Uma inkampani yakho ingekho ku-inthanethi, amathuba aphuthelwa ngokusobala. Amakhasimende anamuhla angama-super tech-savvy, hhayi nje ngokuthenga. Zijwayele ukuzanelisa ngokushesha ezicini eziningi zempilo yazo, ngakho-ke abanasineke esincane samakhasi ewebhu ahamba kancane noma kufanele benze ucwaningo olujulile ngalokho abakudingayo.
Okusemqoka ukudala indawo yebhizinisi lakho enikeza izixazululo futhi eyenza kube lula kumakhasimende ukukuthola, ukuthola izimpendulo, nokuthenga. Akunandaba ukuthi umkhiqizo noma insizakalo yakho, isu lokumaketha eliphelele le-e-commerce libalulekile.
Kuyini ukumaketha kwe-e-commerce?
I-e-commerce ifaka ukuthengisa online. Ngecebo lokumaketha nge-e-commerce, uthatha izinyathelo zokuqwashisa nokwenziwa komkhiqizo noma kwensizakalo yakho. Lokhu kusho ukusebenzisa imithombo yezokuxhumana, okuqukethwe kwedijithali, izinjini zokusesha, imikhankaso ye-imeyili, nokuningi ukuheha izivakashi kuwebhusayithi yakho futhi uziguqulele kumakhasimende akhokhelayo.
Ukwenza kanjani lokhu ikakhulu kuya kumakhasimende akho nakokuthengiswayo - izinketho ziningi.
Kungani udinga isu lokuthengisa nge-e-commerce
Kulezi zinsuku, amakhasimende alindele ukuba khona kwe-inthanethi. Cabanga ukuthi useshela kangaki okuthile ku-inthanethi. Kuyafana lapho udinga ukuthenga. Noma ungathenga phansi ngomgwaqo, ungahlola ku-inthanethi amahora wesitolo, ukutholakala komkhiqizo, noma izinkomba.
Inhloso yakho ye-e-commerce ukufinyelela kula makhasimende bese ugcwalisa izidingo zawo, noma ngabe bangomakhelwane noma emhlabeni jikelele.
Sebenzisa amathuluzi e-commerce
Unamathuluzi ahlukahlukene onawo. Nazi ezinye okufanele uzicabangele:
Okuqukethwe okubandakanya
Isu lokumaketha nge-e-commerce lidinga okuqukethwe okwandisa ukubonakala kwakho. Zibeke njengesiphathimandla emkhakheni futhi imikhiqizo yakho izokwethembeka.
Thumela njalo okuqukethwe okuwusizo nokubandakanyayo ukugcina amakhasimende akho enentshisekelo negama lakho ezindaweni zabo lapho sebelungele ukuthenga.
Ukumaketha nge-imeyili
Inani le imeyili empeleni akukwazi ukweqiwa. Ungathumelela amakhasimende akho umlayezo ngaso sonke isikhathi sesigaba sokuthengisa, kusukela ekwethulweni kwenkampani kuya ekwanelisekeni kwamakhasimende ngemuva kokuthengisa.
Ukudala ukuxhumana okusheshayo kugcina umkhiqizo wakho uphila futhi kukuvumela ukuthi uthumele okuqukethwe futhi uqondise amakhasimende akho kolunye ulwazi.
Amavidiyo
Okuqukethwe okubhalwe kahle kuzohlala kunendawo, kepha videos zinikela ngenzuzo yejubane futhi zibhekelela imvelo yokubuka yamakhasimende. Amade noma mafushane, amavidiyo anganikeza indlela ephumelela kangcono yokutshela amakhasimende ukuthi uwusebenzisa kanjani umkhiqizo noma insizakalo yakho. Ama-Unboxings angakhombisa izinhlelo zokusebenza zangempela, futhi ubufakazi obuvela kumakhasimende ajabule angaphakamisa umkhiqizo wakho.
Sesha ukukhangisa
I-Google ne-Bing banikela ngokukhangisa okukhokhelwayo ukuthola umkhiqizo wakho phezulu kwemiphumela yosesho. Iningi labantu alidluli ikhasi lokuqala, ngakho-ke le yindawo enhle yokuqashelwa.
