Uma kukhulunywa ngokumaketha nge-imeyili kwama-ejensi namuhla, iningi liyavuma ukuthi uhlelo lokumaketha lwe-imeyili olusebenzayo lubalulekile empumelelweni yesu labo lokumaketha. Kuyajabulisa ukubona ama-ejensi amaningi ebuka amasu okuthengisa ama-imeyili njengabalulekile ohlelweni lwawo lulonke ngenxa yokuthi i-imeyili ivele kanjani.
Muva nje, ukuthrenda ku imeyili marketing bekuyisinyathelo sokwenza kube ngokwakho kanye nokuqukethwe okusebenza ngempumelelo ekuguquleni abaphambili. I-SharpSpring ibambisene nayo I-Ascend2, umholi kwezokumaketha kocwaningo lwe-B2B, ukubuza ukuthi ama-ejensi ahlela kanjani ukusebenzisa i-imeyili ukuze abandakanye amakhasimende futhi alethe okuhlangenwe nakho okufanelekile ezinyangeni ezizayo.
Umbono Womakethi Wesikhungo Esimeni Sokumaketha Nge-imeyili, imele imibono yezingcweti zokumaketha eziyi-123 ezihlinzeka ngamasevisi e-ejensi, ikakhulukazi i-imeyili.
Lolu cwaningo lwenzelwe ukusetshenziswa kwakho. Kusebenzise kwelakho isu lokumaketha. Sika amashadi bese ubhala ngawo kubhulogi yakho noma uwathumele ezinkundleni zokuxhumana!
Isimo Sokumaketha Nge-imeyili Namuhla
Uma ubungacelwa ukuthi ulinganise impumelelo yokumaketha kwakho kwe-imeyili njengamanje, ungathini? Ingabe bekungeke kube yimpumelelo, kube yimpumelelo ngandlela-thile, noma kube okuhamba phambili ekilasini?
Iningi labaphendulile libuke imizamo yabo yokumaketha nge-imeyili njengeyimpumelelo okungenani. Cishe ingxenye eyodwa kwezintathu ibize amasu abo ngokuthi angcono kakhulu esigabeni uma kuqhathaniswa nabaqhudelana nabo. Leli qembu labadayisi be-ejensi aliqondi nje i-imeyili, kodwa lihlezi lizingela ukuyithuthukisa. Ake simbe kulokho esikutholile.
Izinselele
Besifuna ukwazi ukuthi iziphi izikhungo ezicabanga ukuthi ziyizinselelo ezinkulu zokwenza uhlelo lwazo lwe-imeyili lube impumelelo onyakeni olandelayo. Akumangazi ukuthi u-50% uthe ukwandisa ukusebenzelana kuyisithiyo esikhulu.
Lena inselele evamile ekukhangiseni nge-imeyili yingakho ama-ejensi amaningi efuna amasu enziwe aqondene nawe futhi athinta amakhasimende ezindaweni ezifanele ohambweni lwawo lomthengi. Lesi ngesinye isizathu esenza ukuthi amathuluzi e-automation we-All-in-one adingeka kakhulu kumabhizinisi. Lezi zinhlobo zamathuluzi zivumela okungcono imininingwane ngokuziphatha kwamakhasimende, Okuningi ukubika okuqinile, futhi nokuningi ukukhulisa umthofu okusebenzayo imikhankaso.
Omunye u-34% uphinde wathi ukuhlanganisa idatha ye-imeyili nenye idatha kuwumzabalazo. Lena itimu evamile esiyizwile kubakhangisi kuyo yonke iminyango. Ama-ejensi asebenza nawo izitaki zobuchwepheshe bokumaketha eziyinkimbinkimbi sebeqala ukubona ukuthi badale inkinga yokugeleza kwedatha evimba abakhangisi ukuthi bangakwazi ukubona isithombe esigcwele.
Uhlelo
Njengoba ukuthuthukisa ukusebenzelana kuyinselelo ebanzi, sibuze ukuthi yiziphi izici ebezibaluleke kakhulu ekuthuthukiseni ukusebenzelana ngokushesha. U-60% wama-ejensi uthe ukwenza kube ngokwakho bekuphezulu ohlwini lwazo. Abanye abangu-58% bavumile ukuthi okuqukethwe kwekhwalithi engcono kuzoba yisici esibalulekile ekuthuthukiseni ukusebenzelana, okungesinye nje isizathu abakhangisi nama-ejensi ngokufanayo abasibhekayo. konke-in-one okuzenzakalelayo amathuluzi wokumaketha.
Lawa mathuluzi avumela idatha engcono nokuhlukaniswa kohlu lwakho. Uma abakhangisi bengakwazi ukuhlukanisa kahle izinhlu ngokusekelwe kumsebenzi wewebhusayithi noma isigaba somjikelezo wokuthengisa, bangakwazi ukuhlanganisa kalula okuqukethwe okwenzelwe abantu abalungile ngesikhathi esifanele. Ama-ejensi angu-91% ayavuma, ukuhlanganisa idatha ye-imeyili neminye imithombo yedatha kufanele kube yinto ehamba phambili uma kuziwa ekuthuthukiseni ukusebenza komkhankaso we-imeyili. Lezi zinhlobo zamathuluzi zenza kube lula ukwenza lokho kanye.
