhlukaniswa kohlu

Noma iyiphi iplathifomu ezenzakalelayo yokumaketha izokwazi ukuhlanganisa idatha ye-CRM ekuhambeni kwakho komsebenzi. Uma kuziwa ekuguquleni ukumaketha, kubalulekile ukwenza isiqiniseko sokuthi unikeza izithameli zakho okuqukethwe okuthile, okuhlobene. Dala amaphrofayili omthengi ngokusekelwe kudatha yakho yomsebenzisi kanye nekhasimende elifanelekile bese uhlukanisa uhlu lwakho ngokufanele. Ungakwazi futhi ukwengeza amasegimenti ohlu oluthile ekugelezeni komsebenzi wokumaketha okuzenzakalelayo okudizayinelwe iphrofayela yabo, okusiza ukukhulisa izinga lokuguqulwa ngokunikeza okuqukethwe okubalulekile ngempela.

I-Marketing automation ikunikeza izibalo ezinemininingwane nedatha mayelana namakhasimende akho. Ngokusebenzisa lolu lwazi olubalulekile, ungakwazi ukukhiqiza okuqukethwe okubaluleke ngokukhethekile kumakhasimende akho futhi uwanikeze wona ngesikhathi esifanele.

Isisekelo sakho kokubili ukumaketha kokuguqulwa nokushintshashintsha kokumaketha wukuqinisekisa ukuthi uhlinzeka ngokuqukethwe okulungile, kumuntu ofanele, ngesikhathi esifanele ukuze kwandiswe amathuba okuthenga. Ngokusebenzisa okuzenzakalelayo ekumaketheni kwamasu akho okuguqulwa, ungaqhubeka nemizamo yakho yokuthengisa yedijithali yezinga lokuguqulwa.

Uma ufuna ukuthola okwengeziwe mayelana ne-marketing automation yokuguqula ukumaketha, Xhumana nathi. I-SharpSpring, Inc. yinkampani ezishintshayo zokumaketha ezigcwele ezingasiza ibhizinisi lakho ukuthi lisebenzise ukuthengisa ukuguqulwa ukuze kuthuthukiswe ukuguqulwa nokuthengisa. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela Iwebhusayithi yethu namuhla.