Isikhathi nesikhathi sibona ukuthi ukumaketha nge-imeyili kuyindlela ephumelela kakhulu yokuthengisa. Eqinisweni, uma ubheka i-ROI nokuzibandakanya, i-imeyili ingaba isengezo esinamandla ebhizinisini lakho, ikakhulukazi uma usebenzisa i-imeyili thumela imikhuba ehamba phambili ngempumelelo:
- Ama-imeyili anawo I-50 izikhathi ezingu-100 amanani okuchofoza aphezulu uma eqhathaniswa ne-Facebook ne-Twitter.
- Ku-$1 ngayinye abamakethi abayichitha kuyo imeyili marketing, bathola u-$42 njengembuyiselo
Yingakho amabhizinisi aqala ukusebenzisa ukumaketha nge-imeyili ngempumelelo ezoqhubeka ekusebenzisa njengesu elibalulekile kukhithi yawo yamathuluzi futhi abheke izindlela zokwandisa imizamo yawo. ngokusebenzisa okuzenzakalelayo.
Uma usaqala noma unikezwe umsebenzi wokuphatha uhlelo lokumaketha nge-imeyili, kungenzeka ukuthi usuqala ukuzwa ingcindezi. Ziningi izinto okumele uzilandele futhi uzilinganise ukuze uthole umkhankaso ngendlela efanele. Ungesabi! Ngokusebenzisa la ma-imeyili imikhuba emihle kakhulu ekusebenziseni kahle, uzozizwa njengochwepheshe futhi ubone imiphumela ngokushesha.
14 Izindlela Ezinhle Kakhulu Ze-imeyili
1. Qala ngesu Eliyisisekelo
Siyazi ukuthi kungajabulisa ukuthola okuthunyelwe kwakho kokuqala, kodwa thatha izinyathelo ezimbili emuva ngaphambi kokuthi ungene. Dala uhlelo lokuhlasela lohlobo lwama-imeyili ofuna ukuwathumela, ukuthi kufanele athunyelwe kangaki, kanye nohlobo lwama-imeyili. okuqukethwe okuzoba kuzo ukuze ukwazi ukuqala ukuthumela nge-cadence evamile. Lokhu kuzokuvimba ekungeneni ogibeni lokuthumela ngezikhathi ezithile noma noma nini lapho kuvela okuthile, okungaba kubi kuwe. bhala impilo.
Uma ungaqiniseki ukuthi ungaqala kuphi noma unokuqukethwe okwanele ongakuthumela kaningi ngendlela ofuna ngayo, lesi yisikhathi esihle sokuhlela. Yakha uhlelo olungokoqobo lwamanje futhi uzibekele imigomo yokwakha imvamisa. Kungcono ukuqala kancane kunokuthembisa ngokweqile bese ulethela kancane.
I-2. Yakha Uhlu lwakho lwe-imeyili
Lokhu kuhlala kubonakala njengengxenye enzima kakhulu kodwa empeleni ingenye elula kakhulu ngemva kokuthi isethiwe. Uma unamafomu okungena kusayithi lakho njengamanje futhi ungaboni isibalo esihle sokubhalisa (futhi nethrafikhi yewebhusayithi yakho muhle) yisikhathi sokubuyekeza nokuthuthukisa dala ifomu lokubhalisa eliguqulayo.
Yenza amafomu akho okungena akusebenzele! Akufanele zigwemeke futhi, cha, asisho isigelekeqe esikhungathekisayo ukuze sivale, kodwa uma okuwukuphela kwendlela yokubhalisela uhlu kungobe-pop-up lokho akwanele. Qiniseka ukuthi uma umsebenzisi efika kusayithi futhi azulazule isayithi angakwazi ukubona kalula ukubhaliswa kohlu lwama-imeyili oluhle kakhulu.
Ama-ESP amaningi, kuhlanganise SharpSpring, ngeke ikuvumele ukuthi ulayishe uhlu lokuthenga. Ikakhulukazi ngenani elikhulayo lezinqubomgomo zobumfihlo nemithetho yokuphathwa kwedatha, ukulayisha uhlu loxhumana nabo ongenayo imvume ecacile kusuka kubo kungaphetha ngezinhlawulo ezibizayo. Umkhuba ongcono kakhulu uwukwakha uhlu njalo.
Isikhumbuzi: Iwebhusayithi yakho idinga ukuba ukuthola ithrafikhi engaguquki ukuze futhi ubone ukubhaliswa okungaguquki. Uma ithrafikhi yewebhusayithi yakho ingekho phezulu kakhulu, ngeke ukwazi ukungeza ohlwini ngokushesha. Cabanga ngokusebenzisa ezinye iziteshi zokumaketha njengenkundla yezokuxhumana ukusiza ukukhuthaza uhlu.
