Ingxenye 2: Ungayibhala Kanjani Imigqa Yesifundo Esiphoqayo
Ekugcineni, isilinganiso esivulekile semikhankaso yakho ye-imeyili siyehla ekukhalisweni komugqa wakho wezihloko. Onke amaqhinga okuthengisa e-imeyili asencwadini ngeke ahehe abantu ukuthi bavule i-imeyili yakho uma umyalezo ungaphoqeleli.
Yilapho ukubhala ngamakhophi kungena khona. Akulula ukudonsa ukunaka kwabantu bese ubaqinisekisa ukuthi mabachofoze kuma-milliseconds nje - kepha yilokho okudingeka ukwenze ngomugqa wakho wezihloko ze-imeyili.
In the ingxenye yokuqala yale bhulogi, Sichaze ukuthi isetshenziswa kanjani indlela ye-CURVE ukwenza umugqa omkhulu wezihloko. Manje, ake sibheke phansi kumakhenikhi ayo: ukuthi ungawakhetha kanjani amagama afanele, ithoni, nesigqi ukwenza umugqa wakho wezihloko ukhange.
Kungani ukubhala okuhle kwamakhophi kubalulekile ekuphumeleleni kokumaketha nge-imeyili
Ngokuphikisana neminye imibono yokuthi ukumaketha nge-imeyili kuphelelwe yisikhathi, kuyanda, nge Amaphesenti angama-89 wabakhangisi abayisebenzisa njengomthombo wabo oyinhloko wokuhola. Okwamanje, ama-imeyili athusayo angama-306.4 billion athunyelwa ngo-2020, futhi lelo nani cishe lizokwanda.
Ngawo wonke la ma-imeyili angena, abasebenzisi benza izahlulelo ezisheshayo emabhokisini abo okungenayo. Yini ithonya elikhulu esinqumweni sabo? Kunjalo, umugqa wesihloko: Amaphesenti ama-47 wabasebenzisi banquma ukuthi bavule i-imeyili noma cha kuphela kulokhu.
“Umugqa wesihloko” uyinto engeyinhle: ibinzana lisuselwa ekusetshenzisweni kwe-imeyili ukuxhumana okukodwa, lapho kungumkhuba ojwayelekile ukutshela umngani wakho noma osebenza naye ukuthi i-imeyili yakho imayelana nani. Kepha njengemigqa yezihloko efana nokuthi "Funda lokhu!" ayicaci ngendlela ecasulayo, imigqa yezihloko ejwayelekile yama-imeyili wokukhangisa ayiphoqeleli. Kulezi zinsuku, zibonakala zigaxekile.
Esikhundleni sokumane uchaze isihloko se-imeyili yakho, umugqa omuhle wesihloko ukhuluma ngokufuna ukwazi nomzweli wakho. Kumele ibancenge ukuthi bathathe isikhathi sabo sosuku ukuvula nokufunda i-imeyili yakho. Enhliziyweni yokukholisa ukubhala ikhophi.
Imikhuba emihle yokubhala ukubhala ongayisebenzisa ekukhangiseni kwakho kwe-imeyili
Ukubhala okubhaliwe kumayelana nokusebenzisa amagama afanele ukukhuthaza isenzo. Ngaphandle kokuthi abanye abantu bazokutshela ini, akukho fomula eyodwa eletha imiphumela. Lokho kungenxa yokuthi izithameli zakho eziqondiwe zehlukile, kanjalo nobudlelwano bakho nazo. Udinga ukukhuluma nabo ngendlela ezwakalayo - futhi ebukeka yehlukile kumikhiqizo ehlukile.
Lokho kusho, kunemikhuba emihle yokubhala ikhophi engenza imigqa yezihloko zakho icindezeleke kakhulu. Lapho usubazi kahle ababukeli bakho nokuthi bafuna ukuzwa ini, yenza le mikhuba emihle kakhulu.
Yigcine imfishane futhi imnandi.
Abantu banesikhala esincane sokunaka, ngakho-ke udinga ukwazi kweso bamba ukunaka kwabo. Gcina imigqa yesihloko sakho se-imeyili imfushane. Lokhu kuzoqinisekisa nokuthi azincishiswa yizinhlelo ze-imeyili zabamukeli bakho.
Iphutha elingu- # 1 elenziwa abantu ngokukholisa li-verbose. Bacabanga ukuthi amagama amaningi alingana nokukholisa ngokwengeziwe. Lokhu akulona iqiniso. Eqinisweni, ungalahlekelwa ngokushesha ukunakwa kwezithameli zakho. Ungafaki imigqa yezihloko zakho ngenqwaba yamagama.
