Imikhankaso ye-imeyili iyingxenye ebalulekile kunoma yiliphi isu elihle lokumaketha, kepha isebenza kuphela uma icatshangwe kahle. Amabhizinisi asebenzayo aqhubeka nokwandisa imikhankaso ye-imeyili; ama-imeyili athunyelwe ngenhloso yokuba ne- imeyili marketing umkhankaso ungagcina ngokubandakanyeka okungekuhle komsebenzisi noma okubi kakhulu - ama-imeyili akho angaba njalo ithunyelwe iqonde kumafolda ogaxekile. Ukwenza ama-imeyili wakho asebenze kahle kuyisinyathelo esibalulekile ekuqondeni kangcono nasekukhiqizeni imikhondo eminingi. Uma usuyiqonde kahle inqubo yokuthenga yabasebenzisi bakho, ungasebenzisa isu elisebenzayo lokuthengisa nge-imeyili ukuze uguqule imikhondo ukuguqulwa. Kepha ukukuthola kanjani lokhu kuqonda okubalulekile?
Isinyathelo sokuqala ukwakha umkhankaso we-imeyili usebenzisa imboni imikhuba engcono kakhulu futhi uhlanganise labo nolwazi osunalo mayelana nesizinda sakho samanje somsebenzisi kanye nemikhombandlela engaba khona. Njengoba uthumela ama-imeyili amaningi, uzoqhubeka nokuqoqa imininingwane efanelekile mayelana nokuthi imiphi imikhondo yakho nokuthi ungayifinyelela kanjani kangcono ngemikhankaso yakho ye-imeyili.
Uma njengamanje usebenza emkhankasweni we-imeyili futhi usuvele uhlanganise imikhuba emihle, lokhu okuthunyelwe kuzoqokomisa amathiphu wokukhulisa kahle umkhankaso wakho we-imeyili ukuzibandakanya okukhulu nokuthengisa okuphezulu.
Bhala ama-imeyili akho ngokufanele
Umugqa wesihloko uwulwazi lokuqala umsebenzisi alungenisayo kusuka ku-imeyili. Ngenani elikhulu lama-imeyili atholakalayo nsuku zonke, umugqa wakho wezihloko uyithuba elibalulekile lokwenza umuzwa wobucayi oheha umkhondo wakho wokuvula i-imeyili yakho.
Your umugqa wesihloko kufanele ibambe futhi ibe kuhlobo lomkhiqizo. Ngaphandle kokubheka umthumeli, ukuhola kufanele kukwazi ukubona ukuthi i-imeyili ithunyelwe ivela enhlanganweni yakho. Zama ukusebenzisa imishwana ekhuthaza ukuhola ukuvula i-imeyili, njengokuthi “Joyina Us” noma “Thola Okukhululekile…” Ungazama futhi ukufaka okomuntu siqu esihlokweni, ubheke kumamukeli ngegama noma kufaka igama lenkampani yakhe.
Lapho ukuhola sekuvule i-imeyili yakho, ingxenye enzima kakhulu isiphelile, kepha lokho akusho ukuthi umsebenzi usuphelile. Ama-imeyili akho kufanele anikeze imininingwane efanele futhi efike ngesikhathi, njengokubuyekezwa komkhiqizo, okuthunyelwe okusha kwebhulogi noma ukuthengisa. Nikeza okuqukethwe okukhuthaza ukuhola kokuzibandakanya nomkhiqizo wakho ngokuchofoza kuwebhusayithi yakho noma ngokulandela inhlangano yakho social media.
Iya Ngaphandle Kokuqukethwe Okubhaliwe nge-imeyili Design
Ezweni lanamuhla, abantu bavula ama-imeyili kuzikrini zabo bonke osayizi. Uma umsebenzisi evula i-imeyili yakho, kepha okuqukethwe yi-imeyili kukhulu kakhulu noma kuncane kakhulu, umsebenzisi kungadingeka ukuthi asondeze noma aphume ukuze afunde i-imeyili yakho. Umzamo owengeziwe obandakanyeka engxenyeni yomsebenzisi uholela enkingeni yokufinyeleleka okungenzeka kakhulu ukuthi ithumele i-imeyili yakho kufolda kadoti kunokuguqula ukuhola.
