Abathengisi be-imeyili sebevele bayayazi imfihlo. Ukuqhuma okujwayelekile kohlu kuseyindlela enhle yokuthola imiyalezo ejwayelekile. Kepha uma ufuna ukubona ukuguqulwa okukhulu kusuka ku-imeyili bese imikhankaso eyenziwe eshaya amakhasimende akho lapho eyidinga kakhulu yindlela okufanele ihambe ngayo.
Uma le bhulogi ikuthole, mhlawumbe wena (a) unenkinga yokuqonda ukuthi ungayisebenzisa kanjani imikhankaso ye-drip ngokuphumelelayo ebhizinisini lakho noma (b) uqale ukusebenzisa i-automations ne imeyili marketing kepha ababoni imiphumela obuyilindele. Izindaba ezimnandi, usufike endaweni efanele ukuze uthole usizo!
Uma kwenziwa kahle, imikhankaso ye-imeyili yokudonsa ingaba yimpahla enkulu kulayini wakho ophansi. Amanani avulekile emikhankasweni yokuvuza angaba 80% ngaphezulu kokuthumela okukodwa bese ubona ngokuchofoza ngamazinga angama-3x aphezulu. Ngenkathi ukuqhuma okukhulu, okubanzi kohlu kusasebenza ekuthumeleni imiyalezo ejwayelekile, kubangele ama-imeyili aqhuba izimpendulo zokuguqula eziphakeme ezingama-624% ngenombolo efanayo yokuthumela. Kepha wehlisa kanjani izilaleli zakho? Futhi wazi kanjani ukuthi uzobashaya nini ngemiyalezo efanele? Le yimibuzo emikhulu. Ake sibhekane nazo!
Njengokuvuselela, imikhankaso ye-imeyili ye-drip (kungenzeka ukuthi uke wezwa nangokuthiwa ama-imeyili ezishintshayo, ama-funnels okuthengisa, noma imikhankaso yokukhangisa ye-drip) uchungechunge lwama-imeyili athumela kancane kancane ngokuhamba kwesikhathi engxenyeni yohlu lwakho ngenxa yesenzo esithathwe yi-imeyili ikhasimende. Lesi senzo kungaba ukugcwaliswa kwefomu, ukuchofoza isixhumanisi, noma umsebenzi we-imeyili ovela kumkhankaso owedlule. Ithimba lezokumaketha likhetha isenzo bese lithengisa umsele wokukholisa abantu ukuthi bathathe leso senzo.
Okwenza imikhankaso ye-imeyili idonsi ihluke kumaqhinga akho ejwayelekile wokumaketha ama-imeyili ukuthi le mikhankaso incike kukhasimende elithatha isenzo kuqala, noma ngabe lokho kungukuchofoza isixhumanisi, ukugcwalisa ifomu, noma yini enye, esikhundleni sokuthi ikhasimende lithole i-imeyili ngesikhathi esinqunyelwe uhlelo lokumaketha. Lawa ma-imeyili nawo ngokuvamile ayingxenye yochungechunge lwe-imeyili engaphezu kweyodwa futhi lolu chungechunge luboshelwe ndawonye nomgomo ojwayelekile noma itimu.
Isibonelo, idriphu ejwayelekile amabhizinisi amaningi okufanele ayimise yi-Welcome Series. Lolu hlobo lomkhankaso lubangela ngokushesha ngemuva kokuthi othile egcwalise ifomu lokujoyina uhlu lwakho lwamakheli ukuze athumele umsebenzisi omusha inothi elincane lokwamukela elingafaka i-freebie noma isigqebhezana. Ama-imeyili alandelanayo angangena ku-freebie, alandele ukunikezwa, noma anikeze isikhumbuzi sekhodi yekhuphoni. Lezi zinhlobo zochungechunge ziyindlela enhle yokwamukela imikhondo emisha ngezandla ezivulekile ngenkathi kwakhiwa ubudlelwano nokwaziwa komkhiqizo.