Thatha lo mugqa wesihloko ngokwesibonelo:
"[Igama], khomba amathuluzi namakhono afanele wokukhulisa ukusebenza kwakho kwezentengiso"
Lo musho ungamagama ayi-12 ubude, futhi okungenani lawo magama amathathu angashintshelwa amagama afanayo alula. Futhi ayisho noma yini ethokozisayo: ifundeka kancane njengohlu lwezifundo!
Gwema ukungeza amagama amaningi ukuze uzwakale unegunya noma uphoqelela ukumaketha kwakho nge-imeyili. Imvamisa, lokhu kunomphumela ophambene - kwenza i-imeyili yakho izwakale inobuhle futhi iyisicefe.
Yenze isebenze, hhayi ukuthengisa-y.
Yebo, ukubhala ikhophi kuyingxenye yokuthengisa. Kepha ukubhala okuhle kunakho konke ngu hhayi "Vula manje ukuthola amadili amangalisayo!" noma “Ngeke uyikholwe le nto ekhethekile.” Lezo zinkulumo zimane nje zivele ziguquguquke, hhayi noma yini eheha umuntu. Inhloso yakho ukubenza bathathe isikhathi sabo osukwini lwabo olumatasa, ngakho-ke umugqa wakho wezihloko kufanele uveze inzuzo abangayithatha.
Futhi, abamukeli bakho ukwazi ofuna ukuthi bavule i-imeyili yakho. Ukubacela ngaphezulu ukuthi benze njalo kungasebenzela ezinye izinhlobo, kepha qaphela ngokusho okusobala. Khumbula indlela ye-CURVE: Ilukuluku kuqala ohlwini!
Sebenzisa ulimi olusebenzayo.
Ukubhala ngokubhala kumayelana nokukholisa, ngakho-ke uma uziqhelelanisa (noma umamukeli wakho) esihlokweni, uthumela umyalezo onamandla wokuqonda: akukho lutho oluphuthumayo ngale imeyili. Lokhu kwenziwa yimisho engenziwanga lutho.
Umusho wokwenziwa noma (a) ubeka isenzo somusho kuqala noma (b) ususe umenzi (umenzi) emshweni. Imvamisa inenguqulo yesenzo esithi “to be”, njengokuthi “have” noma “has.”
Nasi isibonelo somugqa wesihloko obhalwe ngolimi lokwenziwa:
"Izitayela ezintsha zokuwa zifikile esitolo sethu"
Akekho umlingisi ongumuntu noma yikuphi kulo musho. Kuzwakala sengathi imikhiqizo ivele nje yavela ohlwini lwezitolo. Lo mugqa wesihloko awuxhumani nezifiso zomamukeli; akusho ngisho isenzo okumele basithathe.
Uma umamukeli ngokusobala efuna ukuzitika ngezimfashini ezintsha zokuwa, umugqa wesihloko ongcono ungafundwa:
"Iba ngowokuqala ukuhlola izitayela ezintsha zokuwa"
Lo mugqa wesihloko uyasebenza. Kubhalwe ngendlela ephoqelelayo, okusho ukuthi iyalela umamukeli ukuthi enze okuthile. Isenzo siyajabulisa, futhi into yesenzo ("izitayela ezintsha zokuwa") igcinwa kuze kube sekupheleni. Lo mugqa wesihloko unelukuluku kanye nokuphuthuma, kanye nendawo ye-FOMO ethinta imizwa.
Izifundo Zamacala: Okwenziwe Nokwenza Okungabhaliwe Kokushicilelwa Komugqa Wesihloko
Cabanga ngalezi zibonelo zomhlaba wangempela:
- [Igama], kusele amahora ambalwa kuphela ukubhalisa esifundweni sami
- Thola amakhono amasha wokumaketha edijithali ukuze uthuthukise amakhono akho futhi ukhulise ibhizinisi lakho
- Ukuvuselelwa okujabulisayo! [Igama], imoto yakho elandelayo isesandleni sakho ngezimali zethu ezizenzakalelayo
Le migqa yezihloko ayigcini nje ngokuba yinde kakhulu, kuze kufike ezingeni lokunqunywa ekubukweni kwebhokisi lokungenayo, kodwa futhi iyisicefe. Isibonelo # 1 sinokuphuthuma, okuhle, futhi okwenzelwe umamukeli uqobo. Kodwa-ke, kudala ibanga phakathi komsebenzisi nesenzo. “Sekusele amahora ambalwa ukuthi ubhalise…” akancengi umamukeli ukuthi enze noma yini. Isibonelo esingcono kungaba:
“[Qamba igama], unamahora amahlanu nje kuphela ukubhalisela izifundo zami!”
