I-Social Media Marketing Automation yama-ejensi

Ukumaketha kwenkundla yezokuxhumana sekuyingxenye ebalulekile yokumaketha kwe-ejensi. Kodwa-ke, uma kuziwa ekuphatheni amapulatifomu amaklayenti amaningi, ukususa imisebenzi ekhathazayo kungenziwa ngokusebenzisa i- inkundla yokuphatha izinkundla zokuxhumana. Ukuba nesizinda esimaphakathi sokuzenzakalela kokumaketha kwenkundla yezokuxhumana kuzokhulula uhlelo lwakho ukuze isikhathi sisetshenziswe ukuthuthukisa ukuhlaziya okuvumela imizamo ukuthi igxile ekwakheni ubudlelwano obungcono bamakhasimende.

Kulesi sihloko, sabelana ngezinzuzo kanye nemikhuba engcono kakhulu yokuzenzakalela kokumaketha kwenkundla yezokuxhumana ukuze wazi kanjani ukugqama ezinkundleni zokuxhumana ngaphambi kwezimbangi zakho ngokusebenzisa inkundla yokumaketha ezishintshayo elungele i-ejensi yakho.

Iyini i-Social Media Automation?

Imidiya yezokuxhumana i-automation iwuhlelo lwamathuluzi azenzakalelayo ongawasebenzisa ukuze uthuthukise njalo ikhwalithi yobukhona bakho benkundla yezokuxhumana kuyilapho ucubungula okuqukethwe kusenesikhathi. I-automating yakho iziteshi zokuxhumana zenhlalo kungaba wusizo lapho ucubungula uhlelo lokuqukethwe ukubeka phakathi ukuhlela, ukubika, nemibono yokuqukethwe.

Ama-ejensi azuza ngokufaka amathuluzi enkundla yezokuxhumana, ngakho-ke kukhona ukutholakala kokusabalalisa indlela yokuxhumana nabasebenzisi ezinkundleni zokuxhumana ngaphakathi komphakathi waku-inthanethi weklayenti ngengxoxo eyiqiniso nokufunda amasu amasha okuthuthukisa amaqhinga. Ukusebenzisa izibalo ezikhiqizwe ekulaleleni komphakathi kungethula ipayipi elingasiza linganisa impumelelo yenkundla yezokuxhumana.

Izinzuzo Zoku-Automating Social Media Marketing

Ake singene ezinzuzweni eziyisikhombisa ezilandelayo i-ejensi engazithola lapho isebenzisa amasu ayo okumaketha ukuze ivune izidingo zamakhasimende ayo ngokuvumela i-automation yezentengiso ukusekela amaqhinga abo okukhangisa ezinkundla zokuxhumana:

Londoloza Isikhathi

Ukuthatha amahora ambalwa isonto ngalinye ukuhlela okuthunyelwe ngamaqoqo kusebenza kahle kakhulu kunokuhlukana kweminye imisebenzi njalo ngemizuzu eyishumi. Lo mkhuba ojwayelekile ngaphambi kokuzenzakalela unciphise ukusebenza kahle kwe-ejensi. Ngokuzenzakalela, ama-ejensi angagxila ekudaleni amaklayenti phakathi nezikhathi ezihleliwe zokuxutshwa kokuqukethwe noma ukuzibandakanya kwezokuxhumana nezilaleli zeklayenti.

Ngokusebenzisa amakhono azenzakalelayo wokumaketha enkundla yezokuxhumana, uzobona ukukhiqiza kwe-ejensi yakho kukhuphuka ngemizamo ekhandlayo ekhathele emisebenzini engahlelwa kalula ngesixazululo esizenzakalelayo.

Thuthukisa Ukuzibandakanya

Enye yezinzuzo ezinengqondo kakhulu ezivela ekukhangiseni okuzenzakalelayo kwenkundla yezokuxhumana usizo olunikezwayo ukuze uhlanganyele nababukeli bamakhasimende kuzo zonke izinkundla ezihlukahlukene ezivela emthonjeni owodwa. Ukuqapha omaka bemikhiqizo, amazwana, nemilayezo eqoqwe endaweni eyodwa kuvumela ithimba lakho ukuthi lixhumane nezithameli kalula nangokushesha.

Sebenzisa ama-Chatbots

Ukusebenzisa abasizi abanjengama-chatbots kungenye inzuzo yokuzenzakalela kwenkundla yezokuxhumana okwandisa ulwazi lwamakhasimende ngokunikeza ukwesekwa kwamakhasimende. I-chatbot isho ukuthi ukunakekelwa kwamakhasimende kuyatholakala ubusuku nemini njengesici esithuthukisiwe sokusebenzela kangcono amakhasimende eklayenti lakho.

Ukusabela Kwekhasimende Okusheshayo Ngezimpendulo Eziphakanyisiwe

Imibuzo emincane ingaxazululwa ngezimpendulo ezizenzakalelayo ezibekwe endaweni yakho ngokwenza ngendlela oyifisayo yesikhulumi. Uma kuphakama izinkinga ezinkulu, zingakhushulelwa ngokuqondile ethimbeni lakho ukuze kusekelwe ulwazi lwakho lwamakhasimende olusezingeni eliphezulu.