3. Ithi Sawubona Kwababhalisile Abasha
Wonke amasu we-imeyili kufanele afake umkhankaso wokwamukela ababhalisile abasha. Zingaki izinhlu zama-imeyili obhalise kuzo ukuze uzikhohlwe ngoba awuzange uthole i-imeyili eyodwa kwaze kwaba ngamaviki angu-3 kamuva? Amakhasimende akho akufanele abe nakho okufanayo.
I-imeyili ayilona ibhodi lokukhangisa noma ukumaketha kwezikhangiso. I-imeyili izama ukwakha ubudlelwano obungu-1:1 phakathi komkhiqizo nekhasimende. Lawa mathemba akwethembe ngokwanele ukuthi anikeze izikhiye zebhokisi lawo lokungenayo. Ukubabingelela nge-imeyili yokwamukela kudala ukujwayela nokwethenjwa.
Lena kungaba i-imeyili eyodwa evele ithi sawubona noma uchungechunge lwama-imeyili olusiza ukwethula umkhiqizo wakho, imikhiqizo yakho, futhi mhlawumbe inikeze nesaphulelo. Ukuthi uchungechunge lokwamukela lulula noma luyinkimbinkimbi kangakanani kuzoncika ekutheni yini efanelana nezidingo zomkhiqizo. Ukusebenzisa a inkundla yokukhulisa imali ivula iminyango emathubeni amasha okuxhumana namakhasimende akho ngochungechunge olwamukelekayo oluqondene nezinto abazithandayo nokunye okwengeziwe. Bhalisela i-a Idemo ye-SharpSpring namuhla ukuze uthole ukuthi ungakuthuthukisa kanjani ukuzizwisa kwamakhasimende akho kusukela ekuhlanganyeleni kokuqala.
4. Hlukanisa Uhlu Lwakho
78 amaphesenti Abadayisi bathi ukuhlukaniswa kohlu kuyisici esizenzakalelayo sokumaketha abangakwazi ukuphila ngaphandle kwabo futhi siqonda ngokuphelele ukuthi kungani.
Kunezindlela eziningi zokudala amasegimenti okumaketha okuqondiwe ngokusekelwe kudatha oyiqoqile. Bathengeni muva nje? Bahlala kuphi? Yimaphi amakhasi kusayithi lakho abawavakashele kamuva nje? Zonke lezi zindawo zokuthinta zingamathuba okushuna kahle uhambo lwekhasimende futhi uqale ukulinikeza lokho elikufunayo.
Impela, imikhawulo yamasegimenti akho isuselwe kumaphuzu edatha owaqoqayo. Ukusebenzisa i ithuluzi lokumaketha elididiyelwe izovumela ukulandelela izindawo zokuthinta eziningi nokudala imikhankaso ezenzakalelayo eyengeziwe eduze kwalawo. Kungakho abakhangisi abaningi bephendukela kumathuluzi e-automation we-in-one ukuze bakhulise ukumaketha kwabo kwe-imeyili.
5. Yazi Imithetho
I-imeyili ayiyona intshonalanga yasendle, nakuba ingase izwakale sengathi ngezinye izikhathi! Kunezinqubomgomo mayelana nokuqoqa nokugcina ulwazi lomuntu siqu lwabantu. Kungenzeka ukuthi uzwile nge-GDPR noma i-CAN-SPAM, kodwa ngesibuyekezo Sobumfihlo se-Apple Mail kanye ne-CCPA yaseCalifornia, ukuziba imithetho kungagcina kubiza.
Kubalulekile ukuqonda okufanele ukwenze ukuze uthobele ngaphambi kokuqala ukuqoqa amakheli e-imeyili. Ukubheka amanye amabhizinisi kungase kungabi inketho engcono kakhulu ngaphandle uma wazi ukuthi angabathumeli abahloniphekile. Ngenxa yokuthi i-imeyili, ngokungafani neziteshi zenkundla yezokuxhumana, ilawulwa kakhulu abantu ngabanye kumawebhusayithi, kuvame kakhulu ukubona izibonelo zemikhiqizo engayilandeli imithetho.
Kuzodingeka futhi uhlale unolwazi lwakamuva ngalezi zinqubomgomo nganoma yiziphi izinguquko. Ngokuvamile, i-ESP yakho izokwazisa abasebenzisi bayo nganoma yiziphi izinguquko. Nokho, kusekuwena ukuthi usebenzise lezo zinguquko kuwo wonke amafomu akho okubhalisa nama-imeyili ukuze uhlale uthobela.
