Yonke i-ejensi ihlukile, futhi nawo wonke amaklayenti. Imfihlo yokwakha isitaki esikhulu sokumaketha esingena ngaphakathi ukuthola amathuluzi avumela kangcono indlela yakho ethize ukuthi ikhanye. Ngoba noma ngabe iqembu lakho linethalente futhi linolwazi kangakanani, abakwazi ukwenza umsebenzi wabo ongcono ngaphandle kwamathuluzi wokumaketha angenela kakhulu abanawo. Ngakho-ke - ngaphandle kokwesaba noma ukwenzelwa okuhle - sibhale uhlu lwezinsizakalo ezi-5 zokumaketha ezingenayo ama-ejensi adinga ukuphumelela.
# 1 - Ukumaketha Nge-imeyili Okumile
Yebo, sonke siyakwazi lokho ukumaketha nge-imeyili kuseyinto enhle kakhulu kusukela isinkwa esisikiwe. Kepha, njengoba isikhathi sihamba, abathengi baba ochwepheshe kwezentengiso ze-imeyili, futhi. Bajwayele ukubona imigqa yezihloko ze-clickbait, izakhiwo ezifanayo ezikhathele namasu afanayo amadala afiphele.
Kusho ukuthini lokho kuma-ejensi wokukhangisa angenayo? Kusho ukuthi imeyili marketing isasebenza - uma ungenza ama-imeyili akho avelele.
Ngakho-ke yisikhathi sokushiya ekusebenziseni abahlinzeki bezinsizakalo abathathu be-imeyili njengabo bonke abanye abantu. Funa i marketing kwangaphakathi izinsizakalo ezinikezela ngezabo ipulatifomu ye-imeyili eyakhelwe ngaphakathi. Uzozuza kumathuluzi amasha wokuhlela, ama-analytics nombono ohlukile kumaqhinga we-imeyili.
Izindlela ezimbalwa zokwenza imikhankaso yakho ye-imeyili ivelele zifaka:
- Ikhophi ephoqelelayo
- Imigqa yezihloko ezithatha ukunaka
- Sula ama-CTA
- Imifanekiso nemidwebo
- Izifanekiso ze-imeyili ezenzelwe kahle
- Amabhanela anophawu
# 2 Amathuluzi Wokukhangisa Angenisa Umbani osheshayo
Ukumaketha okungenayo kumayelana nokuklama okuhlangenwe nakho okuhambisana nekhasimende - hhayi umkhiqizo. Kungakho ama-ejensi wokukhangisa angenayo e-2020 echitha isikhathi esiningi ku umuntu wokuthenga, Amafomu okusebenza nokwakha i isiteshi se-omni isipiliyoni semikhondo.
Futhi, ngokwenzayo, wonke lawo ma-buzzwords abilayo aze afike kumakhasi we-Landing. Kuningi futhi okuningi amakhasi okufika futhi blog izikhala, ibhalwe ngokucophelela ukuze ibambe wonke amagama angukhiye anomsila omude. Isu lokuqukethwe elihle impela lizofaka imininingwane kanye nezingcingo ezenzelwa wonke umuntu ongaba khona womthengi nalo lonke uhambo lomthengi.
Kungakho amathuluzi wewebhu asheshayo eyithuluzi elibalulekile lokumaketha elingena ngaphakathi. Udinga amandla wokuphonsa amakhasi amasha okufika namabhulogi ngesikhathi sokurekhoda. Kufanele baphendule, bahleleke kahle futhi bahleleke kalula.
Uma uthenga ezungeze izinsizakalo zokumaketha ezingenayo, cabanga ngezici ozidingayo emakhasini akho okufika namabhulogi. Ungazinzeli izixazululo zokumaketha ezingenayo ezizokwehlisa ijubane.
Udinga ipulatifomu lokumaketha elinikezela ngesihleli sokukhomba bese uqhafaza ukudala kalula amakhasi okufika ngemizuzu ngaphandle kokudinga amakhono okubhala. Funa "okubonayo yilokho okutholayo" (WYSIWYG) umakhi wekhasi lokufika onikeza izakhiwo ezakhelwe ngaphambili, izifanekiso nezinto zokungena. Kufanele ukwazi ukushintsha ngokushesha ihluzo futhi uguqule ama-palettes wombala ukuze uvumelane nomkhiqizo wakho. Kufanele ukwazi nokwandisa amakhasi akho okufika ukuze ulayishe ngokushesha kumadivayisi eselula.
