FUNDA I-DEMO

Ukumaketha Nge-imeyili: Incazelo, Izinzuzo, Namathuluzi

Akunandaba ukuthi obani ababukeli bakho, amathuba okuba, ukumakethwa kwe-imeyili kuyingxenye yecebo lakho lokumaketha jikelele.

Kepha, lapho abantu abaningi ngokwengeziwe bethola ulwazi futhi bezibandakanya nokuthunyelwe kwabezindaba zenhlalo futhi abanye basusa ngokuzenzakalela izinto kufolda yabo "yamaphromoshini", ukumaketha nge-imeyili kukufanele ngempela kuma-21st ikhulu leminyaka?

Impendulo emfushane inguyebo! Funda kabanzi ukuze ufunde ukuthi kungani ukumaketha nge-imeyili kusamele kube yingxenye yohlelo lwakho lokumaketha.

Kuyini i-imeyili Marketing?

Kafushane nje, ukumakethwa kwe-imeyili kungachazwa njenganoma yikuphi ukuxhumana nge-imeyili okuthunyelwa kumthengi ongaba khona ngenhloso yokukuguqula kuthengiswe. Kepha njengomthengisi, kungcono ukucabanga ngokukhangisa nge-imeyili njengomzila wokuxhumana owenziwe waba ngowakho owakha ubudlelwano bokuthembana phakathi kwakho, nomkhiqizo wakho, noxhumana naye.

Isebenza Kanjani Ukumaketha Nge-imeyili?

Kunezinhlobo ezimbili eziyinhloko zokumaketha kwe-imeyili: ngaphakathi futhi okuphumayo. Okungenayo kuvame ukusetshenziswa yimikhiqizo ye-B2C, ngenkathi okuphumayo kuvame ukwenziwa ngama-B2B.

Sizogxila kakhulu ekukhangiseni okungenayo, kepha into okufanele siyazi ngokukhangisa okuphumayo ukuthi kuvame ukusetshenziselwa ukumaketha kokuqukethwe kwe-imeyili ukuzibandakanya nezinye izinkampani ngokubambisana nama-backlinks.

Kungenjalo, nini ukuqala ngokuthengisa nge-imeyili, okokuqala kudingeka thola ababhalisile be-imeyili. Ngemuva kwalokho, uyakha imikhankaso yokuthengisa nge-imeyili ihloselwe uhlobo lwabantu ababhalisele ama-imeyili akho.

Ngemuva kwezinye a / b ukuhlolwa kwemikhankaso yakho yokuthengisa nge-imeyili, kufanele uqale ukuthola i-hang yento esebenza namakhasimende akho athile futhi ukwazi ukwenza imilayezo ehlangabezana kangcono nezinhloso zakho.

Kepha ingabe ukumaketha nge-imeyili kukufanele emhlabeni lapho kunezinye izinketho eziningi kangaka? Ake sibheke ezinye izinzuzo.

Izinzuzo Zokumaketha Nge-imeyili

Ukumaketha nge-imeyili kungenye yeziteshi eziningi ezingasetshenziswa kucebo lokumaketha ledijithali, kepha kungenzeka ukuthi lisebenza kakhulu. Ezinye izinzuzo zokusebenzisa ukumaketha nge-imeyili zifaka:

  • I-imeyili ine-ROI emaphakathi ye- $ 44 nge $ 1 ngayinye esetshenzisiwe.
  • Cishe bonke abantu baseMelika hlola i-imeyili okungenani kanye ngosuku, futhi ama-Millennials amaningi noGen Z-ers bakhetha ukukhangisa nge-imeyili kunezinye izinhlobo.
  • I-imeyili iyatholakala — amakhasimende awadingi ukushiya izindlu zawo noma abe nobuchwepheshe bokuzibandakanya nezinto zakho zokumaketha.
  • Cishe ingxenye eyodwa kwezintathu yabantu baseMelika isanda kuvakashela isitolo noma isiza senkampani ngemuva kokuthola i-imeyili. Lokhu kungazwakala kukuncane, kepha khumbula: Mhlawumbe bebengeke bavele ngaphandle kwe-imeyili.

Ukumaketha Nge-imeyili Izindlela Nezindlela Zokuziphatha ezihamba phambili

Uma ufuna umkhankaso wakho wokuthengisa we-imeyili uphumelele, udinga ukuzibekela impumelelo ngokulandela amathiphu wokuthengisa we-imeyili maqondana nemikhuba namasu amahle kakhulu.

Buza Ngaphambi Kokuthumela I-imeyili

Wake wayithola i-imeyili futhi, lapho ukhetha ukuphuma, kwakudingeka uhlole ukuthi “Angikaze ngiyibhalisele le milayezo?” Kuyacasula kakhulu futhi kuzizwa kungangenisi. Abasebenzisi bangazibuza, “Balithole kanjani ikheli lakho le-imeyili? Yiluphi olunye ulwazi abanalo? Kungani kufanele ngiyithembe le nkampani? ”

Ngakho-ke, uma ufuna ifayela lakho le- umkhankaso we-imeyili ukuze uphumelele, cela imvume ngaphambi kokuthumela leyo imeyili yokuqala.