Imibiko ezenzakalelayo

Ukuze uqhathanise idatha phakathi kozakwenu namakhasimende, imibiko ezenzakalelayo ejulile ingavumela ithimba lakho ukuthi lihlale libheke amashifu wedatha ngaphandle kokuthi lidonse izinombolo mathupha zombiko ngamunye. Ungakwazi ngisho nokuhlela imibiko ukuthi ithunyelwe eqenjini lakho noma iklayenti ukuze wonke umuntu azi ukuthi kufanele wenziwe kuphi noma yiziphi impumelelo ezikhiqizwayo.

Hlela Okuqukethwe Kalula

Inkundla yezokuxhumana imayelana nokukhangisa okuqukethwe kwakho. Ngakho-ke, kungani ungasebenzisi amathuluzi wokuzenzakalelayo wenkundla yezokuxhumana ukuchitha isikhathi ucubungula ohlelweni olulodwa oluzosetshenziswa ezinkundleni zokuxhumana ezahlukahlukene? Indlela ozenza ngayo inkundla yezokuxhumana imayelana nokusebenza ngobuhlakani hhayi kanzima.

Amaphuzu futhi Ukhulise Abaholayo Bomphakathi

Inkundla yokumaketha edidiyelwe kahle izoba nomdlandla wokuhlola imikhondo engadluliselwa ethimbeni labadayisi leklayenti lakho. Ukusebenzisa ukuhlaziya okwakhelwe ngaphakathi kwenkundla yezokuxhumana kusiza ukukhomba ukuthi yikuphi okuthunyelwe okuheha kakhulu futhi okudinga ukulungiswa ukuze kuphumelele kakhulu lapho kuhlelwa esikhathini esizayo. Yenza ngokuzenzakalela imikhankaso yenkundla yezokuxhumana namaqhinga ukuze ubone ukuthuthuka okuphelele kwemiyalezo eqondisiwe, ukuzizwisa kwamakhasimende komuntu siqu, kanye nenani lesikhathi elondolozwe kunqubo.

Ungayikhetha Kanjani I-Automation kanye Nenkundla Yezokuxhumana Yama-ejensi

Ama-ejensi abhekana nezinselelo ezithile zokonga abasebenzi uma kukhulunywa ngokumaketha ezinkundleni zokuxhumana. Ngakho-ke, kunengqondo ukuthi badinga amathuluzi okuxhumana nabantu aguquguqukayo, onga umsebenzi.

Iningi lizenzela inkundla yezokuxhumana ngamathuluzi amabhizinisi anemikhawulo yokuthi mangaki amaphrofayili angawaphatha. Kodwa uma uphatha inkundla yezokuxhumana yamakhasimende amaningi, kungaba okunengqondo kakhulu ukuba nesixazululo esinamaphrofayili angenamkhawulo namandla enziwe ngokwezifiso ngeklayenti ngalinye engqondweni. Kungakho SharpSpring inezakhi ezakhelwe ngaphakathi ngale kokuzenzakalela kokumaketha njengezici ze-CRM kanye nokuthengiswa kokuphela kuze kube sekugcineni konke endaweni eyodwa yokukhula kwemali engenayo ukuze ucatshangelwe ukuhamba komsebenzi wakho.

Ungakhetha noma yisiphi isisombululo esizenzakalelayo sokumaketha kwenkundla yezokuxhumana ukuze uthuthukise imizamo yakho yokumaketha futhi uthathe i-ejensi yakho uyibeke ezingeni elilandelayo. Ngale ndlela ithimba lakho lingakwazi ukuhlala ligxile kulokho okubaluleke kakhulu - ukufeza imigomo oyifunayo kumakhasimende akho.

Izindlela Ezinhle Kakhulu Zokuzenzela Imidiya Yokuxhumana

Okulandelayo yizinqubo eziyisithupha ezihamba phambili emnyombweni wokuzenzakalela kwenkundla yezokuxhumana:

Gcina Ungumuntu

Yenza okuzenzakalelayo kokumaketha kube ngumuntu ngokukhumbula ukwakha ubudlelwano obengeziwe babantu ngokusebenzisana okwenza iqembu lakho lisebenze kahle futhi lihlangabezane nokulindelwe ngamakhasimende. Ungaba nomuntu siqu kakhulu futhi uhlanganyele nokho ngezinga elikhulu ngenkathi ugoqa ngendlela yobuntu yokuthi ungakwenza kanjani ngokuzenzakalelayo okuthunyelwe kwezokuxhumana.

Yiba Nomhlahlandlela Wesitayela

Wonke umuntu okwazi ukufinyelela kuma-akhawunti enkundla yezokuxhumana eklayenti lakho kufanele abe nombono ocacile wezwi lomkhiqizo nethoni. Lokhu kusebenza ikakhulukazi kokuqukethwe okubhaliwe, kodwa kusebenza nasezimpahleni ezibonakalayo. Faka nohlu lwezihloko ezingahambelani neklayenti lakho nemihlahlandlela yokuphendula abalandeli balo.

