Ijagoni yokumaketha eguqukayo njalo: kubonakala sengathi iza nensimu. Ukusuka kuma-acronyms kuya kufushane kanye neziteketiso zobuchwepheshe obuvelayo, kwesinye isikhathi kungazizwa njengabakhangisi bezakhela ulimi lwabo. Ungakhathazeki! Awuwedwa lapho uzizwa sengathi kufanele ubheke zonke izifinyezo.
Uma ungene ngaphakathi imeyili marketing futhi uzizwa ukhungathekile yilolu limi, le glossary ewusizo yamathiphu kumigomo yezentengiso ye-imeyili nezindlela ezenzelwe wena! Siqoqe amanye amagama amasha esiwabonile evela ezinyangeni ezimbalwa ezedlule, kanye neminye imishwana ejwayelekile kunayo yonke kumhlahlandlela owodwa osebenzayo. Ngakho-ke jabulela, futhi khumbula ukukulondolozela lokhu lapho udinga ukuvuselelwa, uqeqesha isisebenzi esisha, noma udinga ukuthumela othile umhlahlandlela owusizo osetshenziswayo.
Imigomo Yokumaketha Nge-imeyili Nama-Trends Glossary
A
- AMP - Okusha kulo mdlalo, ama-imeyili e-AMP avumela abathengisi ukuthi bashumeke imininingwane ewusizo njengama-carousels, ama-accordion, ukubhuka kwekhalenda, nokuningi kuma-imeyili abo ngaphandle kokudinga ukuvula ithebhu entsha ukuvakashela iwebhusayithi.
- Isilinganiso sokwamukelwa - Izinga ama-imeyili akho amukelwa ngalo yi-mail server abathumela kulo. Izinga lokwamukelwa alilingani nesilinganiso lapho ama-imeyili athola khona ibhokisi lokungenayo vs ifolda engenamsoco.
- Ukuhlolwa kwe-A / B Split - Indlela ejwayelekile yokuhlola uma izinto zomkhankaso we-imeyili zisebenza. Lezi zivivinyo zifaka into eyodwa ehlukile phakathi kwemikhankaso emibili efana nolayini wesihloko noma ukubekwa kwenkinobho yokubizela esenzweni.
B
- I-BIMI (Izinkomba Zomkhiqizo Zokuhlonza Umlayezo) - Idizayinelwe ukusiza ukunciphisa ama-imeyili omgunyathi nogaxekile, leli zinga livele ukusiza amabhizinisi ukuthi athole uphawu lwazo kanye nomyalezo wazo ebhokisini lakho lokungenayo.
- Isilinganiso se-Bounce - Izinga ama-imeyili angangeni ngalo ebhokisini lokungenayo ngoba ikheli le-imeyili elinikeziwe belingafuduseki. Kunezigaba ezimbili zama-bounces: kanzima futhi okuthambile.
- Imeyili Eningi - Inqubo yokuthumela i-imeyili eyodwa kunani elikhulu labantu.
- Blacklist - Uhla lwabathumeli abaye babikwa kaningi njengogaxekile. Ukufakwa ohlwini lwabamnyama kuzoba nomthelela omubi ekuthumeleni kwakho amaphuzu futhi kwenze kube nokwenzeka ukuthi le mikhankaso ishaya amafolda angafuneki.
C
- I-CTR (isilinganiso sokuchofoza) - Lona yi-metric ekala ukuthi bangaki abantu abachofoze izixhumanisi ezisebenzayo ku-imeyili. Lokhu enye yamamethrikhi angukhiye isetshenziswe ekubikeni nge-imeyili ukuthola ukuthi umkhankaso ubusebenza ngempumelelo noma cha.
- Ukuchofoza ngokuvula ngakunye - Lesi silinganiso semethrikhi senombolo yokuchofoza okuhlukaniswe ngenombolo yokuvula.
- I-CAN-SPAM - Imele Ukulawula Ukuhlaselwa Kwezenzo Zobulili Ezingcolile Ezingacelwanga Nokumaketha, okuwumthetho wase-USA olawula indlela amabhizinisi okumele abonakale ngayo lapho ethumela imiyalezo yezokumaketha ukugwema ukuthumela imiyalezo edukisayo kubathengi.
- I-CTA (Shayela Esenzweni) - Isicelo esicela umthengi ukuthi enze okuthile okufana nokuthi “Thenga Manje” noma “Funda Kabanzi Ngokuchofoza Lapha”. Lokhu kungatholakala njengezinkinobho, njengekhophi elixhunyiwe, noma ngisho nokukopisha ezithombeni.
- Isilinganiso sokuguqulwa - Kubalwe ngokuthatha inani eliphelele labantu abaqedele isenzo sakho osifunayo, njengokuthenga noma ukugcwalisa ifomu, nokuhlukanisa inani labantu abathunyelwe i-imeyili. Le phesenti ingenye yemethrikhi ebalulekile yokunquma ukusebenza kwemikhankaso.
D
- Imodi Emnyama - Isilungiselelo kudivayisi yakho esishintsha isibonisi sisuke kokumhlophe ikakhulu kube mnyama kakhulu. Isici esibalulekile okufanele usicabangele lapho uvivinya ukubukeka kwemikhankaso.
- I-IP ezinikezele - I-IP ethunyelwa kuphela yibhizinisi lakho. Iningi le-ESP linikela nge-IP eyabiwe ngezinhlelo zayo eziyisisekelo.