Ukuhlanganiswa okungu- # 3 okuhambisana nawo wonke amaklayenti
Ngakho-ke sikhulume ngokwakha ama-imeyili abukeka ahlukile. Sikhulume ngamakhasi okufika ahamba ngokushesha namabhulogi. Okulandelayo ohlwini lwakho lokuthenga ngamathuluzi wokumaketha angenayo: Ukuzivumelanisa nezimo.
Njengenhlangano yezentengiso engenayo, uzosebenza nohlu lwamakhasimende olunempilo. Futhi njengoba usuvele wazi, iklayenti ngalinye lizoba nezintandokazi zalo uma kukhulunywa ngezinsizakalo zokuthengisa ezingenayo. Bazoba nezinhlelo zefa, izidingo eziqondene nomkhakha noma imishwana yomuntu siqu ethinta ukukhetha kwabo mayelana nesitaki sabo sokumaketha.
Umsebenzi wakho ukuqhubeka nokunikeza insizakalo emangalisayo, ngaphandle kokwenza iklayenti liphinde lakhe inqubo yalo kusuka phansi. Ngakho-ke uzodinga ukuhlanganiswa okusebenzayo, okuguqukayo kwayo yonke isoftware yabo. Kungabonakala njengokuphikisana, kepha amapulatifomu amahle kakhulu wokumaketha angenayo awalungile kakhulu ngenxa yezici zawo. Bangcono kakhulu ngoba badlala kahle nabanye.
Gxila ku Ukuhlanganiswa kwe-CRM ngokuqondene. Kunezisombululo eziningi ezahlukahlukene laphaya, ngakho-ke amathuba, akuwona wonke amaklayenti akho azoba semsamo owodwa. Bheka ukuphepha kwedatha, isivinini sokuvumelanisa nokusebenza. Into yokugcina oyidingayo ukuhlanganiswa okusika amakhona.
# 4 Izibalo Ezinamandla
Ukumaketha okungenayo kumayelana nedatha. Idatha ikusiza ukuthi uhlele isu lakho lokumaketha; idatha ikutshela okusebenzayo, nokuthi yini okungasebenzi. Ngakho-ke udinga lonke ulwazi ongaluthola.
Kodwa-ke, idatha enkulu futhi iyisihibe sama-ejensi wokukhangisa angenayo angaqaphile. Uma ukhungatheka ngolwazi, kungenzeka ukuthi ungaqoqi idatha nhlobo.
Ngakho-ke awudingi nje idatha ne-analytics, kepha futhi udinga izibalo ezihleliwe nezihlanganisiwe zedatha. Udinga izinsizakalo zokumaketha ezingenayo ezingakusiza ukuthi uhlunge futhi uhlele yonke impendulo efanele mayelana nemikhankaso yakho yokumaketha. Kungakho kufanelekile ukusebenzisa amathuluzi we-analytics azinikele, esikhundleni sokuthembela kuma-analytics amahhala noma akhelwe ngaphakathi, nge-imeyili, imithombo yezokuxhumana kanye namakhasi ewebhu.
Bheka izixazululo zokumaketha ezingenayo ezikuvumela ukuthi usethe amamethrikhi wesiko, izihlungi namalebula womkhankaso, ukuze ukwazi ukuhlela idatha bese uthola iso lenyoni ngokusebenza kwakho. Futhi njengoba sishilo ngaphambili, noma iyiphi isoftware ye-analytics oyisebenzisayo kufanele ibe nesethi ephelele yokuhlanganiswa ukuqoqa idatha ngaphandle komthungo kwamanye amapulatifomu.
Okunye ukuqoqwa kwedatha nezibalo okufanele uzifune kufaka phakathi:
- Izibalo ze-imeyili ─ Landela ukulethwa, uvule, uchofoze futhi ubuyekeze amazinga wawo wonke ama-imeyili owathumelayo. Akunasizathu sokuqhubeka uthumela ama-imeyili uma ungenayo indlela yokwazi ukuthi lawo ma-imeyili asebenza kanjani.
