Izazi zokusebenza kwengqondo zifana ngani nabakhangisi? Kuhle… okuningi, empeleni. Zombili zibheka ukuziphatha komuntu ukusiza ukubikezela izenzo umuntu angase azenze. Enye yezindlela abathengisi abaye bagebenga ngayo i-psychology ngokusebenzisa ithiyori yemibala. Esihlokweni esilandelayo, sizohlola ukuthi ithiyori yemibala ingakusiza kanjani ukuthi ukhethe izikimu zemibala ezingcono kakhulu zokumaketha nge-imeyili.
Ucwaningo lwango-2014 lutholakele ukuthi umbala welogo ube nomthelela endleleni abathengi abasabela ngayo kumabhrendi. Eminye imibala yenza amabhrendi abonakale ehlobene kuyilapho eminye yenza izinhlobo zibonakale zesimanje noma zijabulisa. Uke wahlulela uhlobo oluthile nje ngelogo yalo? Khona-ke usuvele ujwayelene nalo mqondo!
Iminyaka yokuhlolwa kwengqondo ifakazele ukuthi ngaphandle kokujabulisa ngobuhle, imibala inomthelela ebuchosheni bethu, ikakhulukazi izimpendulo zethu zemizwa. Isayikholoji yemibala ihlola leli qiniso ngokucwaninga ukuthi umbala ukuthonya kanjani ukuziphatha komuntu nokuthatha izinqumo. Ukusebenzisa i-psychology yombala ekukhangiseni nge-imeyili kusho ukunaka ukuthi imibala ehlukene ingaba nomthelela kanjani endleleni abathengi ababona ngayo umkhiqizo noma umkhankaso wokumaketha.
Nakuba imibala ibaluleke kakhulu endleleni ibhizinisi elibhekwa ngayo, mayelana I-65% yabaninimabhizinisi abancane bavumile ukuthi bakhethe imibala yelogo yabo ngokusekelwe kulokho abakuthandayo nokukhetha. Nakuba ukuqamba kabusha umkhiqizo okuphelele kungase kungabi khona embuzweni, usengaba namaqhinga mayelana nemibala osebenza ngayo ukuze uyidale. ukukhangisa kwe-imeyili okubandakanya kakhulu.
Ngeke simbe ku okuyisisekelo kwethiyori yombala lapha, kodwa ake sihlole ukuthi ungaqala kanjani ukukuhlanganisa nesu lokumaketha le-imeyili ngokushesha.
Ungayikhetha Kanjani Imibala Engcono Kakhulu Yama-imeyili Akho
Ukuthuthukisa imibala yama-imeyili akho konke kubuyela ezithamelini zakho - akumangazi lapho! Uma ucabanga ngohlelo lombala, awuhliki wonke amaphikseli emikhankasweni yakho. Esikhundleni salokho, i-psychology yombala ekukhangiseni nge-imeyili ikuvumela ukuthi ucabange ngokucophelela mayelana nokubizelwa ezenzweni kwakho (ama-CTA) nolwazi lomsebenzisi (UX).
Okokuqala, uzofuna ukucabangela ukuthi ukhuluma nobani. Uma imakethe yakho inemali eningi, abantu abadala, ukunamathela ngephalethi ephansi, eyinkimbinkimbi kunengqondo. Uma izithameli zakho eziqondiwe zigxile kuthrendi, abathengi abasebasha khona-ke okuthile ngemibala yanamuhla ethrendayo kungabafanela kahle.
Manje njengoba usuzazi izethameli zakho, sekuyisikhathi sokucabanga nge inhloso yomkhankaso wakho we-imeyili. Umbala udlala indima ebalulekile endleleni amakhasimende akho azosebenzisana ngayo. Ingabe unayo i-CTA enkulu ekunakwa konke, ingabe ukhuthaza umfundi ukuthi aphequlule imikhiqizo ngaphakathi kwe-imeyili, noma ingabe wethula ulwazi nge-CTA ekugcineni? Umgomo omkhulu uzoshintsha isu lakho.
Imikhankaso edinga ukubizelwa esenzweni okuqinile phezulu ingasebenzisa imibala egqamile, enamandla njengobomvu noma osawolintshi. Uma uzama ukudweba iso lomfundi phansi kwe-imeyili, ukusebenzisa imibala ecashile phezulu enemibala egqamile ekugoqeni kuzodonsela amehlo abasebenzisi phansi futhi kubakhuthaze ukuthi baskrole baye phezulu.
Unomgomo engqondweni, manje ungahlola izinketho zombala. Ingabe udinga umbala odonsa ukunaka ofana nobomvu wezinkinobho noma ufuna ukuphuma uzolile futhi unobungane ngomthunzi oluhlaza okwesibhakabhaka noma ophuzi?
Ukucatshangelwa kombala
Imibala ethile yaziwa ngokuvusa imizwa ethile. Ukunciphisa ukuthi yiziphi ozozisebenzisa kuzoncika kubalaleli bakho, kodwa kungabaluleka ekwakheni eyakho ubudlelwano bomkhiqizo namakhasimende akho. Izincazelo zombala zingashintsha phakathi kwamasiko nobulili, ngakho-ke ukucwaninga izincazelo zemibala emakethe yakho ohlosiwe kuyisiqalo esihle.
