Ingabe uke ubambeke ku-call to action (CTA) rut lapho wakha ama-imeyili? Noma ugcine ususebenzisa ukubizela ezenzweni okufanayo ngokuphindaphindiwe? Kuyaqondakala. Ikakhulukazi uma uthola okuthile okusebenzayo, kunzima ukunganciki kukho. Kodwa namuhla, sizokusiza ukuthi uphume emjikelezweni omdala ofanayo. Hlola lezi zibonelo ze-CTA zama-imeyili zokumaketha ukuze usize ukuvuselela imikhankaso yakho nokuthuthukisa ukusebenzelana.
Ukufaka ama-CTA ahlukahlukene kucebo lakho lokumaketha le-imeyili kungasiza ukwandisa ukuguqulwa, ngakho ungesabi ukuxuba nokufanisa nokusebenzisa okusebenzayo!
Ukuthengisa nge-imeyili kukunikeza ukuguquguquka okuningi uma kuziwa kuma-CTA. Ngokungafani nezinye izinhlobo ubizo lokumaketha ezenzweni, yonke inhloso ye-imeyili iwukusunduza abantu basuke emabhokisini abo okungenayo baye kuwebhusayithi noma esitolo sakho. Akusizi amabhizinisi amaningi ukugcina abantu emabhokisini abo okungenayo (ngaphandle uma ibhizinisi lakho kuyizincwadi zezindaba!). Kungakho ama-imeyili amaningi ethunyelwa ngenhloso yokwenza abasebenzisi benze uhlobo oluthile lwesenzo njengokuthenga, incwadi, noma ukubhukha ukuze babancenge baphume emabhokisini abo okungenayo.
I-imeyili Marketing CTA Izibonelo Ngemboni
Nakuba izibonelo ze-CTA ze-imeyili ezingezansi zingasetshenziswa inoma iyiphi imboni, kubalulekile ukuqonda izethameli zakho nokuthi ziphendula kanjani kangcono. Izindlela ezihlukene zisebenza kangcono kwezinye izinhlobo zamabhizinisi kunezinye. Imikhiqizo yezimpahla zokuthengisa ingathumela ama-imeyili anezithombe zomkhiqizo nezinkinobho zokuthi “Thenga Manje”, kodwa lokho ngeke kusebenze kahle ezinkampanini zobuchwepheshe.
Qaphela izidingo zekhasimende lakho kanye izitayela embonini yakho. Amabhizinisi e-B2C anikezela ngomkhiqizo ngokuqondile kubathengi azobona ukuguqulwa okwengeziwe okuvela ezithombeni, ukuphuthuma, nezinkinobho. Amabhizinisi e-B2B ahlinzeka ngamasevisi noma isofthiwe (ngokuvamile) awanazo izithombe ezinhle zendlela yokuphila azokwabelana ngazo. Ngenhlanhla, amakhasimende abo asabela kahle kakhulu kuzixhumanisi zombhalo ezilula nezinkinobho.
Njengenjwayelo, lapho uzama noma yini entsha ekukhangiseni nge-imeyili, kubalulekile ukuhlola uqhathanisa nezifanekiso zakho ezijwayelekile futhi uqaphele ukuthi yini esebenzayo nengasebenzi. Lokhu kusiza ukwenza isiqiniseko kuphela Inani eliphakeme kakhulu lama-CTA zisetshenziswa kumasu akho.
Izingcingo Eziyi-10 Ze-imeyili Eziya Esenzweni Zokuqala Ukusebenzisa Manje
1. Thumela umbhalo othi CTA
Konke ukubizelwa esenzweni akudingeki ukuthi kube inkinobho noma isithombe! Kwesinye isikhathi siyakhohlwa ngesixhumanisi esihle sombhalo. Ukuthengisa nge-imeyili kuyithuluzi elihle lokuguqula ngoba kusinika indawo yokuthengisa. Kwamanye amabhizinisi, ukubeka inkinga ngaphambi kokunikeza isixhumanisi esixazululweni kuyisihluthulelo sokuthola ukuthengiswa.
Izixhumanisi zombhalo futhi zengeza inani kuma-imeyili efomethi yezinhlamvu ngaphandle kokubonakala ephusha. Ukwengeza into elula njengokuthi “Uma lokhu kuzwakala kuthakazelisa kuwe, ngicela ungithumele i-imeyili kokuthi xyz@company.com futhi sixoxe” kuyindlela emnene yokucela abaqondisi bakho ukuthi bathathe leso sinyathelo esilandelayo ekungeneni kwakho. uhambo lomthengi.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/tips-to-increase-remote-collaboration
2. Isithombe se-CTA
Abantu bazochofoza ezithombeni. Ikakhulukazi ngenxa yokuthi abantu abaningi basula ibhokisi labo lokungenayo kumakhalekhukhwini wabo, izithombe zakho zingase zibe into enkulu futhi elula kakhulu ongayichofoza ku-imeyili. Ukuqinisekisa ukuthi zonke izithombe zixhunywe kuzo amakhasi okufika awusizo futhi ahlobene ingakhuphula ukuzibandakanya kanye nethrafikhi yesayithi.