Ngakho-ke ake sikhulume ngokuthi sihlela kanjani futhi sisebenzise isu elisebenzayo le-imeyili lokudonsa ukuze uhlale phansi ubukele ukuhola kuguqula bona!
Izindlela Ezihamba Phambili Zokusebenzisa Imikhankaso Ye-imeyili Ephumelelayo
Chaza uhambo lwamakhasimende
Isizathu sokuthi i-imeyili ezishintshayo ibe iqhinga elinjalo lokukhangisa elisebenzayo ngenxa yokufaneleka. Imikhankaso ye-drip kufanele ihambisane nekhasimende lakho ngoba incike esenzweni sekhasimende ukuqala ukuthumela. Lokho kusho ukuthi amakhasimende akho athola imininingwane ebalulekile, ewusizo okwamanje abayifunayo.
Ukuze uhlele umkhankaso osebenzayo, abathengisi kudingeka bazibuze ukuthi iyiphi inkinga abaxazululela ikhasimende. Zibeke ezicathulweni zamakhasimende ukubala ibalazwe lohambo lwabo ukuze idriphu ye-imeyili iklanyelwe ukubasiza ngempumelelo endleleni. Isibonelo, lapho ukuqoqa imikhondo ebandayo abaqala ukujwayelana nomkhiqizo bekungeke kube yisinyathelo esihle sokuzithengisa kanzima ku-imeyili yokuqala. Isingeniso esimnene esilandelwa ngokuthengisa okuthambile kungaba yindlela ephumelela kakhulu yokuqala ukuguqula leyo imikhondo. Kodwa-ke, umkhankaso ohloselwe ababhalisile bamanje noma abalandeli bezindaba zenhlalo asebevele bejwayelene nomkhiqizo kepha bengawuthenganga uzosebenza kahle njengesilingo samahhala, i-freebie, noma isaphulelo!
Ingxenye ebaluleke kakhulu ukuphuma ngaphandle kwezicathulo zomthengisi ungene ezicathulweni zekhasimende bese uzibuze: “Ingabe le mikhankaso ingangisiza ohambweni lwami lokuthengisa?”
Hlela Isikhathi
Ukugcina isikhathi kubalulekile emkhankasweni osebenzayo. Isikhathi kufanele sivumelane kodwa sizizwe singokwemvelo. Ama-imeyili amaningi kakhulu maduze angavela abe nolaka ngenkathi ama-imeyili ahlukaniswe kude kakhulu angafika sekwephuze kakhulu noma ngemuva kokuthi ikhasimende liphelelwe yintshisekelo. Cabanga ngesikhathi lapho uchaza uhambo lwamakhasimende.
Isibonelo, uma uzibuthe wakho wokuhola uyiphepha lokusebenzela elingalandwa mahhala, uzofuna ukuqinisekisa ukuthi bathola i-imeyili yokuqala enesixhumanisi sokulanda ngokushesha. Uma usetha izimbangela zezinqola ezilahliwe, lokhu kufanele kubekelwe isikhathi sokuphuma ngemuva kokuthi umsebenzisi eshiye isayithi okungenani imizuzu engama-30. Ukuthumela ngenkathi besathenga kungasusa abasebenzisi ngoba kuyisikhumbuzo sokuthi umsebenzi wabo uyalandelwa njengoba baphequlula.
Ekugcineni, i ukuthumela imvamisa nge-imeyili lokho kwenza umqondo omkhulu kakhulu kubhizinisi lakho kuzoya ngebhizinisi nezethameli zalo. Ukuqonda izidingo nokuziphatha kwamakhasimende akho kuzosiza ukuthola isikhathi. Lapho uhlela umkhankaso cabanga ukuthi ungathenga nini uma ushayeke ngalo mlayezo.
