Ukuze siqonde ukuthi kungani ubuholi bemicabango bubalulekile, kufanele siqale sizame futhi sivumelane ngokuthi buyini ngempela. Kalula nje, a umholi wokucabanga ingachazwa njengomuntu noma inhlangano igunya layo embonini ethile laziwa kakhulu kuleyo mboni. Lo muntu noma inhlangano ingase ibhekwe njengendlela yokuya kuyo imibuzo engaphakathi kwalowo mkhakha, ngisho noma ingahlobene ngokuqondile nomkhiqizo noma isevisi.
Kwehliswe kalula nakakhulu, kusho ukuthi amakhasimende namakhasimende beza kubaholi bomcabango hhayi kuphela ngemikhiqizo noma izinsizakalo, kodwa ukuze bathole ugqozi, imibono, kanye nezimpendulo, futhi. Sonke sihlangabezane nabaholi bemicabango ezinkulumweni zethu ze-TED esizithandayo, izinkundla zokuxhumana, nezinkomfa zezimboni.
Abaholi abacabangayo bangaba izinsiza ezibalulekile zokuqhuba ukukhula kwezinhlangano zabo kanye nokusiza ukusiza ukwakhiwa komphakathi ngaphakathi kwemikhakha yabo. Ubuholi obucatshangwayo akumele buvele ku-CEO noma abanye abaphathi, noma. Amandla omholi womcabango akubuchwepheshe babo, okusho ukuthi wonke ama-brand angazikhuphula abe sesimeni sabaholi bomcabango.
Amabhizinisi, ama-ejensi, nezinhlangano zingaziphakamisela esimweni somholi womcabango amawebinars ezemfundo eqhutshwa ochwepheshe eqenjini noma ngama-eBooks ebhalwe ngongoti bezihloko ngaphakathi kwenhlangano. Umgomo womholi womcabango uwukuba insiza enezimpendulo zemibuzo izethameli zakho ezihloselwe ukuyithola ibaluleke kakhulu.
Izinzuzo Zobuholi Bemicabango
Amabhizinisi amaningi kakhulu angathathelwa indawo amanye alolu hlobo lwawo. Abaholi bemicabango, ngakolunye uhlangothi, abashintshwa kalula. Kunzima ukungaziba inkampani ehlezi ihamba phambili ezindabeni zemboni. Ama-ejensi nama-SMB ancike ebuholini bemicabango angathola okungaphezu kokwaziwa.
1. Ukwakha Ukwethembeka Nokwethenjwa
Abaholi abacabangayo bangathonya izethameli zabo ngokuzibeka njengochwepheshe kulo mkhakha lapho wabelana izinto eziwusizo, ezintsha, futhi ezifanele. Okubalulekile lapha ukuthi okuqukethwe okufundisayo nokuwusizo kumahhala. Umgomo uwukusiza ukufundisa nokunika izethameli zabo amandla ngokuzikhomba ezisombululweni zamaphuzu avamile obuhlungu.
Lokhu kwakha kokubili ukwethembeka nokwethenjwa njengoba amakhasimende angaba khona eqala ukuthembela ebhizinisini lakho njenge Imithombo. Uma bethemba umkhiqizo wakho, kungenzeka ukuthi bathenge futhi bancomele kwabanye.
2. Ukugcinwa Kwekhasimende
Ama-ejensi angaguqukela ezingeni labaholi abacabangayo azoba nezinga eliphezulu lempumelelo ekugcineni amakhasimende. Ukwakha lokho kuthembana kusho ukuthi inkampani yakho manje inikeza okungaphezu nje kwesevisi noma umkhiqizo. Iphinde inikeze nemininingwane yomkhakha, imibono ethrendayo, nezinye izinsiza okunzima ukuzithola. Lokhu kudala i-value-add enkulu kumakhasimende angaba khona kodwa futhi kudala ukuqhathanisa okunzima phakathi kwakho nezimbangi. Bangakwazi yini ukumelana nalokho okunikezayo ngobuchwepheshe?
3. Isu Lomphakathi
Ngoba ukwabelana ngemibono kudinga ukudala okuqukethwe, ukumaketha kwezokuxhumana kudlala indima enkulu ekukhipheni lokho okuqukethwe phambi kwezithameli ezifanele nokwakha ubuhlobo nazo. Konke okungeziwe, okuqukethwe okubalulekile kuzosiza ukuqinisa isu lomphakathi. Manje abalandeli bazothola okuthunyelwe okuhambisana nezidingo zabo!
Umholi ocabangayo angafana nothisha noma umhlahlandlela, ngakho-ke kungokwemvelo ukuthi umphakathi wakhele kulokho ezinkundleni zokuxhumana. Indlela engcono kakhulu yokugcina umphakathi ubambene ukuzibandakanya nawo! Ukusebenzisa isu lenkundla yezokuxhumana elivumela ukwenza ngokuzenzakalelayo okunye okuqukethwe komphakathi ukunikela isikhathi esiningi ekwakheni umphakathi wuhlelo oluhle lokukhula.
