Naphezu kwalokho okungenzeka ukuthi uzwile, imeyili ayihambi ndawo nganoma yisiphi isikhathi kungekudala. Eqinisweni, ukusetshenziswa kwemilayezo ye-imeyili kuyanda futhi akubonisi uphawu lokunciphisa ijubane. Kusukela ngo-2021, kunezingaphezu kwe- Abasebenzisi be-imeyili abayizigidigidi eziyi-3.7 emhlabeni wonke, futhi lelo nani kulindeleke ukuthi likhule lifike kwizigidi eziyizinkulungwane ezingama-4.4 ngonyaka ka-2023. Ngezibalo ezinjengalesi, kubalulekile ukuhlala ngaphezulu kwezindlela zokuthengisa ngama-imeyili ukuze uqiniseke ukuthi wenza okungcono kakhulu kukho ukudayiswa kwe-digital Isu.
Kungamangaza ukuthola ukuthi ama-imeyili okuqala athunyelwa ngawo-1960s. Kodwa-ke, imiyalezo ye-imeyili ayitholakalanga ukuthi isetshenziswe umuntu uqobo kuze kube ekuqaleni kweminyaka yama-1990. Kusukela lapho, i-imeyili seyithandwa kakhulu futhi yavula indlela yokuthi kuthunyelwe imiyalezo masinyane kanye nezingxoxo ezingxoxweni. Ngomkhakha wezobuchwepheshe ovela njalo, izitayela zokuthengisa nge-imeyili zishintshile eminyakeni edlule, futhi. Kulesi sihloko, uzofunda ngamanye amasu okuhola ama-imeyili wokukhangisa we-2021 nokuthi ungawasebenzisa kanjani ukukhulisa ibhizinisi lakho online.
Ukwenza ngokwezifiso Isipiliyoni Somsebenzisi
Enosingamzali brand bazi ukuthi amakhasimende abo afunani futhi ahlangabezana kahle nezidingo zawo ezithile. Ngokuqamba imikhankaso yokuthengisa yama-imeyili eqondene nomuntu uqobo, uzoba nethuba elikhulu kakhulu lokuheha umemukeli ukuthi athenge kunokuthenga nje uma uthumela i-imeyili ejwayelekile.
Cishe I-33% yabasebenzisi be-imeyili bazokhipha ohlwini lohlu lwe-imeyili ngoba abafuni okuhlinzekwayo. Ngokuqoqa idatha futhi uhlaziye okutholile, ungashintsha ngendlela oyithandayo imilayezo ukuze uhehe izithameli zakho eziqondiwe ukuthi zihlanganyele ngokusekelwe kulapho zisezindaweni zokuthengisa.
Ungaqala ngokudala a umthengi persona. Lokhu kufingqwa kwenganekwane kwekhasimende lakho elihle. Usebenzisa idatha oyiqoqe, unganquma ibanga leminyaka, indawo kanye nemikhuba yokuthenga yezilaleli zakho eziqondisiwe. Ama-buyer personas angakusiza wenze ngezifiso amaqhinga wakho wokuthengisa ezinhlotsheni ezithile zabantu. Uma unikezela ngemikhiqizo noma izinsiza eziningi ezahlukahlukene, kungahle kube yinhloso yakho enhle ukudala amamaki amaningi abathengi.
Uma usuqedile, wena noma iqembu lakho lokukhangisa ungabumba imilayezo ye-imeyili eklanyelwe ukumangaza ababukeli bakho. Ungakhathalela nokuthi umamukeli angaba kuphi kulayini wokuthengisa. I-imeyili egxile ekuholeni okusha izohluka kakhulu kumuntu osuvele azi umkhiqizo wakho.
Isibonelo, ama-imeyili alandelwayo wama-carrot ashiywe ayindlela enhle yokwenza ngezifiso ulwazi lomsebenzisi. Unganikeza abathengi abangabazayo isaphulelo noma ukuthunyelwa kwamahhala ukubanxenxa ukuqeda ukuthenga kwabo.
Ukwakha ama-imeyili asebenzayo
Enye yezindlela ezintsha zokumaketha ye-imeyili ebanda kunazo zonke eqala ukusukela ngonyaka ka-2019 ukwenza ama-imeyili asebenzisane kakhulu. Lokhu kungenziwa ngezindlela eziningi ngokufaka izinto ezinjengezlizzizsi, izithombe, izinsipho noma nemidlalo. Ufuna ukufaka noma yini ejabulisayo ezoheha umemukeli ukuthi azibandakanye ne-imeyili. Ukubeka amakhasimende akho esimeni esihle kuzosiza ukukhulisa ithrafikhi yakho yewebhu nemali engenayo.
Kungasiza futhi ekwakheni ukuthembeka komkhiqizo. Uma abemukeli be-imeyili yakho bekuthola ukufunda okujabulisayo nokuxhumana nama-imeyili akho, lokho kusho ukuthi bangabheka phambili ekutholeni lawo ma-imeyili. Futhi, bangathumela umyalezo kumngane noma basakaze ukuqaphela komkhiqizo wakho ngomlomo. Lokhu kungaholela kubantu abaningi ababhalisela uhlu lwakho lwe-imeyili.
Kunezindlela eziningi zokwenza imilayezo yakho ukuthi isebenzisane kakhulu. Okukhulu ngo-2020 ukuhlanganiswa kwe izingxoxo. Lolu hlobo lobuchwepheshe be-AI luvumela abathengi bakho ukuba babuze imibuzo ejwayelekile futhi bathole izimpendulo ngokushesha. Kwabaningi abantu, into ebheke phansi ukuyothenga online ukuthi abakwazi ukuthinta umkhiqizo noma bawubone mathupha.
