Enye yezinselelo ezinkulu uma kukhulunywa ngokunquma ngemvamisa yemikhankaso yakho yokuthengisa nge-imeyili ishaya ibhalansi elungile phakathi kwama-imeyili amaningi kakhulu futhi ambalwa kakhulu. Ukuhola kwakho sekugcwele imilayezo, ngakho-ke ukuze ubambe intshisekelo yabo, imikhankaso yakho kufanele iphume ngesikhathi esifanele. Lokhu kusho ukuthi kaningi ngokwanele ukuthi ungabonakala kepha hhayi kaningi ukuthi abantu bagule ngawe. Ngakho-ke ungahlala kanjani ku- indawo emnandi? Qhubeka ufunda ukuthola!
Ukugwema Ukugcwala Kwe-imeyili
Lapho imikhankaso yakho ye-imeyili iqala ukuthola ukudonsa, kuyalinga ukukhulisa imvamisa. Ngezithameli ezibandakanyekile, okuningi kungcono, akunjalo? Ngeshwa, hhayi njalo. Ngokushesha nje lapho ucindezela imvamisa yakho yomkhankaso ngaphezu kokuthandwa yizithameli zakho, uzibeka engcupheni yokwehla okuvulekile okwehlayo. Noma okubi kakhulu, inqwaba yemibiko yogaxekile.
I-ejensi yokukhangisa ye-Digital I-SearchUser wakufunda kabuhlungu lokhu. Babephethe isu le-imeyili leklayenti elijabulele amanani avulekile angama-50% emikhankasweni yabo ephuma kanye ngenyanga. Ngokunikezwa le mpumelelo, i-SearchUser kanye neklayenti labo banqume ukwandisa imvamisa yomkhankaso - futhi isilinganiso sabo esivulekile sehle safinyelela ku-40%.
Yize lesi bekungeyona isilinganiso esivulekile esibi, bebekhathazeke ngokufanele ngokokwehla. Kwenzenjani?
Izithameli ze-imeyili Ziyaphambuka
Kuhlolo olwenziwe yiTechnologyAdvice, abangaphezu kwamaphesenti angama-45 abaphendulile bathe isizathu sokumaka ama-imeyili njengogaxekile "[Umkhiqizo] uthunyelelwa i-imeyili kaningi." Lokhu kuthola kungakumangaza. Uma abantu bangene ohlwini lwakho, abazi ukuthi umkhankaso osemthethweni? Kungani bazomaka njengogaxekile?
Kubalulekile ukukhumbula ukuthi kumsebenzisi ojwayelekile, “ugaxekile” umane usho i-imeyili engadingeki. Lapho nje umkhiqizo wakho uqala ukuthumela imilayezo izithameli zakho ezingayitholi ibalulekile, eyodwa noma zombili izinto ezilandelayo zizokwenzeka:
- Bathola ukukhathala kwe-imeyili, lapho bezizwa bekhungathekile khona ngenani lemiyalezo oyithumelayo.
- Babona ukungahambelani nezidingo zabo, ngakho-ke balahlekelwa yintshisekelo.
Umphumela? Bayazikhipha ohlwini, futhi bangamaka ne-imeyili yakho njengogaxekile. Lokhu kulimaza idumela lakho lomthumeli, okuthinta ukuhanjiswa kubantu do ngifuna ukuzwa kuwe.
Ukuthumela imikhankaso eminingi kungabonakala kuyindlela yokuphonsa inetha elibanzi ngakho-ke kubamba izinhlanzi eziningi. Ungacabanga ukuthi abantu abaphuthelwe i-imeyili eyodwa bazobona igama lakho ebhokisini labo lokungenayo futhi ngosuku olulandelayo. Lelisu lingasebenzela eminye imikhiqizo, kepha futhi wahlukanisa ukunaka kwezilaleli zakho ngawo wonke umkhankaso.
Njengoba i-SearchUser itholile, lokhu kunakwa okuhlukanisiwe kuholele ekuzibandakanyeni okuphansi. Futhi amanani wokuzibandakanya aphansi angalimaza idumela lakho lomthumeli - kokubili nge-ISP yakho kanye nemizwa yezithameli zakho.
