Ukuhlanganiswa Kwedatha Nokuphathwa Kwedatha Kuyisihluthulelo
Ingabe ukhona okhumbula ukumaketha "kwendabuko"? Impela, izinsuku zamabhodi ezikhangiso namakhadi okuposa kumeyili azikapheli. Kodwa idijithali kube yinto yokuqala okumele ifike engqondweni uma ukhuluma ngokumaketha iminyaka engaphezu kweshumi.
Ukumaketha kwedijithali kube yisizinda esinamandla kumabhizinisi ngenxa yedatha. Lokhu bekushoda uma kuziwa ekuqondeni ukuthi bangaki abantu ababuke isikhangiso esishicilelwe futhi bathatha isinyathelo. Manje sesinokubuka okugcwele kokuhlangenwe nakho kwamakhasimende okusivumele ukuba kube nemikhankaso eqondiswe kakhulu nenamandla.
Kulolu suku nakudala, awukwazi ngempela ukuhlukanisa ukumaketha okuhle nedatha enhle. Empeleni:
- Abathengisi abasezingeni eliphakeme kakhulu I-56% cishe ngaphezulu ukusebenzisa idatha nezinkundla zezibalo
- Amabhizinisi ahlanganisa idatha ukuze azise amasu abonile kuze kufike ku-60% inzuzo eyengeziwe kunezinkampani ezivele zithengise imikhiqizo ngaphandle kokuqondisa.
Siyazi ukuthi ukufinyelela kudatha kukhona lapho. Kodwa njengoba sifundile esifundweni Isifunda saseMartech embonini, ama-ejensi anesikhathi esinzima ukusebenzisa leyo datha. Amaqembu okuthengisa adinga ukubuka okuhlangene, okuphelele kwalokho okwenziwa yikhasimende. Lokho kungasho ukusebenzisa a inkundla yokukhula kwemali engenayo nge-CRM kanye namakhono okubika. Noma ukuthola izindlela zokuhlanganisa idatha kusuka kumathuluzi ahlukahlukene okuthengisa ukuya kudeshibhodi esebenzisekayo.
Ukuze sithole ukuthi ama-ejensi abeyisingatha kanjani inselele, sahlangana I-Ascend2, umholi kwezokumaketha okusekelwe ocwaningweni. Sisonke sihlole iphaneli yochwepheshe bezokuthengisa abahlinzeka ngamasevisi e-ejensi ukuze siqonde kangcono ukuthi bazivumelanisa kanjani nokugcwala kwanamuhla kwedatha ukuze bahlangabezane nezidingo zamakhasimende.
Lolu cwaningo lwenziwe kucatshangwa ngawe! Landa lo mbiko ukukusebenzisa esu lakho lokumaketha. Noma unamathisele amashadi bese ubhala ngawo kubhulogi yakho noma uwathumele ezinkundleni zokuxhumana. Qhubeka ufunda ukuze uthole uhlu lwamanye amaphuzu avelele.
Izinselelo Zokuphathwa Kwedatha Ekumaketheni Kwedijithali
Esikutholile kuyo yonke ibhodi ukuthi abakhangisi kuzo zonke izimboni bayavuma ukuthi idatha iwukhiye wokuphumelela kokumaketha. Kodwa inselele enkulu ukuguqula lezo zinombolo zibe yimiphumela engenzeka. Ngokudilika komhlaba, I-97% noma abaphendulayo bavumile ukuthi ukuhlanganisa nokuphatha kahle idatha kuyasiza ekufezeni imigomo yamasu.
Imiphumela yocwaningo ibonise ukuthi umgomo ophezulu wabakhangisi mayelana nokuhlanganiswa kwedatha ukuthuthukisa ukuzibandakanya kwamakhasimende nolwazi. Lokhu kulandelwa eduze nokuqondanisa kangcono amaqembu okuthengisa nawokuthengisa. Ochwepheshe bayazi ukuthi wonke ama-KPI aqala ngolwazi lwamakhasimende. Ufuna ukuthuthukisa ukuthengisa, ukukhulisa ukudluliselwa, nokuheha abaphambili bekhwalithi abengeziwe? Bese ukuzizwisa kwekhasimende okuqondisiwe futhi okuwusizo kuyindawo ongaqala ngayo. Futhi kulapho idatha ingena khona.