Siphinde safuna ukwazi ukuthi ama-ejensi asebenzisa kanjani okuqukethwe okunamandla emikhankasweni yawo. Sibuze ukuthi bayisebenzisa kangaki futhi kuphi emikhankasweni isetshenziswa kakhulu. Ukuze ubone imiphumela evela kuleso sigaba, landa umbiko ogcwele.
Ukubaluleka Kwe-imeyili Onyakeni Ozayo
Kungakhathaliseki ukuthi kukangaki sizwa ukukhala kwentukuthelo kokuthi "i-imeyili ifile", abadayisi be-imeyili bazi kangcono. Siyazi ukuthi ama-imeyili ane- Izikhathi ezingama-50 kuye kweziyi-100 ngaphezulu chofoza udlule uma uqhathaniswa ne-Facebook ne-Twitter. Siyazi futhi ukuthi lezi zilinganiso eziphezulu zokusebenzisana zihumushela ekuguquleni okuphezulu kubakhangisi abakwenza kahle!
Yingakho kungamangalisi ukubona ukuthi u-92% wabakhangisi be-ejensi bavumile ukuthi ukusebenzisa i-imeyili ngempumelelo kubalulekile empumelelweni yesu lonke lokumaketha.
Kunjalo, ngempumelelo igama eliyisihluthulelo lapha. Iningi lamaqembu ezentengiso liyazi ukuthi ukuze akhulise amasu awo onyaka ozayo azodinga amakhono e-imeyili aqinile. Ukuze uhlale uncintisana kulo mkhakha wokumaketha, ama-ejensi abheke ukudala imikhankaso ezenzakalelayo eyengeziwe engaqalwa ukuthumela ngesikhathi esingcono kakhulu ohambweni lwekhasimende, abheka izinketho ezingcono zokuhlukanisa, futhi asebenzela ukuhlanganisa idatha kuyo yonke iminyango namasu.
Izitayela esizibonile ziza ezikhungweni ezisebenza ngamasu azo ka-2022 nazo zagqamisa zonke lezi zindikimba.
Amathrendi Wokuthengisa nge-imeyili ye-ejensi
Ukumaketha kwedijithali sekuhambe ibanga elide futhi i-imeyili kudingeke ukuthi ishintshe nayo. Ijubane lanamuhla lobuchwepheshe elingapheli lisho ukuthi abakhangisi be-imeyili bafuna izisombululo ezizobasiza ukuthi bazenzele ngokuzenzakalela futhi benze kube ngokwakho ukuze bakhe ukuzizwisa okungcono kwekhasimende ngalinye.
Abadayisi banamuhla bagxile ekuhlanganiseni amasu e-imeyili endabuko nezici ezintsha ezifana nalezi okuqukethwe okunamandla kanye nemiklamo esabelayo. Babheke ikusasa le-imeyili futhi bazivumelanise nayo. Ukuze ubone amanye amathrendi abe phezulu ohlwini, landa umbiko ogcwele.
Uma singena onyakeni ozayo, silindele ukubona amasu amaningi amasha ajabulisayo kanye nokuzizwisa komuntu siqu kakhulu. Kunjalo, njengoba ama-ejensi ekwazi ukuhlanganisa idatha yokumaketha futhi enze imikhankaso yokudonsa ezenzakalelayo, lokho kusho ukuthi ukulandela ngomkhondo kwendabuko nakho kuyashintsha. Besifuna ukwazi ukuthi yiziphi Izinkomba Zokusebenza Ezibalulekile (KPIs) ezizoba phezulu kuwo wonke umbiko ngonyaka ozayo.
U-46% wabaphenduli uthe izinga lokuguqulwa lenza phezulu ohlwini lwama-KPI asebenza kakhulu. Kuyaqondakala ukuthi kunjalo njengoba sonke sazi ukuthi uma ungakhombisa i-ROI khona-ke amabhajethi okuthengisa kuba lula ukuwavikela.
Amathrendi onyaka osandulelayo ekuxoxisaneni nokuguqulwa kube amamethrikhi aphezulu. Omunye u-38% walabo abahlolwa uthe izinga lokuchofoza lizoqhubeka nokuba yisici esibalulekile sokubika.
Thumela i-imeyili Onyakeni Ozayo: I-Ejensi Takeaways
Angabe esajikijela ispaghetti odongeni futhi abone ukuthi yini enamathelayo. Ukuthengisa nge-imeyili kwekusasa kusekelwe kudatha. Onyakeni ozayo singalindela ukubona:
- Ukugcizelela okukhulu ekwenzeni kube ngokwakho okubandakanya idatha yokuziphatha
- Eminye imikhankaso ye-drip eklanyelwe izidingo zamakhasimende ezigabeni ezehlukene ohambweni
- Ukuphusha kwedatha ehlangene kakhulu kuwo wonke amaphuzu wokuthinta amakhasimende
- Ukubika okugxile kakhulu ekubandakanyekeni nasekuguquleni amamethrikhi
Ingabe usukulungele ukubhekana nakho konke? Uma udinga injini yokukhulisa imali engenayo engakusiza ikuyise lapho, khuluma nathi namuhla mayelana nokuthi i-SharpSpring ingaletha kanjani i-imeyili yakho kuphela kodwa lonke uhlelo lwakho lokumaketha ezingeni elilandelayo.
