Ukuhlukanisa amakhasimende ngokuya ngamaphethini abo okuthenga nokwenza izinqumo kubalulekile ekumaketheni okusebenzayo, okwenzelwe wena. Abantu izidalwa ezijwayele ukwenziwa, futhi leyo mikhuba ibonakala ngendlela abantu abathenga ngayo imikhiqizo ngaphakathi nangaphandle kwe-inthanethi. Ukusiza inkampani yakho ihleleke amaqhinga wokumaketha, nazi izeluleko eziyishumi eziwusizo zokuthuthukisa ukuhlukaniswa kwakho okusekelwe ekuziphatheni.
Kuyini Ukuhlukaniswa Okusekelwe Ekuziphatheni?
Njengendlela yokuqonda izethameli zakho eziqondiwe, ukwahlukaniswa okususelwa ekuziphatheni kuyindlela yokuqoqa amakhasimende ngokususelwa emaphethini awo okuthenga.
Lapho wena nethimba lakho lokumaketha niqonda kakhudlwana amakhasimende akho, imikhankaso yakho yokumaketha izokwenza kangcono. Ungaqapha kalula amaphethini wokukhula nezinguquko ezibalulekile ngokuqondile izingxenye. Usebenzisa lolu hlobo lwedatha, futhi ungalinganisa inani lesigaba ngasinye futhi ubuke ukuthi zikhula kanjani noma zincipha ngokuhamba kwesikhathi.
Ukuhlukaniswa okusekelwe ekuziphatheni kukuvumela ukuthi ubeke phambili amaqembu amakhasimende anenani eliphakeme futhi unikeze izinsiza ngokufanele. Ngaphezu kwalokho, amaphethini wokuthenga amakhasimende ayasiza ekubikezeleni ukuthenga okuzayo.
Ekugcineni, ukwahlukaniswa kokuziphatha kwamakhasimende kunikeza iqembu lakho lokumaketha amathuluzi okudala kakhulu imikhankaso eyenziwe yaba ngeyakho eguqukayo.
Ithiphu # 1: Sebenzisa amaqhinga wokubuyisela kabusha ukuze uthengise
Ngendlela yayo eyisisekelo, ukwahlukaniswa okususelwa ekuziphatheni kusetshenziselwa ikakhulukazi i- i-retargeting izinhloso.
Inqubo yokuhlela kabusha ilula. Lapho isivakashi sithola iwebhusayithi yakho kepha sishiya ngaphandle kokuthenga, idatha eqoqiwe ingasetshenziselwa ukuphinda imake kulolo hola oluthile. Izikhangiso ezenziwe zaba ngezakho eziqukethe okuqukethwe okuhambisana nalokho kuhola (ngokwesibonelo, isikhangiso somkhiqizo wenkonzo abayibukile) singaboniswa kwamanye amawebhusayithi, sikhuthaze ukuhola ukuthi kubuye kuqedele ukuthenga.
Ithiphu # 2: Sebenzisa ukuhlukaniswa okususelwa kwimali engenayo
Ngokusebenzisa okuhle CRM Uhlelo, amabhizinisi angaqoqa idatha yamakhasimende ebalulekile engathuthukisa ukuhlukaniswa. Enye indlela enhle yokwandisa amazinga wokuguqulwa ukwahlukanisa amakhasimende akho ngokususelwa kumazinga awo eholo.
Akudingeki ukuthi ubheke phambili noma ucele amakhasimende ukuthi akunikeze imininingwane yawo yezezimali. Kukhona indlela engcono kakhulu yokuhlanganisa lolu hlobo lolwazi.
Ngokulandela umkhondo wokuziphatha kwamakhasimende, unganquma ukuthi hlobo luni lwamadivayisi amakhasimende akho awasebenzisayo lapho evakashela iwebhusayithi yakho. Noma ngabe basebenzisa i-smartphone, ikhompyutha noma ithebhulethi, ungasebenzisa lolu lwazi ukudala imikhankaso yezentengiso engcono.
Unganquma nokuthi ngabe umsebenzisi upheqa kumkhiqizo we-Apple noma ngedivayisi ye-Windows. Isilingo esishicilelwe yi Wall Street Journal kukhombisile ukuthi abasebenzisi beMac abafuna izindawo zokuvakasha badudulelwe emahhotela abiza cishe u-11% ngaphezu kwalabo basebenzisi be-PC abebhekiswe kubo. Ngokuya ngocwaningo, abasebenzisi be-Apple bavame ukusebenzisa imali eningi emaholidini, yingakho imiphumela yokusesha enamanani aphezulu.
Ithiphu # 3: Sebenzisa Imininingwane Yomthengi Onemininingwane
Ukuhlukaniswa okususelwa ekuziphatheni kusebenza kahle kakhulu uma uqoqa idatha eningi ngangokunokwenzeka mayelana neqembu ngalinye lamakhasimende. Ukumaketha ngokufanelekile ku- izilaleli ezifanele, amabhizinisi kufanele asebenzise imininingwane yomuntu onemininingwane ukuqonda kangcono ukuthi amakhasimende acabanga kanjani.