Ngokwesiko lasentshonalanga, sivamise ukubona le mibala ejwayelekile ehlotshaniswa nalezi zimo:
Red
Okubomvu kuyanika amandla futhi kuyashukumisa. Idonsa ukunaka, amehlo ethu adonseleka kuyo. Ubomvu buvuselela ubuchopho bethu ngokoqobo. Ucwaningo luye lwabonisa ukuthi okubomvu kuthinta isimiso sezinzwa ngaphezu kwanoma yimuphi omunye umbala; lapho abantu bebuka okubomvu kwabo umfutho wegazi uyakhuphuka. Okubomvu kuthinta amandla, ukugomela, amandla, nokufudumala.
iwolintshi
Lo mbala umelela okuhle, ukufudumala, nenjabulo. Kuvame ukuhlotshaniswa nokuba nethemba nokwethembana. Uzobona lo mbala kakhulu kumalogo weqembu lezemidlalo nasemidlalweni yezingane ngoba ngokwemvelo uvusa isimo sengqondo esihle. Iphinde isetshenziselwe ukumela isivumelwano, ngakho-ke ingase ifakwe uma i-imeyili iyisaphulelo noma umnikelo.
Yellow
Qaphela ngokuphuzi. Nakuba kuvame ukusetshenziselwa ukumela ukuzijabulisa nokudlala, okuningi kwakho noma umthunzi ongalungile kungase kube ukubekwa phansi. Awufuni ukuthi kube khona ogijima emikhankasweni yakho ngenxa yengemuva eliphuzi kakhulu! Uma ithimba lakho lingenabo uchwepheshe wedizayini, nakhu ithuluzi elilodwa ezingakusiza ukuthi ukhethe noma usebenzise enye yamajeneretha amaningi ombala wephalethi etholakalayo.
Green
Imele imvelo, ukukhula, ukuzola, ukuzala, nokuchuma. Okuluhlaza kuthulisa ubuchopho bethu. Kuletha umuzwa wokuthula nokubuyiselwa. Nokho, kuletha umuzwa wokuphuthuma lapho kuziwa ekwenzeni izinqumo. Uma usetshenziswa emikhankasweni ye-imeyili, lo mbala ungaba ithuluzi elinamandla lezaphulelo, izimemo zemicimbi, neminikelo ekhawulelwe yomkhiqizo.
Purple
Lo mbala uveza umuzwa wokuzola nokunethezeka. Kubuye kuvame ukuboshwa nengokomoya kanye nobufazi. I-Purple ingumbala ongavamile emvelweni, okuyiwona owunikeza umqondo wengcebo nokunethezeka. Kuphinde kwatholakala ukuthi ivuselela ingxenye yobuchopho enesibopho sokuxazulula izinkinga nokudala.
Blue
Okuluhlaza okwesibhakabhaka kuvame ukuhlotshaniswa nokuzola nokwethembeka. Iphinde inikeze umuzwa wobuhlakani, ukuxhumana, ukwethembana, ukusebenza kahle, ukuzola, umsebenzi, ukucabanga, ukuphola kanye nokuzindla. Uzoqaphela lo mbala kakhulu kumalogo omkhiqizo, ikakhulukazi amabhrendi afuna ukubonakala enobungane futhi ethembekile njenge-Meta (esemthethweni i-Facebook), i-IKEA, i-PayPal, nezinye eziningi, eziningi.
Black
Lona umbala ovame ukuhlotshaniswa nobuhle, ukunethezeka, ukucwengwa, amandla, nokuzinza. Amakhodi okugqoka emicimbi yokunethezeka ngokuvamile abiza izingubo ezimnyama. Kodwa-ke, kungabuye kuhlotshaniswe nobumnyama nokwesaba njengaku-Halloween noma kumamuvi asabekayo.
White
Lo mbala uhlanzekile futhi ulula - cabanga ngelineni elimhlophe qhwa noma ikhasi elimhlophe elingenalutho. Inganikeza imizwa yesiqalo esisha noma isileti esihlanzekile. Imele ubumsulwa, ubulula, ukuphola, ukuba yinkimbinkimbi, neziqalo ezintsha.
Izitoreji Eziyinhloko
Ngokucabanga okuncane kokudala, ungaqala ukusebenzisa i-psychology yemibala ibe yiyakho imeyili imikhuba emihle khona manje. Umgomo uwukuthola imibala embalwa esebenza kahle ezintweni ezibalulekile zokumaketha kwakho, ezifana newolintshi yezimemezelo noma izinkinobho eziluhlaza okwesibhakabhaka.
Ungaqala ukusebenzisa isayikholoji yemibala kuma-imeyili akho ngaleso sikhathi ngokuthi:
- Ukuqaphela ukuthi ufuna ukuthi amehlo omfundi ahambe kanjani nge-imeyili.
- Gxila kuma-CTA noma lapho ufuna ukuthi iso lekhasimende liye kuqala.
- Sebenzisa imibala engaphakathi noma encoma iphalethi yomkhiqizo ukuze ubophe yonke into ndawonye.
Ungakhohlwa ukuhlolwa kwe-A/B! Indlela engcono kakhulu yokwazi ukuthi isici esisha somklamo siyasebenza noma cha Ukuhlolwa kwe-A / B iphikisana nesifanekiso sakho esijwayelekile. Uma ungathanda ukubona ukuthi kulula kangakanani ukulungisa isifanekiso nokuhlolwa kwe-A/B ngaphakathi kwe-SharpSpring, hlela idemo namuhla!
