Lapho ucabanga ukuthi ungabhala kanjani ucingo usebenze, cabanga ngokulandelayo. Wake wambona ispiningi esibonisa? Uyazi, labo bantu ngasohlangothini lomgwaqo noma endaweni yokupaka, bephethe uphawu olukhulu olukhazimulayo bese beluqhafaza, usuku lonke? Lezi yindawo enhle yokuqala lapho ucubungula umsebenzi wokwakha ucingo oluzibandakanya kakhulu esenzweni.
Ngoba ukubizelwa kwakho esenzweni kufanele kusebenze njengalezozisayinisi zezimpawu '.
Cabanga ngesikhangiso sakho njengesikhangiso sakho esikhulu, esimenyezelayo esimemezela ukuthi “Ngiqaphele! Ngibheke!" Ezimpawu zokusakazwa kwangempela amagama athi "Thola u- $ 50 Manje!" (Intela Yenkululeko) noma "Izingcingo Zamahhala Ezimangalisayo!" (Metro PCS) avele, ekuphoqa ukuthi uthathe isenzo. Kukuthola ukuthi unake, mhlawumbe kukuthola ukuthi udonsele endaweni yokupaka bese ungena esitolo.
Izikhangiso zakho zedijithali zidinga ukwenza into efanayo.
Akuwona wonke ama-CTA enziwe alingana. Ezinye zisebenza kakhulu kunezinye. Ngakho-ke, yini izindlela ezinhle kakhulu zokuhambisa abantu ukuthatha isinyathelo online?
Kule blog, sizodingida ukuthi singabhala kanjani ucingo esenzweni esizothinta izithameli zakho futhi siziphoqe ukuthi zenze lokho ofuna zikwenze ngenkathi sikusiza ume umncintiswano ngenkathi ukhuthaza uhlobo lwakho lomkhiqizo.
Iyini i-CTA Kumaketha?
Ucingo oluya esenzweni, noma i-CTA, yinkinobho noma isixhumanisi esikhangiso esitshela izithameli zakho ukuthi yini okufanele ziyenze uma sezifikile ekhasini lakho lokufika. Ngokuvamile kufaka amagama anjengokuthi "Thenga manje!" noma "funda kabanzi."
Ukubhala i-CTA kuyingxenye yobuciko, ingxenye yesayensi - nokuzama okuningi nephutha. Kunzima ukwazi ngokunembile ukuthi imaphi amagama azogqugquzela izilaleli zakho ukuthi zithathe isenzo, kepha amanye amagama kungenzeka azishukumise kunamanye.
Ukuqonda i-psychology ngemuva kwamagama athile kunenzuzo enkulu. Ukwazi ulimi lwezilaleli zakho kungcono kakhulu. Ukugcina usesikhathini nayo yonke imishwana ebekiwe embonini kuzokusiza nokuthi uthole ukuthi yimiphi imiyalezo amakhasimende angaphenduka aphendula kahle.
Ungayibhala Kanjani Ucingo Ukusebenza
Abathengi bakhathele bonke umsindo online, ngakho-ke kunzima kunakuqala Phuma phakathi kwesixuku. Ubuthakathaka, ama-CMA ajwayelekile ngeke athola isikhangiso sakho. Kodwa-ke, ama-CMA acatshangelwe kahle acatshangelwe ngempumelelo azoguqula. Nazi izinyathelo ezisemqoka zokwakha i-CTA eqinile.
Ngaphambi kokubhala: Hlela kwangaphambili
Ngaphambi kokubhala ucingo lwakho ukuze lusebenze, kunezinto ezimbalwa okudingeka uzicabangele:
- Yini ofuna ukuyifeza?
- Ufuna ukukwenza kanjani?
- Yini imigomo yakho yomkhankaso?
- Ngabe ufuna ukukhulisa ukuthengisa?
- Khulisa uhlu lwakho lwe-imeyili?
- Noma mane nje wenze abantu abaningi bafunde okuqukethwe kwakho?
Konke lokhu kufanele kuboniswe kokuqukethwe nokuklama kwe-CTA yakho. Lapho ucabanga ngokubiza kwakho ukusebenza, cabanga ukuthi kuzohlangabezana nalezi zinhloso ezichaziwe. Futhi imaphi amagama afanelekile ukufeza lezi zinhloso ezithile?
Ngemuva kokuhlela kusengaphambili izinhloso zakho nezikhombisi-ndlela ezingenzeka, cabanga ngale mihlahlandlela yezinyathelo nezinyathelo ukwenza ikholi engcono kakhulu yokwenza ibhizinisi lakho
Isisekelo Ekudaleni Izingcingo Zokuzibandakanya Ngaphezulu
Lawa macebiso aqoqiwe afakazelwe ukwandisa ukuguqulwa nokuzibandakanya kwamakhasimende cishe kunoma imuphi umfuziselo webhizinisi. Qiniseka ukuthi ubheka ngamunye wabo njalo lapho wenza amakhono akho okusebenza ukuthi enze njalo.