Kodwa-ke, lo mugqa wesihloko usantula ilukuluku, Ukubaluleka, Ukubaluleka, kanye Nemizwelo. Sincoma ukuthi umbhali wamakhophi abuyele ebhodini lokudweba bese ethola inzuzo enikezwa umamukeli.
Isibonelo # 2 sigcina ukugxila kumamukeli futhi siveze inzuzo - kepha kuthatha izinhlamvu ezingama-83 ezinyakazayo ukwenza lokho. Futhi, igama elithi “amakhono” lisetshenziswe kabili. Lo mugqa wesihloko umane unamagama kakhulu, futhi awunawo umuzwa ophuthumayo nomzwelo. Isibonelo esingcono singabeka inzuzo kuqala:
“Khulisa ibhizinisi lakho ngala makhono amasha wokumaketha edijithali”
Lapha, umsebenzisi ufunda inzuzo ("khulisa ibhizinisi lakho") kuqala, bese ethola umdlalo wokukwenza. Futhi lo mugqa wezihloko unezinhlamvu ezingama-58 kuphela - zilungele amabhokisi wokungenayo amaningi.
Isibonelo # 3 futhi side kakhulu, siqala ngo- “Isibuyekezo esijabulisayo” esingadingekile futhi siphetha ngokungafuneki "ngezimali zethu ezizenzakalelayo." Uhlobo olulula kakhulu luzokwenza kangcono:
"[Igama], imoto yakho elandelayo isesandleni sakho."
Imfishane, imnandi, futhi iyathakazelisa.
Izeluleko ezintathu ezisheshayo zomugqa wesifundo ophelele
Nayi i-cheatsheet yakho elula yokwakha imigqa yezihloko eziphoqayo:
1. Beka umyalezo obaluleke kakhulu kuqala
Kwezobuntatheli, kunomqondo obiza “ukungcwaba i-lede,” okusho ukuthi lapho ababhali bengachazi indaba esemqoka kuze kube yindima eyodwa noma ngaphezulu ku ekupheleni komusho.
Thatha ukuthi izilaleli zakho zizofunda amagama ambalwa okuqala kulayini ngamunye. Ngabe owakho uzobabamba, ngokuya ngalokho?
Futhi, khumbula ukuthi umamukeli wakho ubaluleke ngaphezu kokunikezwayo kwakho. Ngokubeka phambili intshisekelo yabo, ungenza isihloko sakho siqondane nabo. Bhala imisho esebenzayo ukuze ugxile kubo.
2. Ungalokothi udukise noma ukhohlise izithameli zakho
Wake wabona umugqa wesihloko owaqala i- “RE:” kepha empeleni wawuyi-imeyili yokumaketha? Noma eyodwa ezame ukuhlehlisa ukusebenza kwengqondo, isb. “Ungayivuli le imeyili”? Lawa maqhinga angabonakala njengobuhlakani, kepha abaningi abawamukelayo bazowathatha njengabangathembekile nabakhohlisayo.
Cabanga ngale ndlela: abamukeli bakho bahlunga amakhulu ama-imeyili futhi bathathe izinqumo ezisheshayo mayelana nokuthi imaphi okufanele bawavule. Kufanele ukhulume ngezifiso zabo nemizwa yabo uma ufuna ukunciphisa umsindo. Ukubenza bazizwe kabi ngabo kuzobuyela emuva ngokushesha.
Gwema lolu limi olulandelayo emigqeni yakho yezihloko:
“Thatha isinyathelo manje”
“Kuyaphuthuma!”
“Kumele ufunde”
Nazi izibonelo ezimbi kakhulu zemigqa yezihloko ekhohlisayo:
"Uma ufuna ukuphuthelwa, vele unganaki le imeyili"
“Uzozisola ngokungavuli le imeyili”
“RE: kabusha: ibhizinisi lakho elisha”
Uma ufuna ukuhlekisa ngokunikezwayo, gxila kunkampani yakho. Linganisela ukuthi ingabe izwi lomkhiqizo wakho liyagudla ngomsindo okhaliphile noma olimini. Ngokwesibonelo:
“Sizoba buhlungu uma ungaphuthelwa lesi sivumelwano!”
“Sijabule kakhulu ukuhlanganyela nawe lokhu…”
Sebenzisa lokhu kancane, noma kunjalo: usafuna ukusebenzisa indlela ye-CURVE kuningi lolayini bakho besifundo.
3. Thembeka futhi uthembeke
Kungaba umugqa omuhle phakathi kokugcona inzuzo nokwenza izithembiso zasendle. Gwema ukuba "uchofoza-y" ngemigqa yezihloko efana nokuthi "Ngeke ukholwe lawa madili!" Okwakho imeyili abamukeli bangahogela ukungathembeki, futhi abathandi ukubanjwa okusobala ukunakwa. Bangacabanga ngisho ne-imeyili yakho njengogaxekile.