- Izibalo Zomkhankaso ─ Bheka ukuthi imikhankaso yakho isebenza kahle kanjani ngemishini yokuthengisa engenayo. Lokhu kuzokusiza ukuthi uqonde kangcono izindleko zakho zokuguqula ukuphela, futhi kuzokwembula nembuyiselo yakho yangempela kutshalo-mali (i-ROI).
- Ukuhlanganiswa Kwezikhangiso ze-Google Need Udinga ipulatifomu yokumaketha ezokuvumela ukuthi uhlangane nezikhangiso zeGoogle. Lokhu kungakunika imininingwane ebalulekile njengedatha yamagama asemqoka nokuthi kubiza malini ukuhola ngakunye ngesikhathi somkhankaso wakho wokumaketha ongenayo.
- Izibalo Zokuziphatha Need Futhi udinga ukwazi ukulandelela konke ukuxhumana umkhiqizo wakho okuholayo. Lokhu kungafaka ukuvakashelwa iwebsite, ukuya kwi-webinar, ama-imeyili kanye nokuxhumana nabezindaba zenhlalo. Ukuqapha ukuziphatha kwamakhasimende kuzokusiza ukuthi wenze ngezifiso amaqhinga akho wokumaketha angenayo ukuze wandise amathuba akho okuthengisa.
- Izibalo Zedivayisi ─ Enye ingxenye ebalulekile yezibalo ukubona ukuthi hlobo luni lwamadivayisi imikhondo yakho ebuka okuqukethwe kwakho kuyo. Ubungani beselula bubalulekile ekukhiqizeni ukuthengisa. Ngakho-ke, uma abantu abaningi bevakashela isayithi lakho kuma-Smartphones noma amaphilisi abo, kufanele ulisebenzise ukuze lenze kahle kumadivayisi eselula.
- Izibalo zeFomu leWebhu You Ngabe unawo amafomu wokuhambisa kusayithi lakho? Ipulatifomu yokumaketha oyisebenzisayo kufanele ilandelele nalawo mafomu.
# 5 Ukubika okuhle kwamakhasimende
Manje ake sikhulume ngobudlelwano phakathi kwamakhasimende ne-ejensi yakho yezentengiso engenayo. Kwabathengisi abaningi, inselelo enkulu ukukhombisa ukubuyiselwa kotshalomali - okufakazela amaklayenti ukuthi ukuthembela kwawo kuwe kuyazuzisa.
Ngakho-ke lapho ukhetha izinsizakalo zokumaketha ezingenayo, bheka imibiko enikezwa yilezo zixazululo namathuluzi. Ungakwazi ukuthumela idatha, ngokushesha futhi kalula? Ungakwazi yini ukwethula ulwazi ngokubukeka, ngamashadi nemibiko enemibala? Unganikeza amaklayenti namalungu eqembu ukufinyelela ekubukeni imibiko, ngaphandle kokuyekethisa ekuphepheni kwedatha?
Imibiko yezentengiso ehamba phambili ehamba phambili izozibhalela yona. Akudingeki uchithe amahora amaningi uzakhela amashadi akho nezethulo. Wenza umsebenzi omuhle - ngakho-ke qiniseka ukuthi amaklayenti akho ayayibona.
Ukugoqa Amathuluzi Wokumaketha Angenela Ama-Ejensi
Ukumaketha kwangaphakathi kugcwele amasu namasu angenziwa ngokuzenzakalela okonga isikhathi nemali. Unganciphisa izindleko zabasebenzi bese ubeka imisebenzi engafuneki njengemikhankaso ye-imeyili ku-autopilot ngosizo lwe- platform yokumaketha yokuzenzekelayo njengeSharpSpring.
I-SharpSpring's marketing automation iyipulatifomu ye-software-as-a-service (SaaS) eyenza ithimba lakho lokumaketha likhiqize imikhondo eshisayo namazinga aphezulu wokuguqulwa. Ukuze ufunde kabanzi cela idemo yamahhala.