Sebenzisa idatha eqoqwe ngesikhathi sokulandelwa kokuziphatha kwamakhasimende ukuze ucije ama-personas akho omthengi akhona, engeza ukujula nobukhulu kulowo nalowo. Eqondile umuntu wokuthenga kungasiza ithimba lokumaketha ukubikezela ukuhamba okulandelayo kwekhasimende nokumaketha ngempumelelo ukuqondisa lelo khasimende ukuqedela ukuthenga.
Ithiphu # 4: Nciphisa Amaqembu Akho
Ngenkathi uhlu olude lwama-imeyili lungabonakala luhle ephepheni, kungahle kungabi yindlela engcono kakhulu yokukhangisa okwenzelwe wena. Abantu bavame ukubhalisela izincwadi zezindaba ngengozi, noma bangabona ukuthi abanantshisekelo kumikhiqizo noma izinsizakalo zenkampani yakho ngokuhamba kwesikhathi. Ukwandisa i- imeyili marketing imikhankaso, zinike isikhathi ukudlula kuhlu lwakho lwe-imeyili bese ususa abamukeli abangasebenzi.
Abanye balaba basebenzisi kungenzeka ukuthi sebehlukanisiwe kakade baba yiqembu lamakhasimende. Uma unciphisa izingxenye ezisuselwa ekuziphatheni ziye kumakhasimende asebenza kakhulu, imizamo yakho yokumaketha izoba nomthelela omkhulu kakhulu.
Ngeke nje ubone amazinga angcono okuguqulwa, kodwa futhi uzokonga nemali. Akunasizathu sokuchitha izinsiza kubamukeli abangenantshisekelo kumikhiqizo noma izinsizakalo zakho.
Ithiphu # 5: Thuthukisa Amaphromoshini Ahehayo
Wonke umuntu uthanda into enhle. Ngisho namakhasimende akho amahle kakhulu, angahle abe nemilando emide nenkampani yakho, angathokozela isaphulelo sokuphromotha.
Enye yezinkampani ezivamile ezenza amaphutha ayikokuvuza abathengi bazo abakhulu. Ukuthumela izaphulelo ezincane nge-imeyili eyamukelekile kungahle kunganele. Uma ufuna ukubuka ukuguqulwa kwakho kukhuphuke, udinga ukudala amadili ahehayo enziwe ngezifiso engxenyeni ngayinye yamakhasimende.
Enye indlela enhle yokwenza khulisa ukuguqulwa ukusebenzisa ukuhlukaniswa okususelwa ekuziphatheni ukusebenzisa ukukhushulwa kwenqola okushiyiwe. Lapho ikhasimende lifaka izinto enqoleni yalo yokuthenga online kepha lingakuqedi ukuthenga, ukuthengiselana kucishe kufakwe ilebula njengenqola elahliwe. Kubalulekile ukuqaphela ukuthi lokhu akukhona ukulahlekelwa. Ikhasimende lisesigabeni sokugcina sesithelo sokuthengisa. Mhlawumbe izindleko eziphelele zokuthumela nentela zazingaphezu kwalokho ababekucabanga, noma mhlawumbe badonswa ezinye izindaba ezicindezelayo. Kunoma ikuphi, ungaphinda umake kubo ngokunikeza isaphulelo noma ukuthunyelwa kwamahhala kusikhumbuzi se-imeyili senqola esishiyiwe.
Ithiphu # 6: Lungiselela Iwebhusayithi Yakho
Kwenzeka kaningi kunalokho abanikazi bebhizinisi abangathanda ukukuvuma. Umholi omusha uthola indlela yakhe yokungena kuwebhusayithi futhi unentshisekelo kumikhiqizo noma izinsizakalo ezitholakalayo. Kodwa-ke, ngenxa yokwakhiwa kwewebhu okungekuhle noma ukuntuleka kwama-CTA, isivakashi sinenkinga yokuzula isayithi futhi sihambe ngaphandle kokuthenga.
Uma usebenzisa ukulandelela okususelwa ekuziphatheni kuwebhusayithi yakho, uzokwazi ukubona ukuthi ithrafikhi yewebhu igeleza kanjani kulo lonke isayithi. Ungabona izindawo ezidonsela kuzo nezinkinga ngokushesha, futhi iqembu lokuthuthukisa lingathola ukusebenza ekulungiseni lezo zindawo eziyinkinga.
Amakhasi okufika ngama-CTA acacile namafomu wewebhu ashukumisayo abalulekile ekusebenziseni iwebhusayithi elungiselelwe. Uma amakhasi akho okufika engaguquki futhi amafomu akho e-web asele engenalutho, udinga ukuthola ukuthi kungani.
Lapho iwebhusayithi yakho isilungiselelwe ukuzulazula okusebenziseka kalula, ngeke ukwazi ukuhlukanisa ikhasimende lakho kangcono kuphela, kepha uzobona nokukhuphuka kokuguqulwa.
