Ukuqalisa kuvame ukucindezelwa kokubili imali nesikhathi. Njengoba bezama ukwenza ukuba khona kwabo kuzwakale, ama-start-up kufanele abhekane nezinselelo ezahlukahlukene zebhizinisi kanye nemisebenzi eminingi yokusebenza ngasikhathi sinye. Ukumaketha kungenye yezinkinga ezibucayi kakhulu lapho abaningi abasafufusa bethola ubunzima bokuzisebenzisa. Ukumaketha okusebenzayo, noma ukuntuleka kwakho, kungenza noma kuliphule ibhizinisi lakho. Njengoba ulwela ukukhulisa imizamo yakho yokumaketha, ukuzenzekelayo kokuzenzekelayo ingaletha izinzuzo ezinkulu ngezindleko ezingabizi.
Emakethe eguquguquka ngokushesha, ngaphambi kokuthi uphume ekufuneni kwakho kokuzenzakalela kokumaketha, kufanele uthathe isinyathelo emuva ubheke izinto ezahlukahlukene. Isibonelo, ngaphandle kokucatshangelwa okufanele, ungajaha futhi uthenge ngokweqile isisombululo sokuzenzakalela sokumaketha kuphela ukuze usebenzise imali eningi ngenkathi uthola okuncane okungafuneki nge-ROI. Uma ucabanga ngakho, nazi izeluleko ezimbalwa zokuzenzekelayo zokumaketha ukukusiza wenze izinqumo ezifanele ngebhizinisi lakho.
Izeluleko Zokukhangisa Eziphezulu Zokuqalisa
1. Qonda ilitshe lakho
Ngaphambi kokuthi usebenzise amasu wokukhangisa asebenzayo, ukuqonda okuqondiwe futhi ukudala ama-personas asebenzayo kubalulekile. Abantu bakho bokumaketha bakhuluma nezithameli eziqondiwe ngezwi elimela ukuhlukahluka kwenani labantu abasebenzisayo. Ngakho-ke, ngenkathi usebenzela isu elisebenzayo, ukuqonda okuqondiwe kubalulekile. Ikuvumela ukuthi uhlele umyalezo ngendlela ehloniphekayo, ukuvumela ukuthi ungagcini nje ukunaka izivakashi zakho kepha futhi unikeze imininingwane ebalulekile ukunciphisa izinqumo zabo ngenkathi ubanika ithuba lakho lebhizinisi. Ngamanye amagama, ungakwazi thumela umlayezo ofanele kumuntu ofanele ngesikhathi esifanele, ngokususelwa kumuntu.
Ngenkathi wenza imizamo yakho yokumaketha, ukuqonda okuqondiwe kusho ukuthi awugcini nje ngokugaxekile amabhokisi abo eposi ngokuqukethwe okungabalulekile, kepha kunalokho unikeza inani. Kusuka kumakhasi akho okufika, okuthunyelwe kwebhulogi, amaphepha amhlophe, nohlolovo, kuma-podcast noma amavidiyo, ukuqonda izithameli zakho kukuvumela ukuletha okuqukethwe okwenziwe ngezifiso lokho kukhiqiza futhi kukhulise ukuhola kwekhwalithi.
Ngale ndlela yamasu, ukumaketha okuzenzakalelayo kukhulisa imikhankaso yakho ngokwenza lula imisebenzi nokonga isikhathi nemali ngenkathi kukhuphuka imali engenayo yokuthengisa, okuhumushela ekwenzeni inzuzo engcono.
2. Zibekele imigomo yakho
Kungani ukuqala kwakho kudinga ukuzenzekelayo kokumaketha? Yini ofuna ukuyizuza? Le mibuzo idinga ukubhekwa ngaphambi kokuba uqale usesho lwakho ngesixazululo esikahle sokumaketha.
Noma ngabe kuyakhiwa ukuqwashisa ngomkhiqizo, odala uhola, kanye / noma ukwandisa amazinga wokuguqulwa, ukuzisebenzisela ukumaketha kungasiza kuphela uma uzibekela imigomo efanele. Njengoba unezinhloso ezisebenzayo, ungasebenzisa isu lokumaketha elisebenza kahle futhi ulilayishe kabusha ngesisombululo esifanele sokumaketha.
3. Khetha ithuluzi elifanele
Nakhu lapho kungakhohlisa khona! Ngezixazululo eziningi ezitholakalayo emakethe, ungashintshwa kalula amapulatifomu athembisa umhlaba ekuqaleni kwakho kepha yehluleka ukuletha.
Ngenkathi kufaka phakathi ukuzenzakalela kokumaketha emikhankasweni yakho kungakusiza ukusheshisa impumelelo yebhizinisi lakho, ukukhetha amathuluzi angalungile kungakubiza hhayi kuphela emalini esetshenzisiwe kodwa nangesikhathi esilahlekile. Yize kungadingi umsebenzisi we-tech-savvy ukukhomba amathuluzi we-automation alungile, ungaphuphuthekiswa kalula ngokunikezwa okukhanyayo okuholela ekuthengeni imisebenzi engadingekile ibhizinisi lakho elingayidingi nje.
Ngokulandela imigomo yakho ebekiwe, noma kunjalo, ungayibona isoftware ezenzakalelayo lokho akuweli kuphela kubhajethi yakho kepha okuhlangabezana nezidingo zebhizinisi lakho ezithile, nakho. Ngokubuyekeza imisebenzi ehlukile yesoftware, unganciphisa kahle usesho lwakho kukhetho olufana nezidingo zakho, likuvumela ukuthi ufeze izinhloso ezibekiwe ngaphandle kokusebenza okungadingekile okuzokwengeza inani le-zero lenkampani yakho noma amaklayenti.
Ukuthatha
Njengoba ulwela ukwandisa imikhankaso yakho usebenzisa lezi zeluleko zokuzenzakalela zokumaketha, ukufuna izinsizakalo zobungcweti kungaba yikho konke okudingayo ukuze uqinisekise ukuthi ibhizinisi lakho lisebenzisa amasu agxile kwelaser namathuluzi wokuzenzekelayo ahambelana ngempela nezidingo zakho.
Ngemininingwane efana nokuhlonza izivakashi okungaziwa nezinye izinyathelo zokulandela umkhankaso, izinsizakalo ezinokwethenjelwa zivumela ibhizinisi lakho ukuthi likhethe futhi lisebenzise amathuluzi wokuzenzakalela wokumaketha aheha ukuhola kwekhwalithi, abakhulise, futhi athuthukise amazinga akho wokuguqulwa.
Ukujabulela umkhawulo wokuncintisana kudinga isu lokukhangisa eliqinile futhi eliphumelelayo, futhi ukumaketha okuzenzakalelayo kunokunikela okuningi kulokhu ngaphambili. Ukusuka ekwenzeni lula nokwenza lula imisebenzi, ukonga isikhathi nemali, ekunciphiseni kwephutha lomuntu nasekuthuthukiseni ukusebenza kahle kwezentengiso, ngamathuluzi we-automation afanele, ama-start-up angazithola esendleleni esheshayo ebheke empumelelweni.
Ukubona kahle ukuthi amandla we-SharpSpring marketing automation angazuzisa kanjani umugqa wakho ophansi, thola idemo eyenziwe ngezifiso namuhla.