4. Isu Lokuthengisa
Ukukhulisa igunya lakho embonini nakho kungakhulisa ukufinyelela kwakho kwemvelo kuzo zonke izindawo zokumaketha. Izinsiza ezithenjwayo zivame ukufunwa, esikhundleni sokufuna amakhasimende ngokukhangisa okwengeziwe. Uma usuvele usebenzisa i Isu lokukhangisa elingavamile, bese uhlanganisa ubuholi bomcabango kufanele kube lula ukukwenza futhi kuzodala uhlelo lokuqukethwe oluqine kakhulu.
Ngokunikeza izethameli zakho ozihlosile ulwazi ezilufunayo, zizodonseka kuwe. Uzobona ngokushesha ukuthi iziphi izinhlobo zokuqukethwe izethameli zakho ezisabela kuzo kangcono. Ungakhohlwa ukwenza kanjalo thuthukisa ukusebenza kwakho okuphezulu okuqukethwe kwe-organic!
5. Buyisela Ukulawula Indaba Yakho
Esimeni lapho imboni noma inkampani yakho izungezwe ulwazi olungelona iqiniso, ukuba uthisha esikhaleni kukunikeza ithuba lokubuyisela ukulawula indaba. Amabhizinisi amancane ezimbonini ezilawulwayo angenza okukhulu ngokuhola phambili kwezemfundo, ikakhulukazi uma kuziwa embonweni womphakathi noma umkhiqizo omusha. Ama-ejensi asebenza ngaphakathi kwezimboni ze-niche angakwazi ukuqoqa idatha ukuze enze izifundo ezisiza amakhasimende abo enze izinqumo zamasu.
6. Yiba (Woza) Okhumbulekayo
Ubuholi bemicabango abukhi nje amathuba okuqukethwe, budala amathuba e-PR angadlulela kuwo wonke amazinga enkampani. Yonke imboni inama-niches ayo, futhi uma ufuna ukukhombisa iqiniso lokuthi i-ejensi yakho iqasha abangcono kakhulu, bavumele bakhanye ezingqungqutheleni nakuma-webinars kulawo ma-niches.
Ukusebenzisa eminye imibono nokukhuthaza amalungu engeziwe enhlangano kuwo wonke amazinga ukuthi abambe iqhaza ekubolekeni ubuchwepheshe bawo kulo mkhakha kudala izikhathi ezingaba khona ze-PR, ukuba khona komkhiqizo okwengeziwe, nokusebenzisana kwamakhasimende okunenjongo.
7. Hlala Phambili Emncintiswaneni
Uma izidingo zebhizinisi zifona kuba nzima ukuhambisana nezindaba zomkhakha, ingasaphathwa eyokwenzeka. Ngenhlanhla, ukugxila ebuholini bemicabango kuyixazulula leyo nkinga. Ngokuzenzakalelayo, ukuze kubhekwe njengeziphathimandla umcabango abaholi kudingeka banake okwenzekayo embonini. Uzoba newashi lethrendi elakhelwe ngaphakathi!
Abaholi bemicabango bavame ukuxhumana ngqo nabathengi, ikakhulukazi labo abasebenzayo abalandeli bezokuxhumana. Laba baholi bavame ukulalela amakhasimende amanje nangase abe khona. Izinkampani ezikwazi ukubona amathrendi ngokulalela izidingo zamakhasimende zingasungula futhi zikhule ngokushesha.
Okubalulekile Okuthathayo Ebuholini Bemicabango
Ezweni lolwazi olugcwele kakhulu, kungaba njalo okunzima ukugqama kusukela emncintiswaneni. Ngokugxila ekunikezeni inani esikhundleni salokho, ama-ejensi nama-SMB angazimisa njengesisetshenziswa. Noma lokho kuhola kungasayini namuhla, bazokhumbula igama lakho uma isikhathi sifika.
Ngokwamukela ubuholi bokucabanga, izinkampani zingakwazi:
- Engeza okuqukethwe okuqinile, okuwusizo okusebenza njengozibuthe oholayo
- Dala imiphakathi ezinikele
- Khulisa ukufinyelela okuphilayo kanye namathuba e-PR
- Hlala ngaphambi kwamathrendi embonini kanye nomncintiswano
Impela, ukungeza elinye isu lokumaketha akukwazi ukungezwa emthwalweni womsebenzi uma ezinye izinto zingalayishiwe. Thola ukuthi kanjani ukwamukela ukumaketha okuzenzakalelayo kusitaki sakho sobuchwepheshe kungakubuyisela isikhathi osidingayo ukuze udale okuqukethwe okucatshangelwayo, okubalulekile okudonsela amakhasimende kuwe.