6. Hlola futhi ulinge
Ukuhlola i-A/B bekulokhu kuwumkhuba ojwayelekile wokuthuthukisa ama-imeyili uma usunohlu lwababhalisile abayizinkulungwane ezimbalwa noma ngaphezulu. Ukuhlola indlela abakhangisi be-imeyili abazi ngayo ukuthi isihloko esisodwa singcono kunomunye noma iluphi usuku lweviki oluthola ukusebenzelana okuhle kakhulu.
Ziningi izindlela zokuqalisa ukuhlola ngale komugqa wesihloko. Abakhangisi be-imeyili abanamava bayazi ukuthi ukuhlola okuqukethwe nokuzibandakanya kungashintsha umdlalo. Abakhangisi bangahlola ukuthi yimiphi imibala yezinkinobho ethola ukuchofozwa okungcono kakhulu, ukuthi amakhasimende akhetha ukufunda ngesihloko noma ngokuchofoza kuvidiyo echazayo, futhi ngisho noma ephendula kangcono ezithombeni noma ekhophini.
7. Nquma Ngamamethrikhi Abalulekile Kusengaphambili
Misa imigomo yokubika kanye Nezinkomba Zokusebenza Eziyinhloko (ama-KPI) kusengaphambili. Lokhu ngeke kusize nje ukwenza ukubika kube nomoya oshisayo uma umkhankaso usuphelile, kodwa futhi kusiza abakhangisi ukuthi babheke ukuthuthukiswa abangakwenza endleleni.
Ukunquma ama-KPI kusenesikhathi kunikeza amaqembu ezentengiso umgomo othize okufanele asebenzele kuwo futhi ekugcineni awaphushele ukudala ama-imeyili angcono. Uma abakhangisi beqonda izinhloso zemikhankaso, noma ngabe lokho kuwukuqwashisa ngomkhiqizo, ukuchofoza ekhasini lokufika, noma ukugcwalisa amafomu, bangasebenzisa amaqhinga abo nobuhlakani ukuze baqondise abantu ekwenzeni izinto abazifisayo.
Thatha isikhathi sokusetha kwakho ukumaketha amadeshi ngalawa mamethrikhi kusenesikhathi ukuze idatha isetshenziswe ngokushesha nje lapho iqala ukugcwala.
8. Ungawathathi Ubulungu Mathupha Kodwa Ungabanaki Nabo
Amazinga aphezulu okuzikhipha ohlwini awasho ngempela ukuthi amakhasimende azonda ibhizinisi lakho, kodwa angabonisa ezinye izinkinga okufanele zixazululwe. Ukukhuphuka noma ngaphezulu kwesilinganiso sokuzikhipha ohlwini kungakhomba amakhasimende athola ama-imeyili amaningi kakhulu noma ama-imeyili anomuzwa wokuthi awabalulekile kuwo.
Hlola isu lokuqukethwe elilungisiwe futhi ubuke ukuze ubone ukuthi amanani ayathuthuka. Futhi, ungesabi ukubuza! Hlola abafundi bakho ngokuthi imvamisa yabo ekahle ingaba yini ukuze uthole imininingwane yangempela.
9. Dala Isu Leholide/Imicimbi
Sonke siyazi ukuthi i-Q4 inyonyoba ngokushesha futhi isikhathi samaholide singaba umsangano kuzo zonke izinhlobo zezimboni. Uma usaqala ukufaka i-imeyili ekukhangiseni kwakho, qiniseka ukuthi ulandisa nganoma imaphi ama-imeyili engeziwe noma imikhankaso ekhethekile ezodinga ukudalelwa amaholide nemicimbi kazwelonke, endawo, nebhizinisi.
Ukusebenzisa i-automation lapha kungaba ukhiye wokuthengisa okukhulu phakathi nesizini. Kusuka kuma-imeyili ezinqola alahliwe ukuhola imikhankaso yokunakekela ngemva kokukhishwa komkhiqizo omusha, khuluma nathi thola ukuthi i-automation bekuyisizinda samabhizinisi.
10. Ikhwalithi hhayi Ubuningi
Ukukhathala kwe-imeyili kungokoqobo futhi kungenye yezinto ezibalulekile ezithinta isimo sakho somthumeli. Uma ababhalisile bethola ama-imeyili amaningi, bangase bazikhiphe ohlwini noma okubi nakakhulu, bazokuziba uze uqale ukushaya ifolda yogaxekile.
Qala kancane futhi uhlole ukuthi izethameli zakho ziphendula kanjani ngokubuka amanani okuzibandakanya futhi uzikhiphe ohlwini. Ungakhohlwa ukubala noma yimiphi imikhankaso ezenzakalelayo esebenzayo. Uma othile ephakathi nomkhankaso we-drip othumela izibuyekezo zansuku zonke izinsuku ezingu-7, kuwumkhuba omuhle ukumgcina ephuma ohlwini lwama-imeyili kuze kube yilapho esewuqedile ukugwema ukumthumela kakhulu.
