Izibalo Zokuthengisa Zedijithali

Ucwaningo emva kocwaningo lukhombisa ukuthi abathengi bayayishintsha indlela abasesha ngayo. Enye yezitayela ezisobala kakhulu usesho lwezwi nolweselula.

Ekupheleni kwe-Q1 2019, 42% wabasebenzisi be-inthanethi usebenzise ukusesha ngezwi. Futhi ucwaningo lubonisa ukuthi ngaphezu kwengxenye yethrafikhi yenjini yokusesha e-US ivela ekusesheni kweselula. Ngaphezu kwalokhu, imali yokusesha ngeselula iyanda.

Kusukela namuhla, iMillennial Media ibika ukuthi abathengisi basebenzisa ividiyo yeselula U-71% wemikhankaso yokuzijabulisa.

Eqinisweni, ngokocwaningo olwenziwe yiForrester Research, iselula izoshayela 72% wokukhula ekusetshenzisweni kwezikhangiso zevidiyo eziku-inthanethi ezizayo.

Izibalo Zokuthengisa ze-imeyili

I-imeyili isabalulekile ekukhangiseni ngempumelelo, njengoba inani labasebenzisi be-imeyili liqhubeka nokukhula. Izibalo zilinganisela ukuthi zikhona Abasebenzisi be-imeyili abayizigidigidi eziyi-3.8 emhlabeni wonke, futhi ibikezela ukuthi leli nani lizokhula lifinyelele ezigidini eziyizinkulungwane ezingu-4.4 ngo-2023.

Nazi izibalo ze-imeyili ezibalulekile:

• 51% yezinkampani manje zisebenzisa i-automation yokuthengisa.
• Ukwenza kube ngokwakho kanye nokwenza kahle izinto eziza kuqala kubakhangisi, futhi ama-imeyili anamavidiyo angandisa ukuchofoza 300%.
• I-imeyili inomthelela 68% yezinqumo zokuthenga zezinkulungwane zeminyaka.

Izibalo Zokumaketha Kwemidiya Yomphakathi

Ukuthi ufuna ukuthuthukisa ukumaketha kwakho, ukhuphule umkhondo, uhlanganyele namakhasimende akho noma uphendule kakhudlwana kumpendulo, ukuphendukela ezinkundleni zokuxhumana kungasiza. Ngezansi izibalo zokumaketha zakamuva eziphawulekayo:

• Amakhasimende angu-63% lindela ukuthola uhlobo ezinkundleni zokuxhumana, ngokusho kuka I-Smart Insights.
• Njengamanje kunabaningi 3.2 billion abasebenzisi benkundla yezokuxhumana.
• Okuqukethwe okubukwayo, okufana ne-infographics nokumaketha kwevidiyo, thola ukwabelana okwengeziwe ezinkundleni zokuxhumana.

Izibalo Zokuthengisa zevidiyo

Eminyakeni yakamuva, ukumaketha kwevidiyo kujabulele ukukhuphuka kokuthandwa, amavidiyo achazayo namavidiyo aqondene nawe athandwa ngabakhangisi.
Ake sibheke ezinye zezibalo zokumaketha kwamavidiyo ezifanele kakhulu:

• 83% yabathengisi uyavuma ukuthi ukumaketha kwevidiyo kunikeza i-ROI enhle, ngokusho wyzowl.com. Ucwaningo lwabo luphinde luveze ukuthi u-87% wabakhangisi basebenzisa amavidiyo.
• Mhlawumbe inani elibaluleke kakhulu livela kuDkt James McQuivey weForrester Research, othi umzuzu owodwa ividiyo ikholisa ngaphezu kwamagama ayizigidi eziyi-1.8.
• Amakhasimende angu-64% azothenga ngemva kokubuka ividiyo yokumaketha.
• Ngo 2019, 39% wemikhiqizo bebekulungele ukukhulisa ukumaketha kwabo kwevidiyo, ucwaningo lwemibukiso ye-Linqia.
• Abathengi kungenzeka ukuthi bagcine izithombe kunokuqukethwe okubhaliwe. Ubufakazi busikisela ukuthi sikhumbule U-60% wolwazi isikhathi eside lapho sibona isithombe.

Izibalo Zokukhangisa ze-Influencer

Muva nje, inkundla yezokuxhumana kanye nokuqukethwe ku-inthanethi kudale uhlobo olusha lomkhangisi: umgqugquzeli. Ukulandela lo mkhuba, izinkampani zabo bonke osayizi ziphendukela ekukhangiseni okunamandla futhi ikhula idume kakhulu unyaka nonyaka.
Izibalo ezilandelayo zokumaketha kwedijithali zibonisa ukwanda kokumaketha kwabanamandla:

• Ngo-2018, ukumaketha kwabathonya kukhuphuke kwafinyelela $ 4.6 billion.
• Ngo-2019, i-Influencer Marketing Hub yabikezela ukuthi kuzoba yi- Umkhakha wamaRandi ayizigidi eziyizinkulungwane ezingu-6.5.
• Ngo-2020, abahlaziyi babikezela ukuthi ukumaketha kwe-influencer kuzofaneleka $ 10 billion.
• Abadayisi abaningi bathi ukukhangisa kwe-influencer kuyasebenza.

Izibalo Zokuthengisa Okuqukethwe

Kusukela ezinkampanini ezincane ezinesabelomali esilinganiselwe, kuya kubakhangisi abasezingeni eliphezulu, kubonakala sengathi wonke umuntu uphendukela ekukhangiseni okuqukethwe. Nazi ezinye zezibalo zakamuva zokumaketha eziphawuleka kakhulu:

• Iningi lezinkampani (70%) manje zisebenzisa ukumaketha okuqhutshwa yidatha, ngokocwaningo oluvela kwaForbes Insights.
• Ucwaningo lwe-Content Marketing Institute lukhombisa lokho I-91% yabathengisi be-B2B sebenzisa ukumaketha kokuqukethwe.
• Ngaphezu kwalokho, cishe isigamu salabo abahlolwa bathi bakhiphe imisebenzi efana nokubhala, ukukhiqizwa kwevidiyo, njll.
• Amakota amathathu yabathengi bazokwenza ucwaningo ku-inthanethi ngaphambi kokuthenga.
• Cindezela u-Sharp Isethulo sabatshalizimali ngoJanuwari 2019 izikhonkwane imboni ye-US Marketing Automation Software njengemakethe ye- $ 4.3B ngo-2018, nokukhula okulindelwe ngaphezulu kwama-30% ngonyaka.
• Esikhathini esizayo esiseduze, 58% we-B2B izinkampani zinezinhlelo zokutshala imali kuma-software ezishintshayo zokumaketha.

Isiphetho

Izibalo zokumaketha ezingenhla zibonisa ukuthi inkundla yezokuxhumana isibaluleke kangakanani kubakhangisi.
Ukumaketha kwedijithali kunomthelela ezinqumweni zokuthenga futhi, uma zisetshenziswa ngempumelelo, kungaba nomthelela omkhulu emikhankasweni yakho yokumaketha. Njengoba ukuduma kwenkundla yezokuxhumana kanye ne-imeyili kuqhubeka kukhula, abathengisi badinga ukukala imizamo yabo yokuthengisa yedijithali futhi bayisebenzise ngokugcwele uma befuna ukuhlala bencintisana.

Yenza umqondo wamamethrikhi akho edijithali futhi ulungiselele imikhankaso yakho nge-SharpSpring.
Ukuze uthole okwengeziwe mayelana nenkundla yethu yokumaketha ezenzakalelayo, noma cela i-demo, Xhumana nathi namuhla.