I-Digital Marketing Metrics okufanele ilandelelwe

Ocwaningweni oluvela ku-Ascend2, 93% amafemu azwakalise inhloso yawo yokwenyusa imali esetshenziswa ngokuthengisa ngedijithali. Nokho, ulinganisa kanjani impumelelo yokumaketha kwakho? Lona umbuzo obalulekile ngoba bangama-39% kuphela abathi ukumaketha kwabo kuyasebenza.

Njengomakethi, uyazi ukuthi kubalulekile ukuhlola i-ROI yakho. Nokho, lokhu kukunikeza ingxenye yesithombe kuphela. Kufanele futhi ugade i-Digital Metrics yakho.

Amamethrikhi okubika ahlukile ku-ROI ngoba akala umthelela wesikhashana wemikhankaso yakho. Futhi kubakhangisi, kukhona amamethrikhi abalulekile wokumaketha kwedijithali okumele uwalandele ukuze uhlale kukho ohlosiwe.

I-Digital Marketing Metrics

Ukuziphatha komthengi

Ukulandelela amamethrikhi wokumaketha kwedijithali kusukela ekuziphatheni kwamakhasimende kufanele kube yinto ehamba phambili kubakhangisi. Ukulinganisa lezi zibalo kuzokunikeza umbono ongcono kakhulu wokuthi ungakwenza kanjani ukulandela kwakho kube ngokwakho futhi ulungiselele imikhankaso.

Ukwengeza, izibalo ezifana nezinga eliphezulu lokugxuma zingabonisa ukuthi okuqukethwe kwakho noma okunikezwayo akuphoqi ngokwanele futhi kudinga ukubuyekezwa. Uma usuthole ikhasimende ekhasini lakho, lenza kanjani? Ingabe:

Chofoza kwamanye amakhasi kuwebhusayithi yakho?
Bonisa intshisekelo emkhiqizweni othile?
Vula ama-imeyili akho okulandelela?
Unesiteshi osithandayo? (Iselula, inkundla yezokuxhumana, njll.)

Noma:

Ingabe bayisivakashi esisha noma esiphindayo?
Ingabe babhalisela izincwadi zezindaba, okuqukethwe kwebhulogi noma izipesheli zamahhala?

Uma usunalo lolu lwazi, ungakwazi ukumaketha izivakashi zakho ngempumelelo kakhudlwana.

I-Traffic yokulinganisa

Kungakhathalekile ukuthi hlobo luni lokumaketha, udinga ukukhomba ukuthi yini ehambisana nezithameli zakho nokuthi yini ethola ukwabelana okuningi. Qiniseka ukuthi ukala amamethrikhi okubika edijithali wakho:

Amakhasi ewebhu
Blogs
Amakhasi okufika
Okuqukethwe yincwajana
Ukumaketha kwevidiyo, i-imeyili kanye nezinkundla zokuxhumana
Noma yiziphi ezinye izinhlobo zokuqukethwe ozisebenzisayo

Isilinganiso sokuguqulwa

Ukuguqulwa akuhlobene nje nokuthengisa. Ukuguqulwa futhi kufaka phakathi ukubhalisela incwadi yezindaba noma ukulanda okuqukethwe njengephepha elimhlophe, i-eBook noma ezinye izinto zokuphromotha.

Lapho uhlaziya ukumaketha kwakho, linganisa ukuguqulwa kusuka:

Amafaneli okuthengisa
omnichannel
Iselula nethebhulethi
Izilinganiso zokuguqulwa ezivela emiyalweni yokushiya ikalishi
Izikhathi ezikhethekile/izikhathi zokuthengisa ezibalulekile
Izindawo
Amapulatifomu

Khumbula, isilinganiso se-eCommerce esimaphakathi e-United States kuphela 2.63%. Ungasebenzisa amamethrikhi okubika ukuze uthuthukise izinga lakho lokuguqulwa ngokuthi:

Ukusebenzisa izibalo zedatha
Ukulungisa okunikezwayo kwakho
Ukwenza okuqukethwe kube ngokwakho
Ukulungiselela amakhasi nokuqukethwe
Ukubuyekeza nokuthuthukisa okuqukethwe okusebenza kabi

Izinga lokuguqulwa kwewebhu kanye nemithombo

Ukuze uthuthukise imikhankaso yakho yokumaketha, udinga ukwazi ukuthi yimiphi imithombo ekulethela amanani aphezulu okuguqulwa. Ukuze uthole isithombe esigcwele sezinga lokuguqulwa kwewebhu, linganisa:

ezokuxhum
Izikhangiso ze-Google
Ithrafikhi ye-Organic
Okuqukethwe kwephephandaba/i-imeyili
Noma yimiphi eminye imithombo yethrafikhi

Isilinganiso Sokuvula Nge-imeyili

Izinga lokuvula le-imeyili yakho lingenye yezimpawu ezibaluleke kakhulu zemikhankaso yakho ye-imeyili. Ngo-2018, isilinganiso esimaphakathi esivulekile sasicishe sibe 25%.

Uma uthola ukuthi amanani akho avuliwe ehla, kunezinto ezimbalwa ongazenza:

Sebenzisa ukuhlola kwe-A/B ukuze uhlole amanani avuliwe
Sebenzisa ukuhlukanisa futhi wenze ama-imeyili akho abe ngokwakho
Nikeza izikhuthazo njengezaphulelo nokuthengiswa kwe-flash
Yenza ama-imeyili asebenziseke kalula

Ukubika ama-Metrics for Return on Ad Spend (ROAS)

I-ROAS iyi-ROI yemali oyisebenzisayo ngezikhangiso. Lapho uhlaziya i-ROAS yakho, uzokwazi ukuthi yimiphi imizamo yakho yokumaketha esebenzayo nokuthi iyiphi engenayo inzuzo encane.

Ngokusho kukaNielsen, ukusetshenziswa okumaphakathi kwe-ROAS ngu-2.87:1. Kodwa-ke, kuzoba nokuguquguquka okuthile kumamethrikhi wokubika kuye ngomkhakha okuwo kanye neziteshi zokumaketha ozisebenzisayo.

Isiphetho

Uzokwazi kuphela ukuthi yini esebenzayo uma ulandelela amamethrikhi akho okumaketha. Amamethrikhi angukhiye wokusebenza kwe-e-marketing afana namazinga okuvula ama-imeyili, ukuguqulwa kwewebhu kanye nembuyiselo ekukhangiseni akutshela ukuthi ukumaketha kwakho kusebenza kahle kangakanani. Uma usuwazi ukuthi yini esebenzela ibhizinisi lakho, ungakwazi ke ukwenza imikhankaso esebenza ngempumelelo ekhanga izethameli zakho.

Linganisa amamethrikhi akho okubika, bona ukuthi yini esebenzayo bese usungula izindawo ongazithuthukisa nge-SharpSpring.

Ukuze uthole okwengeziwe mayelana nomkhiqizo wethu wokumaketha ozenzakalelayo noma cela i-demo, vakashela SharpSpring namuhla.

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