Noma uhlu lwakho lwamanje lwe-imeyili lincane, ungalokothi thenga uhlu lwe-imeyili. Ngokwengeziwe, uma ubacela ukuthi "Faka ikheli lakho le-imeyili ngo-20% wesephulelo ekuthengeni kwakho kokuqala!" noma okufanayo, kwenze kucace bha ukuthi ubasayinela okunye ukukhangisa noma okubhalisile.

Yenza kube ngokwakho imilayezo yakho

Yenza ngezifiso ama-imeyili kubabhalisile bakho. I-Forbes ihlanganise uhlu olukhulu lwezibalo maqondana nokulindelwe komuntu siqu, kokubili i-imeyili nezinye izingxenye zomkhiqizo wakho (njengezincomo zomkhiqizo wewebhusayithi yakho). Amanye amaphuzu avelele afaka phakathi:

  • Ama-70% we-Millennials akhathele yizinkampani ezithumela ama-imeyili angasebenzi
  • Abangama-71% babo bonke abathengi bacabangela ukwenza ngezifiso ngaphambi kokufunda noma ukuvula ama-imeyili emikhiqizo
  • Abanye abathengisi bathi ama-imeyili enziwe aba nomuntu aholele ekukhuleni okungu-760% kwemali engenayo
  • AbakwaBrands babika ezabo ukuguqulwa kuthuthukile kufika kuma-202% lapho besebenzisa ama-CTA enziwe uqobo kuma-imeyili

With ukumaketha kwe-imeyili okuzenzakalelayo, ungalandelela iwebhusayithi oxhumana nabo kanye nokuziphatha kwe-imeyili ukudala imiyalezo efanelekile kubo. Lokhu kukuvumela ukuthi uhlukanise uhlu lwakho ukuze ukwazi ukuthumela ama-imeyili awusizo kuphela kumaqembu athile abantu.

Enye indlela yokuqinisekisa ukuthi imiyalezo yakho yenziwe yaba ngeyakho imeyili drip umkhankaso, ethumela ama-imeyili kuphela uma idalwa imicimbi ethile.

Qaphela Ukuthi Uwathumela Kangakanani Ama-imeyili

Imvamisa, abathengisi benza ukumaketha kwe-e-blast okungahlosi. Okukodwa kwe Imiyalo Yokumaketha nge-imeyili eyi-10 ithi “Uzokhumbula Ukuthi 'Isikhathi Siyikho Konke'” ngesizathu esizwakalayo: Amakhasimende afuna ukuzwa kuwe, kepha awafuni ukuzwa kuwe njalo.

Yize kungabonakala njengokuphikisana, ama-imeyili ambalwa avame ukusho ukuzibandakanya okuphezulu. Ngakho-ke, kuncane kakhulu okungaphezulu!

Ungachithi Isikhathi Somuntu

Gcina imilayezo yakho imifushane futhi ifinyelela ephuzwini. Inani labathengi abasebenzisa amadivayisi eselula liyakhula, futhi ngaphezu kwengxenye ye-imeyili iyavuleka manje iyenzeka kuselula. Ngakho-ke, indlela yakho enhle yokuxhumana ngemiyalezo emifushane engxoxweni futhi efanelekile.

Bukela Amamethrikhi Wakho

Uma ungalandeleli ifayela lakho le- imeyili ukumaketha KPIs, ngeke wazi ukuthi iqhinga lakho lokumaketha le-imeyili lalisebenza ngempumelelo kangakanani. Ngenhlanhla, amaphakheji wokumaketha amaningi we-imeyili namapulatifomu anikeza amandla okubika, ngakho-ke uzokwazi ukuthi yini okusebenzayo futhi usike okungasebenzi.

Umlando Wokumaketha Nge-imeyili Namathrendi

Kulezi zinsuku kunzima ukucabanga ngempilo ngaphandle kwe-imeyili, kepha ukumaketha nge-imeyili kunomlando ogciniwe oqhubeka nokuvela.

Ngo-1971, uRay Tomlinson wathumela i-imeyili yokuqala njalo. Ngakho uthini umyalezo kulokhu kuqa okungokomlando kwezokuxhumana? UTomlinson uthi "bekufana neQWERTYUIOP."

Eminyakeni eyisikhombisa kamuva, uGary Thuerk, umphathi wezokumaketha eDigital Equipment Corp, wathumela ukuqhuma kwe-imeyili okokuqala ngqa, okwakhuthaza imishini ye-DEC kubasebenzisi abangama-400 nge-Arpanet. I-imeyili yokukhuthaza isebenze, njengoba kuholele ekuthengisweni okungabiza u- $ 13 million.