Ukukhetha Imvamisa Yakho Yemikhankaso Yokumaketha Nge-imeyili
Ehlangothini le-flip, awufuni ukuthumela ngaphansi, noma. Uma ulinda isikhathi eside kakhulu phakathi kwemikhankaso, izethameli zakho zingase zingaboni igama lakho ebhokisini labo lokungenayo. Bangaze bakhohlwe ukuthi babhalisele uhlu lwakho futhi bakumaka njengogaxekile. Futhi uphuthelwa yithuba lokudala ukuphuthuma, iqhinga elinamandla lokuthumela imiyalezo elisebenza kuphela uma uqhuba imikhankaso njalo.
Ngempela, impumelelo ethile yemikhiqizo incike ekuzibandakanyeni okuvamile. Abadali bokuqukethwe, abaqeqeshi, izipikha, neminye imikhiqizo yomuntu siqu bayazuza emikhankasweni yamasonto onke noma yansuku zonke eyenza ukuxhumana nabo. Abathengi abafuna ubudlelwano obuqhubekayo nomkhiqizo bangazizwa bekhohlisiwe uma ipayipi le-imeyili lingalethi leso sithembiso. Okusemqoka lapha ukuthi le mikhankaso inikeza inani kunokuba ikhuthaze kakhulu ukuthengisa.
Futhi, imvamisa ye-imeyili ephansi kakhulu ayikuniki amathuba anele okuhlukahluka kokuqukethwe kwakho. Abathengisi abaningi abathumela ama-imeyili ngezikhathi ezithile bathembele "ekuqhumeni" - isibuyekezo esisodwa esithunyelwa kuwo wonke umuntu ohlwini lwabo. Ukuqhuma kwe-imeyili kungasebenzela imikhiqizo emincane, kodwa nakanjani kuzoqukatha okuqukethwe okungabalulekile kwabanye babhalisile bakho, okubenza babonakale njengogaxekile.
Into eyodwa eyinhloko yesiphakamiso senani le-SearchUser ukuthi ubukhulu obulodwa-bonke buyinganekwane ephelele uma kukhulunywa ngokukhangisa nge-imeyili. Badinga ukuhlinzeka amaklayenti abo ngemiyalezo efanele yokuthumela imikhankaso engahlelwanga kahle kuphela kepha futhi efanele.
Ngempela, ukuhambisana kubalulekile ekutholeni imiphumela emihle emizamweni yakho yokumaketha nge-imeyili. Inikeza isisekelo sokuhlukanisa uhlu lwakho nokuqondisa imikhankaso yakho - engakwazi khuphula izinga lakho lokuchofoza ngo-14%!
Ukubaluleka Kokubaluleka Ekumaketheni Kwe-imeyili
Kokunye ukuhlola, abangaphansi kwengxenye yabathengisi be-imeyili bathi "iningi" lama-imeyili abo lalifanele kumakhasimende abo, futhi ngu-9% kuphela abakholelwa ukuthi wonke ama-imeyili abo ayekhona. Ngempela, abathengi abangama-85% bathi iningi lama-imeyili wokumaketha abawatholayo aliwanelisi.
Njengoba i-SearchUser neklayenti labo beqaphela, lapho uthumela ama-imeyili amaningi, kulapho uzibeka engcupheni ekuthumeleni asihlobene ama-imeyili. Ngokuya ngomkhakha wakho nokunikezwa okuyisisekelo, ungahle ungabi nokuqukethwe okwanele okwanele ukuthumela imikhankaso yansuku zonke noma yamasonto onke.
Nokho, ukuthumela ama-imeyili kanye enyangeni eluhlaza okwesibhakabhaka futhi kuholela kokuqukethwe okungabalulekile okuthunyelwa kwababhalisile bakho. Lokhu kungenxa yokuthi awunawo amathuba anele okwenza imikhankaso ihambisane nesigaba ngasinye sezithameli. Le bekuyingxenye eyinhloko yendlela yokusesha ye-SearchUser, ngakho-ke bekufanele bathole indawo emnandi phakathi kokuthumela ngaphezulu nokuthunyelwa okungaphansi.
Ngamafuphi, kubalulekile ukuthola i-cadence efanele yecebo lakho le-imeyili - futhi lokho kuncike kakhulu ekutheni uzobe ukhombe kubani.
