Enye yezinto ezibaluleke kakhulu uma kukhulunywa ngokukhangisa kwedijithali ukuba ne-funnel yokuthengisa esebenza ngempumelelo. Noma ngabe umusha ezweni lezentengiso ezenziwa online, ukufunda ukuthi ungawakha kanjani umkhondo wempahla yokuthengisa kumele kube yinto ephezulu kakhulu ohlwini lwakho lomsebenzi.
Uyini Umsebenzi Wokuthengisa?
Empeleni, ifaneli yokuthengisa yindlela abathengi bakho be-inthanethi abafinyelela ngayo kuwebhusayithi yakho futhi badlule kwinqubo yokuthenga. Kulula ukukubona ngeso lengqondo njengophaneli wokumaketha ngoba abanye abantu bangama phezulu ngenkathi abanye bezogudla kuze kube sekupheleni. Uma ungafuni ukuphuthelwa ukuthengiswa okungahle kube khona, ungakhela inqubo umshini wokuzenzekelayo wokuthengisa. Lokhu kuzozulazula kumthengi ongaba khona ukufinyelela ekugcineni koqwembe futhi kuvikele ukuthenga ngokwakha ifanele yokuthengisa ekhipha ukuguqulwa.
Ungasebenzisa amandla ukuthonya ngqo abathengi ngaphakathi kokumaketha kwedijithali nofanele wokuthengisa. Esigabeni ngasinye isigaba se- kuholele izinzuzo zokondla zivelele kakhulu lapho kuguqulwa kwenziwa ekwakheni ifaneli yokuthengisa nge ukuthengisa nokumaketha amaqhinga alukiwe kuyo yonke indawo. Lokhu kungafezwa ngokwandisa ulwazi lomsebenzisi kuzo zonke izigaba zefaneli yokuthengisa.
Izigaba Zemisebenzi Yokuthengisa
Kunezigaba ezine zokuthengisa zabathengi futhi ngayinye ibalulekile ekuqondiseni ikhasimende elingaba khona ukuqeda ukuthenga.
Ukuqwashiswa kweBrithani
Lokhu kuxhumene ngqo nesizukulwane sokuhola nokuthola ukunakwa kwabathengi. Ungacabanga ngakho ngokufanayo nalapho uqala ukuhlangana nomuntu empilweni yangempela. Uma unentshisekelo yokukhulisa noma yiluphi uhlobo lobudlelwano nalowo muntu, uzozama konke okusemandleni ukubathokozisa. Cacisa ngenhloso yakho. Ukuhola ukuhola inganweba ngisho nofele ukuze kuzuze wena.
Ukungezelela ulwazi lwakho lomkhiqizo online kusebenza ngendlela efanayo. Wena nethimba lakho lokuthengisa ledijithali udinga ukwenza umsebenzi wobuciko wokuqhakambisa wokuqhakambisa ulwazi lwakho lomkhiqizo ngendlela enhle Udinga ukuheha abathengi abangahle ukuthi bahlanganyele nenkampani yakho futhi bangene kulayini wokuthengisa.
Kunezindlela eziningi zokuthola inkampani yakho phambi kwamehlo angakwesokudla, njengokuthi:
- Izikhangiso ze-PPC
- Okuthunyelwe kwabezindaba zomphakathi
- Ukusebenza kwegama elingukhiye
- Izikhangiso ezixhasiwe
Qiniseka ukuthi unaka amakhasimende kulesi sigaba. Lapho usuthathe ukunaka kwekhasimende, libonise ukuthi yini okufanele unikeze ngayo kuyinto efiselekayo. Ngale ndlela wazi kahle ukuthi basuke nini ekwazisweni baya entshisekelweni yomkhiqizo wakho.
Kuvusa Intshisekelo
Manje njengoba usuthole ukunakwa kwabo, udinga ukukhulisa intshisekelo yabo ukuze ubagcine ngaphakathi kwembobo yokuthengisa. Uma uthola ukuthi abantu bashiya iwebhusayithi yakho ngaphakathi kwemizuzwana embalwa, lokho kusho ukuthi awunikeli nganoma yini abanesifiso sokunamathela kuyo. Kungasho nokuthi ukhomba izethameli ezingezona.
Ukwenza inzalo, udinga ukukhombisa umthengi ubuchwepheshe bakho nokuthi kungani kufanele bathembe umkhiqizo noma insiza yakho ukuhlangabezana nezidingo zabo. Lesi sigaba sefaneli yokuthengisa asidingi ukuqhubekela phambili kakhulu noma ukuthengisa. Uma ucindezela kakhulu ukuthengisa, ungaqeda ukucisha umthengi ongaba khona kumkhiqizo wakho ngokuphelele. Esikhundleni salokho, zulazula emizamweni yakho yokusiza ikhasimende lenze isinqumo esinolwazi. Lokhu kungenziwa ngokuzenzakalela ngokwethula i-bot chat engosini yakho noma okuqukethwe okukhipha imibuzo.