Izinto ezifana nelogo yenkampani kufanele zixhume emuva ekhasini eliyisiqalo, ama-headshots ezisebenzi angaxhuma ekhasini elimayelana, futhi izithombe ezisetshenziswa nokuqukethwe kufanele zixhunywe nezingcezu zokuqukethwe.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/-our-best-titles-of-the-year-
3. Inkinobho ye-CTA
Asikwazi ukukhuluma ngakho imeyili marketing ngaphandle kokukhuluma ngezinkinobho! Lokhu sekunesikhathi eside kuyindinganiso yokwandisa ukuguqulwa nokuzibandakanya kuma-imeyili futhi azohamba noma nini maduzane. Uma uhlela ama-CTA enkinobho kubalulekile ukukhumbula imikhuba ehamba phambili njengokugcina ikhophi imfushane, ukugcina umehluko omuhle phakathi nemibala yefonti nenkinobho, nokwenza osayizi befonti bafundeke.
Izinkinobho zokuhlola kuyo yonke ideskithophu neselula esinye isinyathelo esibalulekile sokuqinisekisa ukuthi abasebenzisi banolwazi olungenazihibe. Lokhu kubaluleke kakhulu ukucabangela uma izinkinobho ezisetshenziswayo ziyingxenye yesithombe esikhundleni sokwakhelwa ku-imeyili.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/5-destinations-open-for-travel-right-now
4. Qhubekela Phambili i-CTA
Yebo, abanye abantu bazothumela ama-imeyili ngokwabo, kodwa kuyasiza ukukhumbula inkumbulo yabantu uma ufuna babelane ngama-imeyili akho. Lokhu kungaba lula njengesixhumanisi sombhalo esikhumbuza umfundi ukuthi adlulisele ekolishi noma inkinobho egqamayo ekhumbuza abafundi ukuthi bayithumele kumngane. Ukufaka lezi zikhumbuzo ngamasu kungaba yithuluzi elihle lokushayela ukuzibandakanya.
Ngamaholide nezinye izikhathi zezipho, okunye ukusetshenziswa okuhle kwalolu hlobo lwe-CTA ukwazisa othandekayo ukuthi kukhona okusohlwini lwabo lwezifiso.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/forward-this-to-a-friend
5. I-CTA Yokwabelana Komphakathi
Ingabe ufuna ukukhuthaza ukuhlanganyela okwengeziwe? Engeza izinkinobho zokwabelana komphakathi kuma-imeyili angalungele ukwabelana ezinkundleni zokuxhumana. Lezi zinhlobo zama-imeyili zingabandakanya amakhodi esaphulelo noma amakhodi okudlulisela, ukwehla kwemikhiqizo emisha, noma ukuthengisa namaphromoshini.
Izinkinobho zokwabelana komphakathi nazo ziwusizo kakhulu kumabhizinisi e-B2B, ikakhulukazi lawo anikezela ngokuqukethwe okufana nama-webinars nama-eBooks. Lokho okuqukethwe kubaluleke kakhulu ngakho kwenza kube lula ngabantu ukwabelana nozakwabo ngokungeza izinkinobho zokwabelana komphakathi kusiginesha noma ngemva kwezingcezu zokuqukethwe ezibalulekile.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/-cha-ching-youve-earned-10
6. I-CTA yobufakazi
Ukubuyekeza nobufakazi kunikeza ukwethembeka okukhulu futhi kuyithuluzi elimangalisayo lokuthengisa lamabhizinisi. Isikhathi sokusebenzisa lawo mandla ku-imeyili! Bandakanya isibuyekezo sekhasimende, ubufakazi, noma umbono wochwepheshe ku-imeyili yakho njenge-CTA kumakhasimende asondelene kancane nefaneli. Lezi zinhlobo zama-CTA zingasiza ukusunduza amakhasimende asevele ajwayele uhlobo lwakho lomkhiqizo ngokuya phansi.
Ungakhohlwa ukuthi i-UGC ingabala nalapha! Uma inkampani yakho isivele iqoqa okuqukethwe okukhiqizwa umsebenzisi, kubeke ukuthi kusebenze kuma-imeyili akho njengobufakazi obuphilayo obuvela kumakhasimende ajabule.