Ngasekuqaleni kweminyaka yama-2000, ogaxekile base beba inkinga enkulu. Ngakho-ke ngo-2003, uMongameli uGeorge W. Bush wasayina iCAN-SPAM yaba ngumthetho njengengxenye yomzamo wezwe lonke wokulwa nezikhukhula zama-imeyili angacelwanga.

Abathengisi bebazi ukuthi badinga ukulungisa amasu abo wokuthengisa nge-imeyili uma bezofinyelela kuzithameli zabo.

Ngemuva kwalokho, kwafika u-2020. Kuningi okwenzekile ngalowo nyaka, kepha ake sikhulume nje nge-Email Marketing Renaissance. Ukumaketha okususelwa kwimvume, okwaziwa nangokuthi ukumaketha okungenayo, kugudluze indlela abathengisi nabathengi abaxhumana ngayo.

I-imeyili ibamba iqhaza elibalulekile ohambweni lomthengi ongenayo. Ngokuxhumana namathemba anentshisekelo nge izinhlobo ezifanele zama-imeyili, ungasiza ekwakheni ubudlelwano nokudonsa imikhondo kusondele ekuguqulweni.

Ukubheka Phambili: Amathrendi ku-imeyili Marketing Automation

Ngaphezu kokukhula osekuvele kukhona, kukhona nezitayela ezintsha zokubheka.

Izinhlelo Zokuthembeka nge-imeyili

Izinhlelo zokwethembeka zizodlala indima enkulu ekuzenzekelayo kokumaketha nge-imeyili. Lezi zinhlelo zivumela abathengisi ukuthi babhekisise imininingwane yamakhasimende abo. Lolo lwazi luzokwenza abathengisi bakwazi ukuqonda kangcono izidingo nezidingo zamakhasimende abo nokuthi baphendula kanjani emikhankasweni ethile.

I-imeyili enesithombe esicebile

Ukubamba intshisekelo yomsebenzisi weselula, ama-imeyili acebile ngezithombe azodlala indima enkulu ekukhangisweni kwe-imeyili. Abakhangisi bangasebenzisa izithombe ukudala ukushutha okwenzeka ekusithekeni, ukuthwebula iziqalo zomkhiqizo omusha, nezithombe ezisuselwa endabeni ukuze zibambe ithemba lakho. Izithombe kumele zishaye ngokwanele ukuthi zabelwane ngazo, njengoba ezokuxhumana kungenzeka ukuthi ziqhubeke nokulawula izimpilo zabathengi abaningi.

I-imeyili ne-Artificial Intelligence

Lindela i-AI ukuthi idlale ingxenye enkulu kakhulu ekumaketheni kwe-imeyili. Ngaphezu kwezinzuzo zayo zokuzenzakalela kokumaketha nge-imeyili, i-AI izovumela ukwenza ngezifiso okukhulu, ukwenza kahle, ukubika, ukuhlukaniswa, nokuzishintshanisa kokuqukethwe okuholele emikhankasweni yokumaketha esheshayo, nephumelela kakhulu.

Ungayikhetha Kanjani I-Ejensi Yokumaketha Ye-imeyili

Imibuzo okudingeka uyibuze ngaphambi kokutshala imali ku-imeyili platform yokumaketha yokuzenzekelayo:

Ngabe kungcono my ukuphathwa kohlu lwe-imeyili?

Ngabe kufaka phakathi izifanekiso zokulondolozwa nesikhathi nama-analytics?

Ingabe inezinketho zokuphuma / zokuphuma?

Ngabe iyahambisana nemithetho yakamuva / yomhlaba wonke?

Ingabe iyahambelana mobile?

Ngingayiphatha i- my izinselele zokumaketha nge-imeyili?

Uma ubheka iSharpSpring, impendulo kuyo yonke le mibuzo inguyebo.

Ingxenyekazi yethu yokukhulisa imali ifaka phakathi okuhle kakhulu isoftware yokuthengisa ye-imeyili lokho kuzokwenza imikhankaso yakho yokumaketha nge-imeyili ibe sesimweni esiphundu.

Singakwazi ukukusiza ukuthi ubhekane namanye amaphuzu obuhlungu, nathi.

Imithombo ye-imeyili yokukhangisa yamahhala

Uma usukulungele ukuqala, hlola izinsiza ezimbalwa zamahhala ze-SharpSpring ukuze uhambe.

Amabhizinisi we-5,000. I-30 Million Eminye Ama-imeyili Athunyelwe. Okuningi kuvulwa, ngaphezulu ukuchofoza.
I-State Marketing Email ye-Agencies
Yini okusha ku Email Marketing? Lots!
Phuma kwifolda yogaxekile bese ungena ebhokisini lokungenayo

Bhala i-demo yakho ye-SharpSpring namuhla.

Hlela Idemo Yami ›