Kuyini I-Customer Experience Marketing?

Incazelo yokumaketha kokuhlangenwe nakho kwekhasimende (okubuye kwaziwe ngokuthi ukumaketha kwe-CX) isu lokumaketha elibeka ulwazi lwekhasimende njengento egxilwe kakhulu phezu kokumane uthengise imikhiqizo noma amasevisi. Umgomo wokumaketha kwe-CX uwukudlula lokho okulindelwe ngamakhasimende futhi ubanikeze ulwazi lomuntu siqu abazolukhumbula ngothando.

Uma uzwa sengathi ulwazi lwekhasimende lakho luyashoda, kungaba umphumela wokungazi kahle izethameli zakho. Udinga okungaphezu nje kwezibalo zabantu eziyisisekelo ukuze uqonde ngempela ukuthi izethameli zakho zifunani.

Iyini Isipiliyoni Sekhasimende Le-Digital Marketing?

Ukumaketha kokuhlangenwe nakho kwekhasimende kubalulekile ngoba ukungabi nandaba kungalimaza kakhulu isithunzi senkampani. Ucwaningo luye lwabonisa ukuthi ngemva kwesipiliyoni esisodwa esibi nenkampani, kuthatha isilinganiso 12 okuhlangenwe nakho okuhle ukulungisa umonakalo nalelo khasimende. Kungakho ufuna ukwenza isiqiniseko sokuthi isu lakho lokumaketha le-CX libhekeleke ngokuphelele kubabukeli bakho. Uma kungenjalo, kuzodingeka usebenze isikhathi esengeziwe ukuze ulungise isibopho esiphukile phakathi kwekhasimende nomkhiqizo wakho.

Izibuyekezo ezinhle zibaluleke kakhulu esithunzini senkampani, kodwa izibuyekezo ezingezinhle zinomthelela omkhulu. Amakhasimende angaba khona abheka ukubuyekezwa okuhle njengokujwayelekile; balindele ukuthi inkampani yakho ibe yinhle. Nokho, ukubuyekezwa okungalungile cishe kuzothola ukunakwa okwengeziwe. Izwi lomlomo lisabalala njengomlilo wequbula ezinkundleni zokuxhumana futhi ikhasimende elilodwa elibi lingase libe isivunguvungu samakhasimende athukuthele noma athukuthele.

Lokhu akwenzeki nje ezinkundleni zokuxhumana. Kungase futhi kube njalo uma kukhulunywa ngamazwi omlomo womuntu omdala. Lokho kungenxa yokuthi umthengi ojwayelekile waseMelika azokwenza ukwabelana okuhlangenwe nakho okuhle nabantu abangu-9 bayazi. Ku-flipside, bazokwabelana ngesipiliyoni esibi nesilinganiso sabantu abayi-16 embuthanweni wabo.

Izinkampani azikwazi ukulindela ukuthi ikhasimende ngalinye lizojabula u-100% wesikhathi. Kodwa-ke, izinkampani kufanele zilwele ukwenza isipiliyoni samakhasimende ukumaketha kwedijithali kube yingcweti kuhlelo lwazo lokumaketha.

Uma ugxila ekumakethweni kokuhlangenwe nakho kwekhasimende komkhiqizo wakho, uzobona izinzuzo ezilandelayo:

Ukwenyuka kokwethembeka komkhiqizo
Inzuzo eyengeziwe ngokuhamba kwesikhathi
Ukuqonda ngokuziphatha kwamakhasimende
Ukwethenjwa komkhiqizo
Ukukhushulwa kwezilinganiso zokwaneliseka kwamakhasimende

Nawa amasu ambalwa okuthengisa we-CX ongawasebenzisa kumkhiqizo wakho:

Qondanisa isu lakho lebhizinisi nesu lokumaketha lokuzizwisa amakhasimende akho
Yiba nokuqonda okuphelele ngesisekelo samakhasimende akho
Zibeke ezicathulweni zekhasimende
Dala okuhlangenwe nakho okukhumbulekayo kwezethameli zakho
Khuthaza ukuzibandakanya komphakathi
Yenza amakhasimende akho akhulume ngenkampani yakho ngendlela eyakhayo

Uma wenza ukumaketha kokuhlangenwe nakho kwekhasimende kube yinto ehamba phambili ngaphakathi komkhiqizo wakho, amakhasimende akho azoqaphela. Beka eceleni isabelomali sokumaketha kwe-CX futhi uqiniseke ukuthi bonke abaninimasheya bakho baphakathi nohlelo lwakho. Lokhu kuzoqinisekisa ukuthi wonke umuntu usekhasini elifanayo futhi ucabanga ngokumaketha kokuhlangenwe nakho kwamakhasimende njengesiyalo esidinga ukuthuthukiswa okuqhubekayo ukuze sihlale phambili.

Ekupheleni kosuku, noma yisiphi isabelomali osibekelayo sokumaketha kokuhlangenwe nakho kwamakhasimende sizokhokha ngokuzayo. Ukugcina amakhasimende akho ejabule kuzosiza ibhizinisi lakho ukuthi lilethe amakhasimende amasha futhi liwabuyisele eminyakeni ezayo.

I-SharpSpring, Inc. iyinkampani egcwele yokuzikhangisa ezishintshayo engasiza ibhizinisi lakho lithuthukise ulwazi lwalo lwamakhasimende. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela Iwebhusayithi yethu namuhla.

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