Iyini I-Influencer Marketing?

Njengoba iminyaka yedijithali iqhubeka nokungabonisi zimpawu zokuma, ikhono lokusabalalisa umlayezo womkhiqizo wakho ku-inthanethi libaluleke kakhulu kunangaphambili. Cishe uzwile "ukumaketha kwabathonya" kanye namagama ahambisanayo esakazwa emibuthanweni yokuthengisa nokuthengisa kule minyaka embalwa edlule, futhi leli su elibalulekile liyaqhubeka lisebenza ekuqwashiseni umkhiqizo nasekukhiqizeni abaphambili.

I-Influencer marketing iyisu lapho umkhiqizo usebenza nabaholi abacabangayo kanye nochwepheshe bemboni abanamandla okuthonya imibono yabathengi. Abathonya bafika ngezinhlobonhlobo eziningi - osaziwayo, abaholi abacabangayo, ochwepheshe bemboni kanye nabantu bezokuxhumana. Empeleni, noma ubani ongase abe nengxenye esinqumweni sokuthengisa futhi akholise othile ukuthi athenge kumkhiqizo wakho angaba nomthelela.

Ukutshala imali ekukhangiseni okunamandla kuwumbono omuhle kumabhrendi amaningi agxile kubathengi. U-63% wabathengi uthemba imilayezo ye-influencer mayelana nomkhiqizo ngaphezu kokukhangisa kwenkampani mayelana nomkhiqizo wabo. Qhubeka ufunde ukuze ufunde ukuthi ungaqala kanjani ukumaketha ngokusebenzisa abathonya, nokuthi ungaqinisekisa kanjani impumelelo yesu lakho lokumaketha labathonya.

Ukwakha Isu Lokuthengisa Le-Influencer

Kunezinto ezimbalwa okufanele uzicabangele ngaphambi kokuthi ungene, njengoba isu lokumaketha labathonya libandakanya iziteshi eziningi nezindlela zokuxhumana.

Okokuqala, qiniseka ukuthi ukhetha abathonya abalungile bomkhiqizo wakho. Ngenkathi ungacabanga ukuthi abalandeli abaningi basho umgqugquzeli ongcono, ezimweni eziningi okuphambene kuyiqiniso. Ama-Micro-influencer, okungabagqugquzeli benkundla yezokuxhumana abanabalandeli abangu-1,000 noma ngaphansi, bavame ukuba namazinga okuguqulwa amakhulu kunosaziwayo nalabo abanezibalo eziphezulu zabalandeli. Empeleni, Ama-82% amakhasimende eminyaka eyinkulungwane sisho ukuthi kungenzeka balandele isincomo se-micro-influencer njengengxenye yesinqumo sabo sokuthenga.

Okulandelayo, chaza ukuthi yini ofuna abagqugquzeli bakho bayifeze. Ingabe umane ufuna isibuyekezo somkhiqizo wakho ozokwabelana ngaso nesisekelo sabalandeli babo? Uyafuna ukubahlinzeka ngoxhaso? Ingabe uzifuna ukuze zikutholele ukuchofoza, ukuhola noma amakhasimende? Ukuqonda ukuthi yini ebaluleke njengokuguqulwa komgqugquzeli kuzosethela uhlelo lwakho impumelelo.

Uma usuyichazile imigomo futhi uhlonze abangaba abathonya, yisikhathi sokufinyelela. Yakha uhlelo lokufinyelela kubagqugquzeli njalo, futhi uxhumane nabo mayelana nomkhiqizo wakho nemilayezo ongathanda ukuthi bayilethe. Isici esibaluleke kakhulu somkhankaso omuhle wethonya? Ukuqinisekisa ukuthi abagqugquzeli bakho bajabule ngokweqiniso ngomkhiqizo wakho.

Okokugcina, chaza ukuthi abagqugquzeli bakho bathola ini uma beshintshana ngokuthuthukisa umkhiqizo wakho. Akukho lutho lwamahhala, okungenani umbono omuhle. Yazisa abagqugquzeli bakho ukuthi bazonxeshezelwa kanjani ngemizamo yabo - kuyilapho abanye abagqugquzeli bezimisele ukwabelana ngokuthunyelwe noma isibuyekezo ukuze bathole isampula yamahhala, abanye bazocela isinxephezelo sokuthunyelwe ngakunye, ngokuchofoza ngakunye, noma ngokuhola ngakunye. Chaza ukuthi uzimisele kangakanani ukutshala imali ekukhangiseni kwabanomthelela, futhi uqiniseke ukuthi uyakuqonda ukuthi yini ongayilindela njengembuyiselo.

Kubandakanya I-Influencer Marketing in Digital Marketing

Ngenxa yokuthi ukumaketha kwabathonya ngokuvamile kudinga ukutshalwa kwezimali okuphansi kwesikhathi nezisetshenziswa kunezinye iziteshi eziningi zokumaketha ezidijithali, kuyindlela enhle yokusabalalisa umlayezo womkhiqizo wakho nokwakha ukuqwashisa. Ukuze wenze isiqiniseko sokuthi iyaphumelela, udinga ukuba nebhrendi eqinile kanye nesu lokumaketha eliqhubeka nokunikeza okuqukethwe kubadobi abakhiqizwe abagqugquzeli.

Inkundla yokumaketha ezenzakalelayo ingakusiza ukuthi uphathe ngempumelelo okuthunyelwe kwabathonya, ulandelele futhi uphathe imikhondo, futhi uphathe ama-imeyili azenzakalelayo. Ungakha amakhasi okubikezela ngokwezifiso ngama-URL ngamanye ukuze umgqugquzeli wakho ngamunye abelane ngakho, futhi unikeze okuqukethwe kubakhokheli abavakashela lawo makhasi okubikezela ngokusekelwe kumgqugquzeli obaholele kumkhiqizo wakho.

Noma ngabe yini okhetha ukuyenza uma usebenzisa abagqugquzeli bokumaketha, qiniseka ukuthi uyakwazi ukukhomba umkhondo futhi uthenge ubuyele kulabo abathonya ukuze wazi kahle ukuthi imizamo yakho ikhokha kanjani.

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