Ingabe ukumaketha kwake kwaba khona ngaphandle kwedatha? Ngisho nangezinsuku zokumaketha kwendabuko, amabhrendi ayehlola amakhasimende futhi ahlole izethameli. I-Digital marketing yathatha lezo zindlela zakudala, yaziphendulela emakhanda azo, futhi yawakhulisa. Abakhangisi akusadingeki bamise izinhlolovo noma bacele impendulo ukuze baqonde uhambo lwamakhasimende. Kunalokho, abaningi bayangena amadeshibhodi okubika lokho okungababonisa shazi lapho ikhasimende lisendleleni.
Kulezi zinsuku, ukumaketha okuqhutshwa yidatha kuwumqondo abakhangisi abangakwazi ukuwubalekela futhi ama-ejensi aqala ukukufaka ohlwini lwamakhono abo. Sabambisana I-Ascend2 ukuthola ukuthi ama-ejensi abekade ehlanganisa kaningi kangakanani amasu aqhutshwa yidatha kumakhasimende awo nokuthi azowufinyelela kanjani unyaka ozayo.
Sihlole ochwepheshe bezokuthengisa be-ejensi abangu-149 ukuze sithole imibono yabo ukuze sinikeze idatha engenzeka. Lo mbiko wakhelwe ukuthi uwusebenzise kumasu akho okuthengisa. Landa umbiko ogcwele ukuze ubone amashadi ngemva kokufunda amaphuzu avelele angezansi!
Izinselelo Ezinkulu Kakhulu Ukusebenzisa Idatha Ekukhangiseni
Izinga eliphelele ledatha ezandleni zamaqembu okuthengisa lihlaba umxhwele. Futhi ukuzama ukuhlela nokubalula yonke leyo datha kungaba yikhanda elikhulu. Ikakhulukazi uma amathuluzi asetshenziswayo engathumeli kalula idatha emuva naphambili noma engahlanganisiwe ngokugcwele. Lokhu empeleni kubangela a inkinga yokugcwala kwedatha kubakhangisi abaningi.
Uma kunedatha engaka eyakhelwe kalula kumathuluzi abakhangisi abawasebenzisayo, kube yini umzabalazo?
U-46% wabakhangisi be-ejensi uthe inselelo yabo enkulu ukuqoqa idatha yekhasimende eyikhwalithi. Ukuze uyisebenzise ngempumelelo ukwazisa imikhankaso, idatha kufanele ihlanzeke futhi inembe. Lapho udonsa amaphuzu edatha emithonjeni eminingi, ulwazi lungase ludaka. Lokhu kusho ukuthi amaqembu ezentengiso anenkinga yokwazi ukuthi imaphi amasethi edatha anembile.
Ukunqoba Izinselele Ekukhangiseni Okuqhutshwa Ngedatha
Ngisho ubhekane nalezi zinselele kanye nedatha okungenzeka ingaphelele, I-96% yabadayisi bayavumelana ukuthi amasu abo aqhutshwa yidatha abe yimpumelelo. Lokhu kubonisa ukuthi noma ngabe imikhankaso yokukhangisa ithuthukiswa kancane, amaqembu asaphumelela kakhulu kunalapho kungekho datha esetshenziswayo. Uma amaqembu ezentengiso engathola ukufinyelela kuyo yonke idatha ayidingayo, angakwazi khulisa ukuhlaziya kwabo futhi wenze ukulungiselelwa kuyo yonke imikhankaso.
Imiphumela ibonise ukuthi i-8% kuphela yabadayisi abasebenzisa idatha kumasu abo awakaze afane noma awakaze. Lokhu kusho ukuthi iningi labakhangisi liyisebenzisa kahle kakhulu idatha abanayo - ngisho noma incane!
Amathuba Omthelela Omkhulu Kakhulu
Idatha yekhasimende ingasetshenziswa kuyo yonke ifaneli yokumaketha futhi ingaba yisisekelo noma ibe yinkimbinkimbi njengekhwalithi yedatha yakho. Impela, igama nobudala kungasetshenziswa ukudala ukuzizwisa komuntu siqu kumakhasimende nge-imeyili. Kodwa njengoba abakhangisi bengqimba kudatha yendawo, umsebenzi wewebhusayithi, nokuzibandakanya kwenkundla yezokuxhumana bayakwazi ukubona ukuthi amakhasimende ageleza kanjani kufaneli kusukela ekuqaleni kuya ekugcineni.
Besifuna ukwazi ukuthi ohambweni abamakethi bebegxile kuphi ukudala umthelela omkhulu. Ngokumangalisayo, ama-ejensi amaningi abesebenzisa idatha ngezindlela ezishayela ikhasimende umuzwa ongcono esikhundleni sokugxila ku-ROI kuphela.