Qala i-CTA yakho ngomyalo oqinile noma isenzo sesenzo.
Izenzo eziqinile zitshela amakhasimende akho angaba khona ukuthi yini oyifunayo. Kucace futhi uqonde kulokho okunikezayo nokuthi izithameli zizothola ini uma zichofoza kusixhumanisi se-CTA. Amagama anjengokuthi “shop,” “thenga,” “oda,” “landa” futhi “bhalisa” awashiyi kungabaza ukuthi yisiphi isenzo ofuna umfundi wakho asenze.
Nikeza umfundi wakho isizathu sokuthatha isenzo.
Akukhona nje kuphela ukuthi abafundi badinga ukwazi ukuthi yini okufanele bayenze ngokulandelayo, kodwa futhi kudingeka bazi ukuthi kungani - njengokuthi, "yini engenzela mina?"
Sebenzisa ulimi olulula.
Ukubizelwa esenzweni akufanele kube kuhle noma kube nembali. Esikhundleni salokho, cacisa, ufinyelele futhi ube lula. Imisho emifushane isebenza kahle kakhulu noma ngabe kuningi ongakusho.
Dala ukuphuthuma.
Indlela enhle yokwenza dala ukuphuthuma ukusebenzisa ithuba lokwesaba umfundi wakho ukuthi angekho (FOMO). Iningi labantu likhathazeka ngokuthi lishiywa othulini. Ungakhulisa lokhu ngokusebenzisa i-CTA efana nokuthi “thenga manje ngenkathi impahla igcina” noma “uthenga namuhla - ukuthengiswa kuphela ngoMsombuluko!”
Sebenzisa izinombolo.
Izinombolo - ikakhulukazi amanani - asiza abathengi ukuthi banqume ukuthi umkhiqizo noma insiza yakho kufanele yini ukuthi ihlolwe. Inombolo ingeza inani. Uma umthengi ebona lolu lwazi kwisikhangiso sakho futhi namanje uchofoza kwiwebhusayithi yakho, uyazi ukuthi umthengi ulungele ukukuthenga.
Sebenzisa amagama athi “mahhala” noma “isivivinyo samahhala.”
Ngokunjalo, ukwethembisa umfundi wakho ukuthi akukho bungozi obukhona ekuthatheni isipho sakho kuzobenza ukuthi bacindezelwe. Zama ukunikeza isivivinyo samahhala. Uma sebebhalisile, unabo ohlwini lwakho lwe-imeyili. Ungasebenzisa ukumaketha kwe-imeyili okuzenzakalelayo ukuguqula ibe abathengi abakhokhelayo.
Nikeza imizwa nomdlandla.
Abantu baqala ukuthenga ngomzwelo bese bezithethelela ngomqondo. Faka isikhalo ohlangothini lwabo lomzwelo ngekholi ethokozisayo esenzweni, njengokuthi "Thenga manje bese ukhipha ama-50%!" noma "Dizayina indlu yakho yamaphupho namuhla!" Qiniseka ukuthi wengeza iphuzu lesibabazo sokugcizelela okwengeziwe.
Ungayibhala Kanjani i-CTA: Izingcingo Ezingcono Zokulingisa Izenzo
Uhlu olungenhla luyindawo enhle yokuqala kodwa uma ufuna ukusika umsindo ubambe izithameli zakho, kuzodingeka uthandise ubuntu babo besebenzisa ubuntu nobuqambi. Ngokuzibandakanya okungcono, nikeza ezinye zalezi zingcingo ezilandelayo kwimibono yokuthengisa ngesenzo.
Sungula indlela yeqembu.
Khombisa abafundi bakho ukuthi uku 'kulokhu ndawonye' ngokusebenzisa amagama anjengokuthi, "Masikwenze!"
Faka 'okwakho' nge 'okwami.'
Uma ama-CTA wakho esebenzisa igama elithi 'eyakho,' mane alishintshele nge-'wami. ' Nini U-Oli Gardner we-Unbounce ukwenzile lokhu, wakhuphula izinga lokuchofoza kwakhe nge-90%.
Sebenzisa ulimi lwekhasimende lakho.
Khuluma ulimi lwabathengi bakho bese unxenxa ukuthi bangobani. Imanpacks benze umsebenzi omuhle walokhu ngokubiza kwabo ukuthi basebenze - "ukwakha imenyu enkulu" ngoba izilaleli zabo zingahlangana 'nokuba yindoda.'