Kumakethi, izinombolo zincane mayelana nokuthi umkhankaso ube yimpumelelo kangakanani ekukhiqizeni imali nokunye mayelana nendlela osebenza ngayo ekukhohliseni amakhasimende ukuthi athathe isinyathelo esifiselekayo. Izinombolo zokuphela njengemali engenayo, ukuchofoza, nokugcwalisa amafomu amamethrikhi ebhizinisi asiza abenzi bezinqumo babone ukuqhubeka.
Zonke ezinye izinombolo ezicashile ezifana nokusebenzelana nokuthunyelwe komphakathi, ukuvakasha ekhasini lokubikezela, nokuchofoza ku-imeyili kuyizimpawu kubakhangisi zendlela yokuthuthukisa ikhophi, izithombe, ngisho nesikhathi phakathi kokuthunyelwa kwe-imeyili. Lena imininingwane ebalulekile evumela ithimba lezentengiso ukuthi lenze umsebenzi walo ngempumelelo. Lapha kulapho isu lokuphatha idatha elihlanganisiwe lisiza khona. Manje yini emisa amaqembu?
Imizabalazo kanye nezivimbamgwaqo
Nakuba lokhu kube yinkinga eya ngokuya igqama kuma-ejensi, amaningi awazange aphumelele ekuhlanganiseni idatha. Kwabanye, ukuphathwa kwedatha sekuyindaba enkulu ebambezela ukukhula kwenkampani. Ngaphandle kwendlela yokuhlaziya imiphumela, lezi zinkampani zinesikhathi esinzima sokuthuthukisa imikhankaso.
Lapho udala isu lokuhlanganisa idatha, ezinye zezinselele ezinkulu kwakuwukuphatha ikhwalithi yedatha (36%) nokwenza idatha ehlanganisiwe isebenze (30%). Lezi yizindaba zombili ezinganqandwa nge-a inkundla yokukhulisa imali lokho kunakho konke izici ze-CRM eceleni kokhiye amathuluzi wokuzenzakalela wokumaketha.
Lapho ebuzwa ukuthi yiziphi izinhlangano ezicabanga ukuthi izinselelo zazo ezinkulu kuzoba ngesu lokuhlanganisa, ngokumangazayo, Ama-40% akholiwe ukuthi ukugcinwa kwekhwalithi yedatha kungaba yinto ekhathaza kakhulu. Ngokuqondakalayo, yonke i-SaaS inama-nuances ayo uma kuziwa ekuqoqeni idatha. Uma uthuthela kusistimu entsha noma udlulisela idatha, kuhlale kunokukhathazeka ngokuthi ezinye izici ngeke zidlulise. Uma uxoxisana namathuluzi angaba khona, kubalulekile ukubuza ngamaphoyinti edatha abalulekile ebhizinisini lakho ukuze uqiniseke ukuthi leli thuluzi lingakwazi ukwenza lokho olidingayo.
Ukuphatha ikhwalithi yedatha kuba lula uma yonke idatha igcinwe ku-CRM yomthombo owodwa engasetshenziswa njengomphathi werekhodi oyinhloko. Bese ukuguqula leyo datha eluhlaza ibe imininingwane kuba lula kusuka ethuluzini elilodwa elingadonsa izinombolo ekubukeni okukodwa kwezingxenye ezihlukahlukene zomkhankaso njenge-imeyili, okomphakathi, nokuthinta ukuthengisa ukuze udale ukubika okubambekayo.
Uzakwethu Olungile Ubalulekile
Uma usebenzisa amathuluzi amaningi kanye nezindawo zokuthintwa zokuphatha amakhasimende, kuba okonakele ngempela ku-backend ukuze abakhangisi bahlele, bahlele, futhi benze umqondo wayo yonke idatha. Nakuba amabhizinisi ebona ukuthi ukwakha isu lokuqala ukuhlanganisa izinombolo kuyisinyathelo esilandelayo esibalulekile, cishe u-75% unomuzwa wokuthi kuyinqubo ethize noma eyinkimbinkimbi kakhulu. Lokho kungase kwesabise kakhulu ibhizinisi ukuthi lingenele. Ikakhulukazi uma kubekwa phambili ukuthengisa, ukwehlisa isivinini sokumaketha ukuze uhlele idatha akubonakali neze kufinyelele phezulu ohlwini.