Ukusebenzisa ukwakheka okuphendulayo kuma-imeyili akho kuguqula ifomethi ye-imeyili ukuze kube lula ukuyifunda kuzikrini ezincane noma ezinkulu. Lokho kusho ukuthi abasebenzisi abadingi ukusondeza noma ukuphuma ukuze bakwazi ukufunda okuqukethwe ama-imeyili akho. Okuqukethwe kwe-imeyili kuzohlela kabusha ngokuzenzakalela ukuze kulingane izikrini zedeskithophu, i-laptop, ithebhulethi nezingcingo.
Ukuhambisana nokuqanjwa kwama-imeyili okuphendulayo kuyizifanekiso ze-imeyili. Ngokufana nokuthi ukuhola kufanele kukwazi kanjani ukubona umkhiqizo wakho kusuka kulayini wesihloko, ukuhola kufanele kukwazi ukubona umkhiqizo wakho ngesifanekiso se-imeyili osisebenzisayo.
Izifanekiso ze-imeyili empeleni ziyisiqondisi sesitayela sama-imeyili akho. Zivame ukufaka isikimu sombala esinophawu, isitayela sefonti nokuhlelwa okuhlelekile. Iningi lalezi zitayela kufanele lidluliselwe kusuka kuwebhusayithi yakho noma okunye okuqukethwe okushicilelwe.
Amapulatifomu wokumaketha okuzenzakalelayo enza ukuklama izifanekiso ze-imeyili ezihehayo kube lula. Noma ngabe uqala ngesakhiwo esakhelwe ngaphambili noma ufaka ikhodi kuma-imeyili akho nge-HTML, ukuba nesithombe somkhiqizo esingaguquguquki ekwakhiweni kwakho kokumaketha kwe-imeyili kubalulekile ekwandiseni imikhankaso ye-imeyili.
Beka Ama-imeyili Wakho Esivivinyweni
Kwesinye isikhathi i-imeyili izobukeka ilungile kusihleli, kepha ngeke iveze kahle kumadivayisi athile, amapulatifomu noma izinhlelo zokusebenza. Lokhu kungenzeka lapho ipulatifomu ye-imeyili, efana neMicrosoft Outlook noma i-Apple Mail, ingafundi ikhodi ye-imeyili ngendlela efanayo naleyo umhleli ayikhombisa ngayo. Ngaphambi kokuthumela i-imeyili kubantu abaningi, qiniseka ukuthi ibheka amazinga akho.
Zithumelele wena nabantu osebenza nabo i-imeyili yokuhlola usebenzisa ipulatifomu yakho yokumaketha okuqukethwe okuzenzakalelayo. Yenza ukuhlolwa kwekhwalithi ukuqinisekisa ukuthi i-imeyili yakho ayinazo izixhumanisi eziphukile noma amanye amaphutha angathinta ukubandakanyeka komsebenzisi.
Dlulela ngaphezu kokuhlola okuqukethwe kwe-imeyili futhi uqinisekise ukuthi konke okuqukethwe kwakho kuvela noma ngabe umhlinzeki wakho we-imeyili usebenzisa ini. Amapulatifomu wokumaketha nge-imeyili akuvumela ukuthi uhlole futhi ubuke kuqala ama-imeyili wakho kuzinhlelo zokusebenza ezahlukahlukene, abahlinzeki be-imeyili kanye namadivayisi ukuqinisekisa ukuthi umyalezo wakho ufinyelela ekuholeni kwakho ngomklamo nokuqukethwe ofuna bakubone. ISharpSpring inokuhlanganiswa kwendabuko ne- I-Litmus, ikuvumela ukuthi ubuke kuqala ama-imeyili wakho kubafundi abaningi be-imeyili, amadivayisi nezinhlelo zokusebenza.