Isinqumo
Isigaba sesinqumo somsele wokumaketha yisikhathi sokujika sokwenza ukuthengisa. Yilapho ikhasimende elingahle linqume ukuthi lifuna ukuthenga umkhiqizo noma insiza yakho.
Kuleli qophelo, ungabayenga ngokuqhubeka ngokuhambisa kwamahhala noma ngekhodi yesaphulelo. Ukuze wenze isivumelwano sibe mnandi ngokwengeziwe, ungangeza kumkhiqizo webhonasi noma insiza mahhala. Banikeze isithembiso esihle kakhulu ukudlula. Kufanele kube kuhle ngokwanele ukuwaguqula enze ngokulandela ukuthengwa.
Action
Isigaba sokugcina sefanele wokuthengisa kulapho ikhasimende elingahle libe yikhasimende langempela futhi lenze ukuthenga. Lokhu kubhekiselwa njengokuphansi kofanele wokuthengisa. Kodwa-ke, uma sebefinyelele ezansi kufeleni wokuthengisa, umsebenzi wakho awukapheli. Abathengi besikhathi esisodwa akuyona inhloso. Uzofuna ukwenza le nqubo isebenze ngalesi sikhathi sokuguqula ukuze uhlunge abameli abethembekile, bezimpawu. Ufuna ukudala isisekelo samakhasimende athembekile, abuyayo. Ngamanye amagama, kufanele uqhubeke nesu lakho lokukhangisa online ngokugxila ekugcineni amakhasimende. Umsele wokuthengisa nowokumaketha uzoqhubeka nokusebenza ngokuhambisana nale miphumela yamabhayisikili.
Ungakufeza lokhu ngokwenza okulandelayo:
- Kuthunyelwa i-imeyili yokubonga
- Nikeza isilingo sesikhathi esikhawulelwe
- Thumela isephulelo ukuthola kabusha i-oda elahliwe.
- Ukubuza ngempendulo
- Ukunikeza ukwesekwa kwezobuchwepheshe ngezinsizakalo
Ukuzinika isikhathi sokusebenzisa okusebenzayo ipulatifomu yezentengiso kuzokhuphula izinga lokuguqulwa kwakho futhi kukhulise ubukhona bomkhiqizo wakho online. Qiniseka ukuthi leli qhinga liqhubekisela phambili inani lebhizinisi lakho ukuze ukwazi ukusebenza ekwakheni umfutho wokubuya komthengi.
Ukubaluleka Kofanele Wokumaketha
Ukubaluleka kohlaka lwephaneli lokumaketha ukufaka isu lokumaketha elisebenzayo kuzinqubo zakho zamanje. Ukukwazi ukungenisa imali ethe xaxa kuzofika lapho unganweba phezulu koqweqwe lwakho. Ngale ndlela ungakhiqiza inani eliphakeme lokuthengisa bese ubona ikhasimende lakho likhula.
Ngomsele wokumaketha, unethuba lokwenza imizamo yakho eminingi futhi uzenzele ukusebenza ezingeni eliphezulu lokusebenza kahle. Uma ususebenze kucebo lakho lefaneli, inani lamakhasimende eligcinekayo lizoholela ekukhuleni kwebhizinisi okusimeme. Ukusuka lapha, ungangena kwezinye izindlela ezizoqinisa isisekelo somkhankaso wakho.
Uzofuna ukubona ifaneli yakho yokumaketha:
- Dala ileveli efanelekile yokuqwashisa ngemakethe yakho eqondisiwe
- Hlanganyela nezithameli zakho futhi unikeze inani kuzo ukwandisa ukuthembela kwakho
- Guqula abathengi bokuqukethwe babe ngabameli bomkhiqizo abathembekile nabathengi
- Diliva isipiliyoni esihle samakhasimende ukuze babuye
Ukulinganisa Impumelelo Yokuthengiswa Kwakho
Ukwazi ukuthi ungaqala kuphi ngokulinganisa i-ROI yokuqukethwe kungaba yinto ekhohlisayo futhi kwesinye isikhathi kusabise. Ukunqanda le nkinga, indlela engcono kakhulu yokuqhubekela phambili ngokulinganisa impumelelo yefanele yakho yokuthengisa ngokunaka ukusebenza kahle kwefaneli yakho yokuthengisa.