Izikhangiso ezifakwe kabusha
Ngokubutha amakhukhi lapho izivakashi zewebhusayithi yakho zichofoza umkhiqizo, ungafaka izikhangiso kuzifunzo zazo ngezinye izikhathi. I-Facebook ne-Google Ads zingenza lula izikhangiso ezikhokhelwe kabusha zomkhiqizo noma zensizakalo yakho. Ukungeza amakhukhi kukusiza ugweme imikhiqizo yokukhangisa amakhasimende asevele eyithengile.
Amakhasi okufika
Lapho amakhasimende echofoza esikhangisweni sakho, qiniseka ukuthi aqondiswe ekhasini elihlobene nokuqukethwe kwesikhangiso ukuze bakwazi ukuthatha isinyathelo ngokushesha. Akukho lutho olukhungathekisayo njengokufuna umkhiqizo abawubonile umzuzu owedlule.
Ukuphuma okulula
Okuhlangenwe nakho kokuphuma ngaphansi kwe-stellar kuzobulala umsindo wokuthola umkhiqizo ophelele. Nikeza izinketho eziningi zokukhokha, izindleko zangaphambili zokuthumela nezentela, nezinkomba ezicacile. Faka ukulandelelwa kwe-imeyili nokubhaliselwe kuhlu lwakho lwe-imeyili lapho amakhasimende athola okuthi “hambisa.”
Dala okuthunyelwe okungathengwa, evumela amakhasimende ukuthi athenge ngqo ku-Instagram noma ku-Facebook. Lokhu kubavimba ekulahlekeni lapho beya ekuphumeni.
Ukubuyekeza komkhiqizo
Cela futhi ukhuthaze ukubuyekezwa komkhiqizo kusuka ku- amakhasimende anelisekile. Nikeza iziqinisekiso zokubuyiselwa imali nezixazululo ezisheshayo, ezingenabuhlungu uma izinto zingahambi kahle ngomkhiqizo noma ngenkonzo. Insizakalo enkulu yamakhasimende ekusingatheni ukuwa ikhombisa ubuqotho.
Landelela
Ukuxhumana akugcini ekuthengisweni. Kuyisinyathelo sokuqala ekwakheni ukwethembeka komkhiqizo. Ngemuva kokuthengisa, thumela amakhasimende akho okuqukethwe okuhlobene nokuthenga kwabo, nikeza iziphakamiso ngokusetshenziswa, futhi ufake ukunikezwa okuhambisanayo.
Sebenzisa amasu anengqondo
Udinga ukufinyelela kumakhasimende akho ngenkathi ufeza izinhloso zakho zebhizinisi. Buyekeza izinhloso zakho ezisezingeni eliphansi nezokumaketha. Dala okuqukethwe okubamba izithameli zakho, okufundisayo, nokugcina umkhiqizo wakho emiqondweni yabo.
Ungakhomba futhi izigaba ezithile zohambo lwekhasimende. Enza ngendlela oyifisayo isu lakho eduze kwamaphoyinti wokuthinta kuyo yonke inqubo yokuthengisa kanye nesevisi yamakhasimende ngemuva kokuthengisa.
SEO
Lapho amakhasimende akho enesidingo, imvamisa adonsa injini yokusesha efana neGoogle noma iDuckDuckGo bese uthayipha amagama ambalwa. Uma ikhasi lakho lifana nombuzo wabo, iwebhusayithi yakho izobekwa phezulu emiphumeleni.
Ukufika okulungiselelwe kwe-SEO namakhasi womkhiqizo alayisha ngokushesha futhi anikeze izixhumanisi ezifanele azonakwa amakhasimende akho futhi aqinisekise ukuthi bathola okuqukethwe kwakho.
Gxila ezihlokweni zakho, izihloko nezithombe kumagama angukhiye angakwesokudla futhi azobekwa phezulu ekuseshweni komkhiqizo wakho.
Khetha bese ukhetha izinkundla zakho zokuxhumana
Zonke izinkundla zokuxhumana azenziwanga zilingana. Gxila kulabo amakhasimende akho ajwayele ukuwasebenzisa, bese usebenzisa izingcingo ezenzweni. Yenza okuqukethwe kuhehe futhi kuhehe.
Sebenzisa izithombe ezisezingeni eliphakeme nemiyalezo, futhi usebenzise ngokugcwele konke ukusebenza okutholakalayo. Lokho kufaka izithombe eziningi, izici zokuswayipha, namathegi womkhiqizo. Uma ukhetha noma yibaphi abathonya, qiniseka ukuthi bathembekile futhi bangathola ukunakwa okulungile komkhiqizo noma kwensizakalo yakho.