Ithiphu # 7: Phelelisa Isikhathi Sakho
Ukuze uthole ukwahlukanisa okusekelwe ekuziphatheni okunembe kakhudlwana, isikhathi sakho kufanele singaqondakali. Ukubuyela emuva ukwazi izithameli zakho ngaphakathi nangaphandle nokuqinisekisa ukuthi imilayezo yakho ithunyelwa ngesikhathi esifanele kungaholela empumelelweni enkulu yemikhankaso yakho yokumaketha.
Ukuthola ukuthi isikhathi esikahle kakhulu ukumaketha amakhasimende akho, qala ngokuhlaziya izikhathi lapho amakhasimende akho avakashela iwebhusayithi yakho noma athenge. Ukwehlukanisa amakhasimende ngokususelwa ezikhathini zawo zokuthenga ezikhethwayo kungaholela ekwehlukanisweni okungcono kokuziphatha nokuziphendulela okuphezulu.
Ithiphu # 8: Ukulinganisa Ukwaneliseka Kwekhasimende
Uyazi ukuthi aneliseke kangakanani amakhasimende akho? Kufanele ube njalo. Ukwaneliseka kwamakhasimende kudlulela ngalé kocwaningo. Ngenkathi ucwaningo lungahlinzeka ngemininingwane ethile mayelana nokuthi amakhasimende akho azizwa kanjani, ngokuvamile akwanele ukufika esivumelwaneni esinembile.
Ukulandelela okususelwa ekuziphatheni kuyindlela engcono yokuthola ukuthi amakhasimende akho ajabule kangakanani ngenkampani yakho. Ukuthwebula idatha yesikhathi sangempela ngazo zonke izinyathelo zohambo lwamakhasimende ulwazi olunembile noluthembekile kunenhlolovo elinganiselwe.
Ngokuhlukanisa amakhasimende akho ngokuya ngesilinganiso sabo sokwaneliseka, ungamaketha ngempumelelo enkulu kuwo. Isibonelo, uma iqembu lamakhasimende lihleli ezingeni eliphansi lokwaneliseka, ungahle uthande ukukhawulela amaqhinga wokuthengisa ngenkathi ithimba lakho lokusekela amakhasimende lifinyelela ukunquma umsuka wenkinga. Ngakolunye uhlangothi, amakhasimende aneliseke kakhulu athambekele ekuvulekeni kakhulu ekuthengiseni nasekubhaliseni izinhlelo zokwethembeka.
Ithiphu # 9: Ingxenye isuselwa kuzikhathi
Ngokuya ngemikhiqizo nezinsizakalo ezinikezwa yinkampani yakho, amakhasimende amaningi athenga ngokuya ngezikhathi ezithile. Izikhathi eziningi ziwela ngaphansi kwesinye sezigaba ezintathu: amaholide, okuphindayo-okomuntu siqu kanye nokungajwayelekile.
Amabhizinisi ajwayele ukubona ukwanda kokuguqulwa ngesikhathi amaholide jikelele njengoKhisimusi. Imicimbi ephindelela-yomuntu siqu ibhekisa emaholidini, izinsuku zokuzalwa, izikhumbuzo nezinye izinto ezinjalo. Imicimbi engajwayelekile ifaka imicimbi efana nemishado. Lokhu kungaba nzima kakhulu ukukuqagela, kepha kusasebenza kakhulu ekusetshenzisweni kwesigaba esisekelwa ekuziphatheni.
Ithiphu # 10: Ingxenye isuselwa emazingeni okusetshenziswa
Ithiphu lokugcina lokuhlukaniswa okungcono okususelwa ekuziphatheni ukuqoqa amakhasimende akho ngeleveli yawo yokusebenzisa. Amakhasimende akho asebenzisa kaningi kangakanani imikhiqizo noma izinsizakalo zakho? Ukuphendula lo mbuzo, udinga ukuhlaziya ukuthi bathenga kaningi kangakanani imikhiqizo efanayo noma basebenzisa insizakalo enikezwayo. Ukusuka kuleli phuzu, ungahlukanisa idatha ngamaqembu wabasebenzisi abasindayo, abaphakathi nabalula.
Abasebenzisi abasindayo bavame ukusebenzisa kakhulu imikhiqizo yakho noma amasevisi. Kwesinye isikhathi kubhekiswa kubo njengabasebenzisi abakhulu, futhi imvamisa amakhasimende athembeke kakhulu futhi asebenzisana nomkhiqizo wakho. Abasebenzisi abaphakathi bafaka ama-oda njalo. Bangathenga kuphela ngokuya ngezikhathi noma imicimbi ekhethekile. Okokugcina, abasebenzisi abakhanyayo ngokuvamile abathengi besikhathi esisodwa.
Ukuze ufunde kabanzi ngokuhlukaniswa kwezethameli kanye ukuzenzekelayo kokuzenzekelayo, chofoza lapha ukuze thola idemo yeSharpSpring namuhla.