- I-DKIM - Imela i-DomainKeys Imeyili ekhonjiwe futhi iyindlela ama-ESP angaqinisekisa ngayo ukuthi i-imeyili ethi ivela esizindeni esithile empeleni ivela kuleso sizinda.
- I-DMARC - Okufushane ngokufakazela ubuqiniso bemilayezo esekwe kwisizinda, ukubika kanye nokuvumelana, kwaklanyelwe ukunika abanikazi besizinda se-imeyili amandla okuvikela isizinda sabo ekusetshenzisweni okungagunyaziwe, njengasesimweni sokukhishwa kwe-imeyili.
- Okuqukethwe okunamandla - Lokhu okuqukethwe okuzoshintsha kuya ngomuntu okutholayo. Kuma-imeyili lokhu kungabonakala njengokufaka igama lokuqala lalowo obhalisile emkhankasweni noma nemifanekiso enamandla egcwala ngokuya ngendawo yababhalisile.
- Ukuconsa Uchungechunge - An umshini we-imeyili ozenzakalelayo ethumela uchungechunge lwama-imeyili ngokususelwa kuzimbangela zesikhathi noma izenzo ezibangelwe ababhalisile uqobo.
E
- I-ESP (Umhlinzeki Wensizakalo ye-imeyili) - Yilokhu abathengisi be-software abasebenzisa ukuthumela imikhankaso ye-imeyili kwababhalisile.
H
- I-Hard Bounce - Uma i-imeyili ibuyiselwa kumthumeli ngesizathu saphakade njengekheli le-imeyili alilungile, ayisasebenzi, noma ibhokisi lokungenayo lomamukeli labuya ligcwele kaningi kakhulu.
M
- Ukuhlolwa Kokunye - Le yindlela yokuhlola evivinya izinto eziningi zomkhankaso njengezithombe, izihloko zezindaba nemibala yezinkinobho ngasikhathi sinye.
N
- Newsletter - Elinye igama le-imeyili ejwayelekile eliphuma kubhalisile ngezindaba, amathiphu, amaqhinga nolunye ulwazi. Imvamisa njalo ngenyanga, kabili ngenyanga, noma ngesonto.
O
- Isilinganiso esivulekile - Amaphesenti ababhalisile ohlwini lwakho abavule i-imeyili. Le ngenye imethrikhi ebalulekile yokuqonda ukusebenza kwe-imeyili.
P
- Ukwenza okuthandwa nguwe - Ukusetshenziswa kokuqukethwe okunamandla ukudala imikhankaso ehambisana nomuntu oyitholayo.
S
- SPF - Indlela yokuqinisekisa i-imeyili evumela umnikazi wesizinda ukuthi asho ukuthi imaphi amaseva anemvume yokuthumela ama-imeyili avela kulesi sizinda.
- I-STO (Thumela Isikhathi Sokusebenzisa) - Indlela yokuhlola i-A / B yokuthumela izikhathi nezinsuku ukuthola isikhathi esikahle sokuthola ukuvulwa okuningi nokuchofozwa kohlu oluthile.
- I-Soft Bounce - Uma i-imeyili ingathengiseki ngezizathu zesikhashana ezifana nokuthi ibhokisi lokungenayo lomamukeli ligcwele noma ifayili likhulu kakhulu.
- Idumela lomthumeli / Thumela Amaphuzu - Isilinganiso sedumela kusuka ku-0-100 esibonisa ukuthumela amaklayenti e-imeyili ukuthi enzeni nge-imeyili yakho. Lesi yisici esisodwa sendlela abahlinzeki be-imeyili abanquma ngayo ukuthi yimaphi ama-imeyili agcina kufolda engenamsoco nokuthi imaphi angawenzi.
- Izinga Lokubika Kogaxekile - Lesi yisilinganiso lapho ama-imeyili akho angabikwa njengogaxekile ngaphambi kokuthi aqale ukulimaza idumela lakho lomthumeli. Imvamisa leli zinga lizungeza .1% kubahlinzeki abaningi nohlu. Ngenhlanhla, kunezenzo eziningi ongazithatha yehlisa isilinganiso sakho sogaxekile uma kungaphezulu kwalokhu.
T
- I-imeyili Yokuxhumana - Ngokungafani nama-imeyili wokumaketha, lawa ma-imeyili anolwazi futhi abangelwa ikhasimende elithatha isenzo njengokuthenga noma ukusetha kabusha iphasiwedi yalo. Lezi zinhlobo zama-imeyili zingaqhubeka ukuzithumela kumakhasimende asebenzayo noma ngabe aphuma kumlayezo wokumaketha.
W
- Uhlu Olumhlophe - Uma ikhasimende lihambisa i-imeyili isuka kufolda engenamsoco iye ebhokisini lokungenayo noma ifaka i-imeyili yomthumeli encwadini yalo yamakheli, ikhombisa umhlinzeki wayo we-imeyili ukuthi angathanda ukuqhubeka nokubona le milayezo.
Manje usunokufinyelela kuwo wonke amafayili we- ulimi lokumaketha i-imeyili udinga ukuzizwa uqiniseka ngokwengeziwe ngokusetha imikhankaso, ukubika, nokugcina uhlu. Manje lapho uvula ifayela lakho le- umhlinzeki wesevisi ye-imeyili (ESP), gcina lo mhlahlandlela wemigomo yezentengiso ye-imeyili namasethingi alusizo ukuze uthole ukuqonda okugcwele kwemibiko yakho ne-akhawunti esethiwe. Ngalesi siqondisi, uzoba i-imeyili marketing pro ngokushesha!