Isibonelo se-imeyili: https://reallygoodemails.com/emails/small-leather-accessories
7. Khuthaza I-CTA Yokuthenga
Yebo, yebo, ukuthenga kuwumgomo omkhulu, kodwa ziningi ezinye izindlela zokuthi thenga manje. Cabanga ukuthi mangaki ama-imeyili owabonile namuhla ngenguqulo ethi "thenga manje". Amakhasimende angakhathala nayilolu limi. Zama ukushintsha ulimi ikakhulukazi uma kukhona izinkinobho eziningi eziholela endaweni efanayo.
Ezinye izinketho ongazihlola yilezi:
- Thenga manje. Thola isephulelo esingu-50%.
- Londoloza namuhla
- Yebo Ngifuna Omunye
- Hlela Manje
- Phinda I-oda Lakho
- Thola Ukuhanjiswa Kwamahhala
- Zama ngokwakho
Isibonelo se-imeyili: https://reallygoodemails.com/emails/both-flavors-are-absolutely-
8. I-CTA esebenzayo
Uma ibhizinisi lakho lingathengisi umkhiqizo ngokuqondile, kusafanele uhlakaniphe ngolimi lwakho! Sebenzisa ulimi olususelwa esenzweni oluhlukahlukene uma kukhulunywa ngokuqukethwe okufana nama-athikili nama-webinars.
Zihlole ezinkinobho nezixhumanisi zakho:
- Funda kabanzi
- Funda kabanzi
- Ufuna ukwazi? Funda uqhubeke
- Landa i-eBook
- Download manje
- Qhubeka ufunda
- Funda indaba egcwele
- Thola uhlelo lokusebenza
Isibonelo se-imeyili: https://reallygoodemails.com/emails/new-video-about-big-sur-viral-junkman-prank-useful-reads-and-more
9. I-CTA Eqondiswe Izinzuzo
Sonke siyazi ukuthi amabhizinisi aphumelelayo axazulula izinkinga kumakhasimende awo. Uma i-imeyili yakho yethula enye yalezi zinkinga ezingaxazululeka kumakhasimende akho, qiniseka ukuthi i-CTA igxile ezinzuzweni ukuze azi ngokushesha ukuthi kunesixazululo ngakolunye uhlangothi.
Hlola usebenzisa ulimi olufana nalolu:
- Bona Ukuthi Kulula Kanjani!
- Yebo, Ngifuna Ithrafikhi Eyengeziwe
- Qala Isifundo Samahhala
- Funda ukuthi kanjani emizuzwini emi-5
- Kuthatha Izinyathelo Ezi-3 Kuphela
Isibonelo se-imeyili: https://reallygoodemails.com/emails/5-reasons-to-try-hbo-max
10. Khuthaza Ilukuluku le-CTA
Uma ucabanga ngomugqa wakho wesihloko njengesiyengo sakho, khona-ke i-CTA yakho ye-imeyili iyihuku lakho. Sebenzisa umugqa wesihloko sakho ukuze uxake umfundi wakho ngokuxhuma naye kwelinye lamaphuzu akhe obuhlungu. Uma sebevule i-imeyili, ungabeki kahle ukuthi uzobaxazululela kanjani inkinga. Kunalokho bazise ukuthi isixazululo sikhona futhi bangafinyelela kuso ngokubizelwa esenzweni.
Ibhizinisi lakho lihlala lixazulula izinkinga ezihluke kakhulu kumakhasimende akho. Sebenzisa lezo njengezinto zokulutha ukuze uthole amathemba akho lapho uwafuna khona.
Ezinye izibonelo zifaka:
- Yini eyenza ikhasimende lakho lihambe? > Ngibonise Imephu Yami Yokushisa
- Udinga ukulala kahle ebusuku? > Thola Inombolo Yakho Yokulala
- Ukuthi ukulahlekelwa yiklayenti lethu elikhulu kwaholela kanjani ku-ROI yethu enkulu kakhulu. > Buka umbiko
- Idenim ayilingani? > Zama Umhlahlandlela Wethu Wosayizi Obonakalayo
Isibonelo se-imeyili: https://reallygoodemails.com/emails/create-and-upload-your-first-video-in-an-instant
Izitoreji Eziyinhloko
Manje njengoba usunenqwaba yezinketho zama-CTA e-imeyili phambi kwakho, sekuyisikhathi sokuhlola! Izinketho zokubizelwa esenzweni azipheli uma kuziwa ku-imeyili, kodwa ekugcineni kosuku ukuqonda ukuthi yini esebenzela izethameli zakho kangcono kakhulu kuzokhiqiza ukusebenzelana okuhle kakhulu nokuhlala njalo.
Uma ufuna ithuluzi elingakusiza ukuthi uthumele ama-imeyili, ulandelele ukusebenzelana, uhlukanise izethameli, futhi wenze uhambo lwamakhasimende lube ngokwakho, mhlawumbe yisikhathi sokubheka i-SharpSpring. Xhumana nathi ukuze setha idemo namuhla!