Kodwa-ke, ukwenza isikhathi sokuhlela nokwenza amasu ngethuluzi elifanele kuwutshalomali olubalulekile ekukhuleni kwebhizinisi lakho. Isinyathelo sokuqala ukucwaninga umlingani ofanele ngezidingo zakho.
Kunjalo, lapho ucwaninga noma iyiphi i-CRM noma ithuluzi lokumaketha elizenzakalelayo kuwumqondo omuhle ukubeka phambili izidingo kodwa okufunwayo nakho kubalulekile ukuze wenze isiqiniseko sokuthi ithuluzi lingakhula nebhizinisi lakho. Embikweni, siqondanise lokho abathengisi abasitshele khona ukuthi I-Essential Elements vs Izinselele Ezinkulu Kakhulu zokuhlanganisa idatha. Ukubheka lokhu kweqana kunikeza ukuqonda lapho ama-ejensi angaqala ukubeka phambili imisebenzi ezokwenziwa. Landa umbiko ukuze ubheke.
Izitoreji Eziyinhloko
Isikhathi nesikhathi (noma kufanele sithi inhlolovo ngemva kocwaningo), siyabona ukuthi izinto ezimbalwa ziyiqiniso kubakhangisi bedijithali abazama ukuhlala ngaphambi komncintiswano: idatha ibaluleke kakhulu ukuze ukwazi ukwenza umsebenzi, izitaki eziyinkimbinkimbi zokumaketha zishiya inqwaba yedatha engasebenziseki, futhi abathengisi abanekhono lokuhlanganisa idatha bayakwazi ukuhlala bencintisana.
Ama-87% alabo abahlolwa avumile ukuthi ukuhlanganiswa kwedatha sekusebenza ngempumelelo kakhulu ekusizeni ukufeza imigomo yamasu. Ngakho-ke lapho ufuna ithuluzi elingabasiza ukufeza lokhu, lapha lapho izinto ezifinyelele phezulu ohlwini:
- 44% Ukusebenziseka kalula nokusebenziseka kalula
- 42% Ukudidiyelwa nobuchwepheshe obukhona
- 40% Ukubonwa kwedatha nokubika
Landa lo mbiko ukuze ubone ukucutshungulwa okuphelele kwezici abakhangisi abazifunayo. Abathathu abaphambili bakhombisa zonke izindaba ezinkulu esizizwile kaningi emaqenjini edijithali abethengwa ngamaqembu kuwo wonke, ukugcina ubuqotho bedatha, futhi ekugcineni sakwazi ukuguqula lezo zinombolo zibe imiphumela engasebenza.
Ukufaka phezulu
Uhlelo olusebenziseka kalula luzokwenza ukuthenga kweminye iminyango kube lula. Akekho ofuna ukufunda ithuluzi elisha eliyinkimbinkimbi kakhulu kuyilapho esevele eneminye imisebenzi engu-1500 okufanele ayiphathe. Ukusebenziseka kalula nokuba neqembu elihle lokusekela kufanele kube phezulu ohlwini.
Uma kuziwa ekukhathazekeni ngokugcina ubuqotho bedatha nganoma yimaphi amathuluzi ohlela ukuwagcina, ukwenza isiqiniseko sokuthi ithuluzi elisha alihlanganisi nje kuphela kodwa futhi lidlula kuwo wonke amaphuzu edatha okudingeka ibhizinisi lakho liwabuze.
Impela, ucezu olubaluleke kakhulu lapho ucwaninga uzakwethu omuhle wenkundla yokukhula kwemali engenayo ukubika. Phela lomsebenzi ukuthola idatha ihlanganisiwe, ufuna ukuqiniseka ukuthi izophinde isebenziseke. Qiniseka ukuthi abantu abazohlanganisa, bahlaziye, futhi babike ngedatha basegumbini ukuze banikeze impendulo ngalokho okudingekayo ukuze kuhambisane nama-KPI ebhizinisi.
Ukuthatha isikhathi manje ukuze ulungiselele imigomo yesikhathi esizayo kungaba ukutshalwa kwezimali kwesikhathi eside okuhlakaniphe kakhulu ibhizinisi lakho elikwenza kulo nyaka. Thola idemo ukuze ufunde ukuthi uhlelo olufana ne-SharpSpring lungakusiza kanjani ukuthi ufike lapho!