Nikeza ikholi esenzweni ngokuya ngohlobo lomsebenzisi.
Kwesinye isikhathi ungahle ube nemikhakha emibili ehlukene yabantu ebhekabheka ukunikezwa okufanayo. Ukuze ukhulume nomuntu ngamunye uqobo, nikela nge-CTA eyenzelwe bona ngqo nenhloso abazama ukuyigcwalisa ngokunikeza kwakho.
Isibonelo, ukunikezwa okufanayo kungazuzisa osomabhizinisi kanye nama-blogger, kepha bangawusebenzisa ngendlela ehlukile umkhiqizo noma ngezinhloso ezihlukile. Dweba bobabili labo basebenzisi nge-CTA egqamisa imiphumela yabo.
Yazi amadivayisi akho.
Yazi ukuthi isisetshenziswa sini izilaleli zakho sizisebenzisela injongo ethile. Abathengi abasacwaninga ngomkhiqizo bazokhipha i-laptop noma ithebhulethi. Labo abakulungele ukuthenga kungenzeka bavame ukusebenzisa idivaysi ephathekayo.
Qiniseka ukungeza "ikholi manje" kuzikhangiso zakho zeselula.
Kwenze kube mnandi futhi kube ngamahlaya.
Ngokuvamile, ukusebenzisa budedengu ku-CTA akuseluleki. Akekho othanda ukuzizwa kabi ngabo lapho bethenga okuthile. Esikhundleni salokho, sebenzisa amahlaya kokuthile okungekuhle futhi uvuse intshisekelo. Uma kufanelana nemikhiqizo yakho, yisebenzise. Njengesibonelo salokhu, UBilly McCaffrey Ukubhalela izinhlinzeko ze-Wordline: “Igceke lakho liyasho. Masilungise. ”
Sebenzisa ulimi olwejwayelekile.
Yenza ikholi yakho esenzweni ibe nobungani futhi ingeneke. Esikhundleni sokuthi "shaya manje", "zama" ukukhuluma nathi. " Esikhundleni sokuthi "Bhalisela isivivinyo samahhala," ungasebenzisa "ukuzama." Lezi zinketho zamagama azesabisi futhi ziyaguqulwa kakhulu kunabalingani bazo abanohlonze. Esikhundleni sokuba ngumyalo, basikisela ukuthi "yini okubi kakhulu okungenzeka?"
Dinga umzamo omncane kusuka kumfundi wakho.
Yenza ikholi isebenze ngokulula. Nikeza ukwaneliseka okusheshayo, njengokulanda ngokushesha. Noma ubuze umbuzo ozonikeza umsebenzisi lokho akufunayo, ukuze angabi nakho ukukhetha ukuthi athi "yebo" bese uchofoza ngaphezulu.
"Ufuna ukuthengisa okwengeziwe?" Yebo!
Ngemuva kwalokho khumula isisindo emahlombe abo ngokubakhombisa ukuthi yini ongabenzela yona ne-CTA ebekiwe: "Yebo, ngifuna iShakerSpring ukuthi ithengise okuningi!"
Qinisa isifiso sekhasimende lokuba ngcono entweni ethile.
Ukunikezwa kwakho kuxazulula uhlobo oluthile lwenkinga noma iphuzu lobuhlungu kumakhasimende akho. Kwenze kucace lokhu kwikholi yakho esenzweni. Uma ufisa ukufundisa noma ukufundisa ikhasimende lakho, i-CTA yakho idinga ukubakhombisa ukuthi bazoba ngcono kanjani kokuthile ngemuva kokudla impahla yakho. Gqamisa inzuzo yokufunda noma ukulanda umnikelo.
Ukufingqa konke
Ucingo lwakho esenzweni kudingeka lucace futhi lube mfushane ngangokunokwenzeka. Dala ukuphuthumayo futhi uthengise inani lesipho sakho. Kodwa-ke, ungagcini nje ngokuphuthumayo - yenza ubuciko futhi ukhumbule ukuthi ikhasimende lakho elingaba ngumuntu wangempela. Kufanele futhi udlale ngemizwelo, kungaba ngokusebenzisa amahlaya, ukwesaba ukulahlekelwa noma isifiso sokuba ngumuntu ongcono.
Ngisho nokusebenzisa izindlela ezingcono kakhulu, ukwazi ukuthi ungabhala kanjani ucingo ukuthi usebenze kufanele akusona isayensi eqondile. Ungesabi ukuzihlola! Cwaninga ngemakethe yakho, sebenzisa i-verbiage efanele ne-A / B uvivinye izinga lokuchofoza kokwehluka okumbalwa, futhi kungekudala ikholi yakho ezenzweni izothuthukiswa ngaphezulu kokunye.