Izibonelo ezimbi:
- “Vula manje ukuze wonge imali enkulu”
- “Siyazi ukuthi uzokuthanda lokhu”
Izibonelo ezinhle zomhlaba wangempela:
- "Letha ubumnandi ekhaya uthathe isephulelo esingu-15%"
- “Ahem. Izincomo ezintsha ezikhethwe ngesandla (kahle, ezikhethwe ngamarobhothi) sezilungile
Uyawubona umehluko? Imigqa yezihloko kusethi yokuqala igxile ekuthengisweni futhi ejwayelekile. Owesibili angabhekwa njengokugabadela. Zombili ziyizilimi ezisebenzayo futhi zifushane futhi zimnandi, kepha futhi zifuna futhi azicaci.
Ngokuphambene, imigqa yezihloko kusethi yesibili iyathakazelisa. Owokuqala uhola ngenzuzo futhi umane athembele kusethenjwa sokonga. Owesibili ngobuchwepheshe umusho ongenzi lutho, kodwa sizowuvumela ukuba uslayidele kumqondo wawo wokuhlekisa nekhophi eliheha ukunaka. (Zingaki izingqikithi zezihloko ozibonayo eziqala ngo- “Ahem”?) Zombili ziphuma zinokwethenjelwa futhi zenziwe ubuntu, kunokumemeza zithi “thenga, thenga, thenga!”
Ungayibhala kanjani ikhophi enkulu ngaphandle kokubangela izihlungi zogaxekile
Ngeshwa, ngisho nokwakhiwa kahle umugqa wesihloko ingafaka i-imeyili yakho ngephutha ebhokisini logaxekile. Lokho kungenxa yokuthi amagama athile angamafulegi abomvu ajwayelekile we-imeyili engacelwanga. Iningi labahlinzeki be-imeyili balahla ama-imeyili ngokushesha ngamagama e-spammy - noma ngabe umamukeli abhalise kuma-imeyili!
Isixazululo esisodwa ukucela abamukeli bakho ukuthi bagunyaze i-imeyili yakho lapho bebhalisa. Kodwa-ke, kuwumkhuba omuhle ukugwema noma yimaphi amagama noma imishwana edala izihlungi zogaxekile.
Kusukela ngo-2021, kunamagama angaphezu kuka-500 okubangela amagama nemishwana - futhi amaningi awo asetshenziswa kaningi kuma-imeyili okuthengisa. Kungakho nje babhekwa njengamafulegi abomvu.
Amagama Avamile Okuqala:
“Thenga”
"Yenza"
“Konke okusha”
"Mahhala"
"Isiqinisekiso"
Imisho Ejwayelekile Yokubangela:
“Zibuse”
"Thatha isinyathelo ngokushesha"
“Zibonele”
"Ulindeni?"
Lokhu akusho ukuthi awusoze wakwazi ukusebenzisa noma yiliphi kulawa magama. Uma unedumela elihle lomthumeli, izinhlelo ze-imeyili mancane amathuba okuthi umake imizamo yakho yokuthengisa nge-imeyili njengogaxekile. Ukufakwa ngezikhathi ezithile kwe- “mahhala” noma “isikhathi esilinganiselwe” ngeke kuqede umkhankaso wakho we-imeyili, kodwa sincoma ukuguquguqula leyo misipha yokubhala ukuze wakhe enye indlela ehlukile ngaphandle uma kunesidingo.
Kodwa-ke, uma usebenzisa indlela ye-CURVE nemikhuba emihle yokubhala yokubhala esiyichaze ngenhla, uzothola isidingo esincane sokusebenzisa lawo magama aqala futhi nemishwana. Qaphela ukuthi iningi labo libhekisa ekunikezelweni okukhethekile noma emalini ngandlela thile. Njengoba sixoxile, ufuna ukugcina ukugxila kunzuzo yezithameli zakho. Kufanele futhi ugweme imisho efunayo noma ejwayelekile.
Sebenzela ukudala imigqa yezihloko ehlukile, ehlakaniphile, futhi uzokwazi ukukhuphula isilinganiso sakho esivulekile futhi ungangeni ebhokisini logaxekile.
Ukuvala
Manje usufunde indlela ye-CURVE namasu wokubhala okuzokusiza ukuthi wenze imigqa yezihloko ephoqelela futhi uthuthukise i-imeyili yakho yokumaketha i-imeyili. Engxenyeni yesithathu yalolu chungechunge, sizobheka ukuthi kungani ukwenza ngezifiso izinkambu ze-From and To, kanye nekhophi yomzimba, kubalulekile empumelelweni yomkhankaso wakho.