Ababhalisile abakhonjiwe
Ukuze ukhombe kakhulu ababhalisile bakho, kufanele uhambise ngokuqhubekayo inani elilandelayo kusuka kwintshisekelo yabo yokuqala. Isibonelo, inkampani ye-IT ingaqoqa ukuhola kusuka emithonjeni emikhulu emi-3:
(a) ukulandwa kwephepha labo elimhlophe mayelana nokuphepha kwe-cyber
(b) ababambiqhaza kwi-webinar yabo ngamathuluzi wenkomfa wangempela
(c) ukufinyelela ku-LinkedIn
Ngayinye yale mithombo iqukethe abanikazi bebhizinisi abangafuna ukubhuka amasevisi e-IT. Kodwa-ke, basezigabeni ezehlukene zohambo lwabo lokuthenga - futhi bangahle bafune izinsizakalo ezahlukahlukene. Kufanele zihlukaniswe ngezigaba ezahlukahlukene ohlwini lwakho lwe-imeyili. Imikhankaso ehlukanisiwe isebenza kangcono kakhulu kunama-imeyili angahlukanisiwe ngoba abamukeli babona okuqukethwe nokunikezwa okwenzelwe izintshisekelo zabo.
Akufanele nje kuphela ukuthi imikhankaso yakho ye-imeyili ikhombe izidingo nalokho okuthandwa yisigaba ngasinye, kepha futhi kufanele ifike nge-cadence efanele. Ababhalisile abasha namathemba abandayo bayazuza kuma-imeyili avamile abenza bafudumale kulo mkhiqizo (yingakho ukugeleza okwamukelekayo kunamandla amakhulu). Ukuhola okushisayo namakhasimende amanje athanda ukufuna ama-imeyili ambalwa, nge Ama-60% ancamela imikhankaso yanyanga zonke noma yamasonto onke.
Kodwa-ke, i-cadence esebenza kahle kakhulu iyahluka kuzo zombili izimboni nokuma komkhiqizo. Abathengisi bavame ukuzuza emikhankasweni ejwayelekile egcwaliswe ngeminikelo yokuphromotha, ngoba nje izithameli zabo ezibhekiswe kuzo zilangazelela ukuthola into enhle. Ngokuphambene, izinsizakalo ze-B2B, njengalokho okuhlinzekwa yi-SearchUser, imvamisa zithola ukubandakanyeka okuningi kusuka kumikhankaso eqhutshwa ngenani ethunyelwa kaningi. Ababhalisile babo bangabaphathi nabaphathi abanesikhathi esilinganiselwe nokunakwa.
Ngeshwa, awukho umthetho owodwa wokuthi kufanele uluthumele kangaki uhlu lwakho nge-imeyili. Kuhluka kakhulu kuye ngomkhakha wakho, ukuthi ukuthole kanjani ukuhola kwakho, nokuthi yiziphi izinhlobo zokuqukethwe okuthumelayo. Umthengisi wemfashini eku-inthanethi angabaleka ngokuthumela ama-imeyili masonto onke noma ngisho nansuku zonke akhuthaza amakhuphoni abo nokuthengisa kwabo nge-flash. Ngokuphikisana, inkampani ye-IT inomjikelezo wokuthenga omude, ngakho-ke izithameli zayo mhlawumbe azifuni ukuthola ama-imeyili okuthengisa masonto onke - kepha zingawathokozela amathiphu abalulekile wezobuchwepheshe.
Isiphetho: Yenza ngokwezifiso i-imeyili yakho Cadence yezilaleli zakho
Ekugcineni, ukuthola i-cadence eyiyo kwehla ekulandeleni ukuzibandakanya kwemikhankaso yakho kanye nokuguqula imvamisa kanye nemiyalezo yesigaba ngasinye. Ezinye izingxenye zakho zingase zikhethe ama-imeyili amaningi noma ambalwa kunamanye. Indlela engcono kakhulu ukuvumela idatha yakho iqhube isu lakho, bese usebenzisa ipulatifomu lokumaketha nge-imeyili lokuhambisa imiyalezo efanelekile ngesikhathi esifanele. Ngale ndlela, ungashaya indawo enhle phakathi kwama-imeyili amaningi kakhulu futhi ambalwa kakhulu - futhi uqinisekise ukuthi uthumela imilayezo ebalulekile eqhuba ukuguqulwa.
Landa yethu ucwaningo lwesigameko ukuze ufunde ukuthi i-SearchUser ilusebenzise kanjani ipulatifomu le-SharpSpring ukuthuthukisa imiphumela yeklayenti labo - nokuthi amazinga abo wokugcina avulekile nokuchofoza abe njani!