Yenza ngezifiso ama-imeyili Ngokuzenzekelayo
Igama elithi "ezishintshayo" livame ukwenza abantu bacabange amarobhothi, kepha ekumaketheni, i-automation inokusetshenziswa okuhlukahlukene okuhlukile. Ngaphandle kokwenza imisebenzi ephindaphindwayo, njengokuhlela nokuthumela ama-imeyili, ukuzenzekelayo kokuzenzekelayo zingafaka ukuzenzela. Qaphela ukuthi ukwenza kube ngokwakho kungaphezu kwesimo esishisayo kakhulu sokufinyelela izimakethe ezincane. Njengoba umhlaba usesandleni sabo, kuya ngokuya kubaluleke kakhulu ukwazi ukuhola kwakho ezingeni elisondelene.
Ukwenza ngezifiso ama-imeyili kungaba lula njengokungeza igama ngalinye eliholayo eliyingqayizivele kulayini wesihloko noma kube nzima njengokuguqula iningi lokuqukethwe kwe-imeyili kususelwa kumlando wokuzibandakanya womholi wakho. Usebenzisa ipulatifomu lokumaketha lokuqukethwe okuzenzakalelayo, ungashintsha amabinzana aphelele, izithombe nokunikezwayo ukufanisa izintshisekelo zomsebenzisi ngamunye ngokuya ngokusebenzisana kwabo kwangaphambilini nokuqukethwe komkhiqizo wakho. Ukungeza leli zinga lokwenza ngezifiso kumikhankaso yakho ye-imeyili kuqinisa ukuxhumana kwakho nemikhombandlela yakho futhi kukhulise ukuthengisa enqubeni. Kuyindlela eqinisekile yomlilo yokwandisa imikhankaso ye-imeyili.
Hola iKhasimende Lakho Ngokuhamba komsebenzi
Ngemuva kokuthola izindlela ezivamile zamakhasimende, ungasetha ukuhamba komsebenzi ukuze kuhlanganyele imikhondo ezindaweni ezibucayi ezinqubweni zabo zokuthenga ezihlukile. Ukuhamba komsebenzi kuyingxenye ebalulekile ye- ukumaketha kokuqukethwe okuzenzakalelayo ngoba balinciphisa kakhulu inani labathengisi be-imeyili okufanele balithumele ngesandla. Lapho ukuhamba kwakho sekukhona, ungamane ubuke njengoba abaholi besebenza ngezinqubo zabo zokuthenga ezihlukile.
Ngenkathi ukugeleza komsebenzi kugcina ukuhola okubandakanyeka nomkhiqizo wakho, ukudala ukuhamba komsebenzi okususelwa ekuziphatheni kungaqhubeka nokwenza ngezifiso ama-imeyili athunyelwe ekuholeni kwezinga lokuguqulwa eliphumelela ngokwengeziwe. Isebenzisa izimbangela zokuziphatha yemicimbi - njengokulanda iphepha elimhlophe noma ukucela idemo - kungafaka ukuhola ekuhambeni komsebenzi okukhethekile.
Cabanga ukuthi umsebenzisi uchofoza i-imeyili ethi "Siyakwamukela" kusayithi lakho. Ukusuka lapho, umsebenzisi ungeza umkhiqizo enqoleni yakhe kodwa awushiye lowo mkhiqizo enqoleni ngaphandle kokuhlola. Lowo msebenzisi angafakwa ekuhambeni kokuhamba kwenqola, okubathumela ama-imeyili azenzakalelayo ngomkhiqizo abawushiye ngemuva.
Ukuhlelela ukuhamba kwakho kokusebenza ukuze unikeze okuqukethwe kwe-imeyili okuqondene nokuziphatha kwamakhasimende akho ahlukile kukhuthaza ukuzibandakanya. Faka imininingwane yokuziphatha komsebenzisi ekuhambeni kwakho okususelwa ekuziphatheni ukuze ukhulume ngokweqiniso ngezidingo zamakhasimende akho futhi wandise isilinganiso sakho esivulekile.
