Isu lokumaketha lokuzenzekelayo le-imeyili lenzelwe ukuheha amathemba, ukuxhumana namakhasimende akhona, ukuhlinzeka ngolwazi, nokushayela ukuthengisa. Futhi kusebenza ngempumelelo imeyili marketing Isu lisebenza kahle ngokubambisana nawo wonke amanye amaqhinga akho wokumaketha.

Ngoba umuntu ojwayelekile uthola amakhulukhulu ama-imeyili ngosuku futhi enezinto azithandayo nezintshisekelo, kungaba yinkohliso ukuklama indlela yokuthengisa ezenzekelayo ye-imeyili edala isasasa futhi enikeze amakhasimende isenzo. Noma ngabe ubhala ikhophi enkulu futhi uyithumele kubathengi abahlukahlukene futhi abakhona, i-imeyili yakho isengakwazi ukwehluleka ukunaka.

Ungase ulahlekelwe umaki ezindaweni eziningana, futhi ukuthuthukisa noma yikuphi (noma, mhlawumbe konke!) Kubo nakanjani kuzokhuthaza ukuchofoza okuningi nokuthengisa. Nazi izindawo ezimbalwa zokubheka lapho isu lakho lokuzenzekelayo lokumaketha nge-imeyili lingahle lehle.

Ukwehluleka Ukufinyelela Emakethe Yakho Eqondisiwe

Ukuthi i-imeyili yakho ifinyelela izithameli zakho okuhlosiwe kuya ngohlobo lwe- uhlu lwe-imeyli. Ama-imeyili emisa kwesinye isikhathi ayasebenza, kepha ukukhomba amakhasimende akho ngokuya ngemininingwane yabantu, okufunwayo, noma izidingo isu elihle.

Isibonelo, uma uhlela umkhankaso obhekiswe kwabesifazane futhi uhlu lwakho lwe-imeyili lufaka amadoda amaningi, lawo madoda cishe azoyisusa ngokushesha i-imeyili. Lokhu akusho ukuthi amadoda awalokothi afune ukuthola izipho zabesifazane ezimpilweni zabo, kepha sekukonke le ndlela yokumaketha izodinga ukulungiswa okuhle.

Ngasikhathi sinye, kubalulekile ukuthi ungenzi uhlu lwakho lwe-imeyili lube lincane kakhulu. Ukwakha umlayezo ohlose amancane kakhulu noma othize kubabukeli kungenzeka kungasebenzi. Esikhundleni salokho, nweba umlayezo wakho ukumboza isisekelo esibanzi samakhasimende.

Gxila ekuthumeleni ama-imeyili kulabo asebevele beveze intshisekelo ngamafomu ohlu lwamakheli kuwebhusayithi yakho. Nikeza izikhuthazo zokubhalisa ezifana nezaphulelo zesikhathi esisodwa.

Kubalulekile ukunquma okufunwa nezidingo zamakhasimende akho ngokufunda ukuthi basabela kanjani kokuthunyelwe kwakho. Isoftware yakho yokuthengisa ezenzekelayo ye-imeyili kufanele ikwazi ukulandelela ukuvulwa, ukuchofozwa, ukubhaliselwa kuhlu lwamakheli, nokuguqulwa.

Lapho usuthole isu elisebenzayo, yakhela phezu kwalo!

Ukwehluleka Ukuxhumana Namakhasimende Akho

Ake sithi unomkhiqizo noma insiza enhle, kepha ngasizathu simbe uyehluleka ukuxhumana namakhasimende wakho ohlosiwe. Nawa amanye amaqhinga okufanele uwacabangele.

Dala umlayezo ongu- siqu, ekhuluma namakhasimende ngamagama. Enza ngendlela oyifisayo ikheli lakho lokubuyisa, ukuze livele kumuntu ngamunye.

Thola ubude obulungele i-imeyili yakho. Uma i-imeyili yinde kakhulu, imfushane kakhulu, noma i-choppy kakhulu, abafundi bangalahlekelwa intshisekelo kumyalezo wakho. Gcina okuqukethwe kwakho kufanelekile, futhi, ukuze amakhasimende aqhubeke nokuzibandakanya futhi afune okuningi.

Engeza izithombe nemidwebo ukuhlukanisa amabhlokhi amakhulu ombhalo, kodwa ubaphathe kahle njengoba okuqukethwe kuhlala kungukhiye. Futhi ngazo zonke izindlela, qiniseka ukuthi umbhalo uhlolwe futhi uhlelwe kahle.

Qaphela ukuthi uvama kangaki ukufinyelela kumakhasimende. Ukuwahlasela ngama-imeyili nokukhushulwa okukhethekile kungabonakala njengokucindezela futhi ekugcineni kwehlise inzalo. Thola ibhalansi elungile, kepha, ngoba imiyalezo embalwa kakhulu engavumela abathengi abangaba khona ukuthi bakhohlwe konke ngawe.