Xhuma Umkhankaso Wakho Kwezinye Iziteshi
Imikhankaso ye-drip ayihlali esikhaleni. Ziyingcezu nje yenjini yakho yokumaketha. Qiniseka ukuthi usebenzisa wonke amafayela we- namanye amathuluzi onawo ukukhuthaza lo msele wokuthengisa ukuze uwunikeze ithuba elikhulu lokuphumelela. Noma ngabe inhlamvu yakho ingukugcwaliswa kwefomu noma ukubuka ikhasi, umkhankaso wakho uzoba nohlobo oluthile lwesenzo esichaziwe esidinga ukwenziwa. Lowo msebenzi weqembu lokumaketha ukushayela uholela ekwenzeni leso senzo.
Isibonelo, uma unikeza uhlobo oluthile lukazibuthe wokuhola, uzofuna ukuphromotha ikhasi lokufika kubalandeli bakho nabalandeli ukuze bazame ukuwaguqula futhi babambe amakheli abo e-imeyili. Uma usebenzisa ezinye iziteshi zokumaketha njengevidiyo noma ama-podcast futhi qiniseka ukusho uzibuthe oholayo nokuthi bangasithola kuphi isixhumanisi.
Lapho uhlela isu lokudonsa qiniseka ukufaka phakathi ukuthi zonke ezinye izingalo zenjini yakho yokumaketha zizosebenza kanjani ukuyixhasa.
Isivivinyo, Isivivinyo, Isivivinyo
Ngaphambi kokwethula noma yiluphi uhlobo lomkhankaso kubalulekile ukuhlola ukuze uqiniseke ukuthi wonke amantongomane namabhawodi ayasebenza. Ikakhulukazi nge-automation ye-imeyili enamathrekhi amaningi noma izingcindezi uzofuna ukusebenzisa ikheli le-imeyili lokuhlola ngokusebenzisa ithuba ngalinye lokuqinisekisa ukuthi amakhasimende akho athola imilayezo njengoba kuhlosiwe.
Kodwa-ke, noma imikhankaso ye-drip izenzakalelayo akusho ukuthi ungakhohlwa ngokuphelele ngayo. Indlela engcono kakhulu yokuqinisekisa ukuthi imikhankaso iveza imiphumela oyifunayo ukubuyekeza nokuhlaziya ukuvula, ukuchofoza, nokuzibandakanya kulo lonke uhlelo lokuphila lwe-automation. Ukungena nokwenza ukulungisa ukukopisha, imigqa yezihloko, izikhathi zokuthumela kungaba umehluko phakathi kokulahlekelwa umkhondo nokuwaguqula.
Ukuba ithuluzi lokumaketha lokuzenzekelayo lokho futhi okunikeza ukubikwa okwenziwe ngezifiso kungasiza kakhulu ekwenzeni uhlobo lokuntywila okujulile okudingekayo ukuthatha leyo mikhankaso iye ezingeni elilandelayo.
Ukuthola Ithuluzi Elifanele
Ekupheleni kosuku, imikhankaso ifaneleka kuphela njengabantu abayiqhubayo nezinkundla ezibaxhasayo. Ukuba nethuluzi elifanele le-automation kubalulekile ekuqinisekiseni ukuthi imikhankaso ye-drip ebaluleke kakhulu kumakhasimende akho ingakhiwa kalula, ihlolwe, futhi ibikwe konke endaweni eyodwa.
Uma uthola ukuthi amathuluzi we-automation owasebenzisayo anciphisa ongakwenza noma akubangela ukuthi uzingele ama-plugins, usebenzise ama-API, futhi weqe ngama-hoops ukuze wenze izingqinamba ezilula zisebenze, kungahle kube yisikhathi sokuthuthuka. Isoftware yakho ezenzakalelayo kufanele ikwazi ukukhula nebhizinisi, inikeze izixazululo ezisebenzela izinhloso zakho, futhi ube neqembu elisekelayo elikwazi ukuphendula imibuzo lapho kuvela izivimbamgwaqo.
Ngoba ukufuduka kusistimu kuye kusistimu kungabiza, qiniseka ukuthi uhlola ngokuphelele noma yiziphi izinhlelo ozicabangayo. Futhi njalo cela idemo ngakho-ke ungazizwa uma ilungile!