Ngokuhlinzeka nge-chatbot exhumanayo engaphendula imibuzo yabo evuthayo ngokushesha nangendlela efanele, ukuhola kwakho kuzoba lula ukuzibophezela ekuthengeni kunokuthi kufanele balinde amahora angama-24 wenkonzo yamakhasimende ukuze baphendule.
Beka phansi Uhlu lwakho Lwabhalisile
Izinga lekhwalithi ephezulu lisebenza emilayezo ye-imeyili, futhi. Uma unohlu olukhulu lwababhalisile kepha abaningi abemukeli abaze bavule imilayezo yakho, isikhathi sokunciphisa lolo hlu.
Ngo-2021, umkhuba wokumaketha we-imeyili ohlakaniphile okufanele uwathathe ukuthatha isikhathi sokuhlanganisa abamukeli bakho, ubone ukuthi iziphi ezingazibandakanyi, bese ubasusa ohlwini. Lokhu kuzoqinisekisa ukuthi abantu kuphela abanentshisekelo ngemikhiqizo yakho noma izinsizakalo zabo abazothola ama-imeyili kusuka manje. Ukwakha umphakathi obumbene, uthembekile kubalulekile ekuhlakuleleni ubukhona obuqinile be-inthanethi.
Akufanele kuphela unciphise uhlu lwakho lwababhalisile, kodwa futhi kufanele unciphise inani lemiyalezo oyithumelayo. Ukugwema ukubhalwa njengogaxekile, thumela ama-imeyili ngasikhathi esifanele. Leli qhinga lidlala phakathi komthengi wakho futhi lapho abemukeli kungenzeka kakhulu ukuthi bafunde ama-imeyili.
Gcina Idatha Yakho Yamakhasimende Iyimfihlo
With cishe Ama-60% wabathengi angakhululeki Ukwabelana ngemininingwane yabo Nemikhiqizo, Ubumfihlo bedatha yiyona ndlela ebalulekile yokuthengisa ngama-2021 nangaphezulu. Kufanele ube nenqubomgomo yobumfihlo ecacile, emfushane nendawo lapho izithameli zakho zingafinyelela khona kalula. Kudingeka kufundwe kalula ukugwema noma ikuphi ukudideka, futhi.
Leli qhinga lizosiza ekwakheni ukuthembana, futhi lizophinde liholele ohlelweni olungcono kakhulu lokuqoqa idatha lwenkampani yakho. Uma ababhalisile bakho bathembela inkampani yakho ngokwanele ukukuvumela ukuthi uqoqe izinhlobo ezithile zemininingwane, lokho kusho ukuthi kungenzeka bathenge futhi bancome inkampani yakho kubangani babo nomndeni. Futhi kusho ukuthi bazodlala indima enkulu ekusizeni ukuvuselela amamaki akho okuthenga njengoba inkampani yakho ikhula.
Yenza ama-imeyili akho ahambisane ne-Voice Interfaces
I-Artificial Intelligence (AI) iya ngokuqina, futhi amadivayisi wasekhaya anjengeSiri ne-Alexa aya ngokuya ethandwa. Abantu sebeqala ukubheka ama-imeyili abo besebenzisa lezi zinhlobo zamadivayisi, ngakho-ke kufanele uqiniseke ukuthi imikhankaso yakho ye-imeyili iyahambisana nesoftware entsha yokwazisa ngezwi.
Umbhalo oshicilelwe yi-BBC uphakamisa ukuthi cishe 55% yamaMelika bazoba nohlobo oluthile lwensiza eyenziwe yasebenza ngezwi, i-smart phone emakhaya abo ngo-2022. Uma ungena kumdlalo manje, uzoba phambili kakhulu kwabancintisana bakho ngaleso sikhathi.
Leli su lisebenza nakumadivayisi eselula. Ama-55% abasebenzisi be-imeyili bahlola imiyalezo yabo kuma-Smartphones abo. Leyo nombolo isazoqhubeka nokukhula, okusho ukuthi imilayezo yakho ye-imeyili idinga ukusebenziseka kalula. Abasebenzisi beselula bafuna imiyalezo ebamba ukunakwa enesivinini sokulayisha ikhasi. Izixhumanisi ezifakwe emilayezweni nazo zidinga ukuvula ngokushesha ukuvikela ukulahlekelwa ukuthengiswa okungenzeka.
Ithiphu ye-Pro: yenza ama-imeyili wakho abe ngaphezulu mobile-nobungane ngokuvumela izithombe. Izithombe ezinosayizi ogcwele nemifanekiso ayidingeki futhi ibangela ijubane lokulayisha kancane. Ngokuvumela lezi zinto, uzokwengeza amathuba akho okuba ababukeli bahlanganyele nama-imeyili akho.
Ukugoqa: Amathrekhi Okumaketha nge-imeyili ka-2021
Ukuxhumana nge-imeyili akufi, kepha amasu akho okuthengisa ama-imeyili amadala kufanele abe. Isikhathi sokushintsha indlela oyithengisa ngayo kubabhalisile bakho ngokwenza imikhankaso yakho ye-imeyili ibe ngeyakho uqobo, isebenzisana, iphephe futhi ifinyeleleke.
Uma udinga usizo ngokuthengisa nge-imeyili, ungacela a demo khulula yensiza ezishintshayo ye-SharpSpring noma Xhumana nathi ukufunda okuningi. Sithanda ukuzwa kuwe!