Qiniseka ukuthi umyalezo wakho we-imeyili ngu- ifundeka kalula kumadivayisi eselula kanye nakwizakhiwo ezinkulu zesikrini. Uma amakhasimende kufanele aphequlule emuva naphambili ukuze afunde umusho owodwa, azokhungatheka bese eyeka.

Uma umlayezo wakho ubhekisiwe kepha i-imeyili yakho ingakavulwa, zama ukuthumela i-imeyili ngesikhathi esihlukile sosuku. Linga ukuthumela ekuseni, ngezikhathi zesidlo sasemini, kusihlwa, noma lapho ucabanga ukuthi amakhasimende akho angahle abe nokwamukela.

Ukwehluleka Ukufinyelela Ibhokisi Lemilayezo Engenayo

Kunemithetho ejwayelekile yokukusiza ukuthi wakhe ama-imeyili angeke aye ngqo kufayela le- ifolda yogaxekile. Gcina uhlu lwakho lwe-imeyili lusesikhathini futhi uvikele “okungathunyelwe” kumakheli amabi.

Bhekisisa isihloko sakho; qiniseka ukuthi iyabamba futhi iyabamba. Futhi qaphela ukuthi ungasebenzisi ngokweqile ama-CAPS, ama-emoji, noma izimpawu zokubhala njengoba lokhu kungadala imithetho yogaxekile.

Qiniseka ukuthi ikheli lakho lokubuyisa lingelakho ngokusebenzisa igama lomuntu wangempela esikhundleni se- ADMIN@Yourcompany.com ejwayelekile noma INFO@Yourcompany.com. Nikeza amakhasimende akho ithuba lokuphendula ku-imeyili yakho.

Ukwehluleka ukuguqula

Ungakhohlwa ukushayela isenzo samakhasimende ngokunikeza izixhumanisi zolwazi oluthe xaxa, amahhala, noma isiza sakho somkhiqizo. Nikeza isaphulelo esingenakuphikiswa ukuze ubayenge benze ngokushesha.

Cela impendulo ngezinhlolovo zakho, futhi ubandakanye amakhasimende ngemibuzo noma eminye imisebenzi.

Ngasikhathi sinye, qiniseka ukuthi amakhasimende akho angakuthola kumasayithi ahlukahlukene wezokuxhumana. Uma uthola ukuguqulwa, nikeza amathuba okwabelana nabangani nomndeni.

Ukwehluleka Ukuqapha Imiphumela

Isoftware yakho yokumaketha nge-imeyili iyithuluzi elihle elikuvumela ukuthi wazi ukuthi yini okusebenzayo nokuthi yini ukuchitha isikhathi. Bheka iphesenti lokuchofozwa noma ukuguqulwa, futhi uqaphele isikhathi sosuku noma seviki esikhombisa ukuzibandakanya, imininingwane yamakhasimende, yimuphi umkhiqizo odala ukuthengisa, noma iyiphi indlela exhuma namakhasimende amaningi.

Hlala njalo ubheke izindlela zokuthuthukisa imikhankaso yakho. Vulela izinketho eziningi, noma ngabe kuguqula umbala, ifonti noma ihluzo, noma ukubhala umlayezo omusha ngokuphelele.

Uma ikhasimende lizikhipha ohlwini lwakho lwe-imeyili, thatha ithuba ukubuza ukuthi kungani. Thola ukuthi ngabe umkhiqizo, umlayezo, indlela, noma nje ukungabi nentshisekelo.

Ungadikibali Ekumakethweni Kwe-imeyili

Ukuzenzakalela kokumaketha nge-imeyili kunikeza amathuba amangalisayo wokufinyelela kumakhasimende akho futhi, lapho kwenziwe kahle, kungaba phakathi kwezinzuzo ezinhle kakhulu otshalweni lwakho kucebo ledijithali.

Qiniseka ukuthi unake imininingwane mayelana nokuthi yini okusebenzayo nokuthi yini okungasebenzi lapho usetha isu lakho lokuqala lokuthengisa nge-imeyili. Thatha lolu lwazi ngokungathi sína bese uguqula indlela osebenza ngayo lapho kudingeka ukuze uguqule ama-imeyili aye ekuthengisweni nakwezimali ezinkulu.

U-AUTHOR
Katrina McAfee
Eminyakeni eyi-10 eyedlule, uKatrina usungule futhi waqalisa ukusebenzisa izinhlelo zokumaketha zezimboni ezisukela ekunakekelweni kwezempilo, ezokuhamba, ezenhlalakahle yezilwane nokusindisa, imiphakathi yabahlengikazi nokunye okuningi. E-SharpSpring, ukugxila okuyinhloko kukaKatrina ukuxhumanisa imisebenzi yokuthengisa yokuhola ukukhulisa ukuthengisa kwenkampani.