Uma kukhulunywa ngokumaketha, amabhizinisi e-ecommerce abhekana nezinselelo ezihlukile. Kufanele uhambe ngokushesha, uhlukanise umkhiqizo wakho, unikeze ulwazi lwekhasimende olungenazihibe futhi (okubaluleke kakhulu) ukhuthaze ukuthenga. Ukumaketha kwe-Ecom kuyisilwane esidinga ukuthintwa kwe-deft, futhi ukuthengisa okuzenzakalelayo kungasiza ukwenza isiqiniseko sokuthi wenza isithombe esingcono kakhulu somkhiqizo wakho.
Amaqhinga Amane Okufanele Uwazi
Sihlanganise amaqhinga amane okumaketha e-ecommerce aqinisekisa ukuthi azokwenza kucace kakhulu kumathemba akho, amakhasimende amasha kanye nezimpinda ezithembekile ngokufanayo.
1. I-imeyili Yokwamukela Iyageleza
Ababhalisile bakho be-imeyili abasha sha nokuthenga kwakamuva kuyithuba elingcono kakhulu lokwenza igama elihle lomkhiqizo wakho. Uma umsebenzisi omusha evakashela isayithi lakho, cabanga ukunikeza ikhodi yephromo yokuthenga kwakhe kokuqala uma ekhetha ukungena kuma-imeyili. Uma sebekwenzile, ungawangeza ochungechungeni lwama-imeyili okwamukela ahlanganisa ulwazi lomkhiqizo, imikhiqizo edayiswa kakhulu, amaphromoshini amanje kanye nezaphulelo eziqondene nawe.
Ifilosofi efanayo ye-imeyili yokwamukela iyasebenza kumakhasimende akho amasha. Uma sebethole irisidi yabo, ungaqhubeka ubathumelela izibuyekezo zesimo mayelana ne-oda labo, imikhiqizo ehambisanayo kanye nokubuyisela izaphulelo zekhasimende ezingase ziqalise okunye ukuthenga.
2. Izaziso Zenqola Yokuthenga Ezilahliwe
Uma umsebenzisi engeza izinto ekalishini yakhe bese ezulazula esuka kuwebhusayithi yakho ngaphandle kokuthenga, udinga ukuthatha isinyathelo ukuze ubuyisele lokho kuthengiswa okungenzeka. Ngokumaketha okuzenzakalelayo, ungathumela abasebenzisi abakhethe ukungena umlayezo we-imeyili oqondile onesikhumbuzo sokuthi balahle inqola yabo. Ungase ufune ukufaka ikhodi yekhuphoni nalo mlayezo, njengoba izinqola eziningi ezilahliwe zenzeka ngokusekelwe ezindlekweni.
Uma abasebenzisi bakho bengakhethanga ukungena kuma-imeyili, basafaneleka ukuthola imikhankaso yokumaketha kabusha kusesho olukhokhelwayo, izikhangiso eziboniswayo kanye nenkundla yezokuxhumana. Amaqhinga okumaketha okuzenzakalelayo kwe-ecommerce akufanele abaleke kulawa maqhinga okuthengisa abaluleke kakhulu. Lokhu kuhlanganisa ukukhumbuza umsebenzisi ukuthi uthathe isikhathi sokuphequlula isayithi lakho futhi aqoqe inqola, okuzosiza ukugcina umkhiqizo wakho usezingeni eliphezulu.
3. Yenza Ukuhlukaniswa Okuzenzakalelayo Ngokusekelwe Kokuthengiwe
Imizamo yakho ye-ecommerce marketing automation ingakwazi futhi kufanele ixhaswe idatha yakho yomsebenzisi nezici zomkhiqizo wakho. Ngokuhlukanisa uhlu lwakho lwamakhasimende akhona ngokusekelwe kubuningi bokuthenga nemikhiqizo ethengiwe, ungawanikeza okuqukethwe okuthile okuhambisana nomlando wawo, okuhlanganisa imikhiqizo ehambisanayo namakhodi esaphulelo ukuze uthenge kabusha izintandokazi zawo.
Ngaphezu kokuqhubeka nokuthuthukisa amakhasimende akho akhona, ungasebenzisa la masegimenti ezithameli ukuze udale amaphrofayili afanayo ukuze uhlonze abangaba amakhasimende amasha. Ungabese uqhuba imikhankaso ye-ecommerce ezenzakalelayo yokumaketha ngokuqondile emikhiqizweni okungenzeka ithakasele kakhulu abantu abafana namakhasimende akho akhona.
4. Nikeza Imiklomelo Yobuqotho kanye Namakhodi Okudlulisela
Amakhasimende akho athembeke kakhulu ayithuluzi elihle kakhulu lokumaketha kunqolobane yakho. Ukuze ukhuthaze ukwethembeka komkhiqizo futhi wandise isisekelo somsebenzisi wakho, qiniseka ukuthi usebenzisa uhlelo lokwethembeka njengengxenye yokumaketha kwakho kwe-ecom. Amathuluzi amaningi e-ecommerce anamandla ezinhlelo zokwethembeka ezisuselwe kudatha ye-CRM nomlando wokuthenga.
Ngokungeziwe ekukhuthazeni ukuthenga okuphindayo, shintsha amakhasimende akho athembekile abe abameleli bomkhiqizo ngokunikeza ibhonasi yokudlulisela ngamakhodi angawodwana, aguqukayo. Ezimweni eziningi lapho kusetshenziswa le khodi, isaphulelo esithile sizonikezwa ikhasimende elisha kuyilapho ikhasimende eliqondisayo lithola ikhredithi yesitolo noma isaphulelo sephesenti ku-oda lesikhathi esizayo.
Amathuluzi Okuzenzakalela Okumaketha we-eCommerce
Yize kunezinhlobonhlobo zamathuluzi e-ecommerce automation atholakalayo, kubaluleke kakhulu ukuthi ube nenkundla yokumaketha emaphakathi ukuze uqhubekisele phambili imizamo yakho. Uma ubheka amathuluzi azenzakalelayo wokumaketha e-ecommerce futhi uzama ukunquma ngokulingana okungcono kakhulu kwebhizinisi lakho, qiniseka ukuthi ubheka isixazululo esihlangana kalula nenkundla yakho yokuthengisa eyinhloko ukuze uthole ukudluliswa kwedatha okulula phakathi kwemisebenzi yokuthengisa nokuthenga.
Ngokwabelana ngempumelelo ngale datha kuyo yonke imisebenzi enhlanganweni yakho, ungaqhubeka ukhulisa ibhizinisi lakho ngokusebenzisa i-ecommerce marketing automation enikeza umuzwa omuhle kakhulu futhi egcina amakhasimende ebuya ukuze athole okwengeziwe.
I-SharpSpring, Inc. yinkampani egcwele yokumaketha ezishintshayo engasiza ibhizinisi lakho ukuthi lisebenzise amathuluzi ezishintshayo wokumaketha we-ecommerce ukuze usize amakhasimende akho kangcono. Ukuze uthole olunye ulwazi noma cela i-demo, vakashela Iwebhusayithi yethu namuhla.
