Ukumaketha nge-imeyili isu elibaluleke kakhulu. Ngokusho kwe- I-imeyili Tracker Yokumaketha kusuka kuDatha neMarketing Association, kuyo yonke i- $ 1 oyisebenzisa ekukhangiseni nge-imeyili, ungalindela ukubuya okumaphakathi kwe- $ 42. Kepha ukubona ama-imeyili akho akhulisa isisekelo samakhasimende akho futhi athuthukise ukuqwashisa ngomkhiqizo, kufanele wakhe uhlu lwakho lwe-imeyili ngempumelelo. Uma kukhulunywa ngokwandisa inani loxhumana nabo, kungabonakala kujabulisa ngokushesha ukukhulisa ngokushesha lapho uthenga uhlu lwe-imeyili.
Melana nalesi sifiso, njengoba kungenye yeziphambeko zokumaketha ze-imeyili zakudala okufanele uzigweme! (… Futhi ngokumelene nezinqubomgomo zeSharpSpring)
Ngakho-ke, imaphi amaqhinga can usebenzisa ukwakha uhlu lwakho lwe-imeyili ngokushesha ngaphandle kokuthenga okungahle kwenzeke?
Lokhu okuthunyelwe kugqamisa amasu amane abalulekile wokukusiza ukuthi ugweme ukuthenga uhlu lwe-imeyili.
Amasu Okugwema Ukuthenga Uhlu lwe-imeyili
1. Faka ifomu lokubhalisa kubhulogi lakho
Ibhulogi yakho ingenye yezindlela eziwusizo kakhulu - futhi ezilula - zokwakha uhlu lwakho loxhumana nabo. Siphakamisa kufaka phakathi ifomu nesixhumanisi sombhalo kokuqukethwe kwakho kwebhulogi, umema abantu ukuthi babhalisele i-newsletter yakho.
2. Qalisa imincintiswano ecela ama-imeyili
Lapho kunokuthile abantu abangakunqoba, maningi amathuba okuthi bakunikeze imininingwane yabo. Cela abantu ukuthi bangene nama-imeyili abo kwifomu lesicelo noma kumiyalo.
3. Faka izinkinobho zokwabelana kuma-imeyili akho
Ngaphezu kokungeza izinkinobho zokwabelana komphakathi, okufanele uzifake kuwo wonke ama-imeyili akho, kufanele futhi unikeze oxhumana nabo indlela yokudlulisela i-imeyili kubangani babo.
Ukwabelana nge-imeyili yabo akugcini ngokukhombisa ukuthi ukuhola kwakho kuhamba phambili ohambweni lomthengi wabo, futhi bakhombisa nokuthi bajabule kangakanani nokuqukethwe obathumela kona.
Isiphakamiso sepro: Lapho ubhala okuqukethwe okufanele kukufake kusixhumanisi sokwabelana nomphakathi, kwenze ngendlela oyifisayo futhi uqiniseke ukuthi uhlela imethadatha, ngoba yilokhu okuzokhombisa ku-Facebook naku-LinkedIn.
4. Ukukhuluma Emphakathini, Izingqungquthela kanye Nemibukiso Yezokuhweba
Iwusizo amasu angaxhunyiwe ku-inthanethi ukugwema ukuthenga uhlu lwe-imeyili kufaka phakathi ukwenza oxhumana nabo emicimbini yokukhuluma esidlangalaleni, izingqungquthela nemibukiso yezohwebo.
Lapho abantu behlangana nawe mathupha futhi bafunda ngalokho okwenziwa yibhizinisi lakho, hhayi nje kuphela ukuthi kungenzeka ukuthi bakunikeze ama-imeyili abo, futhi maningi amathuba okuthi babe yikhasimende. Kule mibuthano yomphakathi, mema abantu ukuthi babhalisele i-newsletter yakho ukuze bezwe kabanzi. Vele uqiniseke ukuthi uletha izindlela zabantu zokukunikeza imininingwane yabo yokuxhumana - kungaba yiphepha noma ikhodi ye-QR.
Isiphakamiso sepro: uma ukhetha isiqeshana sephepha, qiniseka ukuthi ungakwenza lokho okubhaliwe ngaphambi kokuba abantu bashiye idokodo lakho.
Izenzo Ezinhle Zokuthengisa Nge-imeyili
Manje njengoba usukhulise isizinda sakho sokuxhumana usebenzisa amaqhinga angenhla, yimaphi amasu wokuthengisa we-imeyili okudingeka uwasebenzise ukuze uqinisekise imiphumela?
I-1. Ukwenza okuthandwa nguwe
The more siqu, ngcono. Ucwaningo lwe-Experian ithole ukuthi ama-imeyili enziwe aba ngewakho aletha amazinga aphezulu wokuthengiselana angama-6x.
Abantu bayathanda lapho okuqukethwe kwenziwa ngezifiso kulokho esiyikho njengabantu. Kungakho kubaluleke kakhulu ukufaka ubuwena kumasu akho wokumaketha nge-imeyili. Kungaba lula njengokukhuluma nomholi wakho ngegama labo lokuqala bese usebenzisa elakho ukusayina, kepha uhlobo oluthile lokuthinta komuntu siqu lutholakala ukuthi luzuzisa ukumaketha nge-imeyili.
2. Yiba Okhangayo Ngamehlo
Lapho oxhumana nabo abavela kuhlu lwe-imeyili bevula ama-imeyili abo, badinga ukuthanda abakubonayo.
Sebenzisa isikhala esimhlophe ukuze uzuze, khetha isithombe esingenalo ulaka oluningi kepha olubandakanya ngokwanele ukuheha oxhumana naye ukuze uzwe okuthile. Zama ukugwema iziqephu ezinkulu zombhalo - njengomthetho wesithupha, sebenzisa umusho owodwa kuya kwemibili esigabeni ngasinye.
3. Phendula
Phendula kuzicelo zolwazi ngokufanelekile noma ngabe othintana naye ukubheka kuphi okuqukethwe. Ngokuya nge-Adestra, ama-imeyili akhombisa ngokungalungile angasuswa ngaphakathi imizuzwana emithathu.
4. Qinisekisa ukuthi okuqukethwe kwakho kubhalwe kahle
Uma kukhulunywa nge-imeyili yakho, idinga ukuthi ibhalwe kahle futhi izwakale iyiqiniso kuzwi lakho lomkhiqizo. Qiniseka ukuthi unenhloso ecacile kokuqukethwe kwakho, kanye nendaba ethatha oxhumana nabo kusuka ekuqaleni kuya ekugcineni futhi iqinisekise ukuthi bazokujabulela okwengeziwe.
5. Yiba Nokubizelwa Esenzweni Okucacile (i-CTA)
Ngaphezu kokufaka inkinobho yokwabelana, ufuna ukuqinisekisa ukuthi i-CTA enkulu ohlose ukuhola ngayo isobala.
Nge-imeyili ngayinye oyibhalayo, qiniseka ukuthi une-CTA eyodwa eyinhloko, noma ngabe ukubuka ividiyo, ukufunda okuthunyelwe kwebhulogi noma ukulanda i-infographic. Noma ngabe yisiphi isinyathelo, umholi kufanele azi kahle ukuthi ufuna benzeni.
Lokhu kungenye yezindlela eziningi ezinhle kakhulu zokumaketha ezenziwa nge-imeyili okufanele wazi lapho usetha isu lakho. Ukuthola okuningi, khuluma nathi or thola idemo namuhla!