Sebenzisa amakhukhi ukulandelela ukuvakashelwa nokuchofozwa kuwebhusayithi yakho. Nikeza amadili wokuphromotha kumakhasimende angaba khona.
Tune kumakhasimende akho
Phendula imibuzo yamakhasimende ngokushesha bese udala ikhasi le-FAQ. Yakha igunya nethrafikhi ekhasini lakho ngokunikeza imininingwane ewusizo futhi wakhe intshisekelo.
Landela izitayela bese uhambisana nezidingo zamakhasimende wakho. Banikeze okuthile abangakubonanga noma okuthile abangakusebenzisa ngendlela eyingqayizivele.
Sebenzisa i-automation
Ungadala amathuba okulandelela zonke izindlela, kepha akudingeki ukwenze ngesandla. Njengoba ibhizinisi lakho likhula, i-automation iya ngokuya ibaluleke kakhulu.
Ukuthumela ama-imeyili nemibhalo ngokuzenzakalela ezindaweni ezithile kungaguqula isu lakho lokumaketha nge-e libe ngumshini ogcotshwe kahle. I-Automation inikeza okungaphezulu kokulandelwa kwe-imeyili ezinqoleni ezingenalutho noma ekuthengeni. Sebenzisa isoftware yakho ye-CRM (ukuphathwa kobudlelwano bamakhasimende) ngokugcwele.
Ukwakha isu
Ngaphambi kokuthi wenze isu le-e-commerce, udinga ulwazi. Funda amakhasimende akho. Bathenga kuphi? Ziyini izidingo zabo? Ingabe bayaphinda abathengi? Bachitha malini? Basichitha kuphi isikhathi sabo senhlalo?
Hlanganisa idatha yamakhasimende
Thola yonke imininingwane emayelana namakhasimende akho, kusuka kobulili, iqembu lobudala nendawo kuya kwezemfundo, nokuningi. Thola ukuthi amakhasimende akho awusebenzisa kanjani umkhiqizo noma insizakalo yakho.
Thola ukuthi yini ebashukumisayo ukuthi bathenge. Abantu bavame ukuthenga ngezizathu ezingokomzwelo noma ukuxazulula inkinga. Umkhankaso wakho ungakhomba lezo zisusa.
Yenza indlela yakho ibe ngeyakho ngamunye
Okusebenzela umkhiqizo owodwa noma inkampani kungahle kungasebenzi komunye. Yenza ucwaningo lwakho bese ugcina imigomo yenkampani yakho engqondweni.
Khetha indawo ezodala umthelela futhi ifinyelele kumakhasimende amaningi, bese wakhela kulelo qhinga. Hlela okuqukethwe kusigaba esithile futhi ufeze izidingo zabo.
Shintsha indlela lapho kudingeka khona
Ake sithi wenza ucwaningo lwakho futhi wakhe umkhankaso ocabanga ukuthi uzoshaya ekhaya, kepha awutholi impendulo oyifunayo. Ungahle udinge ukwenza i-tweak.
Khumbula, izici eziningi zingena emkhankasweni ophumelelayo. Uma uthumela i-imeyili, zama ukuyithumela ngesikhathi esihlukile sosuku. Uma usebenzisa isikhangiso esiqondisa kabusha, cabanga ukulungisa umlayezo wakho.
Mhlawumbe udinga ukwandisa izithameli zakho noma ucacise ngokuthe xaxa ngenani labantu. Ungadangali; zama izinguquko ezincane ukuthola imiphumela emikhulu.
Sebenzisa futhi uvune imivuzo
Abantu bafuna imikhiqizo nezinsizakalo ngokufunwa. Isisekelo samakhasimende akho asigcini kulabo abakwaziyo ukushayela esitolo sakho - noma yikuphi lapho unoxhumano lwe-inthanethi.
Kuyindawo yemakethe yomhlaba wonke. Ukufinyelela kumakhasimende online kuyindlela yobuciko enqunyelwe umcabango wakho kuphela.
Sebenzisa zonke izinsizakusebenza onamandla akho, futhi ungesabi ukucabanga ngaphandle kwebhokisi. Amakhasimende athakazeliswa ukucabanga kokudala.
Isu lakho lokukhangisa nge-e-commerce kufanele likhombise ibhizinisi lakho nekhasimende lakho imigomo. Sebenzisa amasu aphakanyisiwe ekhoneni lemakethe eku-inthanethi.