Izimpendulo ezivame kakhulu bezidala ukuzizwisa komuntu siqu kakhudlwana kumakhasimende abo (49%), ukudala isu lokumaketha okuqukethwe (41%), nokuthuthukisa imikhiqizo emisha namasevisi (36%). Ekugcineni kube isichasiso (15%), esingase sisikisele kokuthi a ukungabi namathuluzi kudingekile ukugcwalisa idatha nokuvala iluphu. Landa lo mbiko ukubona ukuhlukaniswa okuphelele!
Izinombolo Awaqambi Amanga
Lezi zinombolo ziphinde zisitshele ukuthi abathengisi bajabule futhi bazimisele ukusebenzisa idatha ezandleni zabo ngokwamandla abo. Ukulungiselela ikhwalithi yedatha kuzokwenza lokhu kube lula.
Yingakho izinkampani eziningi ziphendukela kuzo konke okuzenzakalelayo kokumaketha izixazululo ezihlanganisa zonke iziteshi zedatha ohlelweni olulodwa olufinyeleleka kalula. Ngemuva kweminyaka yokuhlanganisa amathuluzi ngoxhumo olungapheli lwe-API namawijethi, abakhangisi bagcina sebenakho izitaki zikaMartech eziqumbile lokho kudla izinkampani isikhathi nemali. Akumangalisi ukuthi abaningi bayakufulathela lokho baye kwisixazululo esilula.
U-44% wabakhangisi uyavuma ukuthi ukusungulwa kobuchwepheshe kube nomthelela omkhulu kakhulu ekukhangiseni okuqhutshwa yidatha onyakeni odlule. Basebenzisa ezishintshayo zokumaketha ukuze baqondise amathuluzi, baqoqe idatha engcono, futhi benze ngokuzenzakalelayo imisebenzi ethile ephindaphindwayo kuyilapho begcina ukuzizwisa komuntu siqu kwekhasimende.
Imiphumela iphakamisa ukuthi udaba lulele ekuntulekeni kwamathuluzi, hhayi ukuntula ulwazi ekusebenziseni idatha. U-79% uthe baneliseke ngandlela-thile ngekhono lethimba lezentengiso lokusebenzisa ngempumelelo idatha yamanje yamakhasimende. Abakhangisi sebevele basebenzisa idatha yabo encane ukukhulisa imizamo! Isidingo sabo siwukuhlanganisa idatha engcono.
Ukuthuthukisa Amasu Okumaketha Aqhutshwa Ngedatha
Ukumaketha okuqhutshwa yidatha kubonakala kuzohlala lapha. Ngakho-ke siphinde sabuza ukuthi ama-ejensi abehlela kanjani ukuthuthukisa indlela yawo yokusebenza ngonyaka ozayo. Ukuthuthukisa ikhwalithi yedatha (41%) kuphezulu ohlwini lwama-ejensi amaningi. Nokuthuthukisa ukwenza kube ngokwakho (39%) nokusebenzisa idatha etholakalayo eyengeziwe (37%) bekungasekho kude.
Izinhlangano eziningi zibeka isikhwama sazo lapho umlomo wazo ngokutshala imali ezinhlelweni eziqhutshwa yidatha yonyaka ozayo. Ngokocwaningo, iningi labadayisi lilindele ukubona ukwanda kwesabelomali esigxile kumasu aqhutshwa yidatha.
Uma inkampani yakho ingabheki idatha njengekusasa, kungase kube isikhathi sokuphinda ucabangele!
Izitoreji Eziyinhloko
I-Data-Driven Marketing kusukela ku-Ejensi Marketer's Perspective sakhomba izitayela ezisobala esingalindele ukuthi zizohamba maduzane.
Onyakeni ozayo, silindele ukuthi abakhangisi bazogxila kakhulu ekuqoqeni idatha yekhwalithi ukusiza ukuthuthukisa nokwazisa amasu. Sibonile ukuthi sebevele bathatha idatha abanayo ukuze bazise imikhankaso yamanje. Kodwa ukufinyelela kudatha abayidingayo ngempela kunqunyelwe ngamathuluzi nezinsiza eziphambi kwabo. Lokhu kusho ukuthi izinkampani eziningi zizofuna izixazululo.
Izinkampani ezifuna ukusebenzisa idatha ukuze zithuthukise uhambo lwazo lwamakhasimende ziphendukela kumathuluzi wokumaketha ezishintshayo ukuze ziqondise imithwalo yemisebenzi, zidale ukubika okungcono, kanye nemikhankaso eyenza kangcono. Ingabe lokhu kuzwakala njengekusasa leqembu lakho? Thola idemo ye-SharpSpring futhi sikubonise ukuthi ingakuguqula kanjani ukumaketha kwakho.