11. Vuza Oxhumana Nabo Obathembise Kakhulu
Dala amasegimenti oxhumana nabo be-VIP. Laba kungaba oxhumana nabo abaxhumana nama-imeyili akho kaningi, bahambele ama-webinars amaningi, noma abathenge kakhulu. Imikhankaso ekhethekile ingathunyelwa kulezi zinhlu ukuze kuthuthukiswe ubudlelwano. Le miklomelo akudingeki ibe izaphulelo kodwa ingaba. Imiklomelo ingaba ukuqala kokubuka okusha, ubuze umbono wabo mayelana nomnikelo omusha womkhiqizo, noma okuqukethwe kwangaphakathi.
Amaphuzu ebhonasi uma isofthiwe yakho ye-imeyili inikeza ukuhola amagoli. Lezo zikolo ziyindlela elula yokuhlukanisa amakhasimende akho aqinile.
12. Sebenzisa Idatha Ukwenza Uhambo Lwekhasimende Ngokwezifiso
Sezadlula kudala izinsuku zokuthi “Sawubona [FNAME]!” njengendlela esebenzayo yokuvula nokuchofoza. Ukwenza izinkambu zedatha kube ngokwakho kuseyisu abakhangisi abahlakaniphile abaligcina ku-toolkit yabo, kodwa ukwenza kube ngokwakho sekuguqukile.
Ngaphandle kwegama lokuqala nosuku lokuzalwa, amaqembu ezentengiso asebenzisa indawo, indlela yokuziphatha, nedatha yezibalo ukuze enze uhambo lwamakhasimende lube ngelakho. Amasayithi okuthengisa ayachuma ngalolu hlobo lokumaketha. Njengabathengi, sonke sijwayelene nesipiliyoni sokubuka okuthile kumthengisi wethu oyintandokazi kuphela ukuze sithole i-imeyili ngemva kosuku ngento nokunye okufana nayo emabhokisini ethu okungenayo.
Lo mhlaba omusha wokwenza kube ngokwakho usebenzisa idatha ukwethula amakhasimende ngemilayezo ayifunayo uma eyifuna. Ngu ukuhlanganisa idatha ne-automation, abakhangisi banikeza amakhasimende uhambo olulula futhi uhambo olungenazingxabano lusho ukuthengisa okwengeziwe. Yingakho idatha nokwenza okuzenzakalelayo kuthatha indlela esenza ngayo ama-imeyili.
13. Hlanganisa Imikhankaso Yeziteshi Ezihlukene
Ngokuvamile, iziteshi zokumaketha zithathwa njengamathuluzi anqanyuliwe lapho wonke engamathuluzi enzelwe ukusebenza ndawonye ukuze kwakhiwe ibhizinisi. Sebenzisa i-imeyili njengelinye ithuluzi lokuthuthukisa ukukhuthazwa kwemicimbi yenkundla yezokuxhumana noma Izimpilo. Inkundla yezokuxhumana nezinye iziteshi nazo zingasetshenziswa ukukhulisa uhlu lwakho lwama-imeyili. Abalandeli bakho benkundla yezokuxhumana akubona ngempela ababhalisile bakho be-imeyili. Zibambe kuzo zombili izindawo ukuze zingaphuthelwa umlayezo.
14. Sebenzisa Uhlu Lokuhlola Okuthunyelwa Ngayo I-imeyili
Uma kwenzeka kudingeke ukuthi uthumele umugqa wesihloko othi “Eshu, ngiyaxolisa nge-imeyili yethu yokugcina…”, lapho-ke uyabazi ubuhlungu bokuphuthelwa okuthile ngaphambi kokushaya okuthi thumela. Indlela engcono kakhulu yokulwa nokukhathazeka kwenkinobho yokuthumela iwukuba nohlu lokuhlola olwethulwe ngaphambili lwe-imeyili ngaso sonke isikhathi ngaphambi kokuthi uchofoze okuthi “thumela.”
Qalisa I-imeyili Yakho Yokumaketha
I-imeyili ingaba yinkimbinkimbi kunokuba ibonakala, kodwa ngamathuluzi alungile nokusekelwa ukuthola isu eliqinile lokumaketha nge-imeyili akudingekile! Zama lawa macebiso futhi uthole ukuthi ukumaketha kwe-imeyili okwenziwa kahle kungasiza kanjani ukuphushela inkampani yakho endleleni efanele ekufinyeleleni imigomo yakho yemali engenayo.