Ukuze ukhombe ukungasebenzi kahle ezigabeni ezahlukahlukene zomsele wakho wokuthengisa, thola izindawo ezibuthakathaka eziyingozi ku-ROI yakho. Ukwazi ukuthi yisiphi isilinganiso esilingana nempumelelo kuzosula izinto. Qala ukubheka lawa mathuluzi wokulinganisa ukukala ukusebenza kahle kwefaneli yakho yokuthengisa:
- Imithombo Yethrafikhi Nezibalo Zokuzibandakanya
- Ukusebenza kokubizela esenzweni
- Ama-imeyili Chofoza Amanani
- I-Landing Page Ukuthunyelwa kokuqala kokuthinta
- Ukusebenza kwe-imeyili Marketing Automation
Ngalezi zindawo ezijwayelekile, unendawo yokuqala ehlelekile yokugxila kunoma iyiphi inqubo yenqubo yakho yokuzenzekelayo yokuthengisa edinga ukuguqulwa. Izibalo zakho zizokutshela okufanele ukwenze. Khumbula, lena imiphumela eqondile yokuziphatha kwamakhasimende akho ngakho-ke ake ikuqondise endleleni efanele.
Singasiza Kanjani
ISharpSpring, Inc.iyinkampani egcwele ezokumaketha enganikeza ibhizinisi lakho umshini wokuzenzakalela wokuthengisa oludingayo ukuze wakhe ithempeli elinamandla lokuthengisa. Ngeminye imininingwane noma ukucela idemo, vakashela i- iwebhusayithi namuhla.
imibuzo ejwayelekile ukubuzwa
Uyini umehluko phakathi kofanele wokuthengisa nomugqa wokumaketha?
The ukuthengisa kuqhathaniswa nokumaketha ama-funnel ahluka ngokuhlunga ukuthengisa ngokusebenzisa imikhondo efanelekayo yokunakekelwa ngemuva kokuba bebe nokuthinta kwabo okokuqala ngophawu kusuka kufaneli yokukhangisa, kanti inhloso yesikhangiso sokumaketha ukubakhombisa kusuka phezulu kophaneli kuya ezansi. Lo funeli ufundisa amathemba ngomkhiqizo wakho ngenkathi uqoqa idatha ukuze uqonde ukuthi uhambo lwabo lomthengi oluthile luzobukeka kanjani.
Ngiwakha kanjani umugqa wokuthengisa?
Ukwenza ifaneli yokuthengisa kuqala ngokuhlola imikhuba emihle ekusebenzela. Qala ngokuheha izithameli zakho ezihlosiwe, zuze amathemba akho, uhlanganyele nemikhombandlela yakho, bese uphinde uqondise lezo zingxenye ezilalelini zakho.
Kungani ifaneli yokuthengisa ibalulekile?
Imingcele yokuthengisa ikuvumela ukuthi wakhe ubudlelwano obuhlala njalo nabathengi bakho futhi ukhulise umkhiqizo wakho. Ngomugqa wokuthengisa ungabona ngeso lengqondo lonke uhambo lomthengi kusuka ekwazisweni komkhiqizo kuye ekuguqulweni okulandelwayo. Uzoba nonqenqema oluyingqayizivele olumelene nabancintisana nabo ngenkathi uhlela uhlaka olunamasu afanelekile athinta izilaleli zakho.
Siyini isibonelo sefaneli yokuthengisa?
Izinyathelo eziyinhloko ezijwayelekile zisuka Ukuqwashisa, isithakazelo, isinqumo kuya isenzo. Ingaphezulu lefanele yakho izovulekela amakhasimende alingana nomthengi ngomkhiqizo wakho.
Ukugxila ekuholeni osekutshalwe imali kumkhiqizo wakho kuzokusiza ukuhambisa ngokushesha ngokwenza ifaneli yokuthengisa bese uphinda inqubo.
Uyini umsele wokuchofoza vs ukuthengisa?
Ngokuwohloka okuhle kakhulu kokukhona qhafaza ama-funnels vs sales funnels, khumbula ukusebenza kofanele wokuthengisa kuqala. Imingcele yokuthengisa inendawo ebalulekile yokuguqula amathemba abe ngabathengi abathembekile bomkhiqizo wakho kanye nabameli bomkhiqizo. Okwamanje, ama-funnel wokuchofoza aklanyelwe ukukhiqiza umzuzwana wokuguqulwa. Noma kunjalo, lokhu akuholeli njalo ekuthengeni. Manje njengoba lo muntu esezithamelini zakho, ungaqhubeka nokubakhulisa kuze kube sekupheleni kofanele njengoba uhlose ukuguqula babe ngumthengi.
Ulungele ukubona ukuzenzakalela kokumaketha isenzo?
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