Hlela ama-imeyili adlule ukonga isikhathi ngokuzayo
Ukwakha okuqukethwe okusha kwe-imeyili ngayinye kungaba inqubo echitha isikhathi. Ngemuva kwakho konke, asikho isiqinisekiso sokuthi lelo khophi elisha lizozibandakanya nomholi ongcono kunokuqukethwe okuvele kuthunyelwe. Ngokuhlela ama-imeyili akho abe amafolda kungxenyekazi yakho ezenzakalelayo yokumaketha okuqukethwe, ungafinyelela kalula kuma-imeyili asebenze kahle esikhathini esedlule ukuze uphinde uwasebenzise ngokuzayo.
Noma ubheka ukusebenzisa ikhophi entsha ekhazimulayo, usengasebenzisa imininingwane evela kuma-imeyili amadala. Gcina ama-imeyili kumafolda ukuze ukwazi ukubheka emuva kumathempulethi asetshenziswe ngaphambilini, imigqa yezihloko, izithombe nokunye okuqukethwe. Futhi, usebenzisa i- analytics kusuka kuma-imeyili akho alondoloziwe, ungalandelela ukuthi ama-imeyili wakho asebenza kahle kanjani ngokuhamba kwesikhathi, ukusebenzisa okufundayo ukudala ama-imeyili aheha kakhulu ngokuzayo, futhi nokwandisa imikhankaso ye-imeyili ngokuhamba kwesikhathi.
Hlaziya Indlela Ohola Ngayo
Ukumaketha sekunciphile ngokucindezela okuqukethwe nokuningi ngokuhlinzeka ngokuqukethwe okukhethekile ukusiza ukuhola kwakho kuguqulwe. Ngokuhlaziya ukusebenza komsebenzisi, ungathola imininingwane mayelana nokuthakaselayo okuholayo, imikhuba yakho yokuthenga yokuhola nokuthi kungani ukuhola kwakho kufike ebhizinisini lakho kwasekuqaleni. Lonke lolu lwazi lungasetshenzelwa emuva kusu lakho lokumaketha.
Amathuluzi wokumaketha okuzenzakalelayo anganciphisa ulwazi abalutholayo ekuholeni kwakho ukuletha le mininingwane. Usebenzisa ama-imeyili analytics, ungabona izibalo ngokuchofoza, ukuvula, ukubhampa kanye nokudiliva ukuze wazise kangcono okuqukethwe kwakho kwe-imeyili. Thola ukuthi yimiphi imigqa yezihloko eholela ekuvulekeni okuningi nokuthi iziphi izixhumanisi eziholela ekuchofozeni okuningi.
Uma lonke lolu lwazi seluqoqiwe emkhankasweni we-imeyili, thatha imininingwane kusuka kumikhankaso edlule ukuze uqhathanise imininingwane ngokuhamba kwesikhathi. Hlaziya indlela abahola ngayo 'ukuze uthole ukuthi kuthatha isikhathi esingakanani ukuholela ekuguqulweni nokuthi yimaphi ama-imeyili aholele ekuholeni ukuguqulwa ngokushesha noma ukushiya ngokuphelele. Izibalo ezinjalo zingasiza ekuhleleni uhambo lwakho lwamakhasimende, zazise izinhloso zokumaketha zesikhathi esizayo futhi zibonise ukusetshenziswa kwemikhankaso yakho yokuthengisa ye-imeyili ngokuhamba kwesikhathi.
Ukubeka It All Ndawonye
Yize kungabonakala njengomsebenzi omningi ukukhulisa imikhankaso ye-imeyili, ukuthuthuka okuqhubekayo ekusebenzeni kwakho kwe-imeyili kuyisihluthulelo secebo elihle kakhulu lokumaketha. Qhubeka uqinisekise ukuthi i-imeyili ngayinye oyithumelayo isebenza ngokuqukethwe okungcono kakhulu ekuholeni ngakunye okuhlukile ukukhulisa ukuguqulwa, futhi akunasikhathi, uzobona imiphumela emihle ezinombolweni zakho zokuthengisa.
Khuluma nathi uma ungathanda ukwandisa imikhankaso yakho ye-imeyili noma thola idemo.