Sebenzisa Izinsiza Ezibonakalayo

Lokhu kuhlanganisa izithombe, ama-gif, imifanekiso yokuqukethwe, nokuqukethwe kwevidiyo. Uwathola kuphi lawa mafa? Agcinwe kuphi? Izimpahla ezibonakalayo kufanele zibe lula ukuzithola futhi ziseshele ukuthunyelwa okuphumelelayo.

Fingqa Izixhumanisi nama-UTM

Sebenzisa isistimu emisiwe yama-UTM kuzo zonke izinkundla zokuxhumana zamakhasimende, futhi uhlole njalo ukuthi isetshenziswa ngendlela efanele. Ngisho noma usebenzisa isevisi yokunciphisa isixhumanisi egcina ama-URL ngokuzenzakalela, kufanele ugcine amasethi "wesixhumanisi selabhulali" yeklayenti ukuze ithimba lakho likwazi ukuthola futhi libhekisele kuzixhumanisi ngokushesha.

Gcina Okuqukethwe Kwangaphandle Kulungele Ukwabelana

Okuqukethwe okungcono kusho ukuthengisa okungcono. Ukwabelana ngokuqukethwe okuvela kweminye imithombo kuyingxenye ebalulekile yemiksi yakho yokuqukethwe. Nokho, awufuni ukwabelana nganoma yini. Khulisa ku-ROI yakho yokumaketha yenkundla yezokuxhumana ngokuletha okuqukethwe komuntu siqu, okuphoqelelayo kwezokuxhumana ukuze ulinganise futhi uthuthukise ukusebenza komkhankaso. Gcina uhlu lwakamuva lokuqukethwe kwangaphandle, lapho kuthunyelwe khona nokuthi ngabe uke waxhumana nomthombo yini.

Hlanganisa Amasu Akho nge-SEO kanye Nokuqukethwe

Ukufunda indlela yokuthuthukisa i-SEO ewinayo namasu okuqukethwe kuqala ngokudalula ubuthakathaka namathuba afihliwe. Khumbula ukufaka amagama angukhiye asesihlokweni ukhumbule ukuthi obani amathemba akho. Uma usunciphise indawo yakho yamagama angukhiye we-SEO nokuqukethwe, vumela lolu lwazi ukuthi luzenzekele futhi lugcinwe lusesikhathini kusixazululo sakho sokuzenzakalela sokumaketha kwenkundla yezokuxhumana.

Izinhlangano eziphumelele kakhulu ziye zaqaphela ukubaluleka kanye nezinzuzo zendlela yokwenza ngokuzenzakalelayo ukumaketha kwenkundla yezokuxhumana kusetshenziswa amandla ezinkundla ezizenzakalelayo ukuze kuthuthukiswe amasu azo akhona okukhangisa enkundla yezokuxhumana. Cabangela ukukhiqiza imikhondo efanelekayo ngenkathi wethula amakhasimende akho izindlela ezingcono ongazithatha ezidala umuzwa ongcono wamakhasimende wokuthengisa okwengeziwe.

imibuzo ejwayelekile ukubuzwa

Ngiyenza Kanjani Imithombo Yezokuxhumana?

Ukuzenzakalela inkundla yezokuxhumana ukuze ixhumane nabaholayo futhi amakhasimende angaqondiswa ngamathuluzi wokuzenzakalelayo wokumaketha wenkundla yezokuxhumana njenge-SharpSpring. Ngaphandle kokuhlela okuqukethwe, setha ihabhu elizenzakalelayo ukuze wenze imephu okuqukethwe kwakho okuxhumene nezinhlelo ezinkulu zokumaketha ezibonisa ukuthi ungakwenza kanjani ngokuzenzakalelayo ukumaketha kwenkundla yezokuxhumana. Ukuba nokulandelana okuzenzakalelayo kwezinkundla zakho zokuxhumana ukuze uphakele idatha eqoqwe kusizindalwazi sakho kuzokusiza ukuthi uhlanganise amaqhinga okubeka uphawu kuzithameli ngempumelelo.

Ngikwenza Kanjani Okuthunyelwe Kwemidiya Yezokuxhumana?

Ukuqonda ukuthi ungakwenza kanjani ngokuzenzakalelayo okuthunyelwe ezinkundleni zokuxhumana kuveza ukuthi ungawenza kanjani ngokuzenzakalelayo ulayini ozinzile wokuthunyelwe. Usebenzisa isofthiwe ezishintshayo, ungachitha isikhathi esiningi ekudaleni ukuze uzuze okulandelayo futhi uthuthukise ukuba khona kwakho ku-inthanethi. Bheka amathuluzi okulalela komphakathi ngaphakathi kwesofthiwe ezishintshayo, njengama-chatbots, ukuze uthole imininingwane ephawulekayo kuwo wonke amanethiwekhi ambalwa ukuze uzuze i-ROI.